View the article
Summary
Korean companies are turning their attention to the development of alternative energy to substitute for fossil fuel in the midst of surging global oil prices.While electronics and heavy industries look to muscle into the solar energy business, automakers are in full swing developing hybrid vehicles. Refineries here are also seeking to create funds for alternative energy. LG Group recently confirmed an internal plan to foster solar business as a new growth engine. Following last year's establishment of LG Solar Energy, which will exclusively take charge of solar energy generation business, it has recently set up separate develop projects for a solar lighting module for LG Electronics, and polycrystalline silicon, usually dubbed as polysilicon, for LG Chemical.Samsung Electronics has also built a photovoltaic research institute at its LCD research center, where a project to develop solar battery products is underway. Hyundai Heavy Industries launched a solar cell plant in Eumseong, North Chungcheong Province, last month. The new plant will produce photovoltaic modules generating 30 megawatts every year, which is enough for about 10,000 households to use. Hyundai-Kia Automotive Group is looking to develop eco-friendly hybrid vehicles, which are more fuel efficient with lower emissions than conventional ones. The world no.6 maker plans to produce hybrid cars in 2009, followed by test operations of fuel cell vehicles in 2012 and their commercial production later. As part of a master plan, it will set off production of a hybrid version of its compact car, Avante, next year.
My Opinion
Recently, world economies are suffering from high oil price, because oil is the core factor to lead all economics circumstance. But as you know, Oil will be exhausted soon. Can you imagine if we don’t have alternative energy after exhausting? Many people will probably worry about their car’s fuel. It is not only individual’s problem, but also entire industries. In this tough era, what should firms do in order to overcome?
They won’t be able to operate if they just expect increasing supply of oil. Many major firms have researched to develop alternative energy, and have made an effort to improve their technology. However, I think that we still lag behind other developed countries. Lots of products based on alternative energy, which commercially use in developed countries, aren’t still used in Korea; furthermore we still don’t have any legal system. In other words, we pursue other countries. But In competitive business, follower has very limited opportunities. Therefore, we have to find out Blue Ocean so as to increase our quantity of output. I think that alternative energy is the Blue Ocean. Even though, we lag behind other countries at the moment, it isn’t too late. Therefore if government and firms concentrate on developing alternative energy, we will be able to make lots of profit.
#20400251 Entry #15
Friday, June 13, 2008
how Google Fuels its idea Factory
article
http://www.businessweek.com/magazine/content/08_19/b4083054277984.htm?chan=search
Summary & Opinion
Google has improved A lot after they had hard time with highly dropped stock price. Many concerned that weak economy would hurt the search advertising business, like Google. Despite this, Google haven’t really defied and showed 20 % of amazing stock soaring. As the answer from Chief Executive Eric Schmidt, there are a few special strategies and methods they could survive and keep innovating themselves.
Google has tried to make small group of people for catching up the creative ideas to innovate. They strongly believe that managers can’t screw around with the employees beyond some limit. The strength Google has is that they have unique strategies and keep innovating themselves with that strategies.
They also have some problems they face. The weakness they have is that they have people in multi sites, so they have some obstacles with communicating each other because the way they want to do is face to face contact.
The opportunities they have are many acquisitions. They positively think about accepting the acquisitions. Therefore, they carefully evaluate before decide to accept the acquisitions. They see more acquisitions to accept.The threats they have are not really serious. It could be these days’ recession or a downturn, but it wouldn’t affect to Google much.
I also positively think about the acquisition which Google accepts. as we saw from the Spoinbrush case study, it is a big Challenges and opportunities to improve themselves in spite of the difficulty of deciding and assimilating the culture.
20700011 entry #15
Hospitals Set to Attract More Foreign Customers
Summary
Korean hospitals will be more attractive to foreign patients than now, because recently Korean government decided to decrease regulation about hospitals.
According to the Ministry for Health, Welfare and Family Affairs, Hospitals can use all marketing tools to attract foreign patients.
To make Korea ‘medical tourism’ is the goal and it will be new growth energy for the Korean economy. Thanks to easing management, Korean hospitals can use any form of promotion such as paper, TV, fee discounts, and even transportation service for inbound patients.
Medical tourism is very profitable business, and this change of law will help the success of hospital business.
Many foreigners come to Korea, because they can have advantages both the low cost and high level treatment service, compared to expensive price of the advanced countries.
And they have a goal; they have more than 100,000 overseas patients by 2012.
Korean government plans to fuse oriental with western medical service and allows wealthier hospitals to take over poor hospitals.
Many experts expect to strengthen the competitiveness of Korean hospitals.
Opinion
I remembered seeing Malaysia that has a big successful medical business for foreigners in class. In video, its environment and system was great. It was enough appeal to foreigners because there were nice facilities in hospital and it didn’t lose compared to hotel service. And it’s possible to explore beautiful tour at that time. I impressed by it and I was impatient at Korean’s environment compared to that.
That’s because Korea government had strict laws to hospital field, because it stressed the public more. Actually, strict regulations have disturbed to the potential growth of Korean hospital. We have excellent doctors and skill, but many foreigners select Malaysia or Indo instead Korea, because Korea strength regulation and have fewer benefit to foreigners. In Case of Malaysia, not only hospital’s effort to development its service and skill, but also government’s assistance are helpful.
Korean hospitals will be more attractive to foreign patients than now, because recently Korean government decided to decrease regulation about hospitals.
According to the Ministry for Health, Welfare and Family Affairs, Hospitals can use all marketing tools to attract foreign patients.
To make Korea ‘medical tourism’ is the goal and it will be new growth energy for the Korean economy. Thanks to easing management, Korean hospitals can use any form of promotion such as paper, TV, fee discounts, and even transportation service for inbound patients.
Medical tourism is very profitable business, and this change of law will help the success of hospital business.
Many foreigners come to Korea, because they can have advantages both the low cost and high level treatment service, compared to expensive price of the advanced countries.
And they have a goal; they have more than 100,000 overseas patients by 2012.
Korean government plans to fuse oriental with western medical service and allows wealthier hospitals to take over poor hospitals.
Many experts expect to strengthen the competitiveness of Korean hospitals.
Opinion
I remembered seeing Malaysia that has a big successful medical business for foreigners in class. In video, its environment and system was great. It was enough appeal to foreigners because there were nice facilities in hospital and it didn’t lose compared to hotel service. And it’s possible to explore beautiful tour at that time. I impressed by it and I was impatient at Korean’s environment compared to that.
That’s because Korea government had strict laws to hospital field, because it stressed the public more. Actually, strict regulations have disturbed to the potential growth of Korean hospital. We have excellent doctors and skill, but many foreigners select Malaysia or Indo instead Korea, because Korea strength regulation and have fewer benefit to foreigners. In Case of Malaysia, not only hospital’s effort to development its service and skill, but also government’s assistance are helpful.
As you see the table, expense is lower compared to other countries, and it will be power advantage. Korean hospitals plan to be Hub in Asia. There were already prepared medical tourism and sale advertisement and package for medical examination package. To succeed that, we need to have professional train to experts who aim foreigner’s communication and their tour, and more programs to appeal them. I think, Korean’s medical is the top level, however the fame isn’t not to it. So, positive promotion and product is needed, too. Marketing is very important factor.
# 20300194- Entry 15
(Source: The Korea Times/06-12-2008/ by Park Si-soo ,staff reporter )
# 20300194- Entry 15
(Source: The Korea Times/06-12-2008/ by Park Si-soo ,staff reporter )
US Beef Boycott in Making
View the article
Summary
McDonald, one of the largest fastfood franchise, tells "100% beef" but it is not good to most of Korean consumers because of mad cow disease. The main food manufacturers and restaurant chains emphasizetheir "no U.S beef" because they have to reduce the loss of the recent event.
A spokeperson of CJ, Kim Jong-eun, said "It is important to win over consumer trust from the start'' Besides CJ, Korean biggest fastfood chain Lotteria, manages 740 stores in the country, said it will not use even in the future and family restaurant Outback Steakhouse including VIPS, Sizzler, T.G.I. Fridays and Bennigan's decided not to import "U.S beef".
Moreover, major hypermarket like E-mart, Lotte mart, and Homeplus are also thinking the import of "US beef" is not desirable.
However, its ban will demage the local beef importers and it will be distributed to each part. If the part rejects the import, they cost considerably. In fact, the amount of US beef import was $850 million the third market for US and Korea import beef from the Austrailia after the prohibition.
Opinion
The Korean consumer are afraid of US beef and it can occur mad cow disease. Perhaps it can be not ture and I want to trust it, but almost all the consumers don't feel like that so the main firms involved in beef tried not to lose their credability from them. How important the relationship with them is!!
What happen if the companies thought "US beef" is not dangerous and make the product using it?
The reputation will decrease drastically and the firm may lose the market share. Safe is not important and their concern is only in the consumers' preference. And it is sure that US beef is not so the reaction of giant firm is right.
But how can the importers do? This will have to be solved by the Korea and US government. Gov. suggests the solution quickly and the nation make feel confortable.
(Ref. : Koreatimes, 6/13, By Jane Han Staff reporter)
Summary
McDonald, one of the largest fastfood franchise, tells "100% beef" but it is not good to most of Korean consumers because of mad cow disease. The main food manufacturers and restaurant chains emphasizetheir "no U.S beef" because they have to reduce the loss of the recent event.
A spokeperson of CJ, Kim Jong-eun, said "It is important to win over consumer trust from the start'' Besides CJ, Korean biggest fastfood chain Lotteria, manages 740 stores in the country, said it will not use even in the future and family restaurant Outback Steakhouse including VIPS, Sizzler, T.G.I. Fridays and Bennigan's decided not to import "U.S beef".
Moreover, major hypermarket like E-mart, Lotte mart, and Homeplus are also thinking the import of "US beef" is not desirable.
However, its ban will demage the local beef importers and it will be distributed to each part. If the part rejects the import, they cost considerably. In fact, the amount of US beef import was $850 million the third market for US and Korea import beef from the Austrailia after the prohibition.
Opinion
The Korean consumer are afraid of US beef and it can occur mad cow disease. Perhaps it can be not ture and I want to trust it, but almost all the consumers don't feel like that so the main firms involved in beef tried not to lose their credability from them. How important the relationship with them is!!
What happen if the companies thought "US beef" is not dangerous and make the product using it?
The reputation will decrease drastically and the firm may lose the market share. Safe is not important and their concern is only in the consumers' preference. And it is sure that US beef is not so the reaction of giant firm is right.
But how can the importers do? This will have to be solved by the Korea and US government. Gov. suggests the solution quickly and the nation make feel confortable.
(Ref. : Koreatimes, 6/13, By Jane Han Staff reporter)
#20300576 - Entry 14
Korean Coffee Market
View the Article
Summary-
What coffee retailer do you think about when we say "coffee." Many people say Starbucks. However Korean coffee retailers are becoming competent with US coffee brands to bring Korea's coffee market to their side. Coffee retailers are pursuing to bring different experience and stories to their coffee brand.
The US Coffee retailers opened the market of coffee to Korea, widening their market. Competitors emerged, particularly domestic player such as Holly's, Angel-in-Us, and Tom N Toms. These retailers see that the market has great potential to grow because of conversion to premium espressos from instant coffee. Coffee retailers also see their business growing with the breakfast niche market.
Hollys, Korean specialty take-out coffee reatiler, promotes its homegrown brand. It strives to understand consumer neds and develop products along with the trends that are changing rapidly. Angel-in-Us provides high quality coffee and diverse drinks. Its location in commercial area, culture-related marketing,a nd story-telling marketing provides creatie experiences and promotes the brand's angel figure. These Korean coffee retailers are growing out to become international brands as they launch their first international chain.
This does not mean that all the people are changing their coffee taste from Starbucks to the new Korean competitors. Korean brand are striving through to promote their brand image.
My Opinion-
Starbucks has been the market leader for the coffee industry all over the world. As it entered the Korean market, it became a big hit and had brought the Korean's to change their lifestyles. Starbucks provide the consumers a new experience. Through this role model, Korea's coffee market started to grow with recognizable Korean coffee retailer such as Holly's and Angel-in-Us. These coffee retailers don't have such a strong image like Starbucks, but it is growing as the market open up for more potentials, as people are moving from instant coffee to premium espressos. The Korean economy has grown so that people look for more than jus a coffee but an experiene and comfortable atmosphere.
While the Korean coffee retailers start moving into the international market, it is important that it enhances its brand image that signifies its quality that is served through their coffee. The market itself have great potential to grow looking for "premium brands."
Entry #15
20600770
Source: The Korea Herald, Friday, June 13, 2008
"Coffee retailers go head-to-head with global brands"
Summary-
What coffee retailer do you think about when we say "coffee." Many people say Starbucks. However Korean coffee retailers are becoming competent with US coffee brands to bring Korea's coffee market to their side. Coffee retailers are pursuing to bring different experience and stories to their coffee brand.
The US Coffee retailers opened the market of coffee to Korea, widening their market. Competitors emerged, particularly domestic player such as Holly's, Angel-in-Us, and Tom N Toms. These retailers see that the market has great potential to grow because of conversion to premium espressos from instant coffee. Coffee retailers also see their business growing with the breakfast niche market.
Hollys, Korean specialty take-out coffee reatiler, promotes its homegrown brand. It strives to understand consumer neds and develop products along with the trends that are changing rapidly. Angel-in-Us provides high quality coffee and diverse drinks. Its location in commercial area, culture-related marketing,a nd story-telling marketing provides creatie experiences and promotes the brand's angel figure. These Korean coffee retailers are growing out to become international brands as they launch their first international chain.
This does not mean that all the people are changing their coffee taste from Starbucks to the new Korean competitors. Korean brand are striving through to promote their brand image.
My Opinion-
Starbucks has been the market leader for the coffee industry all over the world. As it entered the Korean market, it became a big hit and had brought the Korean's to change their lifestyles. Starbucks provide the consumers a new experience. Through this role model, Korea's coffee market started to grow with recognizable Korean coffee retailer such as Holly's and Angel-in-Us. These coffee retailers don't have such a strong image like Starbucks, but it is growing as the market open up for more potentials, as people are moving from instant coffee to premium espressos. The Korean economy has grown so that people look for more than jus a coffee but an experiene and comfortable atmosphere.
While the Korean coffee retailers start moving into the international market, it is important that it enhances its brand image that signifies its quality that is served through their coffee. The market itself have great potential to grow looking for "premium brands."
Entry #15
20600770
Source: The Korea Herald, Friday, June 13, 2008
"Coffee retailers go head-to-head with global brands"
Thursday, June 12, 2008
Small businesses say no to a dull office
기사보기
From The Sunday Times / June 8, 2008
Summary
AN electronic dance mat sits in the centre of the office at youth fitness firm Shokk. The mat - on which employees are encouraged to practise their dance moves on a daily basis - is just one of the many unusual ways in which the company uses its office space to inspire its staff.
Managing director Kieran Murphy believes the company’s dynamic workspace relates directly to its creative output.
As a result, employees are not limited to honing their dance skills; they are also actively encouraged to use skateboards to get round the office and to relax by flying remote-control planes above their desks.
The walls of the company’s 4,000 sq ft office in Newbury, Berkshire, are covered floor to ceiling with whiteboards on which staffs are encouraged to scribble their thoughts. Exony’s co-founder, Rex Dorricott, came up with the unique design after witnessing how a whiteboard in his own home encouraged his children to work on creating something visual together.
AN electronic dance mat sits in the centre of the office at youth fitness firm Shokk. The mat - on which employees are encouraged to practise their dance moves on a daily basis - is just one of the many unusual ways in which the company uses its office space to inspire its staff.
Managing director Kieran Murphy believes the company’s dynamic workspace relates directly to its creative output.
As a result, employees are not limited to honing their dance skills; they are also actively encouraged to use skateboards to get round the office and to relax by flying remote-control planes above their desks.
The walls of the company’s 4,000 sq ft office in Newbury, Berkshire, are covered floor to ceiling with whiteboards on which staffs are encouraged to scribble their thoughts. Exony’s co-founder, Rex Dorricott, came up with the unique design after witnessing how a whiteboard in his own home encouraged his children to work on creating something visual together.
Opinion
What was the main key for the success of Apple? It was definitely its unique design, I think. Then, how did they make that kind of whole different thing which had never been? That is the ‘Creativity’.
There are lots of marketing strategies that help the selling product, but not every item can be the star product. For achieving this goal ‘Creativity’ is critical. Therefore, more and more companies try to make employees think differently and make something special. As the article mentioned, the innovation for the office can make huge differences. According to psychologist Tom Stewart, the average person often experiences creativity or inspiration at unusual moments.
Having a defined kitchen of lounge area can be beneficial to staffs when they have spare time. They can use the time actively inside of the office, and through this, communications between the employees inspire each other and be creative. Unique design enables staff to come up with great products.
What was the main key for the success of Apple? It was definitely its unique design, I think. Then, how did they make that kind of whole different thing which had never been? That is the ‘Creativity’.
There are lots of marketing strategies that help the selling product, but not every item can be the star product. For achieving this goal ‘Creativity’ is critical. Therefore, more and more companies try to make employees think differently and make something special. As the article mentioned, the innovation for the office can make huge differences. According to psychologist Tom Stewart, the average person often experiences creativity or inspiration at unusual moments.
Having a defined kitchen of lounge area can be beneficial to staffs when they have spare time. They can use the time actively inside of the office, and through this, communications between the employees inspire each other and be creative. Unique design enables staff to come up with great products.
Student ID # 20500018
Entry # 15
Friday, June 6, 2008
Hyundai Asan shifts focus to construction
View the article
Summary
Hyundai Asan expects to expand of its domestic construction business despite of whole economic slump. This time, Hyundai Asan has a big image through exclusive tour programs to Geumgang Mountain in generally. However, it has a risk because it was affected relations between South and North Korea. So they select construction business to avoid this risk, and its size of business has been increasing steadily. At last, it grow into similar level with North Korea tour programs.
They also expect that it will be the main business for Hyundai Asan, in the concrete it will be charge 45% of the total.
They were 135th ranking in construction contract in South Korea, however they hope to rise up to 110th.
Opinion
Hyundai is one of the biggest groups in Korea and diversification like Samsung, LG. Hyundai structure business can grow depending on restoration business in 1950s. And it was the first group which broke into overseas expansion.
Hyundai changed their main business recently from programs related North Korea such as Geumgang tour, and gaeseong to domestic contracture.
I thought it had both good and bad point for success factors. To tell the truth, many Koreans still have prejudice or worries against North Korea, and they have expectation that they can come and go directly at once.
They plan to build its own brand to enter apartment business. Above all, it needs to strength its image as superior Structure Company. I think LG is the most successful company and Hyndai Asan has to make the high level and luxury life imagination. And it has to reinforce their business by selecting and concentration.
# 20300194- Entry 14
(Ref: Koreaherald/ by Kim Yoon-mi / June 06, 2008 )
Summary
Hyundai Asan expects to expand of its domestic construction business despite of whole economic slump. This time, Hyundai Asan has a big image through exclusive tour programs to Geumgang Mountain in generally. However, it has a risk because it was affected relations between South and North Korea. So they select construction business to avoid this risk, and its size of business has been increasing steadily. At last, it grow into similar level with North Korea tour programs.
They also expect that it will be the main business for Hyundai Asan, in the concrete it will be charge 45% of the total.
They were 135th ranking in construction contract in South Korea, however they hope to rise up to 110th.
Opinion
Hyundai is one of the biggest groups in Korea and diversification like Samsung, LG. Hyundai structure business can grow depending on restoration business in 1950s. And it was the first group which broke into overseas expansion.
Hyundai changed their main business recently from programs related North Korea such as Geumgang tour, and gaeseong to domestic contracture.
I thought it had both good and bad point for success factors. To tell the truth, many Koreans still have prejudice or worries against North Korea, and they have expectation that they can come and go directly at once.
They plan to build its own brand to enter apartment business. Above all, it needs to strength its image as superior Structure Company. I think LG is the most successful company and Hyndai Asan has to make the high level and luxury life imagination. And it has to reinforce their business by selecting and concentration.
# 20300194- Entry 14
(Ref: Koreaherald/ by Kim Yoon-mi / June 06, 2008 )
Wal-Mart’s new merchandising focus
Wal-Mart’s new merchandising focus
Article
http://www.newsweek.com/id/140253/page/1
Summary
Wal-mart has improved merchandise, customer service showed up in better-than expected sales. After the new merchandising of Wal-mart, much more customers opened their wallets and spent their government check a lot at wal-mart. Wal-mart’s company officer thought that its faster, cleaner and friendlier approach to merchandising is resonating with shoppers in this challenging economy. They also started “save money, live better” campaign begun a year ago. That meant an emphasis on low prices while focusing on a more edited selection in an attractive selling environment.
As we could guess from that, wal-mart are targeting on the people who carefully look for low price products. From that, wal-mart reported a 3.9 percent increase in same store sales which was much higher than the analysts’ survey. Wal-mart is also focusing on offering the lowest prices on such big brands. As they started new merchandising, they even care where they display the products emphasizing major brands. They also try to improve their services as they train their employees.
In my opinion, wal-mart’s new merchandising focus has increasing their sales. It was the appropriate to change their marketing. As they segment people who strongly care about the price when they purchase something, they focus on the low price as their marketing strategy. Positioning that, they tried many ways to appeal those kinds of people and finally succeeded. These days, segmentation and position are two of the important strategies and those are actually very required.
Article
http://www.newsweek.com/id/140253/page/1
Summary
Wal-mart has improved merchandise, customer service showed up in better-than expected sales. After the new merchandising of Wal-mart, much more customers opened their wallets and spent their government check a lot at wal-mart. Wal-mart’s company officer thought that its faster, cleaner and friendlier approach to merchandising is resonating with shoppers in this challenging economy. They also started “save money, live better” campaign begun a year ago. That meant an emphasis on low prices while focusing on a more edited selection in an attractive selling environment.
As we could guess from that, wal-mart are targeting on the people who carefully look for low price products. From that, wal-mart reported a 3.9 percent increase in same store sales which was much higher than the analysts’ survey. Wal-mart is also focusing on offering the lowest prices on such big brands. As they started new merchandising, they even care where they display the products emphasizing major brands. They also try to improve their services as they train their employees.
In my opinion, wal-mart’s new merchandising focus has increasing their sales. It was the appropriate to change their marketing. As they segment people who strongly care about the price when they purchase something, they focus on the low price as their marketing strategy. Positioning that, they tried many ways to appeal those kinds of people and finally succeeded. These days, segmentation and position are two of the important strategies and those are actually very required.
20700011 entry#14
LG, Samsung Ranked in World’s Most Respected
View the article
Summary
The Korean representative companies, LG Electroics and Samsung Electronics are chosen in the rating of World's most respected firms in Forbes Magzine. Forbes has done this research since 2006 and Toyota got the 1st place, followed by Google, IKEA, Johnson & Johnson, and so on.
They listed 200 firms and LGE and Samsung Electronics ranked 163(69.52) and 196(68.33). Top-ranker companies got over 80 point and the average of world was 64.2. This study can be obtained by only 60,000 domestic respondents. Especially, Samsung declines considerably in immorality of ownership.
Opinion
As mentioned in the summary, Samsung and LG are leading Korean economy and their role is significant because their group has a lot of effects on their cooperation firms. For example, Kumi, located in Kyungbuk, is the city of LG, and almost all the products are from the LG. Besides this, Samsung and LG are of importance.
However, according to the study, they still mark low score comparing world class company. Samsung is the biggest semi-conductor marker and LG is one of the largest manufacturer of display(LCD, PDP). Why do they stay that level? Can you convince it?
In my opinion, their company culture can be the problems. They relate to many other less powerful companies. They never think of the other view and thought and insist only their things. How do any companies respect them? Moreover, they can grow with help of the power of political authority even now. I think those two companies' proper place is below 100 and actually their financial scale is near it. In case of Samsung, ownership scandal is problematic so their recovery of morality is the only way to respect from other companies.
Summary
The Korean representative companies, LG Electroics and Samsung Electronics are chosen in the rating of World's most respected firms in Forbes Magzine. Forbes has done this research since 2006 and Toyota got the 1st place, followed by Google, IKEA, Johnson & Johnson, and so on.
They listed 200 firms and LGE and Samsung Electronics ranked 163(69.52) and 196(68.33). Top-ranker companies got over 80 point and the average of world was 64.2. This study can be obtained by only 60,000 domestic respondents. Especially, Samsung declines considerably in immorality of ownership.
Opinion
As mentioned in the summary, Samsung and LG are leading Korean economy and their role is significant because their group has a lot of effects on their cooperation firms. For example, Kumi, located in Kyungbuk, is the city of LG, and almost all the products are from the LG. Besides this, Samsung and LG are of importance.
However, according to the study, they still mark low score comparing world class company. Samsung is the biggest semi-conductor marker and LG is one of the largest manufacturer of display(LCD, PDP). Why do they stay that level? Can you convince it?
In my opinion, their company culture can be the problems. They relate to many other less powerful companies. They never think of the other view and thought and insist only their things. How do any companies respect them? Moreover, they can grow with help of the power of political authority even now. I think those two companies' proper place is below 100 and actually their financial scale is near it. In case of Samsung, ownership scandal is problematic so their recovery of morality is the only way to respect from other companies.
Original Data(Forbes) : Reputation Institute Global 200
#20300576 - Entry #13
(Ref. : Koreatimes, 6/6, By Jane Han Staff Reporter)
#20300576 - Entry #13
(Ref. : Koreatimes, 6/6, By Jane Han Staff Reporter)
Thursday, June 5, 2008
Wal-Mart - Pharmacy!
View the ArticleSummary
Wal Mart is no longer a retailing store for food only! Just like how Wal-Mart entered the food industry, it is taking its first step toward the pharmaceutical and health industry. Wal-Mart's CEO wants to provide the community with affordable, accessible, and efficient pharmacy, such as the $4 generic-drug program. Wal-Mart's slogan "Save Money, Live Better," is making the revenues to rise. As inflation is going on from food to all that can be bought in stores, many people rely on the affordable items, which can be found in Wal-Mart.
Already Wal-Mart's drug and health-care ventures are making a great profit. While the number of people concerned about health are increasing, Wal-Mart looks forward for a high rise of sales in this industry. Wal-mart challenges its competitors with "unbeatable prices," with its $4 drug program. Wal-Mart's competitors Target and Price Costco started a similar program, and now they all provide this service to their customer. Wal-Mart is not loosing any profits from this $4 drug. They are doing compared to the brand drugs it sells. Wal-Mart is providing low cost offerings to women's prescription, such as hormones deficiency, menopause, and breast cancer. A strategy to gain its women customers.
My Opinion
It is amazing to see that Wal-Mart is diving into another industry. As we all know, whatever Wal-Mart starts, it becomes the giant of that industry. With its slogan of "Everyday low price," and "Save Money, Live Better," people find it welcoming to see what they are ready to offer.
However, drug and health care industry is a different story. Drugs aren't any food or furniture or clothing that people buy easily. Drugs are for the sick and for cures. It is what we obtain to become healthy again. Wal-mart is providing a $4 generic drug program. Some may find this welcoming, $4 offer is very afforadble compared to other brand drugs like Tylenol or Advil. But its important that people do not look down on the quality because of its low price. Once people degrade the value of the drug offered in Wal-mart, they will lose trust.
Because drug and health-care products are important to gain the trust of the obtainer, they need to promote it well. Wal-Mart needs to portray to its consumer that not only does Wal-mart provide cheap drugs but also worthy and qualified products for the consumer's health and illnesses.
I think Wal-Mart did a great job starting a low cost offering for the women's. When we think about it, the majority of the people that purchases these drugs will be women. Once women gain the trust with Wal-Mart's offering in this industry, people will rely on it and become their loyal customers. I look forward to see how this new industry Wal-Mart jumped into will end with, and how BIG Wal-Mart can get in this sensitively dealt industry.
Entry #14
20600770
20600770
'Sex and the City' Gives Urbanites NY State of Mind
In Korea, western style dining has become a popular way of socializing, relaxing and dining in style. Because trendy American shows that have aired in Korea, introduced local consumers to new ways of spending money and enjoying life. It is not just food style; the fashion business is one of the biggest winners of the latest American show boom here. The number of online shopping malls, which work as purchase agents buying foreign-branded clothes and accessories unavailable in domestic stores, has soared from less than 10 in 2004 to almost 500 this year, according to market figures. Luxury shoe brands, such as Manolo Blahnik and Jimmy Choo, which were once unfamiliar to Korean shoppers, also got a good sales push from television exposure. Aside from the trendy show, Wentworth Miller starring in Fox's hit series ``Prison Break'' also demonstrated the business impact of American shows. Namyang Dairy Products says its sales of bottled French Cafe went up 20 to 30 percent following a Miller-led commercial campaign. In other words, Hollywood power is still going strong here
My opinion
Nowadays, Korean life style is changing a lot. Because of popular American TV series, many young ladies change their life style like the actress. They take after not only fancy accessories that appeared on TV, but also the character’s life style. Of course, life style between Korea and the USA is still different. However, it is getting closer, and the power which make closer is that kind of cultural contents. I think marketers get synergy if they mix the PPL, I introduced last week, with cultural contests. Above all, selling cultural contents are more powerful than selling just products. Korea can produce the best products; in fact lots of products are the first such as semiconductor and shipbuilding through high economic growth for last few decades. However we still have wide gap in cultural contents. Of course, we have made Korean wave among Asian country. But it is not power of marketing; it has relied on famous stars. We need to build up cultural power in order to spread our culture to all around world. As we don’t have natural recourses, therefore, what we develop lots of cultural contents is a way to alive completive world market
#20400251 #Entry14
Nowadays, Korean life style is changing a lot. Because of popular American TV series, many young ladies change their life style like the actress. They take after not only fancy accessories that appeared on TV, but also the character’s life style. Of course, life style between Korea and the USA is still different. However, it is getting closer, and the power which make closer is that kind of cultural contents. I think marketers get synergy if they mix the PPL, I introduced last week, with cultural contests. Above all, selling cultural contents are more powerful than selling just products. Korea can produce the best products; in fact lots of products are the first such as semiconductor and shipbuilding through high economic growth for last few decades. However we still have wide gap in cultural contents. Of course, we have made Korean wave among Asian country. But it is not power of marketing; it has relied on famous stars. We need to build up cultural power in order to spread our culture to all around world. As we don’t have natural recourses, therefore, what we develop lots of cultural contents is a way to alive completive world market
#20400251 #Entry14
Wednesday, June 4, 2008
Intel to release low-cost laptop in the West
기사보기
March 20, 2008 / Times Online / Jonathan Richards
Summary
Intel, the world's largest chip-maker, has said it will let Western consumers buy a low-cost laptop originally designed for poor children in the developing world.
The US technology giant said it would team up with PC makers to release a new version of its Classmate PC, which sells in developing countries for $285 (£144), in the US and Europe - possibly by Christmas.
Intel's new laptop, which has been trialled at schools in Texas, Oregon, and California, will join a string of low-cost computers to have entered Western markets in the past year. Asus's Eee PC, which retails for £215 in the UK, has been popular since going on sale at the end of last year, while Elonex, a British firm, last month unveiled a new cheap laptop called the One, which will cost just £99.
The main reason such machines are so cheap is that they run on open-source software such as Linux, meaning manufacturers don't have to pay licence fees to companies such as Microsoft. They also typically have smaller screens, run on older chips, and dispense with certain features, such as CD drives.
Opinion
Having a low-cost competency is important. If the product is not something luxury, it becomes more reasonable. Just 50 years ago, people who have computer were very little. However, most of people in US or Europe have their own computer and it is related with them very tightly. At the same time, developing countries like Africa, India have been having difficult time buying a computer because of its high cost. To take away these kinds of problems, Intel release low-cost laptop.
There is a report said customers consider about the social responsibility that a company does when they invest or buy the products. For example, some people spend more money for the products which are more environmental friendly. According to the article, Intel wanted to make cheap laptop because they want to make the poor buy computer easily. This can make the brand value high, and then it brings the increase of selling.
March 20, 2008 / Times Online / Jonathan Richards
Summary
Intel, the world's largest chip-maker, has said it will let Western consumers buy a low-cost laptop originally designed for poor children in the developing world.
The US technology giant said it would team up with PC makers to release a new version of its Classmate PC, which sells in developing countries for $285 (£144), in the US and Europe - possibly by Christmas.
Intel's new laptop, which has been trialled at schools in Texas, Oregon, and California, will join a string of low-cost computers to have entered Western markets in the past year. Asus's Eee PC, which retails for £215 in the UK, has been popular since going on sale at the end of last year, while Elonex, a British firm, last month unveiled a new cheap laptop called the One, which will cost just £99.
The main reason such machines are so cheap is that they run on open-source software such as Linux, meaning manufacturers don't have to pay licence fees to companies such as Microsoft. They also typically have smaller screens, run on older chips, and dispense with certain features, such as CD drives.
Opinion
Having a low-cost competency is important. If the product is not something luxury, it becomes more reasonable. Just 50 years ago, people who have computer were very little. However, most of people in US or Europe have their own computer and it is related with them very tightly. At the same time, developing countries like Africa, India have been having difficult time buying a computer because of its high cost. To take away these kinds of problems, Intel release low-cost laptop.
There is a report said customers consider about the social responsibility that a company does when they invest or buy the products. For example, some people spend more money for the products which are more environmental friendly. According to the article, Intel wanted to make cheap laptop because they want to make the poor buy computer easily. This can make the brand value high, and then it brings the increase of selling.
Student ID # 20500018
Entry # 14
Friday, May 30, 2008
Clothes giant plans female only store in Saudi Arabia
기사보기
David Robertson in Sharm el Sheikh / The Times /May 23, 2008 
Opinion
David Robertson in Sharm el Sheikh / The Times /May 23, 2008
© Copyright 2008 Times Newspapers Ltd
Summary
H&M, the Swedish retailer, will open the first women-only department store in Saudi Arabia as part of moves to bring more women into the country’s workforce.
The store, which will be H&M’s first in the country, will be staffed entirely by women in what is understood to be a landmark concession by the Saudi Government. Saudi Arabia has strict laws that prohibit the public interaction of women with men other than their husbands. These extend to restrictions on working and driving. As the store will be staffed by women, the Government has insisted that only females will be able to shop there.
Small female-run stores already exist in Saudi Arabia but H&M, otherwise known as Hennes & Mauritz, will be the first major retail outlet to be staffed by women. It will open in a shopping mall in Riyadh this year and will be operated by the Alshaya Group, a retail company based in Kuwait.
Opinion
H&M is known for their cheap prices and good quality of their clothes, shoes etc. This brand is one of major SPA (specialty retailer of private label apparel) in the clothing industry. There are it could be really big challenge for people in Saudi Arabia, especially the government to accept this kind of big shops. Also, making all employees who is going to woke for H&M are women. H&M is embarking on an innovative development to open a store with women working in it. It shows that they are doing their business by understanding the local. They have to do it as a part of their social responsibility to women in Saudi Arabia.
Localization marketing is good for global companies like McDonald’s, Starbucks and so on. Because this kind of brand can be defended by people who do not want giant group in their country. Having good reputations and sound relationship with public and governments can decrease the unwelcome from them.
Student ID # 20500018
Entry # 13
Korea fashion industry stands at crossroads
View the article
Summary
Korea’s textile and fashion was important role in economic growth during 1970 and 80s, however it has limitation. It didn’t have production of quality and design, so it lost market in overseas as Europe and America because it appeared competition such as India and China that has cheaper labor.
Recently, Korea market has confidence because it has tried to have technology develop and market trends and creative designs. However, experts say that it’s not enough so Korean companies should try to strength their technology, quality, and design rather than low cost to win against Asian competitors. Enhancing brand values and strengthening marketing strategies is also important factor to Korean market. But many companies still didn’t recognize that.
The market has undergone big changes and many consumers pursue unique style and value now. There are two characters in Korean market: primarily domestically produced market and high level designer brands.
Korean customers are affected by imported brand names and higher prices with superior quality because they want to show their social status and wealth through wearing luxury brands.
Opinion
The Korean fiber market has been important role to draw economic development for last 20 years. However it focused only low price through cheap labor so it couldn’t read trend and fail to meet the situation, I think it was the biggest mistake for losing market.
Korean cloth business get bigger and rapidly grower both online and offline.
To win the competitors such as china, we should develop new high-tech material. Because we can’t win competitors as low prices, so we focus on quality and design. Korea national name value is also important role for it. In fact our products are treated low value even though it has good quality because of lack of name value, I think.
For example, world people think Japan’s products are excellent and select them without hesitation. Like this, Korean fiber market strength its brand image and notify our excellent product. It is good way to hold international events regularly to hold spotlight.
Above all, local companies have to recognize importance about marketing strategy for their products. To success it, they can cooperate with local communities in various ways. It can give benefit to local company and community at once. And marketing strategy need to be more specific development through professional management mind.
# 20300194 - Entry 13
(Ref: Koreaherald / by Cho chun-un (christory@heraldm.com) / May 30, 2008
Summary
Korea’s textile and fashion was important role in economic growth during 1970 and 80s, however it has limitation. It didn’t have production of quality and design, so it lost market in overseas as Europe and America because it appeared competition such as India and China that has cheaper labor.
Recently, Korea market has confidence because it has tried to have technology develop and market trends and creative designs. However, experts say that it’s not enough so Korean companies should try to strength their technology, quality, and design rather than low cost to win against Asian competitors. Enhancing brand values and strengthening marketing strategies is also important factor to Korean market. But many companies still didn’t recognize that.
The market has undergone big changes and many consumers pursue unique style and value now. There are two characters in Korean market: primarily domestically produced market and high level designer brands.
Korean customers are affected by imported brand names and higher prices with superior quality because they want to show their social status and wealth through wearing luxury brands.
Opinion
The Korean fiber market has been important role to draw economic development for last 20 years. However it focused only low price through cheap labor so it couldn’t read trend and fail to meet the situation, I think it was the biggest mistake for losing market.
Korean cloth business get bigger and rapidly grower both online and offline.
To win the competitors such as china, we should develop new high-tech material. Because we can’t win competitors as low prices, so we focus on quality and design. Korea national name value is also important role for it. In fact our products are treated low value even though it has good quality because of lack of name value, I think.
For example, world people think Japan’s products are excellent and select them without hesitation. Like this, Korean fiber market strength its brand image and notify our excellent product. It is good way to hold international events regularly to hold spotlight.
Above all, local companies have to recognize importance about marketing strategy for their products. To success it, they can cooperate with local communities in various ways. It can give benefit to local company and community at once. And marketing strategy need to be more specific development through professional management mind.
# 20300194 - Entry 13
(Ref: Koreaherald / by Cho chun-un (christory@heraldm.com) / May 30, 2008
http://www.koreatimes.co.kr/www/news/biz/2008/05/123_24982.html
View the articleSummary
The new CEO of Woori Financial Holding, Lee Pal-seung CEO of Seoul Philharmonic Orchestra, has promised to accelerate privatization and enhance its non-banking sector. At a press conference, he clearly mentioned the first priority of speeding up the privatization of the group and increasing its competitiveness. Also, he suggested it be a worldwide bank and M&A is a new alternative in achieving that goal. He knew its weakness of non-banking sector and will try to boosting securities and insurance.
He said it can make it through a unity between subsidiaries and he can help them derive best effiency. Moreover, he graduated Korea University where President Lee also did. He began with a banker at Hanil Bank and was at Woori Investment & Securities and then moved to the Seoul Philharmonic Orchestra in 2005.
Opinion
Woori Bank is the third biggest financial group(behind KB and Shinhan) in the market value. A heavy mission is given to the new CEO Lee Pal-seung due to complicated economic situation. We can summarize two strategies in his comment.
The first one is the privatization. In fact, Woori Financial Holdings is the sum of previous various banks and securities; for example Hanil Bank, Hanbit Bank, and LG Investment Securities. Therefore, the CEO should express their subsidaries' merits with the unity of them. But M&A can harm the unity so he will react this very carefully because M&A costs considerably and the effect on firm is very excessive.
And the second thing, non-banking sector, is very good because 자통법(Captial Market Integration Law) is executed in Feb 2009. Then, the Korean JP Morgan will be born and many financail group is preparing for this situation. Woori's Commercial Bank is very strong(1st place in Korea) so it has an enviornment expanding non-banking area.
Woori is very large and it can be bigger and bigger with CEO's sound business. We will notify the new CEO of Woori react this market situation.
(Source : KRX)
#20300576 - Entry 12
(Source: Koreatimes, By Kim Jae-kyoung(Staff Reporter), 2008/05/29)
At best buy, Marketing goes Micro
20700011 entry#13
At best buy, Marketing goes Micro
Article
In this article, best buy segments their customers specifically. Best buy is the biggest electronic company in U.S.A. and they sell all kinds of electronic products. They are targeting on sailors who are on the boat for their job. Best buy thought they could sell their products to them because sailors are willing to buy products like ipod or laptop while they are in the other countries. purchasing the stuff like laptop or ipot while they are on abroad has big advantage for them because of the reasonable price without the tax. targeting on specific group of people could be a kind of big risk for the company but they decided to segment through a big chellenge.
In my opinion, segmentaion is a good marketing stratdgy even though it has a big risk for the company. They could provide various products of one specific category for the customers who are interested in that category. customers will remeber that company as a specialist which sells that product. In these days, it is not smart to sell all kinds of products in one mall. They better focus on one kind of product and segment their customers specifically.
20700011 entry#13
Authentic Relationship -
View the Article
Summary
Today, market is full of products. Consumers face the over abundancy of products in all market and services. So many executives ask, "how to differentiate themselves with others." Today, it is important to create authentic relationship with customers.
Today, many companies use different strategy to do marketing for their products, from media to Internet advertising. The more advertisement people see, many loose their trust in the product/service or company itself. Apporaching customers became easier, however to gain their trust is not as easy. 21st century copany should work for authenticity, that can connect the firm and the consumers.
Before advertising nd sending our products, companies need to look back and see who theircustomers are, at te time. And think in a customers' point of view, if the product has any connection with them. Customers seek for connection and relationship.
My Opinion
I definitely agree that it is very important for a company to create true relationship with its customers. When we look back at our markets today, we have great abundancy of all products and services all over the world. If not available in one country, we can bring any product or service from other countries very easily. People today aren't seeking for the product and service itself, but for the value and connection it has with the company.
Personal service is very important. I, as a customer myself look for places where I feel comfortable and familiar with. When entering a service company, I see if I am recognized. Recognition plays a very important role, when the customer himself/herself feels that they are a loyal customer. For a product serving company, it is important for the company to bring the right products to the right customers.
Products and services are limited, however it creates great value when the have surpassed the expectation the consumer holds.
As we have learned in class, a loyal customer is better than a few new customer. So creating relationship with the right customers should be considered a great marketing strategy, especially in a market like we have today.
Entry #13
20600770
(Source: Business Week "How to Stand Out? Try Authenticity" May 28, 2008
Summary
Today, market is full of products. Consumers face the over abundancy of products in all market and services. So many executives ask, "how to differentiate themselves with others." Today, it is important to create authentic relationship with customers.
Today, many companies use different strategy to do marketing for their products, from media to Internet advertising. The more advertisement people see, many loose their trust in the product/service or company itself. Apporaching customers became easier, however to gain their trust is not as easy. 21st century copany should work for authenticity, that can connect the firm and the consumers.
Before advertising nd sending our products, companies need to look back and see who theircustomers are, at te time. And think in a customers' point of view, if the product has any connection with them. Customers seek for connection and relationship.
My Opinion
I definitely agree that it is very important for a company to create true relationship with its customers. When we look back at our markets today, we have great abundancy of all products and services all over the world. If not available in one country, we can bring any product or service from other countries very easily. People today aren't seeking for the product and service itself, but for the value and connection it has with the company.
Personal service is very important. I, as a customer myself look for places where I feel comfortable and familiar with. When entering a service company, I see if I am recognized. Recognition plays a very important role, when the customer himself/herself feels that they are a loyal customer. For a product serving company, it is important for the company to bring the right products to the right customers.
Products and services are limited, however it creates great value when the have surpassed the expectation the consumer holds.
As we have learned in class, a loyal customer is better than a few new customer. So creating relationship with the right customers should be considered a great marketing strategy, especially in a market like we have today.
Entry #13
20600770
(Source: Business Week "How to Stand Out? Try Authenticity" May 28, 2008
Thursday, May 29, 2008
Product Advertisements in TV Dramas Go Subtle
View The Article
(Reference: The Korea Times/By Jane HanStaff Reporter /05-29-2008)
Summary
BMW sedan and Infiniti coupe sale have increased because they have attracted customer’s attention through television drama. Nowadays, however, that kind of advertisements not only includes luxury goods like car but also is focusing on other small goods. In recently ended drama “On Air,” the main actor used espresso coffee machine. Since it exposures on TV frequently, the coffee machine sales jumped about 20 percent. And Daewoo Lucoms’ computer products have also increased their sale through TV drama. Among PPL advertisement, mobile phone is the most popular item. In 2004, Pantench & Curitel mobile phone sold their products more than 50,000 sets a month through SBS drama “Lovers in Pairs” And then their competitor such as LG and Samsung have used PPL like P&C. According to this article, television shows and dramas get about 40 percent of their production costs through PPL advertisement.
My Opinion
Nowadays, we live around lots of advertisement’s exposures. There are not only direct advertisements through TV and newspaper, but also indirect advertisement like PPL - we have seen in this article. Actually I am interested in automobile, but since I saw BMW car on TV drama “All in” as PPL, I like BMW sedan. And Samsung showed their products on the movie “Spider man” and “Matrix” Therefore, I think that they could enhance their value of brand.
I think PPL is Win-Win strategy because it is good for producer and advertiser. Producers are be able to make better quality film or drama through that kind of investment, and advertiser can inform their products directly or indirectly. Therefore, they can get many positive effects for their products through attractive characters on TV or a movie. However, indiscreet PPL advertisements lead to negative effects for their goods and programs. Many people blamed the movie which Jun ji hyeon appeared because they showed too many products. Therefore, I think PPL has pros and cons but if customers recognize that PPL is direct advertisement due to a rash use, PPL’s merit will be offset and it will be returned as drawback.
#20400251 Entry #13
(Reference: The Korea Times/By Jane HanStaff Reporter /05-29-2008)
Summary
BMW sedan and Infiniti coupe sale have increased because they have attracted customer’s attention through television drama. Nowadays, however, that kind of advertisements not only includes luxury goods like car but also is focusing on other small goods. In recently ended drama “On Air,” the main actor used espresso coffee machine. Since it exposures on TV frequently, the coffee machine sales jumped about 20 percent. And Daewoo Lucoms’ computer products have also increased their sale through TV drama. Among PPL advertisement, mobile phone is the most popular item. In 2004, Pantench & Curitel mobile phone sold their products more than 50,000 sets a month through SBS drama “Lovers in Pairs” And then their competitor such as LG and Samsung have used PPL like P&C. According to this article, television shows and dramas get about 40 percent of their production costs through PPL advertisement.
My Opinion
Nowadays, we live around lots of advertisement’s exposures. There are not only direct advertisements through TV and newspaper, but also indirect advertisement like PPL - we have seen in this article. Actually I am interested in automobile, but since I saw BMW car on TV drama “All in” as PPL, I like BMW sedan. And Samsung showed their products on the movie “Spider man” and “Matrix” Therefore, I think that they could enhance their value of brand.
I think PPL is Win-Win strategy because it is good for producer and advertiser. Producers are be able to make better quality film or drama through that kind of investment, and advertiser can inform their products directly or indirectly. Therefore, they can get many positive effects for their products through attractive characters on TV or a movie. However, indiscreet PPL advertisements lead to negative effects for their goods and programs. Many people blamed the movie which Jun ji hyeon appeared because they showed too many products. Therefore, I think PPL has pros and cons but if customers recognize that PPL is direct advertisement due to a rash use, PPL’s merit will be offset and it will be returned as drawback.
#20400251 Entry #13
Saturday, May 24, 2008
Disney- visual marketing
View this Article
Summary
Celebrating Disneyland's 50th anniversary, they launched a online program called Virtual Magic Kingdom. In this website, Disneyland fans can experience the activities in Disney virtually, create avatars and play games to collect points and more. These points collegected through various online activities, can be actually used in real life. Disney boasted that there were million avatars created from this program itself. Many fans used this site to make friends, chat, and participate in programs such as the company's resort in California and Florida.
However, Disney announced that they will discontinue the use of this website. Because this website was just for the celebration of the 50th anniversary. It was just prolonged because of the high interest from the people. ManyDisney fans are against this act. 20,000 petitions were written and dozen people stood in front of Disney to protest. However, Diseny continues to pursue their decision and promote other programs that are offered with monthly fees.
My Opinion
I believe Virtual Magic Kingdom was a great program that Disney promoted. It was opened at the right time and the right place. Many people had access to Disneyland all over the world, and 50th anniversary had great meaning to the company and their fans.
However, Disney is trying to stop this online program because of its expenses and support of other programs available with a monthly fee. I believe that this will hurt Disney's image and many of its fans' wants and loyalty.
VMK is a free program, used by hundred and thousands of people all over the world. This is not a one on one relationship with Disney and the fan but a whole community activity. Disney fans' meet one another through online games and interact with one other. I believe that VMK is a great promotion to Disney. Rather than discontinuing this program that is so loved by many people, I believe that Disney should open it.
20,000 petition were signed against of this discontinuation. I believe that Disney has the obligation to fulfill world-wide consumers' want by charging a fee for this program and continuing it. As read in the article, programs were charged $9-10 dollars. The value of the VMK will determine the right price for the service provided. I believe that people with strong attachment to this program will pay the price for such experience and activity. This program is a great marketing that will keep many consumers attached to Disney. Disney isn't a place where people can go often or anytime. People need to invest time and money to enjoy themselves one day at Disneyland. The website keeps loyal customers, and also a promotion to the loyal customers with their points that can be actually used in real life.
I believe its a great program for the LOYAL consumers of Disneyland.
20600770 Entry #12
Summary
Celebrating Disneyland's 50th anniversary, they launched a online program called Virtual Magic Kingdom. In this website, Disneyland fans can experience the activities in Disney virtually, create avatars and play games to collect points and more. These points collegected through various online activities, can be actually used in real life. Disney boasted that there were million avatars created from this program itself. Many fans used this site to make friends, chat, and participate in programs such as the company's resort in California and Florida.
However, Disney announced that they will discontinue the use of this website. Because this website was just for the celebration of the 50th anniversary. It was just prolonged because of the high interest from the people. ManyDisney fans are against this act. 20,000 petitions were written and dozen people stood in front of Disney to protest. However, Diseny continues to pursue their decision and promote other programs that are offered with monthly fees.
My Opinion
I believe Virtual Magic Kingdom was a great program that Disney promoted. It was opened at the right time and the right place. Many people had access to Disneyland all over the world, and 50th anniversary had great meaning to the company and their fans.
However, Disney is trying to stop this online program because of its expenses and support of other programs available with a monthly fee. I believe that this will hurt Disney's image and many of its fans' wants and loyalty.
VMK is a free program, used by hundred and thousands of people all over the world. This is not a one on one relationship with Disney and the fan but a whole community activity. Disney fans' meet one another through online games and interact with one other. I believe that VMK is a great promotion to Disney. Rather than discontinuing this program that is so loved by many people, I believe that Disney should open it.
20,000 petition were signed against of this discontinuation. I believe that Disney has the obligation to fulfill world-wide consumers' want by charging a fee for this program and continuing it. As read in the article, programs were charged $9-10 dollars. The value of the VMK will determine the right price for the service provided. I believe that people with strong attachment to this program will pay the price for such experience and activity. This program is a great marketing that will keep many consumers attached to Disney. Disney isn't a place where people can go often or anytime. People need to invest time and money to enjoy themselves one day at Disneyland. The website keeps loyal customers, and also a promotion to the loyal customers with their points that can be actually used in real life.
I believe its a great program for the LOYAL consumers of Disneyland.
20600770 Entry #12
Friday, May 23, 2008
More Digital Ads Are Produced Offshore
More Digital Ads Are Produced Offshore
Article
http://online.wsj.com/public/article/SB121140392514311893.html?mod=2_1567_leftbox
summary
More and more companies try to give their works like digital advertisement to little-known company in developing countries.The benifits of this outsourcing trend include companies has created a digital promotion company called Prodigious which works with a stable of offshore providers. Most companies had hard time to find labors to feel their needs in USA. But they are finding their needs from the developing contries like Costa Rica. Because their time xones are compatible with those in the USA and they have high concentrations of English speaker and work experiences.
My opinion
outsourcing is one of good challenges for these days' companys. they don't have to spent too much money for the same work if they outsource their works to the developing countries. they could fill their needs from finding the people who just fit for their work. The market is getting bigger and bigger as transportaions and technologies become higher. Outsourcing companys' digital ads to developing company is one of the solution to reduce the cost of the marketing products because the companies can provide their goods to customers at more reasonable price.
20700011 entry#12
Samsung to showcase products ahead of Beijing Olympics
Article(By Korea Herald/21 May 2008)
Aiming to solidify its image as a premium brand in China, Samsung Electronics Co. plans to demonstrate the latest of its cutting-edge products at a high-tech exhibition in Beijing.
The company said yesterday that it is participating in the China Beijing International High-Tech Expo 2008, an electronics industry fair running from today to Sunday.
Occupying 575 square meters of display space, the Korean company will introduce to Chinese customers a range of its products from a 70-inch LED-backlit LCD TV, TV sets with the most advanced display technology of organic light-emitting diodes.
Also on display are the world's smallest color laser printer which Samsung unveiled last month, and its Blu-ray players and full high-definition camcorders and cameras.
Coming during the run-up to the Olympic Games in August, the exhibition is seen as an opportunity to raise the profile of Samsung, one of the only 12 worldwide Olympic partners and the official sponsor for the games' mobile communication system.
Samsung will also bring to the tech fair a series of mobile phones specially developed and designed for the games as well as its global strategic model - the Soul.
By Lee Sun-young
(milaya@heraldm.com)
Summary
Samsung is going to participate in Beijing International High-Tech Expo 2008 so as to enhance their premium brand image in China. And they are going to introduce the best display technology such as 70-inch LED backlit LCD TV. And they are also exhibiting color laser printer, which is the smallest in the world, Blu-Ray, camcorder and digital camera.
My Opinion
A few months ago, Samsung has been hit hard by unethical behavior in Korea. Even though they are still suffering from lots of tough situation, for example Chairman Lee has resigned from CEO; they are overcoming well as the best globalization conglomerate in Korea. They have recorded the best selling and have been able to outsmart Sony that is their competitor.
Where is Samsung’s power from? It is not that they are promoted the best global giant through the good products. I think what they have supported many international exhibits as part of brand marketing was important. When I have been to Eastern Europe, many Europeans don’t know Korea but know Samsung. I realized Samsung’s position as global company. Thus, the value of brand is beyond a nation. Therefore, I think other Korean firm, which works just in the domestic, should enhance their value of brand and go forward global.
# 20400251 Entry #12
Aiming to solidify its image as a premium brand in China, Samsung Electronics Co. plans to demonstrate the latest of its cutting-edge products at a high-tech exhibition in Beijing.
The company said yesterday that it is participating in the China Beijing International High-Tech Expo 2008, an electronics industry fair running from today to Sunday.
Occupying 575 square meters of display space, the Korean company will introduce to Chinese customers a range of its products from a 70-inch LED-backlit LCD TV, TV sets with the most advanced display technology of organic light-emitting diodes.
Also on display are the world's smallest color laser printer which Samsung unveiled last month, and its Blu-ray players and full high-definition camcorders and cameras.
Coming during the run-up to the Olympic Games in August, the exhibition is seen as an opportunity to raise the profile of Samsung, one of the only 12 worldwide Olympic partners and the official sponsor for the games' mobile communication system.
Samsung will also bring to the tech fair a series of mobile phones specially developed and designed for the games as well as its global strategic model - the Soul.
By Lee Sun-young
(milaya@heraldm.com)
Summary
Samsung is going to participate in Beijing International High-Tech Expo 2008 so as to enhance their premium brand image in China. And they are going to introduce the best display technology such as 70-inch LED backlit LCD TV. And they are also exhibiting color laser printer, which is the smallest in the world, Blu-Ray, camcorder and digital camera.
My Opinion
A few months ago, Samsung has been hit hard by unethical behavior in Korea. Even though they are still suffering from lots of tough situation, for example Chairman Lee has resigned from CEO; they are overcoming well as the best globalization conglomerate in Korea. They have recorded the best selling and have been able to outsmart Sony that is their competitor.
Where is Samsung’s power from? It is not that they are promoted the best global giant through the good products. I think what they have supported many international exhibits as part of brand marketing was important. When I have been to Eastern Europe, many Europeans don’t know Korea but know Samsung. I realized Samsung’s position as global company. Thus, the value of brand is beyond a nation. Therefore, I think other Korean firm, which works just in the domestic, should enhance their value of brand and go forward global.
# 20400251 Entry #12
Banks sell Special Products Aimed at Super Riches Only
View the article
Summary
Recentrly, banks are competitively launching investment products which target to super rich competitorly by product named PB-private banking. For example, Deutshce Investment Trust Management succeed to draw attention of wine dilettanate people who lived in Seoul through selling the premium wines produced in France’s Bordeaux.Banks sell these fund to only PB customer because it is too complicated for ordinary coustomer to understand. They also require subscrivers to invest at least 10 million won.Moreover some overseas equity funds are initially designed for PB customers. For example, there was KB Vietnam Focus fund. PB centers introduce super rich customers to private equity funds which composed of small sized investors.
Opinion
In korea, there are so many products which target to only super rich customers in various areas from orninary products to finance service. It is getting bigger and more competitively. And it’s not critical matter any more. Markets for super rich weren’t damaged even during the ecomomic slump and it was certain attractive factor. Most of all, there are differences about purchase power between ordinary and super rich customers, and it's difficult factor to ingnore. In addition, it can make high level image. We can see those around us in common.
However it has negative image about Pb marketing because people feel relatively deprivation and it is deficit in present marktet situation. In bank there is VIP room and it is compared with general customer who wait a long time.It is not sufficient only interest rate competition among bank competitions, so it is expanding its competition to culture marketing.So it has to strenghten their brand image and offer product differentiation to maintain its customer in long-term point of view. And it needs to develop special products and provide service through keeping quality talet and pursuit customer satisfacton.
#20300194 -Entry 12
(Reference: The Korea Times / by Yoon Ja-young, staff Reporter / 05-19-2008 19: 13)
Summary
Recentrly, banks are competitively launching investment products which target to super rich competitorly by product named PB-private banking. For example, Deutshce Investment Trust Management succeed to draw attention of wine dilettanate people who lived in Seoul through selling the premium wines produced in France’s Bordeaux.Banks sell these fund to only PB customer because it is too complicated for ordinary coustomer to understand. They also require subscrivers to invest at least 10 million won.Moreover some overseas equity funds are initially designed for PB customers. For example, there was KB Vietnam Focus fund. PB centers introduce super rich customers to private equity funds which composed of small sized investors.
Opinion
In korea, there are so many products which target to only super rich customers in various areas from orninary products to finance service. It is getting bigger and more competitively. And it’s not critical matter any more. Markets for super rich weren’t damaged even during the ecomomic slump and it was certain attractive factor. Most of all, there are differences about purchase power between ordinary and super rich customers, and it's difficult factor to ingnore. In addition, it can make high level image. We can see those around us in common.
However it has negative image about Pb marketing because people feel relatively deprivation and it is deficit in present marktet situation. In bank there is VIP room and it is compared with general customer who wait a long time.It is not sufficient only interest rate competition among bank competitions, so it is expanding its competition to culture marketing.So it has to strenghten their brand image and offer product differentiation to maintain its customer in long-term point of view. And it needs to develop special products and provide service through keeping quality talet and pursuit customer satisfacton.
#20300194 -Entry 12
(Reference: The Korea Times / by Yoon Ja-young, staff Reporter / 05-19-2008 19: 13)
Thursday, May 22, 2008
Pens that provide the write accessory
기사보기
Lucia van der Post / The Times /May 23, 2008 © Copyright 2008 Times Newspapers Ltd
Summary
What is fascinating is that pens have once again become desirable objects that tell the world as much about your taste and style as the watch you wear or the handbag you carry. As Colin McClymont, managing director of The Pen Shop, puts it: “I fought long and hard to take writing instruments out of the stationery cupboard and put them in to the same category as watches and jewellery - in other words to turn them into fashion accessories.”
Lucia van der Post / The Times /May 23, 2008 © Copyright 2008 Times Newspapers Ltd
Summary
What is fascinating is that pens have once again become desirable objects that tell the world as much about your taste and style as the watch you wear or the handbag you carry. As Colin McClymont, managing director of The Pen Shop, puts it: “I fought long and hard to take writing instruments out of the stationery cupboard and put them in to the same category as watches and jewellery - in other words to turn them into fashion accessories.”
Of course, turning a hitherto mainly masculine large, black and gold object into a fashion accessory doesn't happen by chance. The marketing guys have worked hard. First, they brought out smaller versions to suit more dainty hands, so that whereas, not that long ago, 75 per cent of pens were sold to men, today the figure is about 50-50. They also consulted trend-predictors to make sure that they knew the fashion colours of the season and then brought out spring and autumn collections.
Then they tried to ally their pens with jewellery - Montblanc did it most spectacularly by encrusting some of their pens with jewels and by photographing them with the opera singer Katherine Jenkins, wearing fabulous Montblanc jewellery.
Opinion
There is a famous phrase, 'Do not judge the book by its cover', but most of people in this world know that it is so hard to do. I have a friend who usually know someone's background and even personality by watching his or her possessions like watch, clothes or bags they are wearing. Because it can be an way to assume someone's position in the society.
From this reason, people seem to buy luxury things more and more for present themselves as a high-level person or rich. Nevertheless, it has been hard for pen to be a luxury symbol; it is just black and gold object for writing down something. The marketing guys have worked hard. They made a smaller version of it to suit people's hade easier and searched the trend of each season. Also, they made it something pretty and unique by adding jewelers so it definitely worked for the women.
Student ID # 20500018
Entrty # 12
Mobile Phones Become Interchangeable Between Carriers
View the article
Summary
Third-generation phone users of SKT and KTF can change the firms by July. The Korea Communications Commission(통신위원회) let the providers to release their USIM (Universal Subscriber Identity Module) chips a small computer chip inside cell phones. But LG Telecom is excluded from this service because of the problem of system. The USIM unlock will help customers to have more than one cell phones with a single USIM card. It will also make easy the trade of second handsets.
However, it is likely to break profits of the mobile firms, who have imposed a heavy entrance fee on new members. And KCC thought the consumers can buy the phone through a variety of ways.
KCC decided this since it is a global trend and our country can't keep it away. Therefore, the five directors of KCC agreed with this with unanimous approval.
Opinion
There are 43million Korean mobile members. How large the market scale is! I will write down in a view of KTF because KTF’s market share is about 30% so it is necessary to increase it through aggressive marketing strategies.
First, KTF should emphasize their leading company of 3rd generation mobile company as it started early than SKT did. It also should announce their safety and various functions as first firm.
In addition, KT is its supporter; moreover, it is planed it will merge with KT. Then, their market power can overcome SKT's. Through these background(wire communication market:KT, mobie market : KTF), they can maximize their profit. Above all, they must change the image of public enterprise at firtst by improving their business structure especially in KT.
KTF can obtain more market share and keep 1st place in 3rd generation market though the former two strategies.
Entry 11 - #20300576
(Ref. The Korean Times, 05-22-2008, By Cho Jin-seo Staff Reporter)
Summary
Third-generation phone users of SKT and KTF can change the firms by July. The Korea Communications Commission(통신위원회) let the providers to release their USIM (Universal Subscriber Identity Module) chips a small computer chip inside cell phones. But LG Telecom is excluded from this service because of the problem of system. The USIM unlock will help customers to have more than one cell phones with a single USIM card. It will also make easy the trade of second handsets.
However, it is likely to break profits of the mobile firms, who have imposed a heavy entrance fee on new members. And KCC thought the consumers can buy the phone through a variety of ways.
KCC decided this since it is a global trend and our country can't keep it away. Therefore, the five directors of KCC agreed with this with unanimous approval.
Opinion
There are 43million Korean mobile members. How large the market scale is! I will write down in a view of KTF because KTF’s market share is about 30% so it is necessary to increase it through aggressive marketing strategies.
First, KTF should emphasize their leading company of 3rd generation mobile company as it started early than SKT did. It also should announce their safety and various functions as first firm.
In addition, KT is its supporter; moreover, it is planed it will merge with KT. Then, their market power can overcome SKT's. Through these background(wire communication market:KT, mobie market : KTF), they can maximize their profit. Above all, they must change the image of public enterprise at firtst by improving their business structure especially in KT.
KTF can obtain more market share and keep 1st place in 3rd generation market though the former two strategies.
Entry 11 - #20300576
(Ref. The Korean Times, 05-22-2008, By Cho Jin-seo Staff Reporter)
Friday, May 16, 2008
SK Telecom makes foray into Chinese gaming market
View the article
Summary
SK Telecom-the nation’s top mobile carrier-entered the china which is the fast growing online gaming market. It contacts and make agreement about investment with Magicgrids Networks which is china-based company specializing in developing and publishing online games. China’s online gaming market has rapidly growth-82% between 2001 and 2007.
SK Telecom has participated in mobile services, music label and telematics company.
It aczuired a 42.2 percent skate in TR music co, and 65.52 percent skate in Shenzhen E-eye High Tech Co which is a global positioning system service company in China.
My opinion
I think it’s obvious that China online gaming market is a surely attractive market. It’s amazing figure which showed 82 percent exponential growths for just two years. How huge it was! Guess the market size of China gaming market, it’s not difficult that many companies went into China market. Through operating Magicgrids, SK expects to be Hub of Asia game, and I think that it’s not impossible.
However, it has to strength its strategy. Many corporations has participated in game market because game market has huge potential growth and it’s very high cost value business. But many corporations didn’t set proper strategy against game market. Because of market’s character, it is impossible to success without capability of business process, we saw many companies had failed even though their good game idea, and ability of production.
Online game market is different area with established areas, so they have to respond its rapidly changes to success in online game industry. I think SK Telecom has advantages based its huge fund ability, combination with capable business partners.
# 20300194 Entry-11
Reference: The Korean Herald /Friday, May 16, 2008
/By Jin Hyon-Joo (staff reporter -hjjin@heraldm.com)
Summary
SK Telecom-the nation’s top mobile carrier-entered the china which is the fast growing online gaming market. It contacts and make agreement about investment with Magicgrids Networks which is china-based company specializing in developing and publishing online games. China’s online gaming market has rapidly growth-82% between 2001 and 2007.
SK Telecom has participated in mobile services, music label and telematics company.
It aczuired a 42.2 percent skate in TR music co, and 65.52 percent skate in Shenzhen E-eye High Tech Co which is a global positioning system service company in China.
My opinion
I think it’s obvious that China online gaming market is a surely attractive market. It’s amazing figure which showed 82 percent exponential growths for just two years. How huge it was! Guess the market size of China gaming market, it’s not difficult that many companies went into China market. Through operating Magicgrids, SK expects to be Hub of Asia game, and I think that it’s not impossible.
However, it has to strength its strategy. Many corporations has participated in game market because game market has huge potential growth and it’s very high cost value business. But many corporations didn’t set proper strategy against game market. Because of market’s character, it is impossible to success without capability of business process, we saw many companies had failed even though their good game idea, and ability of production.
Online game market is different area with established areas, so they have to respond its rapidly changes to success in online game industry. I think SK Telecom has advantages based its huge fund ability, combination with capable business partners.
# 20300194 Entry-11
Reference: The Korean Herald /Friday, May 16, 2008
/By Jin Hyon-Joo (staff reporter -hjjin@heraldm.com)
GM: LIVE GREEN OR DIE
View the Article
Summary
In 2005, General Motors had an idea of having electric-cars due to the high gas price. They had plans for new cars and product strategies, such as cars with lithium ion batteries that is capable of charging cell phones and laptops. GM did have ideas of creating such cars, but it was temporarily leased to certain number of people and not sold. It wouldnt have made any money for the company. In the other hand, Toyota created Pirus hybrid and created a brand image of being environmental friendly. They have created a car with no need of any fuel while GM was creating vehicles such as the Hummer, that consume great amount of fuel. Toyota won the greed cred.
In 2007, GM decided to create "newfangled electric car called, "the Chevrolet Volt." GM also pushed itself to create such vehicle by 2010. GM finally realized that gas price will not decrease and that these vehicles create pollution that affect global warming. GM is attempting to loose money and create cars that will do good for the environment. They are created planet-friendly and desirable vehicles for all.
My Opinion
How is GM's new production of vehicle related with marketing? I believe that GM's new strategy and idea creating new hybird cars is marketing brand image most of all. First of all, GM's cars were affecting the environment by the pollution created that the gas from the cars. The world is facing threats from global warming and pollution and as a responsible company GM considered created an environmental friendly vehicle so that the company and the consumers themselves feel more responsible with their driving and lifestyle.
Secondly, Toyota won the greed cred. Toyota gained the first-mover advantage by creating Prius. Toyota gained a brand image of innovation but also environment responsibility. Their production have no only increased customers attention but also the trust of the consumers. GM had to compete with a strong competitor, who has already gained name through the vehicle.
By creating hybrid cars- GM can gain more valuable image of its name. GM will be known for environmental friendly, and also efficient products (charging laptops and cellphones). This new product to come ahead will support GM's brand image.
Entry #11 - 20600770
Reference: Businessweek.com "Cover Story - May 15, 2008 5:00PM EST"
"GM: Live Green or Die"
Summary
In 2005, General Motors had an idea of having electric-cars due to the high gas price. They had plans for new cars and product strategies, such as cars with lithium ion batteries that is capable of charging cell phones and laptops. GM did have ideas of creating such cars, but it was temporarily leased to certain number of people and not sold. It wouldnt have made any money for the company. In the other hand, Toyota created Pirus hybrid and created a brand image of being environmental friendly. They have created a car with no need of any fuel while GM was creating vehicles such as the Hummer, that consume great amount of fuel. Toyota won the greed cred.
In 2007, GM decided to create "newfangled electric car called, "the Chevrolet Volt." GM also pushed itself to create such vehicle by 2010. GM finally realized that gas price will not decrease and that these vehicles create pollution that affect global warming. GM is attempting to loose money and create cars that will do good for the environment. They are created planet-friendly and desirable vehicles for all.
My Opinion
How is GM's new production of vehicle related with marketing? I believe that GM's new strategy and idea creating new hybird cars is marketing brand image most of all. First of all, GM's cars were affecting the environment by the pollution created that the gas from the cars. The world is facing threats from global warming and pollution and as a responsible company GM considered created an environmental friendly vehicle so that the company and the consumers themselves feel more responsible with their driving and lifestyle.
Secondly, Toyota won the greed cred. Toyota gained the first-mover advantage by creating Prius. Toyota gained a brand image of innovation but also environment responsibility. Their production have no only increased customers attention but also the trust of the consumers. GM had to compete with a strong competitor, who has already gained name through the vehicle.
By creating hybrid cars- GM can gain more valuable image of its name. GM will be known for environmental friendly, and also efficient products (charging laptops and cellphones). This new product to come ahead will support GM's brand image.
Entry #11 - 20600770
Reference: Businessweek.com "Cover Story - May 15, 2008 5:00PM EST"
"GM: Live Green or Die"
Hyundai Flexes Muscle Overseas
View the article
KoreanTimes
Kim Hyun-chul
(Staff reporter)
2008/5/16
Summary
Hyundai Motors, the biggest automaker in Korea, expected the sales of produce overseas will be over that of the domestic one. It said its sales and export and net profit are increasing.
An analyst of it stated the risk of exchange rate let it manage difficultly but if the exchange rate were steady, its profit would be bigger and it's another reason of the expansion of foreign country. And the rate of foreign proportion was bigger until 2003(46.2%) and decrease to 45.6% in 2006. However, it established the second plants in China and India and is under construction in Czech Republic. Moreover, the maker is planning to apply diverse culturally sensitive marketing strategies to secure future competitiveness in the foreign market.
New products will have an important role in exports growth and in the forefront is Genesis, Hyundai Motor's recent model. Another new production, i30, is putting up a favorable reputation all over the world.
Opinion
Hyundai Motor have a good strategy because the Korean market alreadly get saturated so it should pioneer the others market, world market. For these, it tried to understand other countries' culture and then it found new factories or planed to build. Through its trial, it can reduce the transportation cost comparing with the production in Korea. It will bring Hyundai recognition and competitiveness.
And it would like to develop a new product like i30 or Genises that must have new functions, comfort, and good design. If they attract foreign people and the people acknowledge them, its sales figure in the county will be bigger than before.
So, its desirable strategy will be continued. Through these, Hyundai Motors will get more market share in the world vehicle market.
#20300576 - Entry 10
KoreanTimes
Kim Hyun-chul
(Staff reporter)
2008/5/16
Summary
Hyundai Motors, the biggest automaker in Korea, expected the sales of produce overseas will be over that of the domestic one. It said its sales and export and net profit are increasing.
An analyst of it stated the risk of exchange rate let it manage difficultly but if the exchange rate were steady, its profit would be bigger and it's another reason of the expansion of foreign country. And the rate of foreign proportion was bigger until 2003(46.2%) and decrease to 45.6% in 2006. However, it established the second plants in China and India and is under construction in Czech Republic. Moreover, the maker is planning to apply diverse culturally sensitive marketing strategies to secure future competitiveness in the foreign market.
New products will have an important role in exports growth and in the forefront is Genesis, Hyundai Motor's recent model. Another new production, i30, is putting up a favorable reputation all over the world.
Opinion
Hyundai Motor have a good strategy because the Korean market alreadly get saturated so it should pioneer the others market, world market. For these, it tried to understand other countries' culture and then it found new factories or planed to build. Through its trial, it can reduce the transportation cost comparing with the production in Korea. It will bring Hyundai recognition and competitiveness.
And it would like to develop a new product like i30 or Genises that must have new functions, comfort, and good design. If they attract foreign people and the people acknowledge them, its sales figure in the county will be bigger than before.
So, its desirable strategy will be continued. Through these, Hyundai Motors will get more market share in the world vehicle market.
#20300576 - Entry 10
Running in Empty
기사보기http://www.newsweek.com/id/137176
Running on Empty?
Summary
In this article, the RV industry is in the economic slump in these days. As oil price goes up, every transformation gets influenced by that. Therefore, the fare of the all kind of transportations becomes more expensive. It makes people not to travel much and stay home for the vacation. But if you have a vacation with the RV, Recreational Vehicle, it would be much cheaper than just traveling by normal transportation, because it is not only a vehicle but also a room to take a rest at night. It will save much money for the travel or any kind of vacation. It will help travelers save on hotels and appeal to those who prefer leisure and economy over glitz and speed.
My opinion
Traveling with the RV is a one of the best choice for the vacation. Because of the high oil price (gas price), wherever you go, it will cost much for the travel. RV car is made for the travel at a small cost. And it is very useful for anyone who wants to travel. it satisfies people who want to feel comfortable during the travel. if they plan a special marketing for this RV, the result of it would be amazing.
20700011 entry#11
Thursday, May 15, 2008
Steve Jobs Stakes Out the TV Den
View the article
Times By DAVID CARR Published: May 5, 2008
Summary
Does Apple can hit the monopoly shakes off from Microsoft management? Answer to that question would be yes. Recently, Apple has upgraded their product function to accelerate competition in movie and TV industry.
On Thursday, the company announced deals with 20th Century Fox, Walt Disney Studios, Warner Brothers, Paramount Pictures, Universal Studios Home Entertainment and Sony Pictures Entertainment, among others, to sell movies for download on iTunes on the same day they are released on DVD.
Difficulties that movie business have faced was to deal with such big fat video files that are harder to share than audio files, was able to watch and learn as the music industry shrank under the weight of pirated downloads and then reluctantly embraced a 99-cent solution from Mr. Jobs.
It seems like music companies still owned the songs; however, Apple owned everything else – including pricing, format, distribution and the influential stream of manufactured devices.
“Apple is just one piece of the puzzle as it relates to digital distribution,” Mr. Tsujihara, president of the Warner Home Entertainment Group, said. “They sell hardware and we sell software, and we had to come up with a pricing model that works for both parties and allows the consumer to legitimately access our content. The ultimate solution is coming up with a format that allows it to be played anywhere – in your car, your PlayStation, on your computer”
Opinion
It’s more than one surprise when I see the creativity coming out of from Apple. When I-Pod hit on the rock recently, their improvement will never stop until strong competing company is introduced or proposed to be against with. It seems like we have to praise the convenient technology which has been boosted up on the skyrocket. However, we have to understand the decision that they would challenge to other business or industry. The homogeneous product competition last for short period of time nowadays so that people are struggling to figure out what ways they could face to break down with other companies. Categories are various and decision is left on your shoe. It’s rather you would wear them or just look at them like display out on the Athlete’s Foot Shop.
In addition to the handy product, the movie industry had always wanted to maintain custody of the user experience – in the theater, on home video and on television. Another main stream of Apple is to propose to use easiest possible way to reach users to be happy with. I think that is brilliant idea of Apple that only if you could pay less amount of money to download songs and movies on you iTunes and all you need to do is copying into your IPod or PMP etc. Smart enough to understand how fast the competition is firing, Blockbuster, the biggest movie rental business in the U.S., has eagerly to shake hands with Apple to receive some commoditization profits.
It will take some time. Many homes are still not ready to share digital files; download speeds are sporadic, and the DVD remains the format of choice. However, it’s the matter of time whether which company takes cover everything on this competition. Apple is the main character of today and I would rather put my money on Apple considering this marketing strategy.
#20400251 Entry #11
Times By DAVID CARR Published: May 5, 2008
Summary
Does Apple can hit the monopoly shakes off from Microsoft management? Answer to that question would be yes. Recently, Apple has upgraded their product function to accelerate competition in movie and TV industry.
On Thursday, the company announced deals with 20th Century Fox, Walt Disney Studios, Warner Brothers, Paramount Pictures, Universal Studios Home Entertainment and Sony Pictures Entertainment, among others, to sell movies for download on iTunes on the same day they are released on DVD.
Difficulties that movie business have faced was to deal with such big fat video files that are harder to share than audio files, was able to watch and learn as the music industry shrank under the weight of pirated downloads and then reluctantly embraced a 99-cent solution from Mr. Jobs.
It seems like music companies still owned the songs; however, Apple owned everything else – including pricing, format, distribution and the influential stream of manufactured devices.
“Apple is just one piece of the puzzle as it relates to digital distribution,” Mr. Tsujihara, president of the Warner Home Entertainment Group, said. “They sell hardware and we sell software, and we had to come up with a pricing model that works for both parties and allows the consumer to legitimately access our content. The ultimate solution is coming up with a format that allows it to be played anywhere – in your car, your PlayStation, on your computer”
Opinion
It’s more than one surprise when I see the creativity coming out of from Apple. When I-Pod hit on the rock recently, their improvement will never stop until strong competing company is introduced or proposed to be against with. It seems like we have to praise the convenient technology which has been boosted up on the skyrocket. However, we have to understand the decision that they would challenge to other business or industry. The homogeneous product competition last for short period of time nowadays so that people are struggling to figure out what ways they could face to break down with other companies. Categories are various and decision is left on your shoe. It’s rather you would wear them or just look at them like display out on the Athlete’s Foot Shop.
In addition to the handy product, the movie industry had always wanted to maintain custody of the user experience – in the theater, on home video and on television. Another main stream of Apple is to propose to use easiest possible way to reach users to be happy with. I think that is brilliant idea of Apple that only if you could pay less amount of money to download songs and movies on you iTunes and all you need to do is copying into your IPod or PMP etc. Smart enough to understand how fast the competition is firing, Blockbuster, the biggest movie rental business in the U.S., has eagerly to shake hands with Apple to receive some commoditization profits.
It will take some time. Many homes are still not ready to share digital files; download speeds are sporadic, and the DVD remains the format of choice. However, it’s the matter of time whether which company takes cover everything on this competition. Apple is the main character of today and I would rather put my money on Apple considering this marketing strategy.
#20400251 Entry #11
Guinness turns the tide after big increase in marketing by Diageo
기사보기
Dominic Walsh / The Times /February 15, 2008 © Copyright 2008 Times Newspapers Ltd.
Summary
Diageo, the world's biggest drinks company, has turned round the fortunes of Guinness in Britain and Ireland after a big increase in marketing of the brand.
Sales volumes of the stout rose by 3 per cent in the UK for the six months to December 31 compared with a fall of about 5 per cent in the overall beer market. It was the first rise in sales of Guinness since 2005. Volumes in Ireland, which had fallen sharply in recent years, were flat despite the overall market declining.
Shares of Diageo rose by 47p - almost 5 per cent - to £10.81, the biggest increase in the FTSE 100. The company reiterated its forecast of full-year underlying operating profit growth of 9 per cent.
Opinion
Having a good brand image is crucial in marketing. Marketers make people buy their product only by having recognition of their brand name. It revealed in this article as well.
Paul Walsh, chief executive of Guinness, said” We continue to look at all our options, but the last thing I want to do is harm the provenance and heritage of the Guinness brand.”
Guinness' advertising campaigns in European countries were popular on websites such as YouTube. This contributed to get high image of brand.
Student ID # 20500018
Entry # 11
Dominic Walsh / The Times /February 15, 2008 © Copyright 2008 Times Newspapers Ltd.
Summary
Diageo, the world's biggest drinks company, has turned round the fortunes of Guinness in Britain and Ireland after a big increase in marketing of the brand.Sales volumes of the stout rose by 3 per cent in the UK for the six months to December 31 compared with a fall of about 5 per cent in the overall beer market. It was the first rise in sales of Guinness since 2005. Volumes in Ireland, which had fallen sharply in recent years, were flat despite the overall market declining.
Shares of Diageo rose by 47p - almost 5 per cent - to £10.81, the biggest increase in the FTSE 100. The company reiterated its forecast of full-year underlying operating profit growth of 9 per cent.
Opinion
Having a good brand image is crucial in marketing. Marketers make people buy their product only by having recognition of their brand name. It revealed in this article as well.
Paul Walsh, chief executive of Guinness, said” We continue to look at all our options, but the last thing I want to do is harm the provenance and heritage of the Guinness brand.”
Guinness' advertising campaigns in European countries were popular on websites such as YouTube. This contributed to get high image of brand.
Student ID # 20500018
Entry # 11
Friday, May 9, 2008
Hyundai Thanks Chile EXPO Support
기사보기
Reference : The Korean Times(Internet)/By Kim Hyun-cheol, Staff Reporter/05-09-2008 16:59)
Summary
Kum Ho tire, the second biggest tire production firm in Korea, is accelerating its expansion in overseas market as they are challenged by the current competitive market situation which is changing very rapidly.
Their expansion is not only targeting Asia countries but also American market which is the biggest in the world.
The chairman of Kum Ho tire is seeing his company's successful enlargement as the only and the best key to survive among other competitors and he's trying to achieve this goal by minimizing cost of production both in overseas and domestically. He also commented on the current price raise and it was because of increased cost of factors of production and he promised that he will invest more money to make the production process more environmentally friendly.
Opinion
These days, the world is becoming smaller and smaller as the globalization shortens the distance among countries. As the reciprocal relationships between countries are getting stronger and stronger, they are more less-independent and more relying on one another. Especially for multinational companies, the importance of overseas market sometimes exceeds their domestic market because they find more demand there. Kum Ho tire has also found out that expanding their business in overseas is unavoidable as they see rapid demand increase in overseas market and they are doing it because they believe that their enlargement is the best way of producing high quality products at the lowest costs. I believe Kum Ho tires’ strategy is very appropriate and pioneering because world tire market is very competitive and it’s really hard to catch up if you fail to follow the market trend which is changing really quickly.
In my opinion, Kum Ho is very likely to experience successful years for at least next few years as their expansion allows them to produce good quality tires at lower costs. Also, Kum Ho’s reputation is increasing swiftly as more and more F1 machines are using their tires so people in overseas are very interested in and actually more and more people are willing to purchase Kum Ho. Therefore, I strongly believe that Kum Ho’s business expansion in overseas is very brilliant and will bring out a great result.
#20300576 - Entry 9
Reference : The Korean Times(Internet)/By Kim Hyun-cheol, Staff Reporter/05-09-2008 16:59)
Summary
Kum Ho tire, the second biggest tire production firm in Korea, is accelerating its expansion in overseas market as they are challenged by the current competitive market situation which is changing very rapidly.
Their expansion is not only targeting Asia countries but also American market which is the biggest in the world.
The chairman of Kum Ho tire is seeing his company's successful enlargement as the only and the best key to survive among other competitors and he's trying to achieve this goal by minimizing cost of production both in overseas and domestically. He also commented on the current price raise and it was because of increased cost of factors of production and he promised that he will invest more money to make the production process more environmentally friendly.
Opinion
These days, the world is becoming smaller and smaller as the globalization shortens the distance among countries. As the reciprocal relationships between countries are getting stronger and stronger, they are more less-independent and more relying on one another. Especially for multinational companies, the importance of overseas market sometimes exceeds their domestic market because they find more demand there. Kum Ho tire has also found out that expanding their business in overseas is unavoidable as they see rapid demand increase in overseas market and they are doing it because they believe that their enlargement is the best way of producing high quality products at the lowest costs. I believe Kum Ho tires’ strategy is very appropriate and pioneering because world tire market is very competitive and it’s really hard to catch up if you fail to follow the market trend which is changing really quickly.
In my opinion, Kum Ho is very likely to experience successful years for at least next few years as their expansion allows them to produce good quality tires at lower costs. Also, Kum Ho’s reputation is increasing swiftly as more and more F1 machines are using their tires so people in overseas are very interested in and actually more and more people are willing to purchase Kum Ho. Therefore, I strongly believe that Kum Ho’s business expansion in overseas is very brilliant and will bring out a great result.
#20300576 - Entry 9
Virgin Media reduces losses
기사보기
Douglas Hamilton / The Herald / 09 May2008
© All rights reserved. Reproduction in whole or in part without permission is prohibited.
Summary
Virgin Media said yesterday it has cut its losses, added more customers and is on track for revenue growth after last year's bitter dispute with rival BSkyB.
The Hampshire-based cable company has reduced its monthly "churn rate" - the measure of customers dropping the group's service - to 1.2% during the first three months of 2008.
Virgin Media also added 4900 net new cable customers - its third successive quarter of customer growth despite the seasonally-quieter post-Christmas period.
The company said better billing systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.
Opinion
Acccording to the article, Virgin Media said it has cut its losses by introducing better billig systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.Especially, it is really hard for any company to reduce its monthly 'churn rate'; because, it is based on customers' change of mind. Therefore, this fact shows that customer responsiveness and value for money can make the change.
Student ID # 20500018
Entry # 10
Douglas Hamilton / The Herald / 09 May2008
© All rights reserved. Reproduction in whole or in part without permission is prohibited.
Summary
Virgin Media said yesterday it has cut its losses, added more customers and is on track for revenue growth after last year's bitter dispute with rival BSkyB.The Hampshire-based cable company has reduced its monthly "churn rate" - the measure of customers dropping the group's service - to 1.2% during the first three months of 2008.
Virgin Media also added 4900 net new cable customers - its third successive quarter of customer growth despite the seasonally-quieter post-Christmas period.
The company said better billing systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.
Opinion
Acccording to the article, Virgin Media said it has cut its losses by introducing better billig systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.Especially, it is really hard for any company to reduce its monthly 'churn rate'; because, it is based on customers' change of mind. Therefore, this fact shows that customer responsiveness and value for money can make the change.
Student ID # 20500018
Entry # 10
E-Mart looks to direct sourcing.
view the article
(By Yoo Soh-jung Korea Herald correspondent)
Summary
E-Mart is the largest discount store chain in Korea. Shinsegae announced plans to steadily increase direct purchasing, and it is diversifying sourcing market for hypermarket in SHENZHEN, china.
It’s easy for consumers to have better quality goods at a lower cost. That’s why the company’s direct management and control of the goods. It helps to expand private label brands and to strength price competitiveness. Last year, direct purchasing totaled 110 billion won and 305 product categories.
E-Mart was the first discount store chain using the direct purchasing approach which began in 2003 in China. It’s possible to purchase 20-30% cheaper than others.
My opinion
The E-Mart advance into China was a proper countermove against a saturated Korea market then. There are so many competitors in Korea already. Such attempt, however, might have big risk about failure at that time. Huge success, a saturated market in Korea, and attractive China market were factors drawing that result.
I think E-Mart strategies were proper to China’s situation-socialism, Chinese consumption pattern, market trade way and so on. I remember seeing TV program about E-Mart advance into China and its success progress about strategy to be local market. It was very impressed to me.
The direct management allows E-mart to offer cheap price and better quality goods through remove other complicated procedure.
It has many advantages, for example, know-how, low price, service, friendly image about Korea. At that time, there are some worried factors- huge competitors, late entrance. It needs more brand development against famous competitors.
I think it has meaning itself as the first corporation into China and it lead to other company’s entrance into China. Its success is good information and data for others.
# 20300194- Entry 10
(By Yoo Soh-jung Korea Herald correspondent)
Summary
E-Mart is the largest discount store chain in Korea. Shinsegae announced plans to steadily increase direct purchasing, and it is diversifying sourcing market for hypermarket in SHENZHEN, china.
It’s easy for consumers to have better quality goods at a lower cost. That’s why the company’s direct management and control of the goods. It helps to expand private label brands and to strength price competitiveness. Last year, direct purchasing totaled 110 billion won and 305 product categories.
E-Mart was the first discount store chain using the direct purchasing approach which began in 2003 in China. It’s possible to purchase 20-30% cheaper than others.
My opinion
The E-Mart advance into China was a proper countermove against a saturated Korea market then. There are so many competitors in Korea already. Such attempt, however, might have big risk about failure at that time. Huge success, a saturated market in Korea, and attractive China market were factors drawing that result.
I think E-Mart strategies were proper to China’s situation-socialism, Chinese consumption pattern, market trade way and so on. I remember seeing TV program about E-Mart advance into China and its success progress about strategy to be local market. It was very impressed to me.
The direct management allows E-mart to offer cheap price and better quality goods through remove other complicated procedure.
It has many advantages, for example, know-how, low price, service, friendly image about Korea. At that time, there are some worried factors- huge competitors, late entrance. It needs more brand development against famous competitors.
I think it has meaning itself as the first corporation into China and it lead to other company’s entrance into China. Its success is good information and data for others.
# 20300194- Entry 10
Why Yahoo Shares Lost Only 15%
http://www.businessweek.com/technology/content/may2008/tc2008055_344590.htm?campaign_id=technology_AK
Why Yahoo Shares Lost Only 15%
Summary
After Microsoft walked away from Yahoo, everyone predicted that yahoo’s share will decrease A LOT. At that time, Yahoo’s share diminished a lot. As times goes by Yahoo’s share increasing. The price of Yahoo’s share is getting better and better. Yahoo’s share lost only 15%, now. The analyst Collins Stewart is wondering about that, too. They predict that working with Google is one of the important factors which prop up the yahoo’s stock. As yahoo’s stock price gets better, the CEO, Yang says “ Even though it was done in an environment with a lit of overhang from Microsoft, we demonstrated a lit of good progress, and I feel we are doing better than before in terms of executing.”
My opinion
It can be a good turning point for Yahoo. Even if the stock price fell down little bit, it was a course which yahoo has to pass by one day for independent by itself. Yahoo couldn’t depend on Microsoft forever. They could check out their intrinsic value from this time. They have big intrinsic value which is not showed outside. It was the biggest reason that their share lost only 15%. They made a good brand image through this happening. People would have predicted that Yahoo would fall off. However, this happening show that Yahoo is not the company that is so weak that can’t stank by itself. The most important thing is keeping or upgrading this good image of Yahoo in the future.
Bussinessweek Special Report May 6, 2008, 12:01AM EST
Hof is BusinessWeek's Silicon Valley bureau chief
20700011 entry# 10
Advertisement Twist
View this Article
Summary
Many companies make advertisement in many different ways. For example when Oprah Winfrey gave out free automobiles to her audience in her show she made BIG advertisement of her program. However, the car company didn't, people barely remember the what type of brand car she gave out, which was Pontiac. Advertisement needs to be creative and innovative, and people use it when they feel like it will grab the audiences' attention. BUT, it's important that the advertisement have relevance to product and to the audience to do the right advertisement.
Quizno, a sub sandwich company made advertisement that had rats as their representative. Sub sandwich = rodents, called Spongmonkeys? View the Quizno Advertisement. It did grab the audience's attention but the advertisement affected in a different way as planned. People thought of the rodents when seeing the company's product, which wasn't good because it was a food product. Sales have decreased 20-30%.
Marketing is a effective tool, however it can be uneffective when its not used right. Rather doing brand promotion, it would not affect the product and company but can even hurt them. Marketers needs to think how ad can affect them, and use them wisely.
My Opinion
Marketing is such an important part of a company and product sales. Marketing is the tool to create value to the consumer and differentiate its product with others. It plays a big part in creating the premium cost, where it reaches the consumers' perception.
Advertisement is a big part of marketing, which is one of the most effective tool among it. Advertisement can easily grab the attention from the audience, and can last a long time. This advertisement can make the consumer want the product right away, but it can also affect later when the consumers pass by the store or have a situation to buy the product. Preferences change.
Advertisement can grab the attention of the consumer, but its more important that they have relevance to the consumers. Although advertisement is innovative and wanting to try it out to promote their brand, its important it is the right way to advertise their brand. It may bring harm.
Entry #10 - 20600770
Summary
Many companies make advertisement in many different ways. For example when Oprah Winfrey gave out free automobiles to her audience in her show she made BIG advertisement of her program. However, the car company didn't, people barely remember the what type of brand car she gave out, which was Pontiac. Advertisement needs to be creative and innovative, and people use it when they feel like it will grab the audiences' attention. BUT, it's important that the advertisement have relevance to product and to the audience to do the right advertisement.
Quizno, a sub sandwich company made advertisement that had rats as their representative. Sub sandwich = rodents, called Spongmonkeys? View the Quizno Advertisement. It did grab the audience's attention but the advertisement affected in a different way as planned. People thought of the rodents when seeing the company's product, which wasn't good because it was a food product. Sales have decreased 20-30%.
Marketing is a effective tool, however it can be uneffective when its not used right. Rather doing brand promotion, it would not affect the product and company but can even hurt them. Marketers needs to think how ad can affect them, and use them wisely.
My Opinion
Marketing is such an important part of a company and product sales. Marketing is the tool to create value to the consumer and differentiate its product with others. It plays a big part in creating the premium cost, where it reaches the consumers' perception.
Advertisement is a big part of marketing, which is one of the most effective tool among it. Advertisement can easily grab the attention from the audience, and can last a long time. This advertisement can make the consumer want the product right away, but it can also affect later when the consumers pass by the store or have a situation to buy the product. Preferences change.
Advertisement can grab the attention of the consumer, but its more important that they have relevance to the consumers. Although advertisement is innovative and wanting to try it out to promote their brand, its important it is the right way to advertise their brand. It may bring harm.
Entry #10 - 20600770
Thursday, May 8, 2008
LG to invest W100b for product design
View the article
By Ko Kyoung-tae Korea Herald/07 May 2008
Summary
LG is going to invest 100milion won for design in this year. It has increased by 10bilion won each year since 2006, and they also plan to hire more designer this year to 700 in order to strengthen their design power. The decision was made at the LG Design Committee, which was established last year by Chairman Koo Bon-moo. Because he emphasizes that design is the important to reach competitive advantage in global market beyond quantity, price and technology. They have launched ‘Super designer program’, which give the best designer in the company, so that they reinforce design-first management philosophy. And they also diversify their design staff so as to meet global requirements.
My opinion
Nowadays, customers aren’t satisfied by just quality and price, particularly in developed country. Of course, if it is prominent high quality product, it could have monopolistic status. However, if their competitors have similar technology, they need to concentrate on other factor. I think the important factor is design. For example, LG and Samsung have similar technology, but what is the factor to make difference each other? Is it price? No, because they all produce a low price mobile phone, and it can’t be the best product. I think it probably depends on design. There are some cases of innovation of design in LG. So far LG Electronics has produced ‘Chocolate’; it concentrates on simple design rather than function, ‘Shine’, it used stainless steel instead of plastic, and ‘Prada’, it is made in combination with luxury brand.. Therefore, I think striking design leads to a success and increased demand.
#20400251 Entry#10
By Ko Kyoung-tae Korea Herald/07 May 2008
Summary
LG is going to invest 100milion won for design in this year. It has increased by 10bilion won each year since 2006, and they also plan to hire more designer this year to 700 in order to strengthen their design power. The decision was made at the LG Design Committee, which was established last year by Chairman Koo Bon-moo. Because he emphasizes that design is the important to reach competitive advantage in global market beyond quantity, price and technology. They have launched ‘Super designer program’, which give the best designer in the company, so that they reinforce design-first management philosophy. And they also diversify their design staff so as to meet global requirements.
My opinion
Nowadays, customers aren’t satisfied by just quality and price, particularly in developed country. Of course, if it is prominent high quality product, it could have monopolistic status. However, if their competitors have similar technology, they need to concentrate on other factor. I think the important factor is design. For example, LG and Samsung have similar technology, but what is the factor to make difference each other? Is it price? No, because they all produce a low price mobile phone, and it can’t be the best product. I think it probably depends on design. There are some cases of innovation of design in LG. So far LG Electronics has produced ‘Chocolate’; it concentrates on simple design rather than function, ‘Shine’, it used stainless steel instead of plastic, and ‘Prada’, it is made in combination with luxury brand.. Therefore, I think striking design leads to a success and increased demand.
#20400251 Entry#10
Friday, May 2, 2008
Apple's miracle again!
View this article
Summary
Apple did it once again. After iPhone, Steve Job is continuously working with technology to create a wireless broadband and touch-sensitive interfaces with built it sensors. Many inventions are in process for a convenient life style, such as moving documents fro iPhone to the PC. Many companies are joined with Apple, (partnership) and creating more innovative products. Apple will launch iPhone on June 6 at San Francisco. This new product wil have faster wireless connection, digital camera, media player, and more! As touch-sensitive interface will help users be comfortable using it for it is like the computer touchpad. Apple made patents for the future invention of gizmos, deeply concentrating into the latest technology. In the future, iPhone users will be able to link their phones with the computer very easily, just by a touch. Apple and its various partnerships are partially showing their innovative products. We are await for the big coming of INNOVATIONS by Apple once again.
My Opinion
Wow! Apple is amazing. Apple has grown so much very rapidly. With the lead of Steve Jobs, Apple has hit the markets with innovative products. Their invention of iPod, iTunes, iPhone and more! However they didn't stop, they are continuing to create more innovative product, such as with iPhone even when their product are not even in the declining stage. The Apple products are booming!
As marketers, iPhone with touch-sensitivity will be a great product to introduce to the Apple fans. They can segmentize by age and income level to find their consumers. iPhone isn't such a cheap product, which is why more likely the businessmen and older people will attain this product. I believe its important to give iPhone a special advertisement due to its high price. This advertisement and new coming the product will be a chance for Apple to promote its other products as well. Apple is continuously bringing in new products, which hold the consumers and people's attention. I believe th is is why APPLE is BOOMING.
Entry #9 - 20600770
Summary
Apple did it once again. After iPhone, Steve Job is continuously working with technology to create a wireless broadband and touch-sensitive interfaces with built it sensors. Many inventions are in process for a convenient life style, such as moving documents fro iPhone to the PC. Many companies are joined with Apple, (partnership) and creating more innovative products. Apple will launch iPhone on June 6 at San Francisco. This new product wil have faster wireless connection, digital camera, media player, and more! As touch-sensitive interface will help users be comfortable using it for it is like the computer touchpad. Apple made patents for the future invention of gizmos, deeply concentrating into the latest technology. In the future, iPhone users will be able to link their phones with the computer very easily, just by a touch. Apple and its various partnerships are partially showing their innovative products. We are await for the big coming of INNOVATIONS by Apple once again.
My Opinion
Wow! Apple is amazing. Apple has grown so much very rapidly. With the lead of Steve Jobs, Apple has hit the markets with innovative products. Their invention of iPod, iTunes, iPhone and more! However they didn't stop, they are continuing to create more innovative product, such as with iPhone even when their product are not even in the declining stage. The Apple products are booming!
As marketers, iPhone with touch-sensitivity will be a great product to introduce to the Apple fans. They can segmentize by age and income level to find their consumers. iPhone isn't such a cheap product, which is why more likely the businessmen and older people will attain this product. I believe its important to give iPhone a special advertisement due to its high price. This advertisement and new coming the product will be a chance for Apple to promote its other products as well. Apple is continuously bringing in new products, which hold the consumers and people's attention. I believe th is is why APPLE is BOOMING.
Entry #9 - 20600770
CF songs remain melody and image.
view the article
Summary
‘생각대로T” is one of the most popular song. It has various version, for examples, old non-married woman, salesman, soldier version. Especially, it could have public population, because of power of Nurri gun who make parody and it spread widely through UCC.
It has some advantages. Repetition, simplicity, familiarity is attractive enough to appeal to people. In short time, people catch message through the song, and have a desire to buy it. Actually, it appeared in 1960s for the first time, and it gain popularity again recently. About 2000, TV advertisement couldn’t show its true character because it had focused on video factor too much. It appeared reflection about that, so creation songs come back to there. ‘Pomegranate song’ and ‘mango-song’ are the most popular songs in 2006.
Series song can not only reduce glut about commercial but increase recollection about that.
My opinion
I think this marketing strategy is very fresh and pleasant and it is enough to appeal to people.
Advertisements which use song about product can have strong image to customer for just 30 seconds. The Song can have message about product, and intention of company. It is much stronger power than we have ever thought about that. Above all, it is so easy and simple that people can sing along without difficulty. And it often comes across one’s mind unconsciously. The more song we heard, the stronger image about product will remain. As we know, brand image building is very important and difficult. The most important of purpose of advertisement is expansion of brand image.
I think this strategy is a good method of advertisement and it can deep into communication among customers. To approach to customer, it needs constantly fresh issues which can draw people’s interest, and it have to develop easy song with pleasant melody.
#20300194 -Entry 9
Summary
‘생각대로T” is one of the most popular song. It has various version, for examples, old non-married woman, salesman, soldier version. Especially, it could have public population, because of power of Nurri gun who make parody and it spread widely through UCC.
It has some advantages. Repetition, simplicity, familiarity is attractive enough to appeal to people. In short time, people catch message through the song, and have a desire to buy it. Actually, it appeared in 1960s for the first time, and it gain popularity again recently. About 2000, TV advertisement couldn’t show its true character because it had focused on video factor too much. It appeared reflection about that, so creation songs come back to there. ‘Pomegranate song’ and ‘mango-song’ are the most popular songs in 2006.
Series song can not only reduce glut about commercial but increase recollection about that.
My opinion
I think this marketing strategy is very fresh and pleasant and it is enough to appeal to people.
Advertisements which use song about product can have strong image to customer for just 30 seconds. The Song can have message about product, and intention of company. It is much stronger power than we have ever thought about that. Above all, it is so easy and simple that people can sing along without difficulty. And it often comes across one’s mind unconsciously. The more song we heard, the stronger image about product will remain. As we know, brand image building is very important and difficult. The most important of purpose of advertisement is expansion of brand image.
I think this strategy is a good method of advertisement and it can deep into communication among customers. To approach to customer, it needs constantly fresh issues which can draw people’s interest, and it have to develop easy song with pleasant melody.
#20300194 -Entry 9
LG to Spend $100 Mil. to Promote TV
View the article
Summary
LG Electronics, the third-biggest panel maker in the world(1st : Samsung, 2nd : Sony) decided it invested $100million of its annual marketing expense for strategic "Scarlet" TV and its promotional cost is increasingly rising.
Especially, its investment focused on European country and the goal of sales figure is also bigger than North America. So it prepared the large-scale campaign with a lot of well-known person including an actress Natassia Scarlet Malthe. It wants to raise its brand recognition through her because her ad copy offered no clue of LG.
LG expected the price of LCD TV will be very stable in the 2nd quarter but it worried about Sony’s aggressive price-cut.
Opinion
LG Electronics is a very good company in Korea and its technique is so excellent particularly in a LCD Panel and cell phone making industry. Its market share is high but it can’t impress the world market because it is not in the first place.
Its strategy is very desirable. First, the European market is still very potential as the market is very big and has a high purchase power. There are France, England, Germany, and Italy in Europe, and they are rich. The use of Malthe is also good because she is very famous. The US market get more saturated and more so that the sales goal in Europe is much more than that of US.
Second, it focused on its own image improvement. A variety of campaign can help LG to be the best friendly company in Europe and US. Its scarlet TV released in 80 countries all over the world and it adhered to the advanced production strategy. Therefore, LG can be the luxurious TV maker through these.
In conclusion, LG can make the sales figure of 10million sets in 2008 as well as it image upgrading.
#20300576 - Entry 8
Summary
LG Electronics, the third-biggest panel maker in the world(1st : Samsung, 2nd : Sony) decided it invested $100million of its annual marketing expense for strategic "Scarlet" TV and its promotional cost is increasingly rising.
Especially, its investment focused on European country and the goal of sales figure is also bigger than North America. So it prepared the large-scale campaign with a lot of well-known person including an actress Natassia Scarlet Malthe. It wants to raise its brand recognition through her because her ad copy offered no clue of LG.
LG expected the price of LCD TV will be very stable in the 2nd quarter but it worried about Sony’s aggressive price-cut.
Opinion
LG Electronics is a very good company in Korea and its technique is so excellent particularly in a LCD Panel and cell phone making industry. Its market share is high but it can’t impress the world market because it is not in the first place.
Its strategy is very desirable. First, the European market is still very potential as the market is very big and has a high purchase power. There are France, England, Germany, and Italy in Europe, and they are rich. The use of Malthe is also good because she is very famous. The US market get more saturated and more so that the sales goal in Europe is much more than that of US.
Second, it focused on its own image improvement. A variety of campaign can help LG to be the best friendly company in Europe and US. Its scarlet TV released in 80 countries all over the world and it adhered to the advanced production strategy. Therefore, LG can be the luxurious TV maker through these.
In conclusion, LG can make the sales figure of 10million sets in 2008 as well as it image upgrading.
#20300576 - Entry 8
Thursday, May 1, 2008
Watch out for Category Killer!!
Watch out for Category Killer!!
기사보기
http://media.daum.net/digital/game/view.html?cateid=1051&newsid=20080430175119046&cp=ned=20080430175119046&cp=ned
In the article, “Category Killer opens your wallet.” Category Killer is the mart which has all kinds of products of one specific category. If the category is toy, they have various kinds of toys all over the mart. Recently, many kinds of Categories Killer marts have been showed up like toy, shoe and stationery. One of the biggest toy cdompany, Toys-R-Us made contact with Korea last year and the first Toys-R-Us store of Korea have opened in Gurodong. They made huge profits for 4 months in Korea.
In my opinion, The most important reason Category Killer gets much interest and makes huge profit is variety and price. They provide various products at the reasonable price. It’s easy to find a product they want because they put all kinds of products in one space. I think the most successful marketing strategy of category killer is an appropriate segmentation. They focus on small part of customers but they caught up their favor and interest clearly. People who have interest in toys would open their wallet even if they just drop by the mart for fun because they will find the product they like in the mart. Segmenting the customers for the product which I sell and figuring out what their interest is a very basic step and the most important step for marketing in these days.
http://media.daum.net/digital/game/view.html?cateid=1051&newsid=20080430175119046&cp=ned=20080430175119046&cp=ned
In the article, “Category Killer opens your wallet.” Category Killer is the mart which has all kinds of products of one specific category. If the category is toy, they have various kinds of toys all over the mart. Recently, many kinds of Categories Killer marts have been showed up like toy, shoe and stationery. One of the biggest toy cdompany, Toys-R-Us made contact with Korea last year and the first Toys-R-Us store of Korea have opened in Gurodong. They made huge profits for 4 months in Korea.
In my opinion, The most important reason Category Killer gets much interest and makes huge profit is variety and price. They provide various products at the reasonable price. It’s easy to find a product they want because they put all kinds of products in one space. I think the most successful marketing strategy of category killer is an appropriate segmentation. They focus on small part of customers but they caught up their favor and interest clearly. People who have interest in toys would open their wallet even if they just drop by the mart for fun because they will find the product they like in the mart. Segmenting the customers for the product which I sell and figuring out what their interest is a very basic step and the most important step for marketing in these days.
20700011 entry 9
New Restaurant Growth Lifts Burger King Earnings
기사보기 
Summary
Burger King Holdings Inc. said Thursday that strong same-store sales in each of its segments and new restaurant growth helped to boost profit 21 percent in its third fiscal quarter.
The Miami-based fast-food chain said net income rose to $41 million, or 30 cents per share, from $34 million, or 25 cents per share, last year. Revenue rose 10 percent to $594 million from $539 million last year.
''This quarter we delivered on our global growth strategies, with all segments contributing to top and bottom line expansion,'' said John Chidsey, chief executive officer. ''We leveraged our product pipeline and marketing initiatives around the world while creating a consistent and positive guest experience at our restaurants.''
In the quarter, Burger King continued its global expansion, including the opening of the first restaurant in Colombia and three franchised airport locations in China.
Opinion
In the last class, the prof.lee talked about his experience in Lotteria in 육거리. The fast-food market is getting bigger and it seems that it is keeping going.
There is a big global company, Macdonald's and BURGER KING is one of the big competitors. According to article, its new restaurant growth is boosting profit almost 20 percent. However, in my opinion, they are not the only one who has its own restaurant and get benefits from there. This means they need something unique that others don't have even they cannot catch up with.
Also, the company is planning to open of three franchised airport locations in China. In connection with the 2008 Olympics, they are expecting lots of people to come and have experience in the restaurant. This is their one of the strategies for expending the market and brand-recognition.
Student ID # 20500018
Entry # 9
Monday, April 28, 2008
Hyundai Kia supports BIE travel exhibition.
Summary
Hyundai Kia Automotive Group, the country`s biggest carmaker, said yesterday that it will support a travel exhibition organized.
The BIE Travel Exhibition, currently being held in Milan since March for a six-week run, will visit a total of 14 cities around the world to introduce the history and the future of Expos. The event ends in 2011.Through the partnership with the BIE Travel Exhibition, Hyundai Kia expects to promote its brand value and products as it has obtained the right to use its logo at the exhibition, on website and in publications. The carmaker also plans to provide vehicles to influential figures visiting the event and display models during exhibitions. During the partnership signing ceremony between Hyundai Kia and BIE in Madrid on Thursday (local time), the Korean carmaker promised to offer 60,000 euros ($94,000) to help the organization transport exhibits. The ceremony was attended by Vincent Loscertales, secretary-general of the BIE, Nam Kwang-ho, president of Kia Motors Europe and Ahn Kun-hee, president of Hyundai Motor Europe.
My Opinion
Hyundai Kia is going to support a travel exhibition organized by the International Exhibition Bureau, the World Expo’s governing body. What would they get through this exhibition?
Hyundai Kia is the first market share automobile group in Korea, but how about overseas market? Last time we have already seen ‘Genesis’, which is their brand new car, as marketing case. We can derive some decisions from that case. Even though it is the best both the quality and the price in Korea, It looks like dumping in overseas market. Of course what enterprises provide as high quality and low price is the basic of basic. However, I think they can enhance the values of the brand except for just doing basic things. Low price strategy is no longer survived in competitive market. Therefore, they have to have proper strategy so as to enhance their brand value.
Enterprises should sell not only their product but also their culture and brand name. Accordingly, as long as they provide good image and product for this exhibition, they would enhance the value of their brand.
I think what they just advertise their product is a part of marketing. Therefore, they need to concentrate on their brand image. It will be real power of marketing.
Hyundai Kia is the first market share automobile group in Korea, but how about overseas market? Last time we have already seen ‘Genesis’, which is their brand new car, as marketing case. We can derive some decisions from that case. Even though it is the best both the quality and the price in Korea, It looks like dumping in overseas market. Of course what enterprises provide as high quality and low price is the basic of basic. However, I think they can enhance the values of the brand except for just doing basic things. Low price strategy is no longer survived in competitive market. Therefore, they have to have proper strategy so as to enhance their brand value.
Enterprises should sell not only their product but also their culture and brand name. Accordingly, as long as they provide good image and product for this exhibition, they would enhance the value of their brand.
I think what they just advertise their product is a part of marketing. Therefore, they need to concentrate on their brand image. It will be real power of marketing.
#20400251 Entry# 9
Friday, April 25, 2008
Korea's New Deal
View the Article
Summary
Lee Myung Bak presented to the country his idea of booming Korea's economy when he becomes President. This idea was the "Canal," so called Korea's New Deal. His idea was to build a canal that strengthened throughout the country with underground tunnel so that people can travel through them. Not only would this canal be connected to South Korea, but to Shanghai and Japan.
This idea was not only to make a new transportation for the people, but to boom economy through new job offers and business, such as tourism.
Because there are many critics that reject the plan because of the negative effects that may be caused due to this project, President Lee will need to think of another way to bring up the economy. Lee lost many support from the citizens after his election.
My Opinion
I believe the canal is a great idea to boom the country's economy. Not only will the economy will grow, but a new image of the country will rise. As we talked about it class, I realized that Korea really lacks a strong image anything. For the past few years, Korea strived to become a combination of the world, a little bit of America, Europe, and Asia. As a result, it became nothing but a "wanna-be."
I believe the canal will bring a stronger image of Korea. It will create a unique attraction in tourism. Although Korea isn't the first country to make a underground tunnel, (Hong Kong has one already,) it is a great idea to bring more tourists. The canal will provide foreigners to come to Korea and have a tour around Korea from north to south of the country. This canal will not only allow foreigners to travel around the country but also bring connections to other Asian countries. This will be a great opportunity for travelers to have easier and cheaper access to neighboring countries.
The environmental issues are a great hindrance for this project. There can be accidents such as oil spills, in the river which can affect drinking waters and etc. However, I believe this canal project is like a new business of the government. Business needs to take risk. And government should take responsibility of their business such as preventing accidents and the outcomes of this project. It is a big investment with great opportunities ahead.
Entry #8 - 20600770
Resource - Cnn.com "Korea's New Deal"
Summary
Lee Myung Bak presented to the country his idea of booming Korea's economy when he becomes President. This idea was the "Canal," so called Korea's New Deal. His idea was to build a canal that strengthened throughout the country with underground tunnel so that people can travel through them. Not only would this canal be connected to South Korea, but to Shanghai and Japan.
This idea was not only to make a new transportation for the people, but to boom economy through new job offers and business, such as tourism.
Because there are many critics that reject the plan because of the negative effects that may be caused due to this project, President Lee will need to think of another way to bring up the economy. Lee lost many support from the citizens after his election.
My Opinion
I believe the canal is a great idea to boom the country's economy. Not only will the economy will grow, but a new image of the country will rise. As we talked about it class, I realized that Korea really lacks a strong image anything. For the past few years, Korea strived to become a combination of the world, a little bit of America, Europe, and Asia. As a result, it became nothing but a "wanna-be."
I believe the canal will bring a stronger image of Korea. It will create a unique attraction in tourism. Although Korea isn't the first country to make a underground tunnel, (Hong Kong has one already,) it is a great idea to bring more tourists. The canal will provide foreigners to come to Korea and have a tour around Korea from north to south of the country. This canal will not only allow foreigners to travel around the country but also bring connections to other Asian countries. This will be a great opportunity for travelers to have easier and cheaper access to neighboring countries.
The environmental issues are a great hindrance for this project. There can be accidents such as oil spills, in the river which can affect drinking waters and etc. However, I believe this canal project is like a new business of the government. Business needs to take risk. And government should take responsibility of their business such as preventing accidents and the outcomes of this project. It is a big investment with great opportunities ahead.
Entry #8 - 20600770
Resource - Cnn.com "Korea's New Deal"
Love Story in Advertising
Article 20700011 entry 8
http://car.khan.co.kr/kh_car/khan_art_view.html?artid=200804251902272&code=920508
Love Story in Advertisement
In the article, SsangYong has made advertisement film for advertising their new car model, U-Turn. Few companies have made a teaser advertisement film similar with this, but this film is different from them. This film has used a love story, so many of young ages have much interest in this film. They post up the advertisement film in their blogs because the music and image are highly qualified by the famous movie director, Mr. Jang.
http://car.khan.co.kr/kh_car/khan_art_view.html?artid=200804251902272&code=920508
Love Story in Advertisement
In the article, SsangYong has made advertisement film for advertising their new car model, U-Turn. Few companies have made a teaser advertisement film similar with this, but this film is different from them. This film has used a love story, so many of young ages have much interest in this film. They post up the advertisement film in their blogs because the music and image are highly qualified by the famous movie director, Mr. Jang.
In my opinion, this marketing strategy is very unique and appropriate, because they made a distinctive brand image through providing an advertisement film to customer. As we learned in the class, brand building is very important because it make people to remember the product, giving district ion and increasing perceived value. As more people see this advertisement film, they will remember the advertisement film. As they remember the advertisement film, they will have the distinctive brand image about that product.
20700011 entry 8
20700011 entry 8
Seoul, Beijing, Tokyo Eye Joint ATM Network
View the article
Summary
BOK has suggested standardizing ATM machines in Korea, Japan and China to promote cultural exchange among nations. This will benefit travelers by lowering the current expensive ATM withdrawal fees. Although it will take at least two years of time and costs lots of money, it seems to be very worthwhile as the travelers can save money when they are using ATM machines in other countries and this will help stimulating the cultural exchanges among these three countries
Opinion
Korea, Japan and China have been having very close relationship since thousands years ago and now they have such a crucial influence on one another culturally, economically and even socially.
Considering their close interaction, I believe BOK’s suggestion is a brilliant idea because it will benefit all three countries by accelerating cultural exchange among these countries. When travelers go overseas, because they are allowed limited amount of cash to carry with them and carrying too much cash isn’t safe, most people use ATM machines to withdraw money with their credit cards. Of course there’s a change booth at the airports and banks but as I mentioned before, travelers normally don’t prefer to carry too much cash and ATM’s the best option when they need immediate cash.
However, the ATM withdrawal charge is too expensive and this could be one of the biggest obstacles to vitalize travelers’ consumption. If the three countries decide to unify their ATM network system and lower the ATM fees, we can expect more travelers to travel each others’ countries and as the data shows, rapidly increasing travelers will become more likely to spend more money while they are traveling overseas.
Therefore, I believe that is a very efficient and beneficial suggestion to both travelers and those three countries’ economy because the gains from making people to spend more money by lowering the ATM fees will be much bigger than the earnings from high ATM charge.
#20300576 - Entry 7
Summary
BOK has suggested standardizing ATM machines in Korea, Japan and China to promote cultural exchange among nations. This will benefit travelers by lowering the current expensive ATM withdrawal fees. Although it will take at least two years of time and costs lots of money, it seems to be very worthwhile as the travelers can save money when they are using ATM machines in other countries and this will help stimulating the cultural exchanges among these three countries
Opinion
Korea, Japan and China have been having very close relationship since thousands years ago and now they have such a crucial influence on one another culturally, economically and even socially.
Considering their close interaction, I believe BOK’s suggestion is a brilliant idea because it will benefit all three countries by accelerating cultural exchange among these countries. When travelers go overseas, because they are allowed limited amount of cash to carry with them and carrying too much cash isn’t safe, most people use ATM machines to withdraw money with their credit cards. Of course there’s a change booth at the airports and banks but as I mentioned before, travelers normally don’t prefer to carry too much cash and ATM’s the best option when they need immediate cash.
However, the ATM withdrawal charge is too expensive and this could be one of the biggest obstacles to vitalize travelers’ consumption. If the three countries decide to unify their ATM network system and lower the ATM fees, we can expect more travelers to travel each others’ countries and as the data shows, rapidly increasing travelers will become more likely to spend more money while they are traveling overseas.
Therefore, I believe that is a very efficient and beneficial suggestion to both travelers and those three countries’ economy because the gains from making people to spend more money by lowering the ATM fees will be much bigger than the earnings from high ATM charge.
#20300576 - Entry 7
Jeju Islnad for global resort
view the article
summary
Jejudo plan to establish a large-scale a tourist resort. Its size is equal to the size of 여의도 in Seoul. Nam young cor said that it will be located in Seoguipo, its size is 7490000, and it will be equipped various facilities. It will be the nation’s largest size of industrial resorts, and medical, education and the rest opportunities will fuse together.
It completed membership system and condo-27 hall for golf member, 9 hall for general people. And it is establishing 316 more. Nam Young cor have a goal. The second step is planning more investment for the near land development for 8755 million dollar. It pursuits the facilities such as medical center for rich entire people, environmental park, cultivation land, business center, business park, research park, kids land, well-being theme land, horse riding center, and so on. It plan to make steady progress with world global enterprise and domestic companies, and its goal is the overall resort for 3 generations together.
My opinion
I saw some successive case which related global strategy last class. That was impressed because it is greater than I think before. I think that Jejudo is one of the best beautiful resorts in the world. Unfortunately, many foreigners think that South Korea is not as attractive as Thailand, Japan and most of Asian countries as a tourist destination. Jejudo has beautiful environmental scenes but its promotions are not enough to inform to them.
Jejudo has not only beautiful environmental recourses but advantage of location. Recently, competitions of Jejudo are short but, its potential is too big enough to draw foreigners who travel in the world.
Many businesses are planning. Gil-Man group, which is world casino development and operation, recently opened the five- stars hotel. He prepares active promotions, special course for cheeses. It will contract with VIP operator strategy. Near distance 2 hours from Jejudo, there are 10 billion populations, and it will increase visitors from Honkong, Japan if the non-visa contracts.
International geologist are interested in Jeju Volcano Island and proved the value of various geological features. Jeju also plans to invent cosmetics, drink business related it.
The Hanla mountain exploring information opened. It is possible to see whole beauty at a glance.
I think that Jejudo has to strength the global strategy; above all, it needs to structure global infra-language, cultures. And there are some problems to improve-high cost, lack ness of facilities, and govern regulations still remained.
# 20300194- Entry 8
summary
Jejudo plan to establish a large-scale a tourist resort. Its size is equal to the size of 여의도 in Seoul. Nam young cor said that it will be located in Seoguipo, its size is 7490000, and it will be equipped various facilities. It will be the nation’s largest size of industrial resorts, and medical, education and the rest opportunities will fuse together.
It completed membership system and condo-27 hall for golf member, 9 hall for general people. And it is establishing 316 more. Nam Young cor have a goal. The second step is planning more investment for the near land development for 8755 million dollar. It pursuits the facilities such as medical center for rich entire people, environmental park, cultivation land, business center, business park, research park, kids land, well-being theme land, horse riding center, and so on. It plan to make steady progress with world global enterprise and domestic companies, and its goal is the overall resort for 3 generations together.
My opinion
I saw some successive case which related global strategy last class. That was impressed because it is greater than I think before. I think that Jejudo is one of the best beautiful resorts in the world. Unfortunately, many foreigners think that South Korea is not as attractive as Thailand, Japan and most of Asian countries as a tourist destination. Jejudo has beautiful environmental scenes but its promotions are not enough to inform to them.
Jejudo has not only beautiful environmental recourses but advantage of location. Recently, competitions of Jejudo are short but, its potential is too big enough to draw foreigners who travel in the world.
Many businesses are planning. Gil-Man group, which is world casino development and operation, recently opened the five- stars hotel. He prepares active promotions, special course for cheeses. It will contract with VIP operator strategy. Near distance 2 hours from Jejudo, there are 10 billion populations, and it will increase visitors from Honkong, Japan if the non-visa contracts.
International geologist are interested in Jeju Volcano Island and proved the value of various geological features. Jeju also plans to invent cosmetics, drink business related it.
The Hanla mountain exploring information opened. It is possible to see whole beauty at a glance.
I think that Jejudo has to strength the global strategy; above all, it needs to structure global infra-language, cultures. And there are some problems to improve-high cost, lack ness of facilities, and govern regulations still remained.
# 20300194- Entry 8
Thursday, April 24, 2008
Malaysia: Tourism Hub of Southeast Asia
기사보기
Summary
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Malaysia is the ultimate destination for tourism, shopping, entertainment and leisure.
Every summer Malaysia hosts a famous shopping festival for citizens of the world in the heart of Kuala Lumpur _ The Malaysia Mega Sale Carnival _ from June 16 to September 2.
The event offers tourists and shoppers discounts on luxury and premium brands known worldwide ranging from jewelry and accessories to cosmetics and fashions as well as electronics products.
As well, visitors can also take advantage of discount offers at top-end hotels, restaurants and resorts.
Opinion
During the last class, we have talked through how the Korea can manage its tourism better than now. From the article about tourism marketing in Malaysia, Korea can learn some good strategies from this.
In my opinion, what makes people want to visit Malaysia is its unique festival, The Malaysia Mega Sale Carnival. During this festival, lots of people come to the country and spend thousands of money. Because you get discount prices of 15 to 70 percent for the luxury and premium brands and you can rest in good hotels.
In addition, the carnival has joined hands with global credit card company, MasterCard, to maximize the promotion of the festival as well as to give a 'winning chance' for customers to visit Malaysia's beautiful resort island of Pankor.
Otherwise, Korea does not have this sort of festivals nor tourism marketing. Tourism is one of the biggest market industries that can earn a lot of money. When people travel, they spend money more and easier than when they do not travel. Therefore, Korea has to make more efforts to have competitive advantages that can make people want to come and see that.
Student ID # 20500018
Entry #8
Summary
.jpg)
Malaysia is the ultimate destination for tourism, shopping, entertainment and leisure.Every summer Malaysia hosts a famous shopping festival for citizens of the world in the heart of Kuala Lumpur _ The Malaysia Mega Sale Carnival _ from June 16 to September 2.
The event offers tourists and shoppers discounts on luxury and premium brands known worldwide ranging from jewelry and accessories to cosmetics and fashions as well as electronics products.
As well, visitors can also take advantage of discount offers at top-end hotels, restaurants and resorts.
Opinion
During the last class, we have talked through how the Korea can manage its tourism better than now. From the article about tourism marketing in Malaysia, Korea can learn some good strategies from this.
In my opinion, what makes people want to visit Malaysia is its unique festival, The Malaysia Mega Sale Carnival. During this festival, lots of people come to the country and spend thousands of money. Because you get discount prices of 15 to 70 percent for the luxury and premium brands and you can rest in good hotels.
In addition, the carnival has joined hands with global credit card company, MasterCard, to maximize the promotion of the festival as well as to give a 'winning chance' for customers to visit Malaysia's beautiful resort island of Pankor.
Otherwise, Korea does not have this sort of festivals nor tourism marketing. Tourism is one of the biggest market industries that can earn a lot of money. When people travel, they spend money more and easier than when they do not travel. Therefore, Korea has to make more efforts to have competitive advantages that can make people want to come and see that.
Student ID # 20500018
Entry #8
Monday, April 21, 2008
Samsung unveils Armani luxury TV
View the article
Summary
Samsung Electronics Co., the world’s most luxurious TV producer, shook hand with renowned fashion designer Giorgio Armani – another luxurious brand. Collaborating with Samsung and Armani to produce what we called ‘Samsung-Armani TV’ it was introduced at Armani Theater in Milano of Italy. After marketing strategy to design the contract between Samsung Electronics Co. and Armani, ‘Armani a premium touch-screen phone’ has been released last September. Even though Dolce & Gabbana and Motorola Inc. for a gold-colored version of the RAZR mobile phone model and boutique brand Prada collaborating with LG Electronics Inc. reveal with Prada Phone, Samsung-Armani TV has brought the attention to those of customers with the creation of World well-known electronic company and boutique fashion designer. The new model is a full high-definition TV with a black wooden frame, which company officials explained was hand-made. The logo of Samsung appears on the screen, while the TV is on, but once it is switched off, the logo of Armani replaces that of Samsung. It’s their satisfaction as the world best global cooperating customer stands out the strategy to customers. The Samsung-Armani TV will be driven out in Korea, Europe, Russia and the rest of the world in the second half of the year. The price is yet to be set.
My Opinion
It’s popular strategy that inter-cooperating with World global electronic Co. and luxury fashion designing Inc. I think not only the clothes concentrated company does produce living commodities, but also the electronic concentrated company does produce electronics. Then, it’s the period of selling the product to customers with better pros and less cons. Customers have peculiar taste toward new luxurious products even though it’s on the high price. Vice versa, luxurious companies release the common factor to meet with customers’ need. Simple technology and high price of specific companies just like luxurious brand designs on commodities and electronics for electronics cannot appeal to those of customers to full their needs. I believe that such marketing strategy can be determined as to combining pros and abandoning cons for what we called ‘Strategy Marketing Alliance’ It also can be categorized as ‘win-win’ strategy to make greater value with better profit for customers.
#20400251 #Entry8
Summary
Samsung Electronics Co., the world’s most luxurious TV producer, shook hand with renowned fashion designer Giorgio Armani – another luxurious brand. Collaborating with Samsung and Armani to produce what we called ‘Samsung-Armani TV’ it was introduced at Armani Theater in Milano of Italy. After marketing strategy to design the contract between Samsung Electronics Co. and Armani, ‘Armani a premium touch-screen phone’ has been released last September. Even though Dolce & Gabbana and Motorola Inc. for a gold-colored version of the RAZR mobile phone model and boutique brand Prada collaborating with LG Electronics Inc. reveal with Prada Phone, Samsung-Armani TV has brought the attention to those of customers with the creation of World well-known electronic company and boutique fashion designer. The new model is a full high-definition TV with a black wooden frame, which company officials explained was hand-made. The logo of Samsung appears on the screen, while the TV is on, but once it is switched off, the logo of Armani replaces that of Samsung. It’s their satisfaction as the world best global cooperating customer stands out the strategy to customers. The Samsung-Armani TV will be driven out in Korea, Europe, Russia and the rest of the world in the second half of the year. The price is yet to be set.
My Opinion
It’s popular strategy that inter-cooperating with World global electronic Co. and luxury fashion designing Inc. I think not only the clothes concentrated company does produce living commodities, but also the electronic concentrated company does produce electronics. Then, it’s the period of selling the product to customers with better pros and less cons. Customers have peculiar taste toward new luxurious products even though it’s on the high price. Vice versa, luxurious companies release the common factor to meet with customers’ need. Simple technology and high price of specific companies just like luxurious brand designs on commodities and electronics for electronics cannot appeal to those of customers to full their needs. I believe that such marketing strategy can be determined as to combining pros and abandoning cons for what we called ‘Strategy Marketing Alliance’ It also can be categorized as ‘win-win’ strategy to make greater value with better profit for customers.
#20400251 #Entry8
Friday, April 18, 2008
Revival of Walt Disney
article
http://www.hankyung.com/news/app/newsview.php?aid=2008041847041
Summary
In the article, Walt Disney has been running well again since Robert A. lger became a new CEO of Walt Disney. The management strategy of Robert A. lger, “Differentiation and creation” was the key for the success. Walt Disney moved the marketing target class from kids to teenagers. The TV drama was so successful that they made few more shows like musical and concert based on that drama. Furthermore, they moved their marketing target class to adult again. The ability which they make various different kinds of products based on one original product is one of their strong point, too. The management style of Robert A. gler, which he hold ‘creative thinking and combination’ in great account was one of the element to lead the Walt Disney success.
Opinion
I have been thinking about Walt Disney’s management strategy after we study about Euro Disney in class. I got big impression from the way Walt Disney produces many products from getting the idea of one original product. Most well known thing is Character of Mickey and Mini. They reflected it to many products like clothes, notes, CD player and Disney land. Now Walt Disney developed a competitive advantage through their merchandise because of their brand image, too. Positioning their product using a clear, distinctive brand image and constantly reinforcing that image through their merchandise is an important method for efficient marketing.
20700011 entry-7
http://www.hankyung.com/news/app/newsview.php?aid=2008041847041
Summary
In the article, Walt Disney has been running well again since Robert A. lger became a new CEO of Walt Disney. The management strategy of Robert A. lger, “Differentiation and creation” was the key for the success. Walt Disney moved the marketing target class from kids to teenagers. The TV drama was so successful that they made few more shows like musical and concert based on that drama. Furthermore, they moved their marketing target class to adult again. The ability which they make various different kinds of products based on one original product is one of their strong point, too. The management style of Robert A. gler, which he hold ‘creative thinking and combination’ in great account was one of the element to lead the Walt Disney success.
Opinion
I have been thinking about Walt Disney’s management strategy after we study about Euro Disney in class. I got big impression from the way Walt Disney produces many products from getting the idea of one original product. Most well known thing is Character of Mickey and Mini. They reflected it to many products like clothes, notes, CD player and Disney land. Now Walt Disney developed a competitive advantage through their merchandise because of their brand image, too. Positioning their product using a clear, distinctive brand image and constantly reinforcing that image through their merchandise is an important method for efficient marketing.
20700011 entry-7
Busan-Jinhae FEZ Attracts $188 Mil. Plant
View the article
Summary
Kim Moon-hee, commissioner of the Busan-Jinhae Free Economic Zone Authority(BJFEZA), signed a MOU(memorandum of understanding) with the CEO of Tae Kwang(TK) Corporation on founding a pipe plant by the second half of 2009. Its establishment is projected to make some 450 jobs for 188 billion won ($188 million) plant.
Moreover, Otofuji, a Japanese industrial machinery firm, joins this foundation with a 30 billlion won. The BJFEZA stated it is very satisfied with the contract because of an ideal case including FDI and it continues to give an advantage when some company attracts a foreign firm. Through this signing, more than 90 percent of Hwajeon district is occupied.
The BJFEZA is also trying to develop an additional site to meet investors’ wants and secure more space for the zone. It is the second South Korean FEZ ,seated on 105 square kilometers, and has induced a total of $4.8 billion in investment and aims to entice $200 million this year.
Opinion
South Korean FEZ appointment was made before about 5 years. There are three FEZ in Korea, Incheon, Busan-Jinhae, and Gwangyang and the invested scale is estimated about 35trillion won($350 billion). How huge the amount is! However, why did the FEZ fail? I will explain especially in BJFEZ.
The BJFEZ has a good geographic condition near Pusan Newport accommodates a lot of shipment. So the BJFEZA should induce the domestic and foreign excellent firms to establish the factory as well as a financial firm. The Korean government has to reduce the tax rate including other advantages. I think its aim will be the BJFEZ is in Korea but not likely in Korea. As a district distribution, they must define industrial, financial, and tour area surely. Even though I know this process can be get briefly and that is true, the Korean government and the BJFEZA will steadily try to induce and attract FDI(Foreign Direct Investment).
#20300576 - Entry 6
Summary
Kim Moon-hee, commissioner of the Busan-Jinhae Free Economic Zone Authority(BJFEZA), signed a MOU(memorandum of understanding) with the CEO of Tae Kwang(TK) Corporation on founding a pipe plant by the second half of 2009. Its establishment is projected to make some 450 jobs for 188 billion won ($188 million) plant.
Moreover, Otofuji, a Japanese industrial machinery firm, joins this foundation with a 30 billlion won. The BJFEZA stated it is very satisfied with the contract because of an ideal case including FDI and it continues to give an advantage when some company attracts a foreign firm. Through this signing, more than 90 percent of Hwajeon district is occupied.
The BJFEZA is also trying to develop an additional site to meet investors’ wants and secure more space for the zone. It is the second South Korean FEZ ,seated on 105 square kilometers, and has induced a total of $4.8 billion in investment and aims to entice $200 million this year.
Opinion
South Korean FEZ appointment was made before about 5 years. There are three FEZ in Korea, Incheon, Busan-Jinhae, and Gwangyang and the invested scale is estimated about 35trillion won($350 billion). How huge the amount is! However, why did the FEZ fail? I will explain especially in BJFEZ.
The BJFEZ has a good geographic condition near Pusan Newport accommodates a lot of shipment. So the BJFEZA should induce the domestic and foreign excellent firms to establish the factory as well as a financial firm. The Korean government has to reduce the tax rate including other advantages. I think its aim will be the BJFEZ is in Korea but not likely in Korea. As a district distribution, they must define industrial, financial, and tour area surely. Even though I know this process can be get briefly and that is true, the Korean government and the BJFEZA will steadily try to induce and attract FDI(Foreign Direct Investment).
#20300576 - Entry 6
Marketing toward a bigger MARKET
View the article
The most rapidly growing market is China. A great number of Chinese are becoming luxury good consumers, but mainland luxury boutique aren't the ones selling to these people. This great numbe of Chinese people are traveling abroad and purchasing expensive goods, such as places in Hong Kong, Europe and Japan. It is proven that Chinese people spend one third of their budget in shopping, which can be said that it is more than what the Japanese are using in their trips. "Shopping Tour" is not only popular among Chinese, but also Russians and Indians. These wealthy people are purchasing items in other places where it is offered more cheaply than their home. For example, luxury products that are high priced in China aren't selling too well while the same product in Hong Kong which is cheaper are selling very well. This is part of the marketing strategy, which is working quite well.
Opinion
I believe it a good marketing strategy these famous and popular companies are using. Although the product in China and Japan is the same product, the price differs because of the fees they had from importing, exporting, taxes and retailing fee. Some places cannot provide a cheaper price but a higher price compared to what it can be offered in the country where the product was made. Many people tend to compare the prices available in their homeland and other countries abroad, and purchase them when they are traveling if it is available more cheaply.
Quick companies saw the trend of tourism and travel, and thought about a marketing strategy, where people can purchase more easily and a little carelessness because of the small price difference. I think it works especially in China, because the amount of wealthy Chinese people are growing and tend to travel. They are consumers that want to catch up with the developed countries such as Europe and Japan. The products popular in these developed countries are what Chinese people want. And because they find it cheaper in these developed countries, they purchase without deep concern.
I can say that this strategy is also well thought because their target is TRAVELERS. Sales go up because the most thing the travelers are holding is CASH. Since they have the money, they will spend it, especially things that can be offered in a lower price.
I believe that tourism will grow, especially in China. Because China is a big market, many product manufacturing company can boost their sales if they do their marketing well dealing with travels.
Entry #7 - 20600770
The most rapidly growing market is China. A great number of Chinese are becoming luxury good consumers, but mainland luxury boutique aren't the ones selling to these people. This great numbe of Chinese people are traveling abroad and purchasing expensive goods, such as places in Hong Kong, Europe and Japan. It is proven that Chinese people spend one third of their budget in shopping, which can be said that it is more than what the Japanese are using in their trips. "Shopping Tour" is not only popular among Chinese, but also Russians and Indians. These wealthy people are purchasing items in other places where it is offered more cheaply than their home. For example, luxury products that are high priced in China aren't selling too well while the same product in Hong Kong which is cheaper are selling very well. This is part of the marketing strategy, which is working quite well.
Opinion
I believe it a good marketing strategy these famous and popular companies are using. Although the product in China and Japan is the same product, the price differs because of the fees they had from importing, exporting, taxes and retailing fee. Some places cannot provide a cheaper price but a higher price compared to what it can be offered in the country where the product was made. Many people tend to compare the prices available in their homeland and other countries abroad, and purchase them when they are traveling if it is available more cheaply.
Quick companies saw the trend of tourism and travel, and thought about a marketing strategy, where people can purchase more easily and a little carelessness because of the small price difference. I think it works especially in China, because the amount of wealthy Chinese people are growing and tend to travel. They are consumers that want to catch up with the developed countries such as Europe and Japan. The products popular in these developed countries are what Chinese people want. And because they find it cheaper in these developed countries, they purchase without deep concern.
I can say that this strategy is also well thought because their target is TRAVELERS. Sales go up because the most thing the travelers are holding is CASH. Since they have the money, they will spend it, especially things that can be offered in a lower price.
I believe that tourism will grow, especially in China. Because China is a big market, many product manufacturing company can boost their sales if they do their marketing well dealing with travels.
Entry #7 - 20600770
A Home shopping big win brand –‘Luna ‘
view the article
Summary
Luna records sold out in Home shopping during 55 minutes. And it continued a series of three sales and the total sales are about 400억. It is amazing records and it just during 16 months. Life cycle of Home shopping is shorter than other market, especially it is hard to continue over one year because cosmetic market is constantly changed. But Luna succeeds.
There are some factors which lead to succeed. The first is the creature of the Blue-ocean. It manages from project to production. The second is the 1st make-up artist ‘Jo sung-Ah’. It stresses that it is a professional cosmetic brand. Main concept of season 1 was ‘young-face’, season 2 was ‘small-face’ and season 3 is ‘Bonny Make-up.’ All that three concepts reflects trend.
Luna maintains brand power, one of the most popular Home shopping cosmetic brands, among opinion leaders who lead trend. And other competitors are entering Home shopping competitions.
Opinion
Luna is one of my favorite cosmetic brands. When I saw the ads first, there were many stars that were using Luna and it appeal to me. It was flesh because it’s unfamiliar that MA brand at that time. MA brand means that Made by makeup artist brand. There are many MA brands but its start is Luna in Korea. It’s popularity is great not only on-line but also off-line.
I think that there are some advantages. It has know-how, which make up artists have been experienced, and it gives customer belief. It improves the disadvantages and enables customers to be attractive face make-up because anyone can follow the make-up know-how easily. The other factor is the price competitiveness. Actually, I’m using Luna for 1 month. Its cost is low, but its quality is high. And reasonable cost appeals to me and it is enough to draw other consumers’ mind.
I think it is successful business depends on satisfied customer and that’s why successful marketing. Its targets are women who have job and economic power to purchase and they are willing to invest for themselves. The bigger gold-miss increases, the more market which targets them are expands. Quality is the most important factor in cosmetic market, and Luna has both price competitiveness and quality. The other successful factor of Luna is ability to catch the trend. In recently, the main concept of the third season is ‘Bonny make-up. Bonny means that lovely, plump and healthy. It’s my favorite concept of 3 main concepts. And just power of ‘first MA brand’ is strong advantage actually.
As a customer of Luna, I suggest that it should research consumer’s tastes constantly and listen to complains about construct of package, some inferior goods to maintain opinion leaders’ support and strengthen brand power.
#20300194 Entry- 7
Summary
Luna records sold out in Home shopping during 55 minutes. And it continued a series of three sales and the total sales are about 400억. It is amazing records and it just during 16 months. Life cycle of Home shopping is shorter than other market, especially it is hard to continue over one year because cosmetic market is constantly changed. But Luna succeeds.
There are some factors which lead to succeed. The first is the creature of the Blue-ocean. It manages from project to production. The second is the 1st make-up artist ‘Jo sung-Ah’. It stresses that it is a professional cosmetic brand. Main concept of season 1 was ‘young-face’, season 2 was ‘small-face’ and season 3 is ‘Bonny Make-up.’ All that three concepts reflects trend.
Luna maintains brand power, one of the most popular Home shopping cosmetic brands, among opinion leaders who lead trend. And other competitors are entering Home shopping competitions.
Opinion
Luna is one of my favorite cosmetic brands. When I saw the ads first, there were many stars that were using Luna and it appeal to me. It was flesh because it’s unfamiliar that MA brand at that time. MA brand means that Made by makeup artist brand. There are many MA brands but its start is Luna in Korea. It’s popularity is great not only on-line but also off-line.
I think that there are some advantages. It has know-how, which make up artists have been experienced, and it gives customer belief. It improves the disadvantages and enables customers to be attractive face make-up because anyone can follow the make-up know-how easily. The other factor is the price competitiveness. Actually, I’m using Luna for 1 month. Its cost is low, but its quality is high. And reasonable cost appeals to me and it is enough to draw other consumers’ mind.
I think it is successful business depends on satisfied customer and that’s why successful marketing. Its targets are women who have job and economic power to purchase and they are willing to invest for themselves. The bigger gold-miss increases, the more market which targets them are expands. Quality is the most important factor in cosmetic market, and Luna has both price competitiveness and quality. The other successful factor of Luna is ability to catch the trend. In recently, the main concept of the third season is ‘Bonny make-up. Bonny means that lovely, plump and healthy. It’s my favorite concept of 3 main concepts. And just power of ‘first MA brand’ is strong advantage actually.
As a customer of Luna, I suggest that it should research consumer’s tastes constantly and listen to complains about construct of package, some inferior goods to maintain opinion leaders’ support and strengthen brand power.
#20300194 Entry- 7
Thursday, April 17, 2008
Arumchan Kimchi Enjoying High Popularity
기사보기
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The National Agricultural Cooperative Federation (NACF), also known as Nonyhyup, has sold Arumchan Kimchi since the second half of 2002 and it has gainded strong popularity among housewives.
The sharp rise in sales reflects the effect of the growing brand power of Arumchan. Its 11 plants produce kimchi and sell them under the joint brand name of Arumchan.
The joint brand strategy has proven successful so far. On top of brand power, the recipe for the success of the kimchi is the use of homegrown materials and a tough quality control system. It uses high-quality peppers, seasonings and cabbages under a standardized process.
NACF also put a greater focus on strengthening its marketing through its outlets nationwide and the Internet (www.arumchan.com). Customers also can get the kimchi at shopping.nonghyup.com. It also plans to expand exports to Japan, New Zealand and other countries via online sales.
Opinion
Kimchi is the most familiar food in korea culture. Most of koreans eat kimchi every meal. For this reason, there are many competitors in this market. Among these competitors, Arumchan Kimchi has been doing well by executing their unique strategies.
One strategy they do is to have special recipe for the kimchi. They use homegrown materials and a tough quality control system; also they use high-quality peppers, seasonings and cabbages under a standardized process. This is the capacity that can lead the company excess other competitors. Having a competitive superior position is critic to maintain the top in the market.
Another strategy is to strengthen its marketing through its outlets nationwide and the Internet (www.arumchan.com). Customers also can get the kimchi at shopping.nonghyup.com. Expanded channel can be the most useful way to increase customers particularly in this day and age. Lots of people have found that buying through the internet web-site is easy and fast. Also, by using the web-site, the company can collect customer's information. This can help the company respont to customer's need exactly and accurately.
Student ID # 20500018
Entry # 7
Summary
.jpg)
The National Agricultural Cooperative Federation (NACF), also known as Nonyhyup, has sold Arumchan Kimchi since the second half of 2002 and it has gainded strong popularity among housewives.The sharp rise in sales reflects the effect of the growing brand power of Arumchan. Its 11 plants produce kimchi and sell them under the joint brand name of Arumchan.
The joint brand strategy has proven successful so far. On top of brand power, the recipe for the success of the kimchi is the use of homegrown materials and a tough quality control system. It uses high-quality peppers, seasonings and cabbages under a standardized process.
NACF also put a greater focus on strengthening its marketing through its outlets nationwide and the Internet (www.arumchan.com). Customers also can get the kimchi at shopping.nonghyup.com. It also plans to expand exports to Japan, New Zealand and other countries via online sales.
Opinion
Kimchi is the most familiar food in korea culture. Most of koreans eat kimchi every meal. For this reason, there are many competitors in this market. Among these competitors, Arumchan Kimchi has been doing well by executing their unique strategies.
One strategy they do is to have special recipe for the kimchi. They use homegrown materials and a tough quality control system; also they use high-quality peppers, seasonings and cabbages under a standardized process. This is the capacity that can lead the company excess other competitors. Having a competitive superior position is critic to maintain the top in the market.
Another strategy is to strengthen its marketing through its outlets nationwide and the Internet (www.arumchan.com). Customers also can get the kimchi at shopping.nonghyup.com. Expanded channel can be the most useful way to increase customers particularly in this day and age. Lots of people have found that buying through the internet web-site is easy and fast. Also, by using the web-site, the company can collect customer's information. This can help the company respont to customer's need exactly and accurately.
Student ID # 20500018
Entry # 7
Wednesday, April 16, 2008
Shinsagae & Chealsea Outlet Posts Little Profit
View the article
Summary
The first American-style fashion outlet that opened last year in Yeoju, southeast of Seoul, reported a mediocre performance in its first seven months.
Shinsegae & Chelsea had only 430 million won in net profit between June and December 2007, according to the Korean firm's audit report. The profit came from 11.9 billion won in commission from tenants. It is an unexciting financial performance for the ``premium'' fashion mall, which opened last June with big fanfare from locals and the company. The mall operator said that its business is actually more profitable than the numbers suggest because net profit is leftover from royalties paid to its parent firms, Shinsegae & Chelsea, respectively and they had set a sales target for the mall between 160 billion and 200 billion won for the first 12 months. It seems that we will be able to achieve that goal.
The mall has received attention from Korean shoppers, especially those who have complained about the relatively high prices of foreign luxury brands in Korea. In its early days, the mall was notorious for long queues, crowded stores and a lack of resting places. The situation has improved in general over the next few months as the number of visitors decreased during winter.
My Opinion
While I was reading over this article, I was looking for more about such interesting article like Shinsegae-Chelsea Outlet. When the Shinsegae shopping mall has been out to public last year, I have took a close attention to it.
First of all, Shinsegae-Chelsea Outlet mall insisted the image of American boutique style at first in Korea as their marketing strategy. Due to great interest in boutiques those of new generation in Korea, this sort of strategy fits appropriately in this situation. They also specifically targeted the main spot of Kang-Nam customers. As a result, they have reached the goal which they have targeted in major Seocho and Kang-Nam area in Seoul more than 50% visited customers and out of them are VIP Passport customers (membership only if you purchase more than 1 million-won). However, it was the way lower net profit rate compared to other competitive markets even though they have made more than thousand billion won sales. This had caused by very low lease commission.
It’s not only facing the problem with setting up lower fixing rate, but their purpose to achieve as boutique outlet mall with lower negotiation strongly affected by low lease commission. In addition, currently Shinsegae-Chelsea Outlet has been criticized by those customers. Above all, they are only categorized maximum ten brands also facing with operating problems such as difficulties in refund and goods in exchange. Although they have succeeded in attracting many customers, vice versa, much same problems also have identified.
Concerning with location for customers and close attention for boutique outlet marketing strategy had been successful. However, providing false information to customers is wrong. In addition, true marketing success comes from certain infrastructure of business strategy environment. If there are trivial defects in operation even though they use amazing marketing strategy, creating profit purpose has to be main concern for business.
#20400251 Entry #7
Summary
The first American-style fashion outlet that opened last year in Yeoju, southeast of Seoul, reported a mediocre performance in its first seven months.
Shinsegae & Chelsea had only 430 million won in net profit between June and December 2007, according to the Korean firm's audit report. The profit came from 11.9 billion won in commission from tenants. It is an unexciting financial performance for the ``premium'' fashion mall, which opened last June with big fanfare from locals and the company. The mall operator said that its business is actually more profitable than the numbers suggest because net profit is leftover from royalties paid to its parent firms, Shinsegae & Chelsea, respectively and they had set a sales target for the mall between 160 billion and 200 billion won for the first 12 months. It seems that we will be able to achieve that goal.
The mall has received attention from Korean shoppers, especially those who have complained about the relatively high prices of foreign luxury brands in Korea. In its early days, the mall was notorious for long queues, crowded stores and a lack of resting places. The situation has improved in general over the next few months as the number of visitors decreased during winter.
My Opinion
While I was reading over this article, I was looking for more about such interesting article like Shinsegae-Chelsea Outlet. When the Shinsegae shopping mall has been out to public last year, I have took a close attention to it.
First of all, Shinsegae-Chelsea Outlet mall insisted the image of American boutique style at first in Korea as their marketing strategy. Due to great interest in boutiques those of new generation in Korea, this sort of strategy fits appropriately in this situation. They also specifically targeted the main spot of Kang-Nam customers. As a result, they have reached the goal which they have targeted in major Seocho and Kang-Nam area in Seoul more than 50% visited customers and out of them are VIP Passport customers (membership only if you purchase more than 1 million-won). However, it was the way lower net profit rate compared to other competitive markets even though they have made more than thousand billion won sales. This had caused by very low lease commission.
It’s not only facing the problem with setting up lower fixing rate, but their purpose to achieve as boutique outlet mall with lower negotiation strongly affected by low lease commission. In addition, currently Shinsegae-Chelsea Outlet has been criticized by those customers. Above all, they are only categorized maximum ten brands also facing with operating problems such as difficulties in refund and goods in exchange. Although they have succeeded in attracting many customers, vice versa, much same problems also have identified.
Concerning with location for customers and close attention for boutique outlet marketing strategy had been successful. However, providing false information to customers is wrong. In addition, true marketing success comes from certain infrastructure of business strategy environment. If there are trivial defects in operation even though they use amazing marketing strategy, creating profit purpose has to be main concern for business.
#20400251 Entry #7
Friday, April 11, 2008
keep customers to come long
Article
http://www.newsva.co.kr/uhtml/read.jsp?idxno=310111§ion=S1N54§ion2=S2N235
Summary
In the article, there are four ways of marketing strategies which are specially focused on keeping customers long. The first method is making best product, like instant noodle. If the restaurant made best instant noodle and kept the same taste for a long time, customers would come by in every certain period time. The second method is setting the restaurant in popular place. If the store were in the location which people are crowded, many customers would drop by whenever they come to this location on various purposes. The third method is having an unusual service as a small concert in the store. Many people will get together to watch the event in the store and probably come next time again to see. The last method is having an weird marketing strategy which no shops have had yet. For example, make a rule like “no only boys, with girls”
My opinion
In the article, there are four ways of marketing strategies which keep people to come for a long time. However, I think this is not only the strategy for keeping people to come for a long time but also appealing new customers. We can apply these four strategies for any kind of new opening shops and firms. as a result, from firms to small shops need to have the special marketing strategy of them. It could be best product, unique event or super kind services. To achieve them, they need to find the image of firm hand make a marketing strategy which just fit to the specific firm.
20700011 entry #6
http://www.newsva.co.kr/uhtml/read.jsp?idxno=310111§ion=S1N54§ion2=S2N235
Summary
In the article, there are four ways of marketing strategies which are specially focused on keeping customers long. The first method is making best product, like instant noodle. If the restaurant made best instant noodle and kept the same taste for a long time, customers would come by in every certain period time. The second method is setting the restaurant in popular place. If the store were in the location which people are crowded, many customers would drop by whenever they come to this location on various purposes. The third method is having an unusual service as a small concert in the store. Many people will get together to watch the event in the store and probably come next time again to see. The last method is having an weird marketing strategy which no shops have had yet. For example, make a rule like “no only boys, with girls”
My opinion
In the article, there are four ways of marketing strategies which keep people to come for a long time. However, I think this is not only the strategy for keeping people to come for a long time but also appealing new customers. We can apply these four strategies for any kind of new opening shops and firms. as a result, from firms to small shops need to have the special marketing strategy of them. It could be best product, unique event or super kind services. To achieve them, they need to find the image of firm hand make a marketing strategy which just fit to the specific firm.
20700011 entry #6
Single restaurant
view the article
Summary
Traditionally, eating together is old customer in Korea. But it has been changed. People used to think that one have to eat with other people in job, school, and so on. There are many people who are in groups, however, the thoughts are changing.
Single families are one in five. A new trend appeared- ‘gloomy’ class who want to be alone without regard to other people. ‘Table for one’ is already the global trend.
There are books, web-site which have information about this, for examples, ‘Table for one by McGraw-Hill Cos and the Solo diner of www. Soldiing.come.
Some luxury restaurants prepare TV screen, Head phone for each for single seat.
Restaurant in Tokyo (Table for One) have only seats for single or two people.
‘Gloomy’ or ‘Alone’ classes are changing our food business’s trend. We can see these people easily in Star-bucks, Sandwich stores, fast-food stores, and wine bar.
Those stores are researching single people’s taste. So they expand seats for single and invent menu only for them.
Opinion
I welcome this climate for single class. In fact, most people mind having alone, especially in crowded places. Sometimes I was so busy that I didn’t have an appointment, but I didn’t want to have a meal alone, it was so terrible. Why didn’t change my thought then? However, I often enjoy having alone time recently.
We can see some people who watch the movie, drink coffee, and travel alone. It is not strange any more. In recently, ‘gloomy’ terms appeared about one year ago, however, it changed market trend as people expanded. They are willing to have alone time to develop and enjoy their life. And they love themselves.
I think that there are potential markets targeted them. And it needs more active marketing strategy. Coffee shop is one of them. It needs to expand a seat for single and prepare setting, especially for women for example, rooms to read magazine or to make-up. I think Menu is unlimited-well-being pizza, wine-bar, and mini-restaurant and so on.
This trend will continue and I think it is good markets which target this class. It needs specific segment, taste or favor, business items about that.
#20300194 –Entry 6
Summary
Traditionally, eating together is old customer in Korea. But it has been changed. People used to think that one have to eat with other people in job, school, and so on. There are many people who are in groups, however, the thoughts are changing.
Single families are one in five. A new trend appeared- ‘gloomy’ class who want to be alone without regard to other people. ‘Table for one’ is already the global trend.
There are books, web-site which have information about this, for examples, ‘Table for one by McGraw-Hill Cos and the Solo diner of www. Soldiing.come.
Some luxury restaurants prepare TV screen, Head phone for each for single seat.
Restaurant in Tokyo (Table for One) have only seats for single or two people.
‘Gloomy’ or ‘Alone’ classes are changing our food business’s trend. We can see these people easily in Star-bucks, Sandwich stores, fast-food stores, and wine bar.
Those stores are researching single people’s taste. So they expand seats for single and invent menu only for them.
Opinion
I welcome this climate for single class. In fact, most people mind having alone, especially in crowded places. Sometimes I was so busy that I didn’t have an appointment, but I didn’t want to have a meal alone, it was so terrible. Why didn’t change my thought then? However, I often enjoy having alone time recently.
We can see some people who watch the movie, drink coffee, and travel alone. It is not strange any more. In recently, ‘gloomy’ terms appeared about one year ago, however, it changed market trend as people expanded. They are willing to have alone time to develop and enjoy their life. And they love themselves.
I think that there are potential markets targeted them. And it needs more active marketing strategy. Coffee shop is one of them. It needs to expand a seat for single and prepare setting, especially for women for example, rooms to read magazine or to make-up. I think Menu is unlimited-well-being pizza, wine-bar, and mini-restaurant and so on.
This trend will continue and I think it is good markets which target this class. It needs specific segment, taste or favor, business items about that.
#20300194 –Entry 6
"LG Display will cooperate with Samsung"
View the article
Summary
LG Display will purchase the Samsung Electroic's LCD Panel each otehr until 2nd quater this year. Its president Kwon said that the debate about the collaboration will be finished appoximately 90%. Two companies have bought the panel their own company doesn't produce from a foreign company.
Moreover, LG Display will continue the next generation investment steadily and will produce in other country, for example China, in connect with overseas firms. In addition, he presented about the the walk of AM OLED(An active-matrix OLED) actively.
He met the President of DELL and discussed a lack of the supply of LCD Panel. Besides, he won't respond to Sony's strategy of a price discount.
And today(4/11) LG Display released the achievements that the sales figure of the first quater is 4trillion 36billion won and the operating profit of this period is 881billion won.
Opinion
The Korean government forces the two large companies Samsung and LG to cooperate each other because the domestic capital flees due to their purchase of Taiwanese Panel. In the short term, their strategy is right but in the view of the long term it's worng because the firms of cheap panel can develop increasingly and they can threaten their own Samsung and LG.
Therefore, LG Display's strategy must be right but two companies are not ONE so they should researh their creative technology first. In the meaning of that, LG's development of the next generation panel can bring a lot of benefit later and they can concentrate on their panel, that is, LG can makes a 42 inch one but Samsung makes 40 inch.
LG Display will be placed in the first class as to LCD panel through this process.
#20300576 -Entry 5
Summary
LG Display will purchase the Samsung Electroic's LCD Panel each otehr until 2nd quater this year. Its president Kwon said that the debate about the collaboration will be finished appoximately 90%. Two companies have bought the panel their own company doesn't produce from a foreign company.
Moreover, LG Display will continue the next generation investment steadily and will produce in other country, for example China, in connect with overseas firms. In addition, he presented about the the walk of AM OLED(An active-matrix OLED) actively.
He met the President of DELL and discussed a lack of the supply of LCD Panel. Besides, he won't respond to Sony's strategy of a price discount.
And today(4/11) LG Display released the achievements that the sales figure of the first quater is 4trillion 36billion won and the operating profit of this period is 881billion won.
Opinion
The Korean government forces the two large companies Samsung and LG to cooperate each other because the domestic capital flees due to their purchase of Taiwanese Panel. In the short term, their strategy is right but in the view of the long term it's worng because the firms of cheap panel can develop increasingly and they can threaten their own Samsung and LG.
Therefore, LG Display's strategy must be right but two companies are not ONE so they should researh their creative technology first. In the meaning of that, LG's development of the next generation panel can bring a lot of benefit later and they can concentrate on their panel, that is, LG can makes a 42 inch one but Samsung makes 40 inch.
LG Display will be placed in the first class as to LCD panel through this process.
#20300576 -Entry 5
Samsung - brand
View the Article
Samsung President Lee Kun Hee has went through 2nd round of questioning about the bribery he was involved in. Although Lee denied that he accepted about 200 billion won, he left suspectible words that reporters question whether he is telling the truth.
The great sum of money seems to be used in different places, but including personal use. There will be further questioning, to get this case straightened out. Many of his family members are being questioned, for they are placed in high positions for the Samsung Company
What does this have to do with marketing?
Everything. Samsung is a giant corporation, the greatest in South Korea. Samsung has a great reputation all throughout the world, with its high technology. However, once these news spread out about corruption and bribery, there will be great struggle not only domesticaly but also internationally.
There will be unstability in the company as well as stock. But most of all, it will hurt the brand name. It's not only important for a company to produce products that satisfy the buyers but also its important to keep the brand value and let the buyers and consumers that their company is part of the society. This corruption has lowered the reputation of Samsung, and it will bring difficulties dealing with the society and ethical dilemmna.
Entry #6 - 20600770
Samsung President Lee Kun Hee has went through 2nd round of questioning about the bribery he was involved in. Although Lee denied that he accepted about 200 billion won, he left suspectible words that reporters question whether he is telling the truth.
The great sum of money seems to be used in different places, but including personal use. There will be further questioning, to get this case straightened out. Many of his family members are being questioned, for they are placed in high positions for the Samsung Company
What does this have to do with marketing?
Everything. Samsung is a giant corporation, the greatest in South Korea. Samsung has a great reputation all throughout the world, with its high technology. However, once these news spread out about corruption and bribery, there will be great struggle not only domesticaly but also internationally.
There will be unstability in the company as well as stock. But most of all, it will hurt the brand name. It's not only important for a company to produce products that satisfy the buyers but also its important to keep the brand value and let the buyers and consumers that their company is part of the society. This corruption has lowered the reputation of Samsung, and it will bring difficulties dealing with the society and ethical dilemmna.
Entry #6 - 20600770
McDonald's to start home-delivery service
http://www.koreaherald.co.kr/
business section 2008.04.11
Summary
McDonald's will start delivery services in korea. To expand its reach and improve accessibility, the world's largest hamburger restaurant chain make this decision. This is offered only in few countries. The decision is part of a strategy to be more convenient to consumers, said Ray Frawley, chief executive of McDonald's Korea.
The icon of globalization and American culture has managed to achieve steady growth in Korea, a market that has been touting low-fat Asian meals and more healthy choices amid the so-called well-being trend.
Stressing that "many more consumers" in Korea will be able to enjoy McDonald's, Frawley said: "Our delivery service to begin in 2008 is in line with our focus on convenience; we will capitalize on the needs of consumers."
Taking on board the ongoing well-being trend, McDonald's introduced healthy choices like salads and the Okok shake, a Korean-style milkshake made of grains. It also offers a healthy kids' menu.
As perhaps the best-known restaurant chain in the world, the American cultural icon is often scrutinized for the quality of its food preparations, ingredients and business practices.
Opinion
Most of people in the world will know what the Mcdonald is. Actually you cannot ignore it because it is spreaded all around the world. Even if its high fame in food industry, they are trying to get more popularity especially in Korea. According to article they are stating delivery service for customer's convenience. I think it is going to work because the food delivery service is so familiar in korea. For example, If you just order over 5,000won from chinese restaurant, you can get them without going out from your house.
This kind of marketing is segmented to people who do not have time to go to Mcdonald's or do not want to go out in some reasons. The more people get involved in their life deeply, the more they do not have time to go shopping or eating out. Also people seems to prefer spending time relaxing themselves when they have spare time. By many different reasons ordering food in the office or home is going to expand widely. This is based on research for customer's needs.
Student ID # 20500018
Entry # 6
business section 2008.04.11
Summary
McDonald's will start delivery services in korea. To expand its reach and improve accessibility, the world's largest hamburger restaurant chain make this decision. This is offered only in few countries. The decision is part of a strategy to be more convenient to consumers, said Ray Frawley, chief executive of McDonald's Korea.
The icon of globalization and American culture has managed to achieve steady growth in Korea, a market that has been touting low-fat Asian meals and more healthy choices amid the so-called well-being trend.
Stressing that "many more consumers" in Korea will be able to enjoy McDonald's, Frawley said: "Our delivery service to begin in 2008 is in line with our focus on convenience; we will capitalize on the needs of consumers."
Taking on board the ongoing well-being trend, McDonald's introduced healthy choices like salads and the Okok shake, a Korean-style milkshake made of grains. It also offers a healthy kids' menu.
As perhaps the best-known restaurant chain in the world, the American cultural icon is often scrutinized for the quality of its food preparations, ingredients and business practices.
Opinion
Most of people in the world will know what the Mcdonald is. Actually you cannot ignore it because it is spreaded all around the world. Even if its high fame in food industry, they are trying to get more popularity especially in Korea. According to article they are stating delivery service for customer's convenience. I think it is going to work because the food delivery service is so familiar in korea. For example, If you just order over 5,000won from chinese restaurant, you can get them without going out from your house.
This kind of marketing is segmented to people who do not have time to go to Mcdonald's or do not want to go out in some reasons. The more people get involved in their life deeply, the more they do not have time to go shopping or eating out. Also people seems to prefer spending time relaxing themselves when they have spare time. By many different reasons ordering food in the office or home is going to expand widely. This is based on research for customer's needs.
Student ID # 20500018
Entry # 6
Wednesday, April 9, 2008
Homegrown ‘Maple Story’ Popular Worldwide
View the acticle
Summary
‘Maple Story’ has been succeeding for 5 years after released with its entertaining strategy and clever marketing strategy.
It has been enjoyed over 10 languages in the 60 countries and 83 million players.
‘Maple Story’ is an outdated game in terms of technology. It neither does have fancy 3D graphics, nor have sound effects but it serves easy interface and cute characters for game users.
It has been defined as the continuous accomplishment factors of using characters to make comic books and TV animation.
Comic books which deal with game character items have been produced over 7 hundred products.
My Opinion
I heard of on-line game, ‘Maple Story’ even though I do not play computer games. However, I have not thought about the fact that ‘Maple Story’ is such highly recognized value only for those of young users targeted, but my belief has changed after I read the article.
Once I was reminded of comparison between Lotte-World and Disney-Land in the class.
The Belief of less of benefitted strategy of Korea to only focus on near sighted revenue struck by the strategy of Nexon’s just like Disney’s marketing strategy.
It was amazed that such affected characters and structured of compelling story brought many recognized value to boost up in production.
Marketing surely should have the power of short-term value. However the real power of marketing is to let the recognized value out in regular basis.
It’s pretty sure of the outcome to be succeeded on basic strategy to create affected characters and compelling story.
#20400251 #entry6
Summary
‘Maple Story’ has been succeeding for 5 years after released with its entertaining strategy and clever marketing strategy.
It has been enjoyed over 10 languages in the 60 countries and 83 million players.
‘Maple Story’ is an outdated game in terms of technology. It neither does have fancy 3D graphics, nor have sound effects but it serves easy interface and cute characters for game users.
It has been defined as the continuous accomplishment factors of using characters to make comic books and TV animation.
Comic books which deal with game character items have been produced over 7 hundred products.
My Opinion
I heard of on-line game, ‘Maple Story’ even though I do not play computer games. However, I have not thought about the fact that ‘Maple Story’ is such highly recognized value only for those of young users targeted, but my belief has changed after I read the article.
Once I was reminded of comparison between Lotte-World and Disney-Land in the class.
The Belief of less of benefitted strategy of Korea to only focus on near sighted revenue struck by the strategy of Nexon’s just like Disney’s marketing strategy.
It was amazed that such affected characters and structured of compelling story brought many recognized value to boost up in production.
Marketing surely should have the power of short-term value. However the real power of marketing is to let the recognized value out in regular basis.
It’s pretty sure of the outcome to be succeeded on basic strategy to create affected characters and compelling story.
#20400251 #entry6
Friday, April 4, 2008
The philosophy of the shop
기사보기
http://www.bizplace.co.kr/content/naver_content_view.html?seq_no=3340&page=1&b_code=&code=
창업? 작은 가게라도 ‘철학’은 있어야 한다
양식의 맨 위
[2008-04-04 17:33:58]
기업의 연쇄도산, 임금지급 지연, 소비둔화, 경기침체 등 모든 악재가 겹치고 온 나라가 불안했던 IMF시절, 유독 손님들로 북새통인 가게가 있었다. 바로 명동의 ‘틈새’라면. 이 가게는 손님이 많은 정도가 아니라, 몇 평 되지도 않는 가게를 꽉 채우고도 가게 밖에 일렬로 줄까지 서서 라면을 기다릴 만큼 장사가 잘됐다.
틈새라면의 김복현 사장은 20년 동안 40만 그릇 이상 라면을 끓이며 체득한 ‘경험 마케팅’을 실천해 온 인물. 김 사장이 10평도 안되는 가게의 사장에서 대형 프랜차이즈를 운영할 수 있던 원동력은 첫째, 상품의 본질을 충실히 구현하고 고객만족을 최우선으로 생각했다는 점, 둘째, 최고의 맛을 일관되게 유지하기 위해 원재료의 품질은 항상 최고만을 고집했다는 사실이다. 라면의 주 원료인 고추 등은 수확기에 동일지역에서 일괄 구매는 노력을 아끼지 않았던 것. 셋째는 단순한 제품이 아니라 문화와 경험을 파는 감성마케팅 지향한 점을 꼽았다.
“틈새에서는 라면을 ‘빨계떡’, 물을 ‘오리방석’이라고 부릅니다. 작은 가게지만 언어를 통일시키고 룰을 만들어 운영했어요. 마케팅의 일환이기도 했지만 제가 정한 장사철학이었던 거죠. 처음 가게를 찾은 어느 회사 간부 한 분이 ‘물’을 달라고 했고, 서로의 자존심을 못 버리고 얼굴을 붉혔던 적이 있었습니다”.
하지만 그 다음날 그 상사가 보냈다는 몇 명의 부하 직원들이 다시 김 사장의 가게를 찾았다. ‘틈새라면을 한번 가봐라. 가게는 작아도 주인장의 자존심 하나만큼은 배울 만하다.’라고 했다는 것. 그 상사는 순간적으로 화가 났어도 작은 가게의 영업 방식을 좋게 평가했던 것이다.
맛깔컨설팅의 이상화 소장이 쓴 ‘음식점 전략 노트’(푸른솔)란 책에서 보면 10평 남짓한 생삼겹살집의 한 사장의 일화가 소개되어있다. “하루 100만원을 넘게 파는 사장님에게 비결을 물어 특별히 비싼 고기를 사용하는 것도 아니고 특별한 맛의 노하우가 있는 것 같지 않은데, 장사가 왜 이렇게 잘 되지요”라고 물으니 ‘고객이 고추장을 찾지 않아도 고추장을 갖다준다’는 말씀을 하시는 거예요. 꽤 오래전에 한 번 왔다간 고객이 생삼겹살과 함께 고추장을 별도로 시켜먹는 상황을 정확히 기억해서 두 번째 찾아 왔을 때는 고객이 따로 시키지 않아도 고추장을 갖다 주는 서비스를 한다는 것이였습니다. 그 사장님의 장사 철학이 나타나는 부분인거죠.”
[월간B&F]
My opinion
In the article, the owner of the “틈새라면” said about their three marketing strategy. First of all, they thought customer satisfaction most important. Secondly, they tried to keep the best taste of their food by supporting the best resources in any case. Finally, they tried to appeal the culture and experience of their restaurant.
In my opinion, the certain philosophy of the owner leaded the restaurant to success. He probably thought about their image of the restaurant which he wants to make. He had the plan like what kind of his restaurant supposed to be for customer. The atmosphere of the restaurant which he seeks is that the restaurant should be fun and friendly but special place for customer. He didn’t give up his philosophy for his restaurant and the food. this is one of the most important marketing strategy.
20700011 entry 5
http://www.bizplace.co.kr/content/naver_content_view.html?seq_no=3340&page=1&b_code=&code=
창업? 작은 가게라도 ‘철학’은 있어야 한다
양식의 맨 위
[2008-04-04 17:33:58]
기업의 연쇄도산, 임금지급 지연, 소비둔화, 경기침체 등 모든 악재가 겹치고 온 나라가 불안했던 IMF시절, 유독 손님들로 북새통인 가게가 있었다. 바로 명동의 ‘틈새’라면. 이 가게는 손님이 많은 정도가 아니라, 몇 평 되지도 않는 가게를 꽉 채우고도 가게 밖에 일렬로 줄까지 서서 라면을 기다릴 만큼 장사가 잘됐다.
틈새라면의 김복현 사장은 20년 동안 40만 그릇 이상 라면을 끓이며 체득한 ‘경험 마케팅’을 실천해 온 인물. 김 사장이 10평도 안되는 가게의 사장에서 대형 프랜차이즈를 운영할 수 있던 원동력은 첫째, 상품의 본질을 충실히 구현하고 고객만족을 최우선으로 생각했다는 점, 둘째, 최고의 맛을 일관되게 유지하기 위해 원재료의 품질은 항상 최고만을 고집했다는 사실이다. 라면의 주 원료인 고추 등은 수확기에 동일지역에서 일괄 구매는 노력을 아끼지 않았던 것. 셋째는 단순한 제품이 아니라 문화와 경험을 파는 감성마케팅 지향한 점을 꼽았다.
“틈새에서는 라면을 ‘빨계떡’, 물을 ‘오리방석’이라고 부릅니다. 작은 가게지만 언어를 통일시키고 룰을 만들어 운영했어요. 마케팅의 일환이기도 했지만 제가 정한 장사철학이었던 거죠. 처음 가게를 찾은 어느 회사 간부 한 분이 ‘물’을 달라고 했고, 서로의 자존심을 못 버리고 얼굴을 붉혔던 적이 있었습니다”.
하지만 그 다음날 그 상사가 보냈다는 몇 명의 부하 직원들이 다시 김 사장의 가게를 찾았다. ‘틈새라면을 한번 가봐라. 가게는 작아도 주인장의 자존심 하나만큼은 배울 만하다.’라고 했다는 것. 그 상사는 순간적으로 화가 났어도 작은 가게의 영업 방식을 좋게 평가했던 것이다.
맛깔컨설팅의 이상화 소장이 쓴 ‘음식점 전략 노트’(푸른솔)란 책에서 보면 10평 남짓한 생삼겹살집의 한 사장의 일화가 소개되어있다. “하루 100만원을 넘게 파는 사장님에게 비결을 물어 특별히 비싼 고기를 사용하는 것도 아니고 특별한 맛의 노하우가 있는 것 같지 않은데, 장사가 왜 이렇게 잘 되지요”라고 물으니 ‘고객이 고추장을 찾지 않아도 고추장을 갖다준다’는 말씀을 하시는 거예요. 꽤 오래전에 한 번 왔다간 고객이 생삼겹살과 함께 고추장을 별도로 시켜먹는 상황을 정확히 기억해서 두 번째 찾아 왔을 때는 고객이 따로 시키지 않아도 고추장을 갖다 주는 서비스를 한다는 것이였습니다. 그 사장님의 장사 철학이 나타나는 부분인거죠.”
[월간B&F]
My opinion
In the article, the owner of the “틈새라면” said about their three marketing strategy. First of all, they thought customer satisfaction most important. Secondly, they tried to keep the best taste of their food by supporting the best resources in any case. Finally, they tried to appeal the culture and experience of their restaurant.
In my opinion, the certain philosophy of the owner leaded the restaurant to success. He probably thought about their image of the restaurant which he wants to make. He had the plan like what kind of his restaurant supposed to be for customer. The atmosphere of the restaurant which he seeks is that the restaurant should be fun and friendly but special place for customer. He didn’t give up his philosophy for his restaurant and the food. this is one of the most important marketing strategy.
20700011 entry 5
Interesting Marketing Strategy!
View the article
Summary
Various companies are using an odd strategy to lure in consumers. This odd stragety is having slogans or advertisement that makes consumers think they do not need their product. For example, Tylenol is teaching consumers how to prevent pains, not using Tylenol. This strategy is used by a lot of different companies, and many became a success, such as Dove.
Opinion
I think this is a very interesting way to make advertisement. This strategy is a way to advertise their company as consumer-friendly. They help consumers believe their company not only cares to make sales but to truly care for the consumer and his/her needs. This way, they give healthy or benefiting information to the consumers, and they can apply this information in their life. And also, when applied, it reminds the consumers who advertised, or gave them the information. Then, this will be a double advertisement, for their product and company value.
But I do wonder, what if this advertisement, or strategy really makes their sales go down? This is the risk of this strategy. But in my opinion, I believe it wouldn't have such a great effect on the sales. The strategy strength is double advertisement, which can also apply as an opportunity to advertise the company as consumer-friendly. The threat to this strategy is that they may loose consumers because it works against the product, and sales drop.
In conclusion, I believe this is a ODD but great strategy for Marketing.
20600770 - Entry #5
Summary
Various companies are using an odd strategy to lure in consumers. This odd stragety is having slogans or advertisement that makes consumers think they do not need their product. For example, Tylenol is teaching consumers how to prevent pains, not using Tylenol. This strategy is used by a lot of different companies, and many became a success, such as Dove.
Opinion
I think this is a very interesting way to make advertisement. This strategy is a way to advertise their company as consumer-friendly. They help consumers believe their company not only cares to make sales but to truly care for the consumer and his/her needs. This way, they give healthy or benefiting information to the consumers, and they can apply this information in their life. And also, when applied, it reminds the consumers who advertised, or gave them the information. Then, this will be a double advertisement, for their product and company value.
But I do wonder, what if this advertisement, or strategy really makes their sales go down? This is the risk of this strategy. But in my opinion, I believe it wouldn't have such a great effect on the sales. The strategy strength is double advertisement, which can also apply as an opportunity to advertise the company as consumer-friendly. The threat to this strategy is that they may loose consumers because it works against the product, and sales drop.
In conclusion, I believe this is a ODD but great strategy for Marketing.
20600770 - Entry #5
POSCO Going Global for Takeoff
View the article
Summary
Asia's No.1 steel maker POSCO has trouble in mergence in the global steel market but it wants to produce more value-added products instead of expanding overseas.
Its first target is to increase the proportion of auto and electrical steel sheets, by 2008. It opened 6th CGL(continuous galvanizing line) at its Gwangyang Mill last year and the plant will has an considerable annual output capacity of 400,000 metric tons of steel sheets for automobiles. Moreover, it is developing the FINEX technology that is a new method of steel production, and it means the end of the era of blast furnace steel manufacturing(60% of the world production). Now POSCO managed commercialized FINEX plant excellently.
The company will adopt its self-developed technology in the $12 billion integrated steel project in Orissa, India and it’s the first output outside of Korea to use the new means. Therefore, it tries to give a significant boost because it is the first market of them. And it established the other new plant ZPSS in China and another plant in Vietnam by 2009.
POSCO plans active investments in related expansion. Particularly, in Mexico it will invest $250 billion to found and auto steel plate plant by 2009 and the annual production will be 400,000 metrics tons from 2010. The reason of foundation is because of the growth of auto industry and the firms, GM, Toyota, and Hyundai Motors, attack the North and the South America so POSCO should build the plant in Mexico.
To overcome the rise in oil prices and global warming issue, it would like to develop the fuel cell generators with no pollution so it invested $131 million to build a Fuel Cell Energy Plant in Youngil Bay, Pohang to produce up to 100MW and it is expect to use in other institution. In addition, POSCO and KEPCO(Korean Electric Power Corp.) develop fuel cell generator plant together.
Opinion
We generally know POSCO is a simple steel company but we have misunderstood extremely. Its best merit is very good targeting because the steel is used all over the industries but it concentrated on the auto market. The market grows bigger and bigger so it translated the market background correctly. Moreover, it entered the alternative energy “fuel cell” development and it can reduce the operation expenses in the long term and eventually it can get more benefit.
Another thing is technology progression. As Koreans get richer, the cost of wage is the big part of cost. The company can benefit as cost is reduced so it used FINEX technology and can simplify the existing production process as well as reducing cost. It is not a brief step to develop FINEX but a maximization of the brand value.
But, POSCO can’t get out of the image of public enterprise so far. When it continues advertising and promoting its specialized part. For this, it needs to make nicer logo than the present. Even though its main customer is the large company, its logo is so simple. Now it is growing the main Korean company by get some subsidiary companies. It is necessary to build a new logo because they can get benefit through “POSCO” significantly.
In conclusion, POSCO is a very outstanding company and its development probability is unlimited. If it tries to come close to us and keep to build new technology, POSCO will be the 1st place in the industry.
#20300576 -Entry4
Summary
Asia's No.1 steel maker POSCO has trouble in mergence in the global steel market but it wants to produce more value-added products instead of expanding overseas.
Its first target is to increase the proportion of auto and electrical steel sheets, by 2008. It opened 6th CGL(continuous galvanizing line) at its Gwangyang Mill last year and the plant will has an considerable annual output capacity of 400,000 metric tons of steel sheets for automobiles. Moreover, it is developing the FINEX technology that is a new method of steel production, and it means the end of the era of blast furnace steel manufacturing(60% of the world production). Now POSCO managed commercialized FINEX plant excellently.
The company will adopt its self-developed technology in the $12 billion integrated steel project in Orissa, India and it’s the first output outside of Korea to use the new means. Therefore, it tries to give a significant boost because it is the first market of them. And it established the other new plant ZPSS in China and another plant in Vietnam by 2009.
POSCO plans active investments in related expansion. Particularly, in Mexico it will invest $250 billion to found and auto steel plate plant by 2009 and the annual production will be 400,000 metrics tons from 2010. The reason of foundation is because of the growth of auto industry and the firms, GM, Toyota, and Hyundai Motors, attack the North and the South America so POSCO should build the plant in Mexico.
To overcome the rise in oil prices and global warming issue, it would like to develop the fuel cell generators with no pollution so it invested $131 million to build a Fuel Cell Energy Plant in Youngil Bay, Pohang to produce up to 100MW and it is expect to use in other institution. In addition, POSCO and KEPCO(Korean Electric Power Corp.) develop fuel cell generator plant together.
Opinion
We generally know POSCO is a simple steel company but we have misunderstood extremely. Its best merit is very good targeting because the steel is used all over the industries but it concentrated on the auto market. The market grows bigger and bigger so it translated the market background correctly. Moreover, it entered the alternative energy “fuel cell” development and it can reduce the operation expenses in the long term and eventually it can get more benefit.
Another thing is technology progression. As Koreans get richer, the cost of wage is the big part of cost. The company can benefit as cost is reduced so it used FINEX technology and can simplify the existing production process as well as reducing cost. It is not a brief step to develop FINEX but a maximization of the brand value.
But, POSCO can’t get out of the image of public enterprise so far. When it continues advertising and promoting its specialized part. For this, it needs to make nicer logo than the present. Even though its main customer is the large company, its logo is so simple. Now it is growing the main Korean company by get some subsidiary companies. It is necessary to build a new logo because they can get benefit through “POSCO” significantly.
In conclusion, POSCO is a very outstanding company and its development probability is unlimited. If it tries to come close to us and keep to build new technology, POSCO will be the 1st place in the industry.
#20300576 -Entry4
Yuhan-Kimberly a pioneer in environmentalism
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Summary
Yuhan-Kimberly started its tree-planting campaign in 1984. The environment-conscious program has expanded to not only across the country but also into North Korea, China and Mongolia in reentry. This year marked the 25th anniversary of its campaign; "Keep Korea Green" The campaign has had a big effect on South Korean society.
The activities brought public awareness about the importance of environment and draw much participation. In Korea, especially cultivation and protecting forest is essential.
Since the campaign, volunteers have planted trees and explored programs for a newly-married couple, helping restore North Korea’s destroyed forests. In addition, Yuhan-Kimberly has been plating trees in Mongolia and China to reduce the yellow dust.
The Green campaign led to the creation of a high-profile nationwide movement and environmental group, Forest For Life, in 1998, and the company has been planting trees on school playgrounds since 1998. Yuhan-Kimberly has operated the “Green Camp” to help Korea’s youth understand importance of preserving nature. At last, it has drowned the lager public participation in Korea.
My opinion
Yuhan-Kimberly is one of the respectable corporations in Korea. It has reputation about Ethnic management and environmental management. Especially, the company has had a role about social-contributions since the creator of Yuhan-Kimberly doctor Yoo il han.
I think that the campaign has big attribution about that. "Keep Korea Green" (푸른강산 푸르게 푸르게)- the nation`s most well-known and most successful environmental campaign. It was also impressive campaign to me. I remember seeing the campaign when I was young on TV, and I participated in painting contest in elementary school related with the campaign. It stressed about importance about prevention pollution, and showed the way which we could participate with simple ways such as separate garbage collection.
Those efforts strength the image which attributes environment preservation, actually people may choose Yuhan-Kimberly for environment instead of using other company’s products. I had Yuhan-Kimberly’s products, too.
It has a positive brand identity. I think it is big weapon as a paper manufacture company to appeal to people. To continue this power, it has to draw participations of people, and need to develop programs. I think Yuhan-Kimberly will have more attentions of the people and responsibility as the importance of environment pollutions gets worse.
# 20300194- Entry 5
Summary
Yuhan-Kimberly started its tree-planting campaign in 1984. The environment-conscious program has expanded to not only across the country but also into North Korea, China and Mongolia in reentry. This year marked the 25th anniversary of its campaign; "Keep Korea Green" The campaign has had a big effect on South Korean society.
The activities brought public awareness about the importance of environment and draw much participation. In Korea, especially cultivation and protecting forest is essential.
Since the campaign, volunteers have planted trees and explored programs for a newly-married couple, helping restore North Korea’s destroyed forests. In addition, Yuhan-Kimberly has been plating trees in Mongolia and China to reduce the yellow dust.
The Green campaign led to the creation of a high-profile nationwide movement and environmental group, Forest For Life, in 1998, and the company has been planting trees on school playgrounds since 1998. Yuhan-Kimberly has operated the “Green Camp” to help Korea’s youth understand importance of preserving nature. At last, it has drowned the lager public participation in Korea.
My opinion
Yuhan-Kimberly is one of the respectable corporations in Korea. It has reputation about Ethnic management and environmental management. Especially, the company has had a role about social-contributions since the creator of Yuhan-Kimberly doctor Yoo il han.
I think that the campaign has big attribution about that. "Keep Korea Green" (푸른강산 푸르게 푸르게)- the nation`s most well-known and most successful environmental campaign. It was also impressive campaign to me. I remember seeing the campaign when I was young on TV, and I participated in painting contest in elementary school related with the campaign. It stressed about importance about prevention pollution, and showed the way which we could participate with simple ways such as separate garbage collection.
Those efforts strength the image which attributes environment preservation, actually people may choose Yuhan-Kimberly for environment instead of using other company’s products. I had Yuhan-Kimberly’s products, too.
It has a positive brand identity. I think it is big weapon as a paper manufacture company to appeal to people. To continue this power, it has to draw participations of people, and need to develop programs. I think Yuhan-Kimberly will have more attentions of the people and responsibility as the importance of environment pollutions gets worse.
# 20300194- Entry 5
Thursday, April 3, 2008
방송도 리얼! 광고도 리얼! 반응도 리얼!
기사보기
Summary
The advertising is the situation of imagination. The actors or actress are not using products which they are promoting. The advertising consume only an image of star which are fit in the image of product even that is not true people do not care. However, lately the 'reality' is the key point of success of commercials.
'Real Syndrome' comes from the TV shows
The fashion of real commercials is related with the fashion of real varieties in TV. Starting from a 'Not limited challenge' from MBC, there are many different types of TV shows like 'We've got married' or 'Seo in young's KAIST'. The televiewers get excited over watching the realty like seeing private life of stars. This makes the booming of reality in commercial area. For example, in 'Jang dong Gun's SK telecom commercial, he is talking about his situation and even call his real friend's name. To see this kind of natural sides of star is the fresh enjoyment to customers. Another TV promotion is the beer 'hite'. The Korean singer 'BOA' and 'cul-two' took their shooting without any continuity or basic script.
'Real commercial’, 'real reaction'
This type of commercials is effective to catch the viewer's eyes when people feel like the stars are talk to them. The star's plain sides can make the ability of communication strong. More and more, the commercials which show the star's non-pretended image and their real story stimulate the sympathies of the consumers. The 'Sincerity Marketing' is expected to be expanded with the variety of commercial skills and more familiar stories.
Opinion
I think this type of ‘real marketing’ can be very successful to appeal to consumers because people like to see star’s private life without any processing. This is segmented to the customers who want to feel more familiarities with stars. People want to find the connections and something in common with stars and then they would like to feel intimacy with them.
Nevertheless of all these strong points of this ‘real commercial’, it can be exposed to danger like faking reality. I’ve seen some articles that say how many time and money the producers spend making ‘show’ which seems like more real than real. Even if it is hard to notice whether they are processed or not, people will know after seeing some outputs. ‘Sincerity Marketing’ can be meaningful only they are real ‘true’.
Student ID # 20500018 - Entry # 5
Wednesday, April 2, 2008
Nike’s hit item ‘Nike +’ cooperating with Apple on ‘Music of Sports’
View the article
Summary
New Proposal of Adidas ‘Project Fusion’
- This machine which measures the person’s heart-beat and speed has been introduced of Adidas. This machine is comprised of watch that has heart-beat measuring shirt and embedded microcomputer in watch, and there is the measure sensor of speed and distance underneath the shoes. All the information of quantity of motion is sent to watch.
Lafuma’s Diaplex Jacket and embedded MP3 player on Sunglasses
This product is made out of ability to remember the temperature sensor. This system balances the body temperature by recognizing the original temperature to manage the heat in and out. The sunglasses with embedded MP3 player also seem to be very attractive. This player can store up to approximately 240 songs in 1GB memory. The battery can be run for 10 hours.
Nike’s hit item ‘Nike +’ cooperating with Apple on ‘Music of Sports’
This item can analyze the exercise information. There is a system called ‘sports kit’ to save all the information such as running speed, distance, and calories in Ipod while listening to the music.
Kolon Sport’s ‘I-series Jacket’
Kolon Sport’s sportswear item is consisted of Ipod controller connected with chest and sleeve. It’s very handy for outdoor use as well. In addition, the product, ‘I-pack’, has been introduced as Ipod controlled attached on the shoulder.
My Opinion
I have seen the Nike commercial last winter. The commercial was about the one famous actress is running with Ipod with Nike uniform. As we have concerned, it was difficult to enjoy listening to the music while exercising. However, shoes and clothes concentrated Nike and Mp3 concentrated Apple have founded particular error. It was also amazing how Nike proceed to cooperate with Apple. Recently, tendency of customers is prosper and various; therefore, it’s difficult for corporation to deal with such demand. As to face in the reality, it’s difficult to only focus on producing one product so it’s great effort to satisfy customer’s demand by using different strategy to cooperate between two other companies. I think it’s great demand for those marketing strategy to boom up the economic status in the society.
#20400251 Entry5
Summary
New Proposal of Adidas ‘Project Fusion’
- This machine which measures the person’s heart-beat and speed has been introduced of Adidas. This machine is comprised of watch that has heart-beat measuring shirt and embedded microcomputer in watch, and there is the measure sensor of speed and distance underneath the shoes. All the information of quantity of motion is sent to watch.
Lafuma’s Diaplex Jacket and embedded MP3 player on Sunglasses
This product is made out of ability to remember the temperature sensor. This system balances the body temperature by recognizing the original temperature to manage the heat in and out. The sunglasses with embedded MP3 player also seem to be very attractive. This player can store up to approximately 240 songs in 1GB memory. The battery can be run for 10 hours.
Nike’s hit item ‘Nike +’ cooperating with Apple on ‘Music of Sports’
This item can analyze the exercise information. There is a system called ‘sports kit’ to save all the information such as running speed, distance, and calories in Ipod while listening to the music.
Kolon Sport’s ‘I-series Jacket’
Kolon Sport’s sportswear item is consisted of Ipod controller connected with chest and sleeve. It’s very handy for outdoor use as well. In addition, the product, ‘I-pack’, has been introduced as Ipod controlled attached on the shoulder.
My Opinion
I have seen the Nike commercial last winter. The commercial was about the one famous actress is running with Ipod with Nike uniform. As we have concerned, it was difficult to enjoy listening to the music while exercising. However, shoes and clothes concentrated Nike and Mp3 concentrated Apple have founded particular error. It was also amazing how Nike proceed to cooperate with Apple. Recently, tendency of customers is prosper and various; therefore, it’s difficult for corporation to deal with such demand. As to face in the reality, it’s difficult to only focus on producing one product so it’s great effort to satisfy customer’s demand by using different strategy to cooperate between two other companies. I think it’s great demand for those marketing strategy to boom up the economic status in the society.
#20400251 Entry5
Friday, March 28, 2008
모토로라 해법, 21세기에 대한 이해로부터!
기사보기
Summary
There are some issues that the Motorola cannot see their cores of the problems. In the solutions they have suggested, they have only story about the company not about the product and customer.
Not 'company', but 'product'
According to article 'Motorola: It's the phone' in Fortune, "The problem is the phone not the business. Separating the company cannot solve the problem." It is a critic about Motorola's action which is centered in developing the company not in superior competitive or using human sources.
Not 'RAZR', but 'platform'
It is down on Motorola's philosophy of product. Motorola made a 'RAZR' which has been a star mobile phone in the world but they missed platform which could make efficient and systematic mobile products. When Motorola made 'RAZR', Nokia has mastered the know-how of software platform and have enlarged a market share. The key to success of business was proven that it is the pursuit of standard and efficient not the event in success of one product.
Not '20th Century', 'but '21st Century'
The company which plans their blue print by understanding 21st employees can remain, but the company which concentrates on 'asset value' not on 'a man of ability' will go down. Motorola is expected that they are going to spent lots of time finding a new leader of separated mobile phone branch and setting up the company.
Opinion
In modern market it is required that the understanding of a man of ability and having a innovation process together.
There are a lot of temptations like short-term company's evaluation, the success of product, decision according to the profit and power.
According to a text ‘Strategic Management (Charles W.L. Hill & Gareth R.Jones)’, to have a competitive advantage, there are four building blocks.
First, ‘Superior efficiency’ can make it. The more efficient the company is, the fewer the inputs required to produce a given output.
Second, ‘Superior quality’ can make it. A product is said to have superior quality when customers perceive that its attributes provide them with higher utility than the attributes of products sold rivals. Quality is just as relevant to services as it is to goods.
Third, ‘Superior innovation’ can make it. Innovation refers to the act of creating new products or processes. Process innovation is the development of a new process for producing products and delivering them to customers. They give company something unique – something its competitor’s lack.
Last, ‘Superior customer responsiveness’ can make it. A company must be able to do a better job than competitors of identifying and satisfying its customers’ needs. Customer response time takes for a good to be delivered or a service to be performed.
- 20500018 Entry # 4
Summary
There are some issues that the Motorola cannot see their cores of the problems. In the solutions they have suggested, they have only story about the company not about the product and customer.
Not 'company', but 'product'
According to article 'Motorola: It's the phone' in Fortune, "The problem is the phone not the business. Separating the company cannot solve the problem." It is a critic about Motorola's action which is centered in developing the company not in superior competitive or using human sources.
Not 'RAZR', but 'platform'
It is down on Motorola's philosophy of product. Motorola made a 'RAZR' which has been a star mobile phone in the world but they missed platform which could make efficient and systematic mobile products. When Motorola made 'RAZR', Nokia has mastered the know-how of software platform and have enlarged a market share. The key to success of business was proven that it is the pursuit of standard and efficient not the event in success of one product.
Not '20th Century', 'but '21st Century'
The company which plans their blue print by understanding 21st employees can remain, but the company which concentrates on 'asset value' not on 'a man of ability' will go down. Motorola is expected that they are going to spent lots of time finding a new leader of separated mobile phone branch and setting up the company.
Opinion
In modern market it is required that the understanding of a man of ability and having a innovation process together.
There are a lot of temptations like short-term company's evaluation, the success of product, decision according to the profit and power.
According to a text ‘Strategic Management (Charles W.L. Hill & Gareth R.Jones)’, to have a competitive advantage, there are four building blocks.
First, ‘Superior efficiency’ can make it. The more efficient the company is, the fewer the inputs required to produce a given output.
Second, ‘Superior quality’ can make it. A product is said to have superior quality when customers perceive that its attributes provide them with higher utility than the attributes of products sold rivals. Quality is just as relevant to services as it is to goods.
Third, ‘Superior innovation’ can make it. Innovation refers to the act of creating new products or processes. Process innovation is the development of a new process for producing products and delivering them to customers. They give company something unique – something its competitor’s lack.
Last, ‘Superior customer responsiveness’ can make it. A company must be able to do a better job than competitors of identifying and satisfying its customers’ needs. Customer response time takes for a good to be delivered or a service to be performed.
- 20500018 Entry # 4
"Spring Fruit Event of Family Mart"
http://gonews.freechal.com/common/result.asp?sFrstCode=012&sScndCode=002&sThrdCode=000&sCode=20080328170803750
Article
상큼한 과일먹고 순금, 영화·공연티켓 챙겨라
고뉴스 기자 / 2008-03-28 17:01
4월을 맞아 편의점 '훼미리마트'가 오는 31일부터 다음달 27일까지 ‘과일 대축제’ 이벤트와 KT와 함께 하는 현금영수증 이벤트 등 다양한 봄철 행사를 준비했다. 우선 훼미리마트는 삼각김밥, 천냥김밥, 샌드위치, 햄버거 등 신선식품과 함께 유제품, 혼합차 등 음료를 세트로 구성한 '4월 아침愛세트'를 최고 40%가량 저렴하게 선보일 계획이다. 또 신한 '아침愛카드'로 결제하는 고객은 추가 20%까지 할인이 가능해 최고 52%까지 할인 받을 수 있다.훼미리마트는 전국 3800여 매장에서 대표적인 봄 과일인 딸기를 비롯해 감귤, 바나나, 파인애플 맛 파이, 스낵, 캔디, 우유, 음료, 아이스크리, 립밤 등 20여종의 다양한 봄철 상품을 판매한다. 행사 상품을 구매하면 OK캐쉬백을 적립한 고객에게는 추첨을 통해 다양한 경품을 제공할 예정이다. 또한 KT와 공동으로 현금영수증 이벤트를 실시한다. 전국 매장에서 5천원 이상 구매 후 현금영수증을 발급받아 훼미리카트 홈페이지에 응모하면 추첨을 통해 다양한 경품을 받을 수 있다. 이번 '과일대축제'와 현금영수증 이벤트에 참여한 고객에게는 추첨을 통해 순금골드바(5명), 커플 저금통(300명), 계산기(300명) 등 딸기 팬시 제품, 딸기농장 체험여행권(60명), 딸기테마파크 무료 입장권(20명), 영화예매권(3000명) 등 다양한 경품을 증정한다. 이뿐만이 아니다. 훼미리마트는 4월을 문화의 달로 지정, 문화마케팅 행사를 강화하고 나섰다. 훼미리마트 4월 행사 상품을 구매 또는 참여한 고객에게 영화 ‘눈에는 눈, 이에는 이’ 예매권, 넌버벌 퍼포먼스 ‘The Family’ 초대권과 세계적인 뮤지컬 ‘캣츠’ 초대권을 증정한다. 훼미리마트 관계자는 "편의점에서 스낵, 캔디 등 저가 상품을 구입하고도 순금 등의 고가경품을 비롯한 다양한 문화행사를 즐길 기회가 주어지는 점에 젊은층 소비자들의 호응도가 높다"고 설명했다. [먼저 본 세상 바꾸는 미래, 고뉴스TV]
My Opinion
In the article, Family Mart is planning “spring fruit event” for this coming April. They are going to make “Morning Set” which is composed of gimbab, hamburger, tea, and milk and so on. They will also put many kinds of fruits in their shops. After they pay for the product at Family Mart, they can apply for the event with the recipes.
In my opinion, Family Mart tries to make big change at convenience store. They are focusing on morning foods and fresh fruits. Both of them are rarely tried at convenience store. Many people think that convenience store is for snack or drink simply. But with Family Mart’s tryout, the image of convenience store will be changed. People can get good foods and fresh fruits from the convenience store anytime. I think this is very fresh marketing. The event is very creative, too. Because people don’t usually buy expensive stuff at convenience store, but some people who apply for the event can get Pretty expensive stuff like Musical tickets, gold and jewelry. This marketing will be a very new tryout for changing the image of the convenience store.
Entry4 20700011
Article
상큼한 과일먹고 순금, 영화·공연티켓 챙겨라
고뉴스 기자 / 2008-03-28 17:01
4월을 맞아 편의점 '훼미리마트'가 오는 31일부터 다음달 27일까지 ‘과일 대축제’ 이벤트와 KT와 함께 하는 현금영수증 이벤트 등 다양한 봄철 행사를 준비했다. 우선 훼미리마트는 삼각김밥, 천냥김밥, 샌드위치, 햄버거 등 신선식품과 함께 유제품, 혼합차 등 음료를 세트로 구성한 '4월 아침愛세트'를 최고 40%가량 저렴하게 선보일 계획이다. 또 신한 '아침愛카드'로 결제하는 고객은 추가 20%까지 할인이 가능해 최고 52%까지 할인 받을 수 있다.훼미리마트는 전국 3800여 매장에서 대표적인 봄 과일인 딸기를 비롯해 감귤, 바나나, 파인애플 맛 파이, 스낵, 캔디, 우유, 음료, 아이스크리, 립밤 등 20여종의 다양한 봄철 상품을 판매한다. 행사 상품을 구매하면 OK캐쉬백을 적립한 고객에게는 추첨을 통해 다양한 경품을 제공할 예정이다. 또한 KT와 공동으로 현금영수증 이벤트를 실시한다. 전국 매장에서 5천원 이상 구매 후 현금영수증을 발급받아 훼미리카트 홈페이지에 응모하면 추첨을 통해 다양한 경품을 받을 수 있다. 이번 '과일대축제'와 현금영수증 이벤트에 참여한 고객에게는 추첨을 통해 순금골드바(5명), 커플 저금통(300명), 계산기(300명) 등 딸기 팬시 제품, 딸기농장 체험여행권(60명), 딸기테마파크 무료 입장권(20명), 영화예매권(3000명) 등 다양한 경품을 증정한다. 이뿐만이 아니다. 훼미리마트는 4월을 문화의 달로 지정, 문화마케팅 행사를 강화하고 나섰다. 훼미리마트 4월 행사 상품을 구매 또는 참여한 고객에게 영화 ‘눈에는 눈, 이에는 이’ 예매권, 넌버벌 퍼포먼스 ‘The Family’ 초대권과 세계적인 뮤지컬 ‘캣츠’ 초대권을 증정한다. 훼미리마트 관계자는 "편의점에서 스낵, 캔디 등 저가 상품을 구입하고도 순금 등의 고가경품을 비롯한 다양한 문화행사를 즐길 기회가 주어지는 점에 젊은층 소비자들의 호응도가 높다"고 설명했다. [먼저 본 세상 바꾸는 미래, 고뉴스TV]
My Opinion
In the article, Family Mart is planning “spring fruit event” for this coming April. They are going to make “Morning Set” which is composed of gimbab, hamburger, tea, and milk and so on. They will also put many kinds of fruits in their shops. After they pay for the product at Family Mart, they can apply for the event with the recipes.
In my opinion, Family Mart tries to make big change at convenience store. They are focusing on morning foods and fresh fruits. Both of them are rarely tried at convenience store. Many people think that convenience store is for snack or drink simply. But with Family Mart’s tryout, the image of convenience store will be changed. People can get good foods and fresh fruits from the convenience store anytime. I think this is very fresh marketing. The event is very creative, too. Because people don’t usually buy expensive stuff at convenience store, but some people who apply for the event can get Pretty expensive stuff like Musical tickets, gold and jewelry. This marketing will be a very new tryout for changing the image of the convenience store.
Entry4 20700011
Samsung Culture Foundation’s museum for kids
View the Article
Museum for kids!
Summary
Everywhere you go, you can encounter a Samsung because it is the largest conglomerate operation in many business areas both in Korea and worldwide. Especially, Samsung Electronics ranked as the top 20 best brands in the world.
Samsung was founded in 1936 and managed by family management from Lee Byung-Chul to Lee kun-hee. So they have big power and influence in Korea.
In 1995, Samsung culture Foundation opened Samsung Children’s Museum. The main goal is to educate children to be creative and have experiences-“Exploration and Expression” So many programs which was revolved with this theme stimulate children to have a curiosity, passion.
And these programs are offered for all age levels. Addition, there is also the “kid’s Club” It is possible for parents and children to spend time together. They can have great time and work together. There are four interesting programs-cooking storytelling, magic show, and so on.
Opinion
Samsung is the one of the biggest groups in Korea. Samsung Group has tried to enhance its brand power by expanding their business. Most of business, they already have a specific results. Samsung try to build relationship between Samsung and public. To build a good relationship, it needs to approach the public in so many ways. Many Ads which was related Samsung make us have good image to Samsung, and also familiar feelings. In recently, children are important factors in Market. There are so many businesses which are related with children. The market size for the children has grown and will be having more grows.
I think Samsung Children’s museum has proper targets and time. First of all, the new way is was fresh. It was the first attempt that children could touch with hands and played with it by themselves without obstruction. Not only person but also groups are welcomed. Indeed, people who were experienced the museum have good reputation about it, and they shared their feeling through various blogs or clubs. Parents want to give beautiful memory kids and the museum is perfect where they can achieve their goals- it provides entertainments as well as educations.
I think that maintaining customers needs to plan more projects to strength participations. During vacation, for examples, camps which have some special subjects can appeal to children-play, musical, films and so on. That’s why they want to experience various things and have something that can satisfaction their curiosity.
Entry4 - 20300194
Museum for kids!
Summary
Everywhere you go, you can encounter a Samsung because it is the largest conglomerate operation in many business areas both in Korea and worldwide. Especially, Samsung Electronics ranked as the top 20 best brands in the world.
Samsung was founded in 1936 and managed by family management from Lee Byung-Chul to Lee kun-hee. So they have big power and influence in Korea.
In 1995, Samsung culture Foundation opened Samsung Children’s Museum. The main goal is to educate children to be creative and have experiences-“Exploration and Expression” So many programs which was revolved with this theme stimulate children to have a curiosity, passion.
And these programs are offered for all age levels. Addition, there is also the “kid’s Club” It is possible for parents and children to spend time together. They can have great time and work together. There are four interesting programs-cooking storytelling, magic show, and so on.
Opinion
Samsung is the one of the biggest groups in Korea. Samsung Group has tried to enhance its brand power by expanding their business. Most of business, they already have a specific results. Samsung try to build relationship between Samsung and public. To build a good relationship, it needs to approach the public in so many ways. Many Ads which was related Samsung make us have good image to Samsung, and also familiar feelings. In recently, children are important factors in Market. There are so many businesses which are related with children. The market size for the children has grown and will be having more grows.
I think Samsung Children’s museum has proper targets and time. First of all, the new way is was fresh. It was the first attempt that children could touch with hands and played with it by themselves without obstruction. Not only person but also groups are welcomed. Indeed, people who were experienced the museum have good reputation about it, and they shared their feeling through various blogs or clubs. Parents want to give beautiful memory kids and the museum is perfect where they can achieve their goals- it provides entertainments as well as educations.
I think that maintaining customers needs to plan more projects to strength participations. During vacation, for examples, camps which have some special subjects can appeal to children-play, musical, films and so on. That’s why they want to experience various things and have something that can satisfaction their curiosity.
Entry4 - 20300194
Thursday, March 27, 2008
Apple - itunes
View the Article
Summary
Apple is building plans to give iPod and iPhone users free access to iTunes if they are willing to pay higher price. Currently the cheapest iPod is charged $49 while iPhone starts with $399. The price may jump up, while Apple is planning to pay about $2o per device for access to their music libraries.
There has been pros and cons. There has been arguments saying if ipod users had free access, it will be giving away songs of artists and etc.
Competition in this industry is fly high. From Nokia to Neil Corporation, every company is finding ways to provide their customers with their best, to help them access to the downloads they need and want. Apple is on its way to find what its customer is waiting for, free access to music.
Opinion
Apple is today's sky rocketing company. After Steve Jobs returned to Apple, he's been creating magic, raising Apple to the #2 music retailer right after Wal-Mart. iPod has been a great invention, creating lifestyle to customer's life. The creation of iPhone is also a big hit. iTunes was a supplementary business where users can find music for their devices in it. What if it was free?
I believe by making iTunes accessible, devices sales will fly through the roof. It will be a easier access and a great option supporting the devices when sold. Although prices will a little bit higher, its worth buying giving an extra 20, if it'll give easier access to NEEDS.
I think Apple made a great brand name. iPod, iPhone, iTune. Easy words but they remain in thoughts of customers. They have created lifestyle. Many people carry iPod with them for music and a space of their own.
If Apple did get through with the deals with music company, Apple will be unbeatable competition to any other company. This is a great opportunities to make Apple to makes it fans like Macintosh.
Entry - 4 20600770
Summary
Apple is building plans to give iPod and iPhone users free access to iTunes if they are willing to pay higher price. Currently the cheapest iPod is charged $49 while iPhone starts with $399. The price may jump up, while Apple is planning to pay about $2o per device for access to their music libraries.
There has been pros and cons. There has been arguments saying if ipod users had free access, it will be giving away songs of artists and etc.
Competition in this industry is fly high. From Nokia to Neil Corporation, every company is finding ways to provide their customers with their best, to help them access to the downloads they need and want. Apple is on its way to find what its customer is waiting for, free access to music.
Opinion
Apple is today's sky rocketing company. After Steve Jobs returned to Apple, he's been creating magic, raising Apple to the #2 music retailer right after Wal-Mart. iPod has been a great invention, creating lifestyle to customer's life. The creation of iPhone is also a big hit. iTunes was a supplementary business where users can find music for their devices in it. What if it was free?
I believe by making iTunes accessible, devices sales will fly through the roof. It will be a easier access and a great option supporting the devices when sold. Although prices will a little bit higher, its worth buying giving an extra 20, if it'll give easier access to NEEDS.
I think Apple made a great brand name. iPod, iPhone, iTune. Easy words but they remain in thoughts of customers. They have created lifestyle. Many people carry iPod with them for music and a space of their own.
If Apple did get through with the deals with music company, Apple will be unbeatable competition to any other company. This is a great opportunities to make Apple to makes it fans like Macintosh.
Entry - 4 20600770
LG Enhancing Brand Image
View the article
Summary
LG Group is trying to enhance its brand name by making simpler its public relations structure so as to save time and energy. The group’s public relations department will be responsible for brand strategy management and it create a “brand management council” including LG Electronics, LGT, and LG Chem.
The body will be altered to a decision-making unit and the group began a new brand identity on its 61st anniversary and it implies “love” and the strength and heritage. Moreover, it also keeps a existing images of familiarity and sophisticated level.
Finally, its main affiliates are still making efforts to improve their brand images from all over its merchandise to win the competition with the foreign firms.
Opinion
LG is the one of the biggest group in Korea but it separated into several Group, LG, GS, and LS to concentrate on Electronic, Chemistry, and Telecom Industry. And especially it led Korean economic development in part of Electronic and Chemistry. Therefore it represented Korean recent development.
It now wants to leap to the outstanding global company and its goal sales figure is 10 billion won this year. So it wants to change the brand image more valuable. In fact, the most Koreans consider the brand as worthless but to compete with the foreign company a polished brand is necessary. Its strategy is very proper because it first tried to change the image and keep the previous one. The changed image can capture the overseas market considerably and this image can make LG safer because the perseverance of the reinforcement of previous brand can keep original customer by integrating the old one.
In conclusion, LG Group will be placed on the first or second firm in Korea as well as expanding overseas. Lasting increases in the brand value make it the main global firm and it can deserve those. Despite of a long history, it attempts to renovate continously so that it is the only existing one group in the main Korean grorp for 60 years. Its this mind can make it more valuable so its tomorrow will be better than its today and yesterday.
Entry 3 - 20300576
Summary
LG Group is trying to enhance its brand name by making simpler its public relations structure so as to save time and energy. The group’s public relations department will be responsible for brand strategy management and it create a “brand management council” including LG Electronics, LGT, and LG Chem.
The body will be altered to a decision-making unit and the group began a new brand identity on its 61st anniversary and it implies “love” and the strength and heritage. Moreover, it also keeps a existing images of familiarity and sophisticated level.
Finally, its main affiliates are still making efforts to improve their brand images from all over its merchandise to win the competition with the foreign firms.
Opinion
LG is the one of the biggest group in Korea but it separated into several Group, LG, GS, and LS to concentrate on Electronic, Chemistry, and Telecom Industry. And especially it led Korean economic development in part of Electronic and Chemistry. Therefore it represented Korean recent development.
It now wants to leap to the outstanding global company and its goal sales figure is 10 billion won this year. So it wants to change the brand image more valuable. In fact, the most Koreans consider the brand as worthless but to compete with the foreign company a polished brand is necessary. Its strategy is very proper because it first tried to change the image and keep the previous one. The changed image can capture the overseas market considerably and this image can make LG safer because the perseverance of the reinforcement of previous brand can keep original customer by integrating the old one.
In conclusion, LG Group will be placed on the first or second firm in Korea as well as expanding overseas. Lasting increases in the brand value make it the main global firm and it can deserve those. Despite of a long history, it attempts to renovate continously so that it is the only existing one group in the main Korean grorp for 60 years. Its this mind can make it more valuable so its tomorrow will be better than its today and yesterday.
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