View the article
Summary
SK Telecom-the nation’s top mobile carrier-entered the china which is the fast growing online gaming market. It contacts and make agreement about investment with Magicgrids Networks which is china-based company specializing in developing and publishing online games. China’s online gaming market has rapidly growth-82% between 2001 and 2007.
SK Telecom has participated in mobile services, music label and telematics company.
It aczuired a 42.2 percent skate in TR music co, and 65.52 percent skate in Shenzhen E-eye High Tech Co which is a global positioning system service company in China.
My opinion
I think it’s obvious that China online gaming market is a surely attractive market. It’s amazing figure which showed 82 percent exponential growths for just two years. How huge it was! Guess the market size of China gaming market, it’s not difficult that many companies went into China market. Through operating Magicgrids, SK expects to be Hub of Asia game, and I think that it’s not impossible.
However, it has to strength its strategy. Many corporations has participated in game market because game market has huge potential growth and it’s very high cost value business. But many corporations didn’t set proper strategy against game market. Because of market’s character, it is impossible to success without capability of business process, we saw many companies had failed even though their good game idea, and ability of production.
Online game market is different area with established areas, so they have to respond its rapidly changes to success in online game industry. I think SK Telecom has advantages based its huge fund ability, combination with capable business partners.
# 20300194 Entry-11
Reference: The Korean Herald /Friday, May 16, 2008
/By Jin Hyon-Joo (staff reporter -hjjin@heraldm.com)
Friday, May 16, 2008
GM: LIVE GREEN OR DIE
View the Article
Summary
In 2005, General Motors had an idea of having electric-cars due to the high gas price. They had plans for new cars and product strategies, such as cars with lithium ion batteries that is capable of charging cell phones and laptops. GM did have ideas of creating such cars, but it was temporarily leased to certain number of people and not sold. It wouldnt have made any money for the company. In the other hand, Toyota created Pirus hybrid and created a brand image of being environmental friendly. They have created a car with no need of any fuel while GM was creating vehicles such as the Hummer, that consume great amount of fuel. Toyota won the greed cred.
In 2007, GM decided to create "newfangled electric car called, "the Chevrolet Volt." GM also pushed itself to create such vehicle by 2010. GM finally realized that gas price will not decrease and that these vehicles create pollution that affect global warming. GM is attempting to loose money and create cars that will do good for the environment. They are created planet-friendly and desirable vehicles for all.
My Opinion
How is GM's new production of vehicle related with marketing? I believe that GM's new strategy and idea creating new hybird cars is marketing brand image most of all. First of all, GM's cars were affecting the environment by the pollution created that the gas from the cars. The world is facing threats from global warming and pollution and as a responsible company GM considered created an environmental friendly vehicle so that the company and the consumers themselves feel more responsible with their driving and lifestyle.
Secondly, Toyota won the greed cred. Toyota gained the first-mover advantage by creating Prius. Toyota gained a brand image of innovation but also environment responsibility. Their production have no only increased customers attention but also the trust of the consumers. GM had to compete with a strong competitor, who has already gained name through the vehicle.
By creating hybrid cars- GM can gain more valuable image of its name. GM will be known for environmental friendly, and also efficient products (charging laptops and cellphones). This new product to come ahead will support GM's brand image.
Entry #11 - 20600770
Reference: Businessweek.com "Cover Story - May 15, 2008 5:00PM EST"
"GM: Live Green or Die"
Summary
In 2005, General Motors had an idea of having electric-cars due to the high gas price. They had plans for new cars and product strategies, such as cars with lithium ion batteries that is capable of charging cell phones and laptops. GM did have ideas of creating such cars, but it was temporarily leased to certain number of people and not sold. It wouldnt have made any money for the company. In the other hand, Toyota created Pirus hybrid and created a brand image of being environmental friendly. They have created a car with no need of any fuel while GM was creating vehicles such as the Hummer, that consume great amount of fuel. Toyota won the greed cred.
In 2007, GM decided to create "newfangled electric car called, "the Chevrolet Volt." GM also pushed itself to create such vehicle by 2010. GM finally realized that gas price will not decrease and that these vehicles create pollution that affect global warming. GM is attempting to loose money and create cars that will do good for the environment. They are created planet-friendly and desirable vehicles for all.
My Opinion
How is GM's new production of vehicle related with marketing? I believe that GM's new strategy and idea creating new hybird cars is marketing brand image most of all. First of all, GM's cars were affecting the environment by the pollution created that the gas from the cars. The world is facing threats from global warming and pollution and as a responsible company GM considered created an environmental friendly vehicle so that the company and the consumers themselves feel more responsible with their driving and lifestyle.
Secondly, Toyota won the greed cred. Toyota gained the first-mover advantage by creating Prius. Toyota gained a brand image of innovation but also environment responsibility. Their production have no only increased customers attention but also the trust of the consumers. GM had to compete with a strong competitor, who has already gained name through the vehicle.
By creating hybrid cars- GM can gain more valuable image of its name. GM will be known for environmental friendly, and also efficient products (charging laptops and cellphones). This new product to come ahead will support GM's brand image.
Entry #11 - 20600770
Reference: Businessweek.com "Cover Story - May 15, 2008 5:00PM EST"
"GM: Live Green or Die"
Hyundai Flexes Muscle Overseas
View the article
KoreanTimes
Kim Hyun-chul
(Staff reporter)
2008/5/16
Summary
Hyundai Motors, the biggest automaker in Korea, expected the sales of produce overseas will be over that of the domestic one. It said its sales and export and net profit are increasing.
An analyst of it stated the risk of exchange rate let it manage difficultly but if the exchange rate were steady, its profit would be bigger and it's another reason of the expansion of foreign country. And the rate of foreign proportion was bigger until 2003(46.2%) and decrease to 45.6% in 2006. However, it established the second plants in China and India and is under construction in Czech Republic. Moreover, the maker is planning to apply diverse culturally sensitive marketing strategies to secure future competitiveness in the foreign market.
New products will have an important role in exports growth and in the forefront is Genesis, Hyundai Motor's recent model. Another new production, i30, is putting up a favorable reputation all over the world.
Opinion
Hyundai Motor have a good strategy because the Korean market alreadly get saturated so it should pioneer the others market, world market. For these, it tried to understand other countries' culture and then it found new factories or planed to build. Through its trial, it can reduce the transportation cost comparing with the production in Korea. It will bring Hyundai recognition and competitiveness.
And it would like to develop a new product like i30 or Genises that must have new functions, comfort, and good design. If they attract foreign people and the people acknowledge them, its sales figure in the county will be bigger than before.
So, its desirable strategy will be continued. Through these, Hyundai Motors will get more market share in the world vehicle market.
#20300576 - Entry 10
KoreanTimes
Kim Hyun-chul
(Staff reporter)
2008/5/16
Summary
Hyundai Motors, the biggest automaker in Korea, expected the sales of produce overseas will be over that of the domestic one. It said its sales and export and net profit are increasing.
An analyst of it stated the risk of exchange rate let it manage difficultly but if the exchange rate were steady, its profit would be bigger and it's another reason of the expansion of foreign country. And the rate of foreign proportion was bigger until 2003(46.2%) and decrease to 45.6% in 2006. However, it established the second plants in China and India and is under construction in Czech Republic. Moreover, the maker is planning to apply diverse culturally sensitive marketing strategies to secure future competitiveness in the foreign market.
New products will have an important role in exports growth and in the forefront is Genesis, Hyundai Motor's recent model. Another new production, i30, is putting up a favorable reputation all over the world.
Opinion
Hyundai Motor have a good strategy because the Korean market alreadly get saturated so it should pioneer the others market, world market. For these, it tried to understand other countries' culture and then it found new factories or planed to build. Through its trial, it can reduce the transportation cost comparing with the production in Korea. It will bring Hyundai recognition and competitiveness.
And it would like to develop a new product like i30 or Genises that must have new functions, comfort, and good design. If they attract foreign people and the people acknowledge them, its sales figure in the county will be bigger than before.
So, its desirable strategy will be continued. Through these, Hyundai Motors will get more market share in the world vehicle market.
#20300576 - Entry 10
Running in Empty
기사보기http://www.newsweek.com/id/137176
Running on Empty?
Summary
In this article, the RV industry is in the economic slump in these days. As oil price goes up, every transformation gets influenced by that. Therefore, the fare of the all kind of transportations becomes more expensive. It makes people not to travel much and stay home for the vacation. But if you have a vacation with the RV, Recreational Vehicle, it would be much cheaper than just traveling by normal transportation, because it is not only a vehicle but also a room to take a rest at night. It will save much money for the travel or any kind of vacation. It will help travelers save on hotels and appeal to those who prefer leisure and economy over glitz and speed.
My opinion
Traveling with the RV is a one of the best choice for the vacation. Because of the high oil price (gas price), wherever you go, it will cost much for the travel. RV car is made for the travel at a small cost. And it is very useful for anyone who wants to travel. it satisfies people who want to feel comfortable during the travel. if they plan a special marketing for this RV, the result of it would be amazing.
20700011 entry#11
Thursday, May 15, 2008
Steve Jobs Stakes Out the TV Den
View the article
Times By DAVID CARR Published: May 5, 2008
Summary
Does Apple can hit the monopoly shakes off from Microsoft management? Answer to that question would be yes. Recently, Apple has upgraded their product function to accelerate competition in movie and TV industry.
On Thursday, the company announced deals with 20th Century Fox, Walt Disney Studios, Warner Brothers, Paramount Pictures, Universal Studios Home Entertainment and Sony Pictures Entertainment, among others, to sell movies for download on iTunes on the same day they are released on DVD.
Difficulties that movie business have faced was to deal with such big fat video files that are harder to share than audio files, was able to watch and learn as the music industry shrank under the weight of pirated downloads and then reluctantly embraced a 99-cent solution from Mr. Jobs.
It seems like music companies still owned the songs; however, Apple owned everything else – including pricing, format, distribution and the influential stream of manufactured devices.
“Apple is just one piece of the puzzle as it relates to digital distribution,” Mr. Tsujihara, president of the Warner Home Entertainment Group, said. “They sell hardware and we sell software, and we had to come up with a pricing model that works for both parties and allows the consumer to legitimately access our content. The ultimate solution is coming up with a format that allows it to be played anywhere – in your car, your PlayStation, on your computer”
Opinion
It’s more than one surprise when I see the creativity coming out of from Apple. When I-Pod hit on the rock recently, their improvement will never stop until strong competing company is introduced or proposed to be against with. It seems like we have to praise the convenient technology which has been boosted up on the skyrocket. However, we have to understand the decision that they would challenge to other business or industry. The homogeneous product competition last for short period of time nowadays so that people are struggling to figure out what ways they could face to break down with other companies. Categories are various and decision is left on your shoe. It’s rather you would wear them or just look at them like display out on the Athlete’s Foot Shop.
In addition to the handy product, the movie industry had always wanted to maintain custody of the user experience – in the theater, on home video and on television. Another main stream of Apple is to propose to use easiest possible way to reach users to be happy with. I think that is brilliant idea of Apple that only if you could pay less amount of money to download songs and movies on you iTunes and all you need to do is copying into your IPod or PMP etc. Smart enough to understand how fast the competition is firing, Blockbuster, the biggest movie rental business in the U.S., has eagerly to shake hands with Apple to receive some commoditization profits.
It will take some time. Many homes are still not ready to share digital files; download speeds are sporadic, and the DVD remains the format of choice. However, it’s the matter of time whether which company takes cover everything on this competition. Apple is the main character of today and I would rather put my money on Apple considering this marketing strategy.
#20400251 Entry #11
Times By DAVID CARR Published: May 5, 2008
Summary
Does Apple can hit the monopoly shakes off from Microsoft management? Answer to that question would be yes. Recently, Apple has upgraded their product function to accelerate competition in movie and TV industry.
On Thursday, the company announced deals with 20th Century Fox, Walt Disney Studios, Warner Brothers, Paramount Pictures, Universal Studios Home Entertainment and Sony Pictures Entertainment, among others, to sell movies for download on iTunes on the same day they are released on DVD.
Difficulties that movie business have faced was to deal with such big fat video files that are harder to share than audio files, was able to watch and learn as the music industry shrank under the weight of pirated downloads and then reluctantly embraced a 99-cent solution from Mr. Jobs.
It seems like music companies still owned the songs; however, Apple owned everything else – including pricing, format, distribution and the influential stream of manufactured devices.
“Apple is just one piece of the puzzle as it relates to digital distribution,” Mr. Tsujihara, president of the Warner Home Entertainment Group, said. “They sell hardware and we sell software, and we had to come up with a pricing model that works for both parties and allows the consumer to legitimately access our content. The ultimate solution is coming up with a format that allows it to be played anywhere – in your car, your PlayStation, on your computer”
Opinion
It’s more than one surprise when I see the creativity coming out of from Apple. When I-Pod hit on the rock recently, their improvement will never stop until strong competing company is introduced or proposed to be against with. It seems like we have to praise the convenient technology which has been boosted up on the skyrocket. However, we have to understand the decision that they would challenge to other business or industry. The homogeneous product competition last for short period of time nowadays so that people are struggling to figure out what ways they could face to break down with other companies. Categories are various and decision is left on your shoe. It’s rather you would wear them or just look at them like display out on the Athlete’s Foot Shop.
In addition to the handy product, the movie industry had always wanted to maintain custody of the user experience – in the theater, on home video and on television. Another main stream of Apple is to propose to use easiest possible way to reach users to be happy with. I think that is brilliant idea of Apple that only if you could pay less amount of money to download songs and movies on you iTunes and all you need to do is copying into your IPod or PMP etc. Smart enough to understand how fast the competition is firing, Blockbuster, the biggest movie rental business in the U.S., has eagerly to shake hands with Apple to receive some commoditization profits.
It will take some time. Many homes are still not ready to share digital files; download speeds are sporadic, and the DVD remains the format of choice. However, it’s the matter of time whether which company takes cover everything on this competition. Apple is the main character of today and I would rather put my money on Apple considering this marketing strategy.
#20400251 Entry #11
Guinness turns the tide after big increase in marketing by Diageo
기사보기
Dominic Walsh / The Times /February 15, 2008 © Copyright 2008 Times Newspapers Ltd.
Summary
Diageo, the world's biggest drinks company, has turned round the fortunes of Guinness in Britain and Ireland after a big increase in marketing of the brand.
Sales volumes of the stout rose by 3 per cent in the UK for the six months to December 31 compared with a fall of about 5 per cent in the overall beer market. It was the first rise in sales of Guinness since 2005. Volumes in Ireland, which had fallen sharply in recent years, were flat despite the overall market declining.
Shares of Diageo rose by 47p - almost 5 per cent - to £10.81, the biggest increase in the FTSE 100. The company reiterated its forecast of full-year underlying operating profit growth of 9 per cent.
Opinion
Having a good brand image is crucial in marketing. Marketers make people buy their product only by having recognition of their brand name. It revealed in this article as well.
Paul Walsh, chief executive of Guinness, said” We continue to look at all our options, but the last thing I want to do is harm the provenance and heritage of the Guinness brand.”
Guinness' advertising campaigns in European countries were popular on websites such as YouTube. This contributed to get high image of brand.
Student ID # 20500018
Entry # 11
Dominic Walsh / The Times /February 15, 2008 © Copyright 2008 Times Newspapers Ltd.
Summary
Diageo, the world's biggest drinks company, has turned round the fortunes of Guinness in Britain and Ireland after a big increase in marketing of the brand.Sales volumes of the stout rose by 3 per cent in the UK for the six months to December 31 compared with a fall of about 5 per cent in the overall beer market. It was the first rise in sales of Guinness since 2005. Volumes in Ireland, which had fallen sharply in recent years, were flat despite the overall market declining.
Shares of Diageo rose by 47p - almost 5 per cent - to £10.81, the biggest increase in the FTSE 100. The company reiterated its forecast of full-year underlying operating profit growth of 9 per cent.
Opinion
Having a good brand image is crucial in marketing. Marketers make people buy their product only by having recognition of their brand name. It revealed in this article as well.
Paul Walsh, chief executive of Guinness, said” We continue to look at all our options, but the last thing I want to do is harm the provenance and heritage of the Guinness brand.”
Guinness' advertising campaigns in European countries were popular on websites such as YouTube. This contributed to get high image of brand.
Student ID # 20500018
Entry # 11
Friday, May 9, 2008
Hyundai Thanks Chile EXPO Support
기사보기
Reference : The Korean Times(Internet)/By Kim Hyun-cheol, Staff Reporter/05-09-2008 16:59)
Summary
Kum Ho tire, the second biggest tire production firm in Korea, is accelerating its expansion in overseas market as they are challenged by the current competitive market situation which is changing very rapidly.
Their expansion is not only targeting Asia countries but also American market which is the biggest in the world.
The chairman of Kum Ho tire is seeing his company's successful enlargement as the only and the best key to survive among other competitors and he's trying to achieve this goal by minimizing cost of production both in overseas and domestically. He also commented on the current price raise and it was because of increased cost of factors of production and he promised that he will invest more money to make the production process more environmentally friendly.
Opinion
These days, the world is becoming smaller and smaller as the globalization shortens the distance among countries. As the reciprocal relationships between countries are getting stronger and stronger, they are more less-independent and more relying on one another. Especially for multinational companies, the importance of overseas market sometimes exceeds their domestic market because they find more demand there. Kum Ho tire has also found out that expanding their business in overseas is unavoidable as they see rapid demand increase in overseas market and they are doing it because they believe that their enlargement is the best way of producing high quality products at the lowest costs. I believe Kum Ho tires’ strategy is very appropriate and pioneering because world tire market is very competitive and it’s really hard to catch up if you fail to follow the market trend which is changing really quickly.
In my opinion, Kum Ho is very likely to experience successful years for at least next few years as their expansion allows them to produce good quality tires at lower costs. Also, Kum Ho’s reputation is increasing swiftly as more and more F1 machines are using their tires so people in overseas are very interested in and actually more and more people are willing to purchase Kum Ho. Therefore, I strongly believe that Kum Ho’s business expansion in overseas is very brilliant and will bring out a great result.
#20300576 - Entry 9
Reference : The Korean Times(Internet)/By Kim Hyun-cheol, Staff Reporter/05-09-2008 16:59)
Summary
Kum Ho tire, the second biggest tire production firm in Korea, is accelerating its expansion in overseas market as they are challenged by the current competitive market situation which is changing very rapidly.
Their expansion is not only targeting Asia countries but also American market which is the biggest in the world.
The chairman of Kum Ho tire is seeing his company's successful enlargement as the only and the best key to survive among other competitors and he's trying to achieve this goal by minimizing cost of production both in overseas and domestically. He also commented on the current price raise and it was because of increased cost of factors of production and he promised that he will invest more money to make the production process more environmentally friendly.
Opinion
These days, the world is becoming smaller and smaller as the globalization shortens the distance among countries. As the reciprocal relationships between countries are getting stronger and stronger, they are more less-independent and more relying on one another. Especially for multinational companies, the importance of overseas market sometimes exceeds their domestic market because they find more demand there. Kum Ho tire has also found out that expanding their business in overseas is unavoidable as they see rapid demand increase in overseas market and they are doing it because they believe that their enlargement is the best way of producing high quality products at the lowest costs. I believe Kum Ho tires’ strategy is very appropriate and pioneering because world tire market is very competitive and it’s really hard to catch up if you fail to follow the market trend which is changing really quickly.
In my opinion, Kum Ho is very likely to experience successful years for at least next few years as their expansion allows them to produce good quality tires at lower costs. Also, Kum Ho’s reputation is increasing swiftly as more and more F1 machines are using their tires so people in overseas are very interested in and actually more and more people are willing to purchase Kum Ho. Therefore, I strongly believe that Kum Ho’s business expansion in overseas is very brilliant and will bring out a great result.
#20300576 - Entry 9
Virgin Media reduces losses
기사보기
Douglas Hamilton / The Herald / 09 May2008
© All rights reserved. Reproduction in whole or in part without permission is prohibited.
Summary
Virgin Media said yesterday it has cut its losses, added more customers and is on track for revenue growth after last year's bitter dispute with rival BSkyB.
The Hampshire-based cable company has reduced its monthly "churn rate" - the measure of customers dropping the group's service - to 1.2% during the first three months of 2008.
Virgin Media also added 4900 net new cable customers - its third successive quarter of customer growth despite the seasonally-quieter post-Christmas period.
The company said better billing systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.
Opinion
Acccording to the article, Virgin Media said it has cut its losses by introducing better billig systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.Especially, it is really hard for any company to reduce its monthly 'churn rate'; because, it is based on customers' change of mind. Therefore, this fact shows that customer responsiveness and value for money can make the change.
Student ID # 20500018
Entry # 10
Douglas Hamilton / The Herald / 09 May2008
© All rights reserved. Reproduction in whole or in part without permission is prohibited.
Summary
Virgin Media said yesterday it has cut its losses, added more customers and is on track for revenue growth after last year's bitter dispute with rival BSkyB.The Hampshire-based cable company has reduced its monthly "churn rate" - the measure of customers dropping the group's service - to 1.2% during the first three months of 2008.
Virgin Media also added 4900 net new cable customers - its third successive quarter of customer growth despite the seasonally-quieter post-Christmas period.
The company said better billing systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.
Opinion
Acccording to the article, Virgin Media said it has cut its losses by introducing better billig systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.Especially, it is really hard for any company to reduce its monthly 'churn rate'; because, it is based on customers' change of mind. Therefore, this fact shows that customer responsiveness and value for money can make the change.
Student ID # 20500018
Entry # 10
E-Mart looks to direct sourcing.
view the article
(By Yoo Soh-jung Korea Herald correspondent)
Summary
E-Mart is the largest discount store chain in Korea. Shinsegae announced plans to steadily increase direct purchasing, and it is diversifying sourcing market for hypermarket in SHENZHEN, china.
It’s easy for consumers to have better quality goods at a lower cost. That’s why the company’s direct management and control of the goods. It helps to expand private label brands and to strength price competitiveness. Last year, direct purchasing totaled 110 billion won and 305 product categories.
E-Mart was the first discount store chain using the direct purchasing approach which began in 2003 in China. It’s possible to purchase 20-30% cheaper than others.
My opinion
The E-Mart advance into China was a proper countermove against a saturated Korea market then. There are so many competitors in Korea already. Such attempt, however, might have big risk about failure at that time. Huge success, a saturated market in Korea, and attractive China market were factors drawing that result.
I think E-Mart strategies were proper to China’s situation-socialism, Chinese consumption pattern, market trade way and so on. I remember seeing TV program about E-Mart advance into China and its success progress about strategy to be local market. It was very impressed to me.
The direct management allows E-mart to offer cheap price and better quality goods through remove other complicated procedure.
It has many advantages, for example, know-how, low price, service, friendly image about Korea. At that time, there are some worried factors- huge competitors, late entrance. It needs more brand development against famous competitors.
I think it has meaning itself as the first corporation into China and it lead to other company’s entrance into China. Its success is good information and data for others.
# 20300194- Entry 10
(By Yoo Soh-jung Korea Herald correspondent)
Summary
E-Mart is the largest discount store chain in Korea. Shinsegae announced plans to steadily increase direct purchasing, and it is diversifying sourcing market for hypermarket in SHENZHEN, china.
It’s easy for consumers to have better quality goods at a lower cost. That’s why the company’s direct management and control of the goods. It helps to expand private label brands and to strength price competitiveness. Last year, direct purchasing totaled 110 billion won and 305 product categories.
E-Mart was the first discount store chain using the direct purchasing approach which began in 2003 in China. It’s possible to purchase 20-30% cheaper than others.
My opinion
The E-Mart advance into China was a proper countermove against a saturated Korea market then. There are so many competitors in Korea already. Such attempt, however, might have big risk about failure at that time. Huge success, a saturated market in Korea, and attractive China market were factors drawing that result.
I think E-Mart strategies were proper to China’s situation-socialism, Chinese consumption pattern, market trade way and so on. I remember seeing TV program about E-Mart advance into China and its success progress about strategy to be local market. It was very impressed to me.
The direct management allows E-mart to offer cheap price and better quality goods through remove other complicated procedure.
It has many advantages, for example, know-how, low price, service, friendly image about Korea. At that time, there are some worried factors- huge competitors, late entrance. It needs more brand development against famous competitors.
I think it has meaning itself as the first corporation into China and it lead to other company’s entrance into China. Its success is good information and data for others.
# 20300194- Entry 10
Why Yahoo Shares Lost Only 15%
http://www.businessweek.com/technology/content/may2008/tc2008055_344590.htm?campaign_id=technology_AK
Why Yahoo Shares Lost Only 15%
Summary
After Microsoft walked away from Yahoo, everyone predicted that yahoo’s share will decrease A LOT. At that time, Yahoo’s share diminished a lot. As times goes by Yahoo’s share increasing. The price of Yahoo’s share is getting better and better. Yahoo’s share lost only 15%, now. The analyst Collins Stewart is wondering about that, too. They predict that working with Google is one of the important factors which prop up the yahoo’s stock. As yahoo’s stock price gets better, the CEO, Yang says “ Even though it was done in an environment with a lit of overhang from Microsoft, we demonstrated a lit of good progress, and I feel we are doing better than before in terms of executing.”
My opinion
It can be a good turning point for Yahoo. Even if the stock price fell down little bit, it was a course which yahoo has to pass by one day for independent by itself. Yahoo couldn’t depend on Microsoft forever. They could check out their intrinsic value from this time. They have big intrinsic value which is not showed outside. It was the biggest reason that their share lost only 15%. They made a good brand image through this happening. People would have predicted that Yahoo would fall off. However, this happening show that Yahoo is not the company that is so weak that can’t stank by itself. The most important thing is keeping or upgrading this good image of Yahoo in the future.
Bussinessweek Special Report May 6, 2008, 12:01AM EST
Hof is BusinessWeek's Silicon Valley bureau chief
20700011 entry# 10
Advertisement Twist
View this Article
Summary
Many companies make advertisement in many different ways. For example when Oprah Winfrey gave out free automobiles to her audience in her show she made BIG advertisement of her program. However, the car company didn't, people barely remember the what type of brand car she gave out, which was Pontiac. Advertisement needs to be creative and innovative, and people use it when they feel like it will grab the audiences' attention. BUT, it's important that the advertisement have relevance to product and to the audience to do the right advertisement.
Quizno, a sub sandwich company made advertisement that had rats as their representative. Sub sandwich = rodents, called Spongmonkeys? View the Quizno Advertisement. It did grab the audience's attention but the advertisement affected in a different way as planned. People thought of the rodents when seeing the company's product, which wasn't good because it was a food product. Sales have decreased 20-30%.
Marketing is a effective tool, however it can be uneffective when its not used right. Rather doing brand promotion, it would not affect the product and company but can even hurt them. Marketers needs to think how ad can affect them, and use them wisely.
My Opinion
Marketing is such an important part of a company and product sales. Marketing is the tool to create value to the consumer and differentiate its product with others. It plays a big part in creating the premium cost, where it reaches the consumers' perception.
Advertisement is a big part of marketing, which is one of the most effective tool among it. Advertisement can easily grab the attention from the audience, and can last a long time. This advertisement can make the consumer want the product right away, but it can also affect later when the consumers pass by the store or have a situation to buy the product. Preferences change.
Advertisement can grab the attention of the consumer, but its more important that they have relevance to the consumers. Although advertisement is innovative and wanting to try it out to promote their brand, its important it is the right way to advertise their brand. It may bring harm.
Entry #10 - 20600770
Summary
Many companies make advertisement in many different ways. For example when Oprah Winfrey gave out free automobiles to her audience in her show she made BIG advertisement of her program. However, the car company didn't, people barely remember the what type of brand car she gave out, which was Pontiac. Advertisement needs to be creative and innovative, and people use it when they feel like it will grab the audiences' attention. BUT, it's important that the advertisement have relevance to product and to the audience to do the right advertisement.
Quizno, a sub sandwich company made advertisement that had rats as their representative. Sub sandwich = rodents, called Spongmonkeys? View the Quizno Advertisement. It did grab the audience's attention but the advertisement affected in a different way as planned. People thought of the rodents when seeing the company's product, which wasn't good because it was a food product. Sales have decreased 20-30%.
Marketing is a effective tool, however it can be uneffective when its not used right. Rather doing brand promotion, it would not affect the product and company but can even hurt them. Marketers needs to think how ad can affect them, and use them wisely.
My Opinion
Marketing is such an important part of a company and product sales. Marketing is the tool to create value to the consumer and differentiate its product with others. It plays a big part in creating the premium cost, where it reaches the consumers' perception.
Advertisement is a big part of marketing, which is one of the most effective tool among it. Advertisement can easily grab the attention from the audience, and can last a long time. This advertisement can make the consumer want the product right away, but it can also affect later when the consumers pass by the store or have a situation to buy the product. Preferences change.
Advertisement can grab the attention of the consumer, but its more important that they have relevance to the consumers. Although advertisement is innovative and wanting to try it out to promote their brand, its important it is the right way to advertise their brand. It may bring harm.
Entry #10 - 20600770
Thursday, May 8, 2008
LG to invest W100b for product design
View the article
By Ko Kyoung-tae Korea Herald/07 May 2008
Summary
LG is going to invest 100milion won for design in this year. It has increased by 10bilion won each year since 2006, and they also plan to hire more designer this year to 700 in order to strengthen their design power. The decision was made at the LG Design Committee, which was established last year by Chairman Koo Bon-moo. Because he emphasizes that design is the important to reach competitive advantage in global market beyond quantity, price and technology. They have launched ‘Super designer program’, which give the best designer in the company, so that they reinforce design-first management philosophy. And they also diversify their design staff so as to meet global requirements.
My opinion
Nowadays, customers aren’t satisfied by just quality and price, particularly in developed country. Of course, if it is prominent high quality product, it could have monopolistic status. However, if their competitors have similar technology, they need to concentrate on other factor. I think the important factor is design. For example, LG and Samsung have similar technology, but what is the factor to make difference each other? Is it price? No, because they all produce a low price mobile phone, and it can’t be the best product. I think it probably depends on design. There are some cases of innovation of design in LG. So far LG Electronics has produced ‘Chocolate’; it concentrates on simple design rather than function, ‘Shine’, it used stainless steel instead of plastic, and ‘Prada’, it is made in combination with luxury brand.. Therefore, I think striking design leads to a success and increased demand.
#20400251 Entry#10
By Ko Kyoung-tae Korea Herald/07 May 2008
Summary
LG is going to invest 100milion won for design in this year. It has increased by 10bilion won each year since 2006, and they also plan to hire more designer this year to 700 in order to strengthen their design power. The decision was made at the LG Design Committee, which was established last year by Chairman Koo Bon-moo. Because he emphasizes that design is the important to reach competitive advantage in global market beyond quantity, price and technology. They have launched ‘Super designer program’, which give the best designer in the company, so that they reinforce design-first management philosophy. And they also diversify their design staff so as to meet global requirements.
My opinion
Nowadays, customers aren’t satisfied by just quality and price, particularly in developed country. Of course, if it is prominent high quality product, it could have monopolistic status. However, if their competitors have similar technology, they need to concentrate on other factor. I think the important factor is design. For example, LG and Samsung have similar technology, but what is the factor to make difference each other? Is it price? No, because they all produce a low price mobile phone, and it can’t be the best product. I think it probably depends on design. There are some cases of innovation of design in LG. So far LG Electronics has produced ‘Chocolate’; it concentrates on simple design rather than function, ‘Shine’, it used stainless steel instead of plastic, and ‘Prada’, it is made in combination with luxury brand.. Therefore, I think striking design leads to a success and increased demand.
#20400251 Entry#10
Friday, May 2, 2008
Apple's miracle again!
View this article
Summary
Apple did it once again. After iPhone, Steve Job is continuously working with technology to create a wireless broadband and touch-sensitive interfaces with built it sensors. Many inventions are in process for a convenient life style, such as moving documents fro iPhone to the PC. Many companies are joined with Apple, (partnership) and creating more innovative products. Apple will launch iPhone on June 6 at San Francisco. This new product wil have faster wireless connection, digital camera, media player, and more! As touch-sensitive interface will help users be comfortable using it for it is like the computer touchpad. Apple made patents for the future invention of gizmos, deeply concentrating into the latest technology. In the future, iPhone users will be able to link their phones with the computer very easily, just by a touch. Apple and its various partnerships are partially showing their innovative products. We are await for the big coming of INNOVATIONS by Apple once again.
My Opinion
Wow! Apple is amazing. Apple has grown so much very rapidly. With the lead of Steve Jobs, Apple has hit the markets with innovative products. Their invention of iPod, iTunes, iPhone and more! However they didn't stop, they are continuing to create more innovative product, such as with iPhone even when their product are not even in the declining stage. The Apple products are booming!
As marketers, iPhone with touch-sensitivity will be a great product to introduce to the Apple fans. They can segmentize by age and income level to find their consumers. iPhone isn't such a cheap product, which is why more likely the businessmen and older people will attain this product. I believe its important to give iPhone a special advertisement due to its high price. This advertisement and new coming the product will be a chance for Apple to promote its other products as well. Apple is continuously bringing in new products, which hold the consumers and people's attention. I believe th is is why APPLE is BOOMING.
Entry #9 - 20600770
Summary
Apple did it once again. After iPhone, Steve Job is continuously working with technology to create a wireless broadband and touch-sensitive interfaces with built it sensors. Many inventions are in process for a convenient life style, such as moving documents fro iPhone to the PC. Many companies are joined with Apple, (partnership) and creating more innovative products. Apple will launch iPhone on June 6 at San Francisco. This new product wil have faster wireless connection, digital camera, media player, and more! As touch-sensitive interface will help users be comfortable using it for it is like the computer touchpad. Apple made patents for the future invention of gizmos, deeply concentrating into the latest technology. In the future, iPhone users will be able to link their phones with the computer very easily, just by a touch. Apple and its various partnerships are partially showing their innovative products. We are await for the big coming of INNOVATIONS by Apple once again.
My Opinion
Wow! Apple is amazing. Apple has grown so much very rapidly. With the lead of Steve Jobs, Apple has hit the markets with innovative products. Their invention of iPod, iTunes, iPhone and more! However they didn't stop, they are continuing to create more innovative product, such as with iPhone even when their product are not even in the declining stage. The Apple products are booming!
As marketers, iPhone with touch-sensitivity will be a great product to introduce to the Apple fans. They can segmentize by age and income level to find their consumers. iPhone isn't such a cheap product, which is why more likely the businessmen and older people will attain this product. I believe its important to give iPhone a special advertisement due to its high price. This advertisement and new coming the product will be a chance for Apple to promote its other products as well. Apple is continuously bringing in new products, which hold the consumers and people's attention. I believe th is is why APPLE is BOOMING.
Entry #9 - 20600770
CF songs remain melody and image.
view the article
Summary
‘생각대로T” is one of the most popular song. It has various version, for examples, old non-married woman, salesman, soldier version. Especially, it could have public population, because of power of Nurri gun who make parody and it spread widely through UCC.
It has some advantages. Repetition, simplicity, familiarity is attractive enough to appeal to people. In short time, people catch message through the song, and have a desire to buy it. Actually, it appeared in 1960s for the first time, and it gain popularity again recently. About 2000, TV advertisement couldn’t show its true character because it had focused on video factor too much. It appeared reflection about that, so creation songs come back to there. ‘Pomegranate song’ and ‘mango-song’ are the most popular songs in 2006.
Series song can not only reduce glut about commercial but increase recollection about that.
My opinion
I think this marketing strategy is very fresh and pleasant and it is enough to appeal to people.
Advertisements which use song about product can have strong image to customer for just 30 seconds. The Song can have message about product, and intention of company. It is much stronger power than we have ever thought about that. Above all, it is so easy and simple that people can sing along without difficulty. And it often comes across one’s mind unconsciously. The more song we heard, the stronger image about product will remain. As we know, brand image building is very important and difficult. The most important of purpose of advertisement is expansion of brand image.
I think this strategy is a good method of advertisement and it can deep into communication among customers. To approach to customer, it needs constantly fresh issues which can draw people’s interest, and it have to develop easy song with pleasant melody.
#20300194 -Entry 9
Summary
‘생각대로T” is one of the most popular song. It has various version, for examples, old non-married woman, salesman, soldier version. Especially, it could have public population, because of power of Nurri gun who make parody and it spread widely through UCC.
It has some advantages. Repetition, simplicity, familiarity is attractive enough to appeal to people. In short time, people catch message through the song, and have a desire to buy it. Actually, it appeared in 1960s for the first time, and it gain popularity again recently. About 2000, TV advertisement couldn’t show its true character because it had focused on video factor too much. It appeared reflection about that, so creation songs come back to there. ‘Pomegranate song’ and ‘mango-song’ are the most popular songs in 2006.
Series song can not only reduce glut about commercial but increase recollection about that.
My opinion
I think this marketing strategy is very fresh and pleasant and it is enough to appeal to people.
Advertisements which use song about product can have strong image to customer for just 30 seconds. The Song can have message about product, and intention of company. It is much stronger power than we have ever thought about that. Above all, it is so easy and simple that people can sing along without difficulty. And it often comes across one’s mind unconsciously. The more song we heard, the stronger image about product will remain. As we know, brand image building is very important and difficult. The most important of purpose of advertisement is expansion of brand image.
I think this strategy is a good method of advertisement and it can deep into communication among customers. To approach to customer, it needs constantly fresh issues which can draw people’s interest, and it have to develop easy song with pleasant melody.
#20300194 -Entry 9
LG to Spend $100 Mil. to Promote TV
View the article
Summary
LG Electronics, the third-biggest panel maker in the world(1st : Samsung, 2nd : Sony) decided it invested $100million of its annual marketing expense for strategic "Scarlet" TV and its promotional cost is increasingly rising.
Especially, its investment focused on European country and the goal of sales figure is also bigger than North America. So it prepared the large-scale campaign with a lot of well-known person including an actress Natassia Scarlet Malthe. It wants to raise its brand recognition through her because her ad copy offered no clue of LG.
LG expected the price of LCD TV will be very stable in the 2nd quarter but it worried about Sony’s aggressive price-cut.
Opinion
LG Electronics is a very good company in Korea and its technique is so excellent particularly in a LCD Panel and cell phone making industry. Its market share is high but it can’t impress the world market because it is not in the first place.
Its strategy is very desirable. First, the European market is still very potential as the market is very big and has a high purchase power. There are France, England, Germany, and Italy in Europe, and they are rich. The use of Malthe is also good because she is very famous. The US market get more saturated and more so that the sales goal in Europe is much more than that of US.
Second, it focused on its own image improvement. A variety of campaign can help LG to be the best friendly company in Europe and US. Its scarlet TV released in 80 countries all over the world and it adhered to the advanced production strategy. Therefore, LG can be the luxurious TV maker through these.
In conclusion, LG can make the sales figure of 10million sets in 2008 as well as it image upgrading.
#20300576 - Entry 8
Summary
LG Electronics, the third-biggest panel maker in the world(1st : Samsung, 2nd : Sony) decided it invested $100million of its annual marketing expense for strategic "Scarlet" TV and its promotional cost is increasingly rising.
Especially, its investment focused on European country and the goal of sales figure is also bigger than North America. So it prepared the large-scale campaign with a lot of well-known person including an actress Natassia Scarlet Malthe. It wants to raise its brand recognition through her because her ad copy offered no clue of LG.
LG expected the price of LCD TV will be very stable in the 2nd quarter but it worried about Sony’s aggressive price-cut.
Opinion
LG Electronics is a very good company in Korea and its technique is so excellent particularly in a LCD Panel and cell phone making industry. Its market share is high but it can’t impress the world market because it is not in the first place.
Its strategy is very desirable. First, the European market is still very potential as the market is very big and has a high purchase power. There are France, England, Germany, and Italy in Europe, and they are rich. The use of Malthe is also good because she is very famous. The US market get more saturated and more so that the sales goal in Europe is much more than that of US.
Second, it focused on its own image improvement. A variety of campaign can help LG to be the best friendly company in Europe and US. Its scarlet TV released in 80 countries all over the world and it adhered to the advanced production strategy. Therefore, LG can be the luxurious TV maker through these.
In conclusion, LG can make the sales figure of 10million sets in 2008 as well as it image upgrading.
#20300576 - Entry 8
Thursday, May 1, 2008
Watch out for Category Killer!!
Watch out for Category Killer!!
기사보기
http://media.daum.net/digital/game/view.html?cateid=1051&newsid=20080430175119046&cp=ned=20080430175119046&cp=ned
In the article, “Category Killer opens your wallet.” Category Killer is the mart which has all kinds of products of one specific category. If the category is toy, they have various kinds of toys all over the mart. Recently, many kinds of Categories Killer marts have been showed up like toy, shoe and stationery. One of the biggest toy cdompany, Toys-R-Us made contact with Korea last year and the first Toys-R-Us store of Korea have opened in Gurodong. They made huge profits for 4 months in Korea.
In my opinion, The most important reason Category Killer gets much interest and makes huge profit is variety and price. They provide various products at the reasonable price. It’s easy to find a product they want because they put all kinds of products in one space. I think the most successful marketing strategy of category killer is an appropriate segmentation. They focus on small part of customers but they caught up their favor and interest clearly. People who have interest in toys would open their wallet even if they just drop by the mart for fun because they will find the product they like in the mart. Segmenting the customers for the product which I sell and figuring out what their interest is a very basic step and the most important step for marketing in these days.
http://media.daum.net/digital/game/view.html?cateid=1051&newsid=20080430175119046&cp=ned=20080430175119046&cp=ned
In the article, “Category Killer opens your wallet.” Category Killer is the mart which has all kinds of products of one specific category. If the category is toy, they have various kinds of toys all over the mart. Recently, many kinds of Categories Killer marts have been showed up like toy, shoe and stationery. One of the biggest toy cdompany, Toys-R-Us made contact with Korea last year and the first Toys-R-Us store of Korea have opened in Gurodong. They made huge profits for 4 months in Korea.
In my opinion, The most important reason Category Killer gets much interest and makes huge profit is variety and price. They provide various products at the reasonable price. It’s easy to find a product they want because they put all kinds of products in one space. I think the most successful marketing strategy of category killer is an appropriate segmentation. They focus on small part of customers but they caught up their favor and interest clearly. People who have interest in toys would open their wallet even if they just drop by the mart for fun because they will find the product they like in the mart. Segmenting the customers for the product which I sell and figuring out what their interest is a very basic step and the most important step for marketing in these days.
20700011 entry 9
New Restaurant Growth Lifts Burger King Earnings
기사보기 
Summary
Burger King Holdings Inc. said Thursday that strong same-store sales in each of its segments and new restaurant growth helped to boost profit 21 percent in its third fiscal quarter.
The Miami-based fast-food chain said net income rose to $41 million, or 30 cents per share, from $34 million, or 25 cents per share, last year. Revenue rose 10 percent to $594 million from $539 million last year.
''This quarter we delivered on our global growth strategies, with all segments contributing to top and bottom line expansion,'' said John Chidsey, chief executive officer. ''We leveraged our product pipeline and marketing initiatives around the world while creating a consistent and positive guest experience at our restaurants.''
In the quarter, Burger King continued its global expansion, including the opening of the first restaurant in Colombia and three franchised airport locations in China.
Opinion
In the last class, the prof.lee talked about his experience in Lotteria in 육거리. The fast-food market is getting bigger and it seems that it is keeping going.
There is a big global company, Macdonald's and BURGER KING is one of the big competitors. According to article, its new restaurant growth is boosting profit almost 20 percent. However, in my opinion, they are not the only one who has its own restaurant and get benefits from there. This means they need something unique that others don't have even they cannot catch up with.
Also, the company is planning to open of three franchised airport locations in China. In connection with the 2008 Olympics, they are expecting lots of people to come and have experience in the restaurant. This is their one of the strategies for expending the market and brand-recognition.
Student ID # 20500018
Entry # 9
Monday, April 28, 2008
Hyundai Kia supports BIE travel exhibition.
Summary
Hyundai Kia Automotive Group, the country`s biggest carmaker, said yesterday that it will support a travel exhibition organized.
The BIE Travel Exhibition, currently being held in Milan since March for a six-week run, will visit a total of 14 cities around the world to introduce the history and the future of Expos. The event ends in 2011.Through the partnership with the BIE Travel Exhibition, Hyundai Kia expects to promote its brand value and products as it has obtained the right to use its logo at the exhibition, on website and in publications. The carmaker also plans to provide vehicles to influential figures visiting the event and display models during exhibitions. During the partnership signing ceremony between Hyundai Kia and BIE in Madrid on Thursday (local time), the Korean carmaker promised to offer 60,000 euros ($94,000) to help the organization transport exhibits. The ceremony was attended by Vincent Loscertales, secretary-general of the BIE, Nam Kwang-ho, president of Kia Motors Europe and Ahn Kun-hee, president of Hyundai Motor Europe.
My Opinion
Hyundai Kia is going to support a travel exhibition organized by the International Exhibition Bureau, the World Expo’s governing body. What would they get through this exhibition?
Hyundai Kia is the first market share automobile group in Korea, but how about overseas market? Last time we have already seen ‘Genesis’, which is their brand new car, as marketing case. We can derive some decisions from that case. Even though it is the best both the quality and the price in Korea, It looks like dumping in overseas market. Of course what enterprises provide as high quality and low price is the basic of basic. However, I think they can enhance the values of the brand except for just doing basic things. Low price strategy is no longer survived in competitive market. Therefore, they have to have proper strategy so as to enhance their brand value.
Enterprises should sell not only their product but also their culture and brand name. Accordingly, as long as they provide good image and product for this exhibition, they would enhance the value of their brand.
I think what they just advertise their product is a part of marketing. Therefore, they need to concentrate on their brand image. It will be real power of marketing.
Hyundai Kia is the first market share automobile group in Korea, but how about overseas market? Last time we have already seen ‘Genesis’, which is their brand new car, as marketing case. We can derive some decisions from that case. Even though it is the best both the quality and the price in Korea, It looks like dumping in overseas market. Of course what enterprises provide as high quality and low price is the basic of basic. However, I think they can enhance the values of the brand except for just doing basic things. Low price strategy is no longer survived in competitive market. Therefore, they have to have proper strategy so as to enhance their brand value.
Enterprises should sell not only their product but also their culture and brand name. Accordingly, as long as they provide good image and product for this exhibition, they would enhance the value of their brand.
I think what they just advertise their product is a part of marketing. Therefore, they need to concentrate on their brand image. It will be real power of marketing.
#20400251 Entry# 9
Friday, April 25, 2008
Korea's New Deal
View the Article
Summary
Lee Myung Bak presented to the country his idea of booming Korea's economy when he becomes President. This idea was the "Canal," so called Korea's New Deal. His idea was to build a canal that strengthened throughout the country with underground tunnel so that people can travel through them. Not only would this canal be connected to South Korea, but to Shanghai and Japan.
This idea was not only to make a new transportation for the people, but to boom economy through new job offers and business, such as tourism.
Because there are many critics that reject the plan because of the negative effects that may be caused due to this project, President Lee will need to think of another way to bring up the economy. Lee lost many support from the citizens after his election.
My Opinion
I believe the canal is a great idea to boom the country's economy. Not only will the economy will grow, but a new image of the country will rise. As we talked about it class, I realized that Korea really lacks a strong image anything. For the past few years, Korea strived to become a combination of the world, a little bit of America, Europe, and Asia. As a result, it became nothing but a "wanna-be."
I believe the canal will bring a stronger image of Korea. It will create a unique attraction in tourism. Although Korea isn't the first country to make a underground tunnel, (Hong Kong has one already,) it is a great idea to bring more tourists. The canal will provide foreigners to come to Korea and have a tour around Korea from north to south of the country. This canal will not only allow foreigners to travel around the country but also bring connections to other Asian countries. This will be a great opportunity for travelers to have easier and cheaper access to neighboring countries.
The environmental issues are a great hindrance for this project. There can be accidents such as oil spills, in the river which can affect drinking waters and etc. However, I believe this canal project is like a new business of the government. Business needs to take risk. And government should take responsibility of their business such as preventing accidents and the outcomes of this project. It is a big investment with great opportunities ahead.
Entry #8 - 20600770
Resource - Cnn.com "Korea's New Deal"
Summary
Lee Myung Bak presented to the country his idea of booming Korea's economy when he becomes President. This idea was the "Canal," so called Korea's New Deal. His idea was to build a canal that strengthened throughout the country with underground tunnel so that people can travel through them. Not only would this canal be connected to South Korea, but to Shanghai and Japan.
This idea was not only to make a new transportation for the people, but to boom economy through new job offers and business, such as tourism.
Because there are many critics that reject the plan because of the negative effects that may be caused due to this project, President Lee will need to think of another way to bring up the economy. Lee lost many support from the citizens after his election.
My Opinion
I believe the canal is a great idea to boom the country's economy. Not only will the economy will grow, but a new image of the country will rise. As we talked about it class, I realized that Korea really lacks a strong image anything. For the past few years, Korea strived to become a combination of the world, a little bit of America, Europe, and Asia. As a result, it became nothing but a "wanna-be."
I believe the canal will bring a stronger image of Korea. It will create a unique attraction in tourism. Although Korea isn't the first country to make a underground tunnel, (Hong Kong has one already,) it is a great idea to bring more tourists. The canal will provide foreigners to come to Korea and have a tour around Korea from north to south of the country. This canal will not only allow foreigners to travel around the country but also bring connections to other Asian countries. This will be a great opportunity for travelers to have easier and cheaper access to neighboring countries.
The environmental issues are a great hindrance for this project. There can be accidents such as oil spills, in the river which can affect drinking waters and etc. However, I believe this canal project is like a new business of the government. Business needs to take risk. And government should take responsibility of their business such as preventing accidents and the outcomes of this project. It is a big investment with great opportunities ahead.
Entry #8 - 20600770
Resource - Cnn.com "Korea's New Deal"
Love Story in Advertising
Article 20700011 entry 8
http://car.khan.co.kr/kh_car/khan_art_view.html?artid=200804251902272&code=920508
Love Story in Advertisement
In the article, SsangYong has made advertisement film for advertising their new car model, U-Turn. Few companies have made a teaser advertisement film similar with this, but this film is different from them. This film has used a love story, so many of young ages have much interest in this film. They post up the advertisement film in their blogs because the music and image are highly qualified by the famous movie director, Mr. Jang.
http://car.khan.co.kr/kh_car/khan_art_view.html?artid=200804251902272&code=920508
Love Story in Advertisement
In the article, SsangYong has made advertisement film for advertising their new car model, U-Turn. Few companies have made a teaser advertisement film similar with this, but this film is different from them. This film has used a love story, so many of young ages have much interest in this film. They post up the advertisement film in their blogs because the music and image are highly qualified by the famous movie director, Mr. Jang.
In my opinion, this marketing strategy is very unique and appropriate, because they made a distinctive brand image through providing an advertisement film to customer. As we learned in the class, brand building is very important because it make people to remember the product, giving district ion and increasing perceived value. As more people see this advertisement film, they will remember the advertisement film. As they remember the advertisement film, they will have the distinctive brand image about that product.
20700011 entry 8
20700011 entry 8
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