View this Article
Summary
Celebrating Disneyland's 50th anniversary, they launched a online program called Virtual Magic Kingdom. In this website, Disneyland fans can experience the activities in Disney virtually, create avatars and play games to collect points and more. These points collegected through various online activities, can be actually used in real life. Disney boasted that there were million avatars created from this program itself. Many fans used this site to make friends, chat, and participate in programs such as the company's resort in California and Florida.
However, Disney announced that they will discontinue the use of this website. Because this website was just for the celebration of the 50th anniversary. It was just prolonged because of the high interest from the people. ManyDisney fans are against this act. 20,000 petitions were written and dozen people stood in front of Disney to protest. However, Diseny continues to pursue their decision and promote other programs that are offered with monthly fees.
My Opinion
I believe Virtual Magic Kingdom was a great program that Disney promoted. It was opened at the right time and the right place. Many people had access to Disneyland all over the world, and 50th anniversary had great meaning to the company and their fans.
However, Disney is trying to stop this online program because of its expenses and support of other programs available with a monthly fee. I believe that this will hurt Disney's image and many of its fans' wants and loyalty.
VMK is a free program, used by hundred and thousands of people all over the world. This is not a one on one relationship with Disney and the fan but a whole community activity. Disney fans' meet one another through online games and interact with one other. I believe that VMK is a great promotion to Disney. Rather than discontinuing this program that is so loved by many people, I believe that Disney should open it.
20,000 petition were signed against of this discontinuation. I believe that Disney has the obligation to fulfill world-wide consumers' want by charging a fee for this program and continuing it. As read in the article, programs were charged $9-10 dollars. The value of the VMK will determine the right price for the service provided. I believe that people with strong attachment to this program will pay the price for such experience and activity. This program is a great marketing that will keep many consumers attached to Disney. Disney isn't a place where people can go often or anytime. People need to invest time and money to enjoy themselves one day at Disneyland. The website keeps loyal customers, and also a promotion to the loyal customers with their points that can be actually used in real life.
I believe its a great program for the LOYAL consumers of Disneyland.
20600770 Entry #12
Saturday, May 24, 2008
Friday, May 23, 2008
More Digital Ads Are Produced Offshore
More Digital Ads Are Produced Offshore
Article
http://online.wsj.com/public/article/SB121140392514311893.html?mod=2_1567_leftbox
summary
More and more companies try to give their works like digital advertisement to little-known company in developing countries.The benifits of this outsourcing trend include companies has created a digital promotion company called Prodigious which works with a stable of offshore providers. Most companies had hard time to find labors to feel their needs in USA. But they are finding their needs from the developing contries like Costa Rica. Because their time xones are compatible with those in the USA and they have high concentrations of English speaker and work experiences.
My opinion
outsourcing is one of good challenges for these days' companys. they don't have to spent too much money for the same work if they outsource their works to the developing countries. they could fill their needs from finding the people who just fit for their work. The market is getting bigger and bigger as transportaions and technologies become higher. Outsourcing companys' digital ads to developing company is one of the solution to reduce the cost of the marketing products because the companies can provide their goods to customers at more reasonable price.
20700011 entry#12
Samsung to showcase products ahead of Beijing Olympics
Article(By Korea Herald/21 May 2008)
Aiming to solidify its image as a premium brand in China, Samsung Electronics Co. plans to demonstrate the latest of its cutting-edge products at a high-tech exhibition in Beijing.
The company said yesterday that it is participating in the China Beijing International High-Tech Expo 2008, an electronics industry fair running from today to Sunday.
Occupying 575 square meters of display space, the Korean company will introduce to Chinese customers a range of its products from a 70-inch LED-backlit LCD TV, TV sets with the most advanced display technology of organic light-emitting diodes.
Also on display are the world's smallest color laser printer which Samsung unveiled last month, and its Blu-ray players and full high-definition camcorders and cameras.
Coming during the run-up to the Olympic Games in August, the exhibition is seen as an opportunity to raise the profile of Samsung, one of the only 12 worldwide Olympic partners and the official sponsor for the games' mobile communication system.
Samsung will also bring to the tech fair a series of mobile phones specially developed and designed for the games as well as its global strategic model - the Soul.
By Lee Sun-young
(milaya@heraldm.com)
Summary
Samsung is going to participate in Beijing International High-Tech Expo 2008 so as to enhance their premium brand image in China. And they are going to introduce the best display technology such as 70-inch LED backlit LCD TV. And they are also exhibiting color laser printer, which is the smallest in the world, Blu-Ray, camcorder and digital camera.
My Opinion
A few months ago, Samsung has been hit hard by unethical behavior in Korea. Even though they are still suffering from lots of tough situation, for example Chairman Lee has resigned from CEO; they are overcoming well as the best globalization conglomerate in Korea. They have recorded the best selling and have been able to outsmart Sony that is their competitor.
Where is Samsung’s power from? It is not that they are promoted the best global giant through the good products. I think what they have supported many international exhibits as part of brand marketing was important. When I have been to Eastern Europe, many Europeans don’t know Korea but know Samsung. I realized Samsung’s position as global company. Thus, the value of brand is beyond a nation. Therefore, I think other Korean firm, which works just in the domestic, should enhance their value of brand and go forward global.
# 20400251 Entry #12
Aiming to solidify its image as a premium brand in China, Samsung Electronics Co. plans to demonstrate the latest of its cutting-edge products at a high-tech exhibition in Beijing.
The company said yesterday that it is participating in the China Beijing International High-Tech Expo 2008, an electronics industry fair running from today to Sunday.
Occupying 575 square meters of display space, the Korean company will introduce to Chinese customers a range of its products from a 70-inch LED-backlit LCD TV, TV sets with the most advanced display technology of organic light-emitting diodes.
Also on display are the world's smallest color laser printer which Samsung unveiled last month, and its Blu-ray players and full high-definition camcorders and cameras.
Coming during the run-up to the Olympic Games in August, the exhibition is seen as an opportunity to raise the profile of Samsung, one of the only 12 worldwide Olympic partners and the official sponsor for the games' mobile communication system.
Samsung will also bring to the tech fair a series of mobile phones specially developed and designed for the games as well as its global strategic model - the Soul.
By Lee Sun-young
(milaya@heraldm.com)
Summary
Samsung is going to participate in Beijing International High-Tech Expo 2008 so as to enhance their premium brand image in China. And they are going to introduce the best display technology such as 70-inch LED backlit LCD TV. And they are also exhibiting color laser printer, which is the smallest in the world, Blu-Ray, camcorder and digital camera.
My Opinion
A few months ago, Samsung has been hit hard by unethical behavior in Korea. Even though they are still suffering from lots of tough situation, for example Chairman Lee has resigned from CEO; they are overcoming well as the best globalization conglomerate in Korea. They have recorded the best selling and have been able to outsmart Sony that is their competitor.
Where is Samsung’s power from? It is not that they are promoted the best global giant through the good products. I think what they have supported many international exhibits as part of brand marketing was important. When I have been to Eastern Europe, many Europeans don’t know Korea but know Samsung. I realized Samsung’s position as global company. Thus, the value of brand is beyond a nation. Therefore, I think other Korean firm, which works just in the domestic, should enhance their value of brand and go forward global.
# 20400251 Entry #12
Banks sell Special Products Aimed at Super Riches Only
View the article
Summary
Recentrly, banks are competitively launching investment products which target to super rich competitorly by product named PB-private banking. For example, Deutshce Investment Trust Management succeed to draw attention of wine dilettanate people who lived in Seoul through selling the premium wines produced in France’s Bordeaux.Banks sell these fund to only PB customer because it is too complicated for ordinary coustomer to understand. They also require subscrivers to invest at least 10 million won.Moreover some overseas equity funds are initially designed for PB customers. For example, there was KB Vietnam Focus fund. PB centers introduce super rich customers to private equity funds which composed of small sized investors.
Opinion
In korea, there are so many products which target to only super rich customers in various areas from orninary products to finance service. It is getting bigger and more competitively. And it’s not critical matter any more. Markets for super rich weren’t damaged even during the ecomomic slump and it was certain attractive factor. Most of all, there are differences about purchase power between ordinary and super rich customers, and it's difficult factor to ingnore. In addition, it can make high level image. We can see those around us in common.
However it has negative image about Pb marketing because people feel relatively deprivation and it is deficit in present marktet situation. In bank there is VIP room and it is compared with general customer who wait a long time.It is not sufficient only interest rate competition among bank competitions, so it is expanding its competition to culture marketing.So it has to strenghten their brand image and offer product differentiation to maintain its customer in long-term point of view. And it needs to develop special products and provide service through keeping quality talet and pursuit customer satisfacton.
#20300194 -Entry 12
(Reference: The Korea Times / by Yoon Ja-young, staff Reporter / 05-19-2008 19: 13)
Summary
Recentrly, banks are competitively launching investment products which target to super rich competitorly by product named PB-private banking. For example, Deutshce Investment Trust Management succeed to draw attention of wine dilettanate people who lived in Seoul through selling the premium wines produced in France’s Bordeaux.Banks sell these fund to only PB customer because it is too complicated for ordinary coustomer to understand. They also require subscrivers to invest at least 10 million won.Moreover some overseas equity funds are initially designed for PB customers. For example, there was KB Vietnam Focus fund. PB centers introduce super rich customers to private equity funds which composed of small sized investors.
Opinion
In korea, there are so many products which target to only super rich customers in various areas from orninary products to finance service. It is getting bigger and more competitively. And it’s not critical matter any more. Markets for super rich weren’t damaged even during the ecomomic slump and it was certain attractive factor. Most of all, there are differences about purchase power between ordinary and super rich customers, and it's difficult factor to ingnore. In addition, it can make high level image. We can see those around us in common.
However it has negative image about Pb marketing because people feel relatively deprivation and it is deficit in present marktet situation. In bank there is VIP room and it is compared with general customer who wait a long time.It is not sufficient only interest rate competition among bank competitions, so it is expanding its competition to culture marketing.So it has to strenghten their brand image and offer product differentiation to maintain its customer in long-term point of view. And it needs to develop special products and provide service through keeping quality talet and pursuit customer satisfacton.
#20300194 -Entry 12
(Reference: The Korea Times / by Yoon Ja-young, staff Reporter / 05-19-2008 19: 13)
Thursday, May 22, 2008
Pens that provide the write accessory
기사보기
Lucia van der Post / The Times /May 23, 2008 © Copyright 2008 Times Newspapers Ltd
Summary
What is fascinating is that pens have once again become desirable objects that tell the world as much about your taste and style as the watch you wear or the handbag you carry. As Colin McClymont, managing director of The Pen Shop, puts it: “I fought long and hard to take writing instruments out of the stationery cupboard and put them in to the same category as watches and jewellery - in other words to turn them into fashion accessories.”
Lucia van der Post / The Times /May 23, 2008 © Copyright 2008 Times Newspapers Ltd
Summary
What is fascinating is that pens have once again become desirable objects that tell the world as much about your taste and style as the watch you wear or the handbag you carry. As Colin McClymont, managing director of The Pen Shop, puts it: “I fought long and hard to take writing instruments out of the stationery cupboard and put them in to the same category as watches and jewellery - in other words to turn them into fashion accessories.”
Of course, turning a hitherto mainly masculine large, black and gold object into a fashion accessory doesn't happen by chance. The marketing guys have worked hard. First, they brought out smaller versions to suit more dainty hands, so that whereas, not that long ago, 75 per cent of pens were sold to men, today the figure is about 50-50. They also consulted trend-predictors to make sure that they knew the fashion colours of the season and then brought out spring and autumn collections.
Then they tried to ally their pens with jewellery - Montblanc did it most spectacularly by encrusting some of their pens with jewels and by photographing them with the opera singer Katherine Jenkins, wearing fabulous Montblanc jewellery.
Opinion
There is a famous phrase, 'Do not judge the book by its cover', but most of people in this world know that it is so hard to do. I have a friend who usually know someone's background and even personality by watching his or her possessions like watch, clothes or bags they are wearing. Because it can be an way to assume someone's position in the society.
From this reason, people seem to buy luxury things more and more for present themselves as a high-level person or rich. Nevertheless, it has been hard for pen to be a luxury symbol; it is just black and gold object for writing down something. The marketing guys have worked hard. They made a smaller version of it to suit people's hade easier and searched the trend of each season. Also, they made it something pretty and unique by adding jewelers so it definitely worked for the women.
Student ID # 20500018
Entrty # 12
Mobile Phones Become Interchangeable Between Carriers
View the article
Summary
Third-generation phone users of SKT and KTF can change the firms by July. The Korea Communications Commission(통신위원회) let the providers to release their USIM (Universal Subscriber Identity Module) chips a small computer chip inside cell phones. But LG Telecom is excluded from this service because of the problem of system. The USIM unlock will help customers to have more than one cell phones with a single USIM card. It will also make easy the trade of second handsets.
However, it is likely to break profits of the mobile firms, who have imposed a heavy entrance fee on new members. And KCC thought the consumers can buy the phone through a variety of ways.
KCC decided this since it is a global trend and our country can't keep it away. Therefore, the five directors of KCC agreed with this with unanimous approval.
Opinion
There are 43million Korean mobile members. How large the market scale is! I will write down in a view of KTF because KTF’s market share is about 30% so it is necessary to increase it through aggressive marketing strategies.
First, KTF should emphasize their leading company of 3rd generation mobile company as it started early than SKT did. It also should announce their safety and various functions as first firm.
In addition, KT is its supporter; moreover, it is planed it will merge with KT. Then, their market power can overcome SKT's. Through these background(wire communication market:KT, mobie market : KTF), they can maximize their profit. Above all, they must change the image of public enterprise at firtst by improving their business structure especially in KT.
KTF can obtain more market share and keep 1st place in 3rd generation market though the former two strategies.
Entry 11 - #20300576
(Ref. The Korean Times, 05-22-2008, By Cho Jin-seo Staff Reporter)
Summary
Third-generation phone users of SKT and KTF can change the firms by July. The Korea Communications Commission(통신위원회) let the providers to release their USIM (Universal Subscriber Identity Module) chips a small computer chip inside cell phones. But LG Telecom is excluded from this service because of the problem of system. The USIM unlock will help customers to have more than one cell phones with a single USIM card. It will also make easy the trade of second handsets.
However, it is likely to break profits of the mobile firms, who have imposed a heavy entrance fee on new members. And KCC thought the consumers can buy the phone through a variety of ways.
KCC decided this since it is a global trend and our country can't keep it away. Therefore, the five directors of KCC agreed with this with unanimous approval.
Opinion
There are 43million Korean mobile members. How large the market scale is! I will write down in a view of KTF because KTF’s market share is about 30% so it is necessary to increase it through aggressive marketing strategies.
First, KTF should emphasize their leading company of 3rd generation mobile company as it started early than SKT did. It also should announce their safety and various functions as first firm.
In addition, KT is its supporter; moreover, it is planed it will merge with KT. Then, their market power can overcome SKT's. Through these background(wire communication market:KT, mobie market : KTF), they can maximize their profit. Above all, they must change the image of public enterprise at firtst by improving their business structure especially in KT.
KTF can obtain more market share and keep 1st place in 3rd generation market though the former two strategies.
Entry 11 - #20300576
(Ref. The Korean Times, 05-22-2008, By Cho Jin-seo Staff Reporter)
Friday, May 16, 2008
SK Telecom makes foray into Chinese gaming market
View the article
Summary
SK Telecom-the nation’s top mobile carrier-entered the china which is the fast growing online gaming market. It contacts and make agreement about investment with Magicgrids Networks which is china-based company specializing in developing and publishing online games. China’s online gaming market has rapidly growth-82% between 2001 and 2007.
SK Telecom has participated in mobile services, music label and telematics company.
It aczuired a 42.2 percent skate in TR music co, and 65.52 percent skate in Shenzhen E-eye High Tech Co which is a global positioning system service company in China.
My opinion
I think it’s obvious that China online gaming market is a surely attractive market. It’s amazing figure which showed 82 percent exponential growths for just two years. How huge it was! Guess the market size of China gaming market, it’s not difficult that many companies went into China market. Through operating Magicgrids, SK expects to be Hub of Asia game, and I think that it’s not impossible.
However, it has to strength its strategy. Many corporations has participated in game market because game market has huge potential growth and it’s very high cost value business. But many corporations didn’t set proper strategy against game market. Because of market’s character, it is impossible to success without capability of business process, we saw many companies had failed even though their good game idea, and ability of production.
Online game market is different area with established areas, so they have to respond its rapidly changes to success in online game industry. I think SK Telecom has advantages based its huge fund ability, combination with capable business partners.
# 20300194 Entry-11
Reference: The Korean Herald /Friday, May 16, 2008
/By Jin Hyon-Joo (staff reporter -hjjin@heraldm.com)
Summary
SK Telecom-the nation’s top mobile carrier-entered the china which is the fast growing online gaming market. It contacts and make agreement about investment with Magicgrids Networks which is china-based company specializing in developing and publishing online games. China’s online gaming market has rapidly growth-82% between 2001 and 2007.
SK Telecom has participated in mobile services, music label and telematics company.
It aczuired a 42.2 percent skate in TR music co, and 65.52 percent skate in Shenzhen E-eye High Tech Co which is a global positioning system service company in China.
My opinion
I think it’s obvious that China online gaming market is a surely attractive market. It’s amazing figure which showed 82 percent exponential growths for just two years. How huge it was! Guess the market size of China gaming market, it’s not difficult that many companies went into China market. Through operating Magicgrids, SK expects to be Hub of Asia game, and I think that it’s not impossible.
However, it has to strength its strategy. Many corporations has participated in game market because game market has huge potential growth and it’s very high cost value business. But many corporations didn’t set proper strategy against game market. Because of market’s character, it is impossible to success without capability of business process, we saw many companies had failed even though their good game idea, and ability of production.
Online game market is different area with established areas, so they have to respond its rapidly changes to success in online game industry. I think SK Telecom has advantages based its huge fund ability, combination with capable business partners.
# 20300194 Entry-11
Reference: The Korean Herald /Friday, May 16, 2008
/By Jin Hyon-Joo (staff reporter -hjjin@heraldm.com)
GM: LIVE GREEN OR DIE
View the Article
Summary
In 2005, General Motors had an idea of having electric-cars due to the high gas price. They had plans for new cars and product strategies, such as cars with lithium ion batteries that is capable of charging cell phones and laptops. GM did have ideas of creating such cars, but it was temporarily leased to certain number of people and not sold. It wouldnt have made any money for the company. In the other hand, Toyota created Pirus hybrid and created a brand image of being environmental friendly. They have created a car with no need of any fuel while GM was creating vehicles such as the Hummer, that consume great amount of fuel. Toyota won the greed cred.
In 2007, GM decided to create "newfangled electric car called, "the Chevrolet Volt." GM also pushed itself to create such vehicle by 2010. GM finally realized that gas price will not decrease and that these vehicles create pollution that affect global warming. GM is attempting to loose money and create cars that will do good for the environment. They are created planet-friendly and desirable vehicles for all.
My Opinion
How is GM's new production of vehicle related with marketing? I believe that GM's new strategy and idea creating new hybird cars is marketing brand image most of all. First of all, GM's cars were affecting the environment by the pollution created that the gas from the cars. The world is facing threats from global warming and pollution and as a responsible company GM considered created an environmental friendly vehicle so that the company and the consumers themselves feel more responsible with their driving and lifestyle.
Secondly, Toyota won the greed cred. Toyota gained the first-mover advantage by creating Prius. Toyota gained a brand image of innovation but also environment responsibility. Their production have no only increased customers attention but also the trust of the consumers. GM had to compete with a strong competitor, who has already gained name through the vehicle.
By creating hybrid cars- GM can gain more valuable image of its name. GM will be known for environmental friendly, and also efficient products (charging laptops and cellphones). This new product to come ahead will support GM's brand image.
Entry #11 - 20600770
Reference: Businessweek.com "Cover Story - May 15, 2008 5:00PM EST"
"GM: Live Green or Die"
Summary
In 2005, General Motors had an idea of having electric-cars due to the high gas price. They had plans for new cars and product strategies, such as cars with lithium ion batteries that is capable of charging cell phones and laptops. GM did have ideas of creating such cars, but it was temporarily leased to certain number of people and not sold. It wouldnt have made any money for the company. In the other hand, Toyota created Pirus hybrid and created a brand image of being environmental friendly. They have created a car with no need of any fuel while GM was creating vehicles such as the Hummer, that consume great amount of fuel. Toyota won the greed cred.
In 2007, GM decided to create "newfangled electric car called, "the Chevrolet Volt." GM also pushed itself to create such vehicle by 2010. GM finally realized that gas price will not decrease and that these vehicles create pollution that affect global warming. GM is attempting to loose money and create cars that will do good for the environment. They are created planet-friendly and desirable vehicles for all.
My Opinion
How is GM's new production of vehicle related with marketing? I believe that GM's new strategy and idea creating new hybird cars is marketing brand image most of all. First of all, GM's cars were affecting the environment by the pollution created that the gas from the cars. The world is facing threats from global warming and pollution and as a responsible company GM considered created an environmental friendly vehicle so that the company and the consumers themselves feel more responsible with their driving and lifestyle.
Secondly, Toyota won the greed cred. Toyota gained the first-mover advantage by creating Prius. Toyota gained a brand image of innovation but also environment responsibility. Their production have no only increased customers attention but also the trust of the consumers. GM had to compete with a strong competitor, who has already gained name through the vehicle.
By creating hybrid cars- GM can gain more valuable image of its name. GM will be known for environmental friendly, and also efficient products (charging laptops and cellphones). This new product to come ahead will support GM's brand image.
Entry #11 - 20600770
Reference: Businessweek.com "Cover Story - May 15, 2008 5:00PM EST"
"GM: Live Green or Die"
Hyundai Flexes Muscle Overseas
View the article
KoreanTimes
Kim Hyun-chul
(Staff reporter)
2008/5/16
Summary
Hyundai Motors, the biggest automaker in Korea, expected the sales of produce overseas will be over that of the domestic one. It said its sales and export and net profit are increasing.
An analyst of it stated the risk of exchange rate let it manage difficultly but if the exchange rate were steady, its profit would be bigger and it's another reason of the expansion of foreign country. And the rate of foreign proportion was bigger until 2003(46.2%) and decrease to 45.6% in 2006. However, it established the second plants in China and India and is under construction in Czech Republic. Moreover, the maker is planning to apply diverse culturally sensitive marketing strategies to secure future competitiveness in the foreign market.
New products will have an important role in exports growth and in the forefront is Genesis, Hyundai Motor's recent model. Another new production, i30, is putting up a favorable reputation all over the world.
Opinion
Hyundai Motor have a good strategy because the Korean market alreadly get saturated so it should pioneer the others market, world market. For these, it tried to understand other countries' culture and then it found new factories or planed to build. Through its trial, it can reduce the transportation cost comparing with the production in Korea. It will bring Hyundai recognition and competitiveness.
And it would like to develop a new product like i30 or Genises that must have new functions, comfort, and good design. If they attract foreign people and the people acknowledge them, its sales figure in the county will be bigger than before.
So, its desirable strategy will be continued. Through these, Hyundai Motors will get more market share in the world vehicle market.
#20300576 - Entry 10
KoreanTimes
Kim Hyun-chul
(Staff reporter)
2008/5/16
Summary
Hyundai Motors, the biggest automaker in Korea, expected the sales of produce overseas will be over that of the domestic one. It said its sales and export and net profit are increasing.
An analyst of it stated the risk of exchange rate let it manage difficultly but if the exchange rate were steady, its profit would be bigger and it's another reason of the expansion of foreign country. And the rate of foreign proportion was bigger until 2003(46.2%) and decrease to 45.6% in 2006. However, it established the second plants in China and India and is under construction in Czech Republic. Moreover, the maker is planning to apply diverse culturally sensitive marketing strategies to secure future competitiveness in the foreign market.
New products will have an important role in exports growth and in the forefront is Genesis, Hyundai Motor's recent model. Another new production, i30, is putting up a favorable reputation all over the world.
Opinion
Hyundai Motor have a good strategy because the Korean market alreadly get saturated so it should pioneer the others market, world market. For these, it tried to understand other countries' culture and then it found new factories or planed to build. Through its trial, it can reduce the transportation cost comparing with the production in Korea. It will bring Hyundai recognition and competitiveness.
And it would like to develop a new product like i30 or Genises that must have new functions, comfort, and good design. If they attract foreign people and the people acknowledge them, its sales figure in the county will be bigger than before.
So, its desirable strategy will be continued. Through these, Hyundai Motors will get more market share in the world vehicle market.
#20300576 - Entry 10
Running in Empty
기사보기http://www.newsweek.com/id/137176
Running on Empty?
Summary
In this article, the RV industry is in the economic slump in these days. As oil price goes up, every transformation gets influenced by that. Therefore, the fare of the all kind of transportations becomes more expensive. It makes people not to travel much and stay home for the vacation. But if you have a vacation with the RV, Recreational Vehicle, it would be much cheaper than just traveling by normal transportation, because it is not only a vehicle but also a room to take a rest at night. It will save much money for the travel or any kind of vacation. It will help travelers save on hotels and appeal to those who prefer leisure and economy over glitz and speed.
My opinion
Traveling with the RV is a one of the best choice for the vacation. Because of the high oil price (gas price), wherever you go, it will cost much for the travel. RV car is made for the travel at a small cost. And it is very useful for anyone who wants to travel. it satisfies people who want to feel comfortable during the travel. if they plan a special marketing for this RV, the result of it would be amazing.
20700011 entry#11
Thursday, May 15, 2008
Steve Jobs Stakes Out the TV Den
View the article
Times By DAVID CARR Published: May 5, 2008
Summary
Does Apple can hit the monopoly shakes off from Microsoft management? Answer to that question would be yes. Recently, Apple has upgraded their product function to accelerate competition in movie and TV industry.
On Thursday, the company announced deals with 20th Century Fox, Walt Disney Studios, Warner Brothers, Paramount Pictures, Universal Studios Home Entertainment and Sony Pictures Entertainment, among others, to sell movies for download on iTunes on the same day they are released on DVD.
Difficulties that movie business have faced was to deal with such big fat video files that are harder to share than audio files, was able to watch and learn as the music industry shrank under the weight of pirated downloads and then reluctantly embraced a 99-cent solution from Mr. Jobs.
It seems like music companies still owned the songs; however, Apple owned everything else – including pricing, format, distribution and the influential stream of manufactured devices.
“Apple is just one piece of the puzzle as it relates to digital distribution,” Mr. Tsujihara, president of the Warner Home Entertainment Group, said. “They sell hardware and we sell software, and we had to come up with a pricing model that works for both parties and allows the consumer to legitimately access our content. The ultimate solution is coming up with a format that allows it to be played anywhere – in your car, your PlayStation, on your computer”
Opinion
It’s more than one surprise when I see the creativity coming out of from Apple. When I-Pod hit on the rock recently, their improvement will never stop until strong competing company is introduced or proposed to be against with. It seems like we have to praise the convenient technology which has been boosted up on the skyrocket. However, we have to understand the decision that they would challenge to other business or industry. The homogeneous product competition last for short period of time nowadays so that people are struggling to figure out what ways they could face to break down with other companies. Categories are various and decision is left on your shoe. It’s rather you would wear them or just look at them like display out on the Athlete’s Foot Shop.
In addition to the handy product, the movie industry had always wanted to maintain custody of the user experience – in the theater, on home video and on television. Another main stream of Apple is to propose to use easiest possible way to reach users to be happy with. I think that is brilliant idea of Apple that only if you could pay less amount of money to download songs and movies on you iTunes and all you need to do is copying into your IPod or PMP etc. Smart enough to understand how fast the competition is firing, Blockbuster, the biggest movie rental business in the U.S., has eagerly to shake hands with Apple to receive some commoditization profits.
It will take some time. Many homes are still not ready to share digital files; download speeds are sporadic, and the DVD remains the format of choice. However, it’s the matter of time whether which company takes cover everything on this competition. Apple is the main character of today and I would rather put my money on Apple considering this marketing strategy.
#20400251 Entry #11
Times By DAVID CARR Published: May 5, 2008
Summary
Does Apple can hit the monopoly shakes off from Microsoft management? Answer to that question would be yes. Recently, Apple has upgraded their product function to accelerate competition in movie and TV industry.
On Thursday, the company announced deals with 20th Century Fox, Walt Disney Studios, Warner Brothers, Paramount Pictures, Universal Studios Home Entertainment and Sony Pictures Entertainment, among others, to sell movies for download on iTunes on the same day they are released on DVD.
Difficulties that movie business have faced was to deal with such big fat video files that are harder to share than audio files, was able to watch and learn as the music industry shrank under the weight of pirated downloads and then reluctantly embraced a 99-cent solution from Mr. Jobs.
It seems like music companies still owned the songs; however, Apple owned everything else – including pricing, format, distribution and the influential stream of manufactured devices.
“Apple is just one piece of the puzzle as it relates to digital distribution,” Mr. Tsujihara, president of the Warner Home Entertainment Group, said. “They sell hardware and we sell software, and we had to come up with a pricing model that works for both parties and allows the consumer to legitimately access our content. The ultimate solution is coming up with a format that allows it to be played anywhere – in your car, your PlayStation, on your computer”
Opinion
It’s more than one surprise when I see the creativity coming out of from Apple. When I-Pod hit on the rock recently, their improvement will never stop until strong competing company is introduced or proposed to be against with. It seems like we have to praise the convenient technology which has been boosted up on the skyrocket. However, we have to understand the decision that they would challenge to other business or industry. The homogeneous product competition last for short period of time nowadays so that people are struggling to figure out what ways they could face to break down with other companies. Categories are various and decision is left on your shoe. It’s rather you would wear them or just look at them like display out on the Athlete’s Foot Shop.
In addition to the handy product, the movie industry had always wanted to maintain custody of the user experience – in the theater, on home video and on television. Another main stream of Apple is to propose to use easiest possible way to reach users to be happy with. I think that is brilliant idea of Apple that only if you could pay less amount of money to download songs and movies on you iTunes and all you need to do is copying into your IPod or PMP etc. Smart enough to understand how fast the competition is firing, Blockbuster, the biggest movie rental business in the U.S., has eagerly to shake hands with Apple to receive some commoditization profits.
It will take some time. Many homes are still not ready to share digital files; download speeds are sporadic, and the DVD remains the format of choice. However, it’s the matter of time whether which company takes cover everything on this competition. Apple is the main character of today and I would rather put my money on Apple considering this marketing strategy.
#20400251 Entry #11
Guinness turns the tide after big increase in marketing by Diageo
기사보기
Dominic Walsh / The Times /February 15, 2008 © Copyright 2008 Times Newspapers Ltd.
Summary
Diageo, the world's biggest drinks company, has turned round the fortunes of Guinness in Britain and Ireland after a big increase in marketing of the brand.
Sales volumes of the stout rose by 3 per cent in the UK for the six months to December 31 compared with a fall of about 5 per cent in the overall beer market. It was the first rise in sales of Guinness since 2005. Volumes in Ireland, which had fallen sharply in recent years, were flat despite the overall market declining.
Shares of Diageo rose by 47p - almost 5 per cent - to £10.81, the biggest increase in the FTSE 100. The company reiterated its forecast of full-year underlying operating profit growth of 9 per cent.
Opinion
Having a good brand image is crucial in marketing. Marketers make people buy their product only by having recognition of their brand name. It revealed in this article as well.
Paul Walsh, chief executive of Guinness, said” We continue to look at all our options, but the last thing I want to do is harm the provenance and heritage of the Guinness brand.”
Guinness' advertising campaigns in European countries were popular on websites such as YouTube. This contributed to get high image of brand.
Student ID # 20500018
Entry # 11
Dominic Walsh / The Times /February 15, 2008 © Copyright 2008 Times Newspapers Ltd.
Summary
Diageo, the world's biggest drinks company, has turned round the fortunes of Guinness in Britain and Ireland after a big increase in marketing of the brand.Sales volumes of the stout rose by 3 per cent in the UK for the six months to December 31 compared with a fall of about 5 per cent in the overall beer market. It was the first rise in sales of Guinness since 2005. Volumes in Ireland, which had fallen sharply in recent years, were flat despite the overall market declining.
Shares of Diageo rose by 47p - almost 5 per cent - to £10.81, the biggest increase in the FTSE 100. The company reiterated its forecast of full-year underlying operating profit growth of 9 per cent.
Opinion
Having a good brand image is crucial in marketing. Marketers make people buy their product only by having recognition of their brand name. It revealed in this article as well.
Paul Walsh, chief executive of Guinness, said” We continue to look at all our options, but the last thing I want to do is harm the provenance and heritage of the Guinness brand.”
Guinness' advertising campaigns in European countries were popular on websites such as YouTube. This contributed to get high image of brand.
Student ID # 20500018
Entry # 11
Friday, May 9, 2008
Hyundai Thanks Chile EXPO Support
기사보기
Reference : The Korean Times(Internet)/By Kim Hyun-cheol, Staff Reporter/05-09-2008 16:59)
Summary
Kum Ho tire, the second biggest tire production firm in Korea, is accelerating its expansion in overseas market as they are challenged by the current competitive market situation which is changing very rapidly.
Their expansion is not only targeting Asia countries but also American market which is the biggest in the world.
The chairman of Kum Ho tire is seeing his company's successful enlargement as the only and the best key to survive among other competitors and he's trying to achieve this goal by minimizing cost of production both in overseas and domestically. He also commented on the current price raise and it was because of increased cost of factors of production and he promised that he will invest more money to make the production process more environmentally friendly.
Opinion
These days, the world is becoming smaller and smaller as the globalization shortens the distance among countries. As the reciprocal relationships between countries are getting stronger and stronger, they are more less-independent and more relying on one another. Especially for multinational companies, the importance of overseas market sometimes exceeds their domestic market because they find more demand there. Kum Ho tire has also found out that expanding their business in overseas is unavoidable as they see rapid demand increase in overseas market and they are doing it because they believe that their enlargement is the best way of producing high quality products at the lowest costs. I believe Kum Ho tires’ strategy is very appropriate and pioneering because world tire market is very competitive and it’s really hard to catch up if you fail to follow the market trend which is changing really quickly.
In my opinion, Kum Ho is very likely to experience successful years for at least next few years as their expansion allows them to produce good quality tires at lower costs. Also, Kum Ho’s reputation is increasing swiftly as more and more F1 machines are using their tires so people in overseas are very interested in and actually more and more people are willing to purchase Kum Ho. Therefore, I strongly believe that Kum Ho’s business expansion in overseas is very brilliant and will bring out a great result.
#20300576 - Entry 9
Reference : The Korean Times(Internet)/By Kim Hyun-cheol, Staff Reporter/05-09-2008 16:59)
Summary
Kum Ho tire, the second biggest tire production firm in Korea, is accelerating its expansion in overseas market as they are challenged by the current competitive market situation which is changing very rapidly.
Their expansion is not only targeting Asia countries but also American market which is the biggest in the world.
The chairman of Kum Ho tire is seeing his company's successful enlargement as the only and the best key to survive among other competitors and he's trying to achieve this goal by minimizing cost of production both in overseas and domestically. He also commented on the current price raise and it was because of increased cost of factors of production and he promised that he will invest more money to make the production process more environmentally friendly.
Opinion
These days, the world is becoming smaller and smaller as the globalization shortens the distance among countries. As the reciprocal relationships between countries are getting stronger and stronger, they are more less-independent and more relying on one another. Especially for multinational companies, the importance of overseas market sometimes exceeds their domestic market because they find more demand there. Kum Ho tire has also found out that expanding their business in overseas is unavoidable as they see rapid demand increase in overseas market and they are doing it because they believe that their enlargement is the best way of producing high quality products at the lowest costs. I believe Kum Ho tires’ strategy is very appropriate and pioneering because world tire market is very competitive and it’s really hard to catch up if you fail to follow the market trend which is changing really quickly.
In my opinion, Kum Ho is very likely to experience successful years for at least next few years as their expansion allows them to produce good quality tires at lower costs. Also, Kum Ho’s reputation is increasing swiftly as more and more F1 machines are using their tires so people in overseas are very interested in and actually more and more people are willing to purchase Kum Ho. Therefore, I strongly believe that Kum Ho’s business expansion in overseas is very brilliant and will bring out a great result.
#20300576 - Entry 9
Virgin Media reduces losses
기사보기
Douglas Hamilton / The Herald / 09 May2008
© All rights reserved. Reproduction in whole or in part without permission is prohibited.
Summary
Virgin Media said yesterday it has cut its losses, added more customers and is on track for revenue growth after last year's bitter dispute with rival BSkyB.
The Hampshire-based cable company has reduced its monthly "churn rate" - the measure of customers dropping the group's service - to 1.2% during the first three months of 2008.
Virgin Media also added 4900 net new cable customers - its third successive quarter of customer growth despite the seasonally-quieter post-Christmas period.
The company said better billing systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.
Opinion
Acccording to the article, Virgin Media said it has cut its losses by introducing better billig systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.Especially, it is really hard for any company to reduce its monthly 'churn rate'; because, it is based on customers' change of mind. Therefore, this fact shows that customer responsiveness and value for money can make the change.
Student ID # 20500018
Entry # 10
Douglas Hamilton / The Herald / 09 May2008
© All rights reserved. Reproduction in whole or in part without permission is prohibited.
Summary
Virgin Media said yesterday it has cut its losses, added more customers and is on track for revenue growth after last year's bitter dispute with rival BSkyB.The Hampshire-based cable company has reduced its monthly "churn rate" - the measure of customers dropping the group's service - to 1.2% during the first three months of 2008.
Virgin Media also added 4900 net new cable customers - its third successive quarter of customer growth despite the seasonally-quieter post-Christmas period.
The company said better billing systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.
Opinion
Acccording to the article, Virgin Media said it has cut its losses by introducing better billig systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.Especially, it is really hard for any company to reduce its monthly 'churn rate'; because, it is based on customers' change of mind. Therefore, this fact shows that customer responsiveness and value for money can make the change.
Student ID # 20500018
Entry # 10
E-Mart looks to direct sourcing.
view the article
(By Yoo Soh-jung Korea Herald correspondent)
Summary
E-Mart is the largest discount store chain in Korea. Shinsegae announced plans to steadily increase direct purchasing, and it is diversifying sourcing market for hypermarket in SHENZHEN, china.
It’s easy for consumers to have better quality goods at a lower cost. That’s why the company’s direct management and control of the goods. It helps to expand private label brands and to strength price competitiveness. Last year, direct purchasing totaled 110 billion won and 305 product categories.
E-Mart was the first discount store chain using the direct purchasing approach which began in 2003 in China. It’s possible to purchase 20-30% cheaper than others.
My opinion
The E-Mart advance into China was a proper countermove against a saturated Korea market then. There are so many competitors in Korea already. Such attempt, however, might have big risk about failure at that time. Huge success, a saturated market in Korea, and attractive China market were factors drawing that result.
I think E-Mart strategies were proper to China’s situation-socialism, Chinese consumption pattern, market trade way and so on. I remember seeing TV program about E-Mart advance into China and its success progress about strategy to be local market. It was very impressed to me.
The direct management allows E-mart to offer cheap price and better quality goods through remove other complicated procedure.
It has many advantages, for example, know-how, low price, service, friendly image about Korea. At that time, there are some worried factors- huge competitors, late entrance. It needs more brand development against famous competitors.
I think it has meaning itself as the first corporation into China and it lead to other company’s entrance into China. Its success is good information and data for others.
# 20300194- Entry 10
(By Yoo Soh-jung Korea Herald correspondent)
Summary
E-Mart is the largest discount store chain in Korea. Shinsegae announced plans to steadily increase direct purchasing, and it is diversifying sourcing market for hypermarket in SHENZHEN, china.
It’s easy for consumers to have better quality goods at a lower cost. That’s why the company’s direct management and control of the goods. It helps to expand private label brands and to strength price competitiveness. Last year, direct purchasing totaled 110 billion won and 305 product categories.
E-Mart was the first discount store chain using the direct purchasing approach which began in 2003 in China. It’s possible to purchase 20-30% cheaper than others.
My opinion
The E-Mart advance into China was a proper countermove against a saturated Korea market then. There are so many competitors in Korea already. Such attempt, however, might have big risk about failure at that time. Huge success, a saturated market in Korea, and attractive China market were factors drawing that result.
I think E-Mart strategies were proper to China’s situation-socialism, Chinese consumption pattern, market trade way and so on. I remember seeing TV program about E-Mart advance into China and its success progress about strategy to be local market. It was very impressed to me.
The direct management allows E-mart to offer cheap price and better quality goods through remove other complicated procedure.
It has many advantages, for example, know-how, low price, service, friendly image about Korea. At that time, there are some worried factors- huge competitors, late entrance. It needs more brand development against famous competitors.
I think it has meaning itself as the first corporation into China and it lead to other company’s entrance into China. Its success is good information and data for others.
# 20300194- Entry 10
Why Yahoo Shares Lost Only 15%
http://www.businessweek.com/technology/content/may2008/tc2008055_344590.htm?campaign_id=technology_AK
Why Yahoo Shares Lost Only 15%
Summary
After Microsoft walked away from Yahoo, everyone predicted that yahoo’s share will decrease A LOT. At that time, Yahoo’s share diminished a lot. As times goes by Yahoo’s share increasing. The price of Yahoo’s share is getting better and better. Yahoo’s share lost only 15%, now. The analyst Collins Stewart is wondering about that, too. They predict that working with Google is one of the important factors which prop up the yahoo’s stock. As yahoo’s stock price gets better, the CEO, Yang says “ Even though it was done in an environment with a lit of overhang from Microsoft, we demonstrated a lit of good progress, and I feel we are doing better than before in terms of executing.”
My opinion
It can be a good turning point for Yahoo. Even if the stock price fell down little bit, it was a course which yahoo has to pass by one day for independent by itself. Yahoo couldn’t depend on Microsoft forever. They could check out their intrinsic value from this time. They have big intrinsic value which is not showed outside. It was the biggest reason that their share lost only 15%. They made a good brand image through this happening. People would have predicted that Yahoo would fall off. However, this happening show that Yahoo is not the company that is so weak that can’t stank by itself. The most important thing is keeping or upgrading this good image of Yahoo in the future.
Bussinessweek Special Report May 6, 2008, 12:01AM EST
Hof is BusinessWeek's Silicon Valley bureau chief
20700011 entry# 10
Advertisement Twist
View this Article
Summary
Many companies make advertisement in many different ways. For example when Oprah Winfrey gave out free automobiles to her audience in her show she made BIG advertisement of her program. However, the car company didn't, people barely remember the what type of brand car she gave out, which was Pontiac. Advertisement needs to be creative and innovative, and people use it when they feel like it will grab the audiences' attention. BUT, it's important that the advertisement have relevance to product and to the audience to do the right advertisement.
Quizno, a sub sandwich company made advertisement that had rats as their representative. Sub sandwich = rodents, called Spongmonkeys? View the Quizno Advertisement. It did grab the audience's attention but the advertisement affected in a different way as planned. People thought of the rodents when seeing the company's product, which wasn't good because it was a food product. Sales have decreased 20-30%.
Marketing is a effective tool, however it can be uneffective when its not used right. Rather doing brand promotion, it would not affect the product and company but can even hurt them. Marketers needs to think how ad can affect them, and use them wisely.
My Opinion
Marketing is such an important part of a company and product sales. Marketing is the tool to create value to the consumer and differentiate its product with others. It plays a big part in creating the premium cost, where it reaches the consumers' perception.
Advertisement is a big part of marketing, which is one of the most effective tool among it. Advertisement can easily grab the attention from the audience, and can last a long time. This advertisement can make the consumer want the product right away, but it can also affect later when the consumers pass by the store or have a situation to buy the product. Preferences change.
Advertisement can grab the attention of the consumer, but its more important that they have relevance to the consumers. Although advertisement is innovative and wanting to try it out to promote their brand, its important it is the right way to advertise their brand. It may bring harm.
Entry #10 - 20600770
Summary
Many companies make advertisement in many different ways. For example when Oprah Winfrey gave out free automobiles to her audience in her show she made BIG advertisement of her program. However, the car company didn't, people barely remember the what type of brand car she gave out, which was Pontiac. Advertisement needs to be creative and innovative, and people use it when they feel like it will grab the audiences' attention. BUT, it's important that the advertisement have relevance to product and to the audience to do the right advertisement.
Quizno, a sub sandwich company made advertisement that had rats as their representative. Sub sandwich = rodents, called Spongmonkeys? View the Quizno Advertisement. It did grab the audience's attention but the advertisement affected in a different way as planned. People thought of the rodents when seeing the company's product, which wasn't good because it was a food product. Sales have decreased 20-30%.
Marketing is a effective tool, however it can be uneffective when its not used right. Rather doing brand promotion, it would not affect the product and company but can even hurt them. Marketers needs to think how ad can affect them, and use them wisely.
My Opinion
Marketing is such an important part of a company and product sales. Marketing is the tool to create value to the consumer and differentiate its product with others. It plays a big part in creating the premium cost, where it reaches the consumers' perception.
Advertisement is a big part of marketing, which is one of the most effective tool among it. Advertisement can easily grab the attention from the audience, and can last a long time. This advertisement can make the consumer want the product right away, but it can also affect later when the consumers pass by the store or have a situation to buy the product. Preferences change.
Advertisement can grab the attention of the consumer, but its more important that they have relevance to the consumers. Although advertisement is innovative and wanting to try it out to promote their brand, its important it is the right way to advertise their brand. It may bring harm.
Entry #10 - 20600770
Thursday, May 8, 2008
LG to invest W100b for product design
View the article
By Ko Kyoung-tae Korea Herald/07 May 2008
Summary
LG is going to invest 100milion won for design in this year. It has increased by 10bilion won each year since 2006, and they also plan to hire more designer this year to 700 in order to strengthen their design power. The decision was made at the LG Design Committee, which was established last year by Chairman Koo Bon-moo. Because he emphasizes that design is the important to reach competitive advantage in global market beyond quantity, price and technology. They have launched ‘Super designer program’, which give the best designer in the company, so that they reinforce design-first management philosophy. And they also diversify their design staff so as to meet global requirements.
My opinion
Nowadays, customers aren’t satisfied by just quality and price, particularly in developed country. Of course, if it is prominent high quality product, it could have monopolistic status. However, if their competitors have similar technology, they need to concentrate on other factor. I think the important factor is design. For example, LG and Samsung have similar technology, but what is the factor to make difference each other? Is it price? No, because they all produce a low price mobile phone, and it can’t be the best product. I think it probably depends on design. There are some cases of innovation of design in LG. So far LG Electronics has produced ‘Chocolate’; it concentrates on simple design rather than function, ‘Shine’, it used stainless steel instead of plastic, and ‘Prada’, it is made in combination with luxury brand.. Therefore, I think striking design leads to a success and increased demand.
#20400251 Entry#10
By Ko Kyoung-tae Korea Herald/07 May 2008
Summary
LG is going to invest 100milion won for design in this year. It has increased by 10bilion won each year since 2006, and they also plan to hire more designer this year to 700 in order to strengthen their design power. The decision was made at the LG Design Committee, which was established last year by Chairman Koo Bon-moo. Because he emphasizes that design is the important to reach competitive advantage in global market beyond quantity, price and technology. They have launched ‘Super designer program’, which give the best designer in the company, so that they reinforce design-first management philosophy. And they also diversify their design staff so as to meet global requirements.
My opinion
Nowadays, customers aren’t satisfied by just quality and price, particularly in developed country. Of course, if it is prominent high quality product, it could have monopolistic status. However, if their competitors have similar technology, they need to concentrate on other factor. I think the important factor is design. For example, LG and Samsung have similar technology, but what is the factor to make difference each other? Is it price? No, because they all produce a low price mobile phone, and it can’t be the best product. I think it probably depends on design. There are some cases of innovation of design in LG. So far LG Electronics has produced ‘Chocolate’; it concentrates on simple design rather than function, ‘Shine’, it used stainless steel instead of plastic, and ‘Prada’, it is made in combination with luxury brand.. Therefore, I think striking design leads to a success and increased demand.
#20400251 Entry#10
Friday, May 2, 2008
Apple's miracle again!
View this article
Summary
Apple did it once again. After iPhone, Steve Job is continuously working with technology to create a wireless broadband and touch-sensitive interfaces with built it sensors. Many inventions are in process for a convenient life style, such as moving documents fro iPhone to the PC. Many companies are joined with Apple, (partnership) and creating more innovative products. Apple will launch iPhone on June 6 at San Francisco. This new product wil have faster wireless connection, digital camera, media player, and more! As touch-sensitive interface will help users be comfortable using it for it is like the computer touchpad. Apple made patents for the future invention of gizmos, deeply concentrating into the latest technology. In the future, iPhone users will be able to link their phones with the computer very easily, just by a touch. Apple and its various partnerships are partially showing their innovative products. We are await for the big coming of INNOVATIONS by Apple once again.
My Opinion
Wow! Apple is amazing. Apple has grown so much very rapidly. With the lead of Steve Jobs, Apple has hit the markets with innovative products. Their invention of iPod, iTunes, iPhone and more! However they didn't stop, they are continuing to create more innovative product, such as with iPhone even when their product are not even in the declining stage. The Apple products are booming!
As marketers, iPhone with touch-sensitivity will be a great product to introduce to the Apple fans. They can segmentize by age and income level to find their consumers. iPhone isn't such a cheap product, which is why more likely the businessmen and older people will attain this product. I believe its important to give iPhone a special advertisement due to its high price. This advertisement and new coming the product will be a chance for Apple to promote its other products as well. Apple is continuously bringing in new products, which hold the consumers and people's attention. I believe th is is why APPLE is BOOMING.
Entry #9 - 20600770
Summary
Apple did it once again. After iPhone, Steve Job is continuously working with technology to create a wireless broadband and touch-sensitive interfaces with built it sensors. Many inventions are in process for a convenient life style, such as moving documents fro iPhone to the PC. Many companies are joined with Apple, (partnership) and creating more innovative products. Apple will launch iPhone on June 6 at San Francisco. This new product wil have faster wireless connection, digital camera, media player, and more! As touch-sensitive interface will help users be comfortable using it for it is like the computer touchpad. Apple made patents for the future invention of gizmos, deeply concentrating into the latest technology. In the future, iPhone users will be able to link their phones with the computer very easily, just by a touch. Apple and its various partnerships are partially showing their innovative products. We are await for the big coming of INNOVATIONS by Apple once again.
My Opinion
Wow! Apple is amazing. Apple has grown so much very rapidly. With the lead of Steve Jobs, Apple has hit the markets with innovative products. Their invention of iPod, iTunes, iPhone and more! However they didn't stop, they are continuing to create more innovative product, such as with iPhone even when their product are not even in the declining stage. The Apple products are booming!
As marketers, iPhone with touch-sensitivity will be a great product to introduce to the Apple fans. They can segmentize by age and income level to find their consumers. iPhone isn't such a cheap product, which is why more likely the businessmen and older people will attain this product. I believe its important to give iPhone a special advertisement due to its high price. This advertisement and new coming the product will be a chance for Apple to promote its other products as well. Apple is continuously bringing in new products, which hold the consumers and people's attention. I believe th is is why APPLE is BOOMING.
Entry #9 - 20600770
CF songs remain melody and image.
view the article
Summary
‘생각대로T” is one of the most popular song. It has various version, for examples, old non-married woman, salesman, soldier version. Especially, it could have public population, because of power of Nurri gun who make parody and it spread widely through UCC.
It has some advantages. Repetition, simplicity, familiarity is attractive enough to appeal to people. In short time, people catch message through the song, and have a desire to buy it. Actually, it appeared in 1960s for the first time, and it gain popularity again recently. About 2000, TV advertisement couldn’t show its true character because it had focused on video factor too much. It appeared reflection about that, so creation songs come back to there. ‘Pomegranate song’ and ‘mango-song’ are the most popular songs in 2006.
Series song can not only reduce glut about commercial but increase recollection about that.
My opinion
I think this marketing strategy is very fresh and pleasant and it is enough to appeal to people.
Advertisements which use song about product can have strong image to customer for just 30 seconds. The Song can have message about product, and intention of company. It is much stronger power than we have ever thought about that. Above all, it is so easy and simple that people can sing along without difficulty. And it often comes across one’s mind unconsciously. The more song we heard, the stronger image about product will remain. As we know, brand image building is very important and difficult. The most important of purpose of advertisement is expansion of brand image.
I think this strategy is a good method of advertisement and it can deep into communication among customers. To approach to customer, it needs constantly fresh issues which can draw people’s interest, and it have to develop easy song with pleasant melody.
#20300194 -Entry 9
Summary
‘생각대로T” is one of the most popular song. It has various version, for examples, old non-married woman, salesman, soldier version. Especially, it could have public population, because of power of Nurri gun who make parody and it spread widely through UCC.
It has some advantages. Repetition, simplicity, familiarity is attractive enough to appeal to people. In short time, people catch message through the song, and have a desire to buy it. Actually, it appeared in 1960s for the first time, and it gain popularity again recently. About 2000, TV advertisement couldn’t show its true character because it had focused on video factor too much. It appeared reflection about that, so creation songs come back to there. ‘Pomegranate song’ and ‘mango-song’ are the most popular songs in 2006.
Series song can not only reduce glut about commercial but increase recollection about that.
My opinion
I think this marketing strategy is very fresh and pleasant and it is enough to appeal to people.
Advertisements which use song about product can have strong image to customer for just 30 seconds. The Song can have message about product, and intention of company. It is much stronger power than we have ever thought about that. Above all, it is so easy and simple that people can sing along without difficulty. And it often comes across one’s mind unconsciously. The more song we heard, the stronger image about product will remain. As we know, brand image building is very important and difficult. The most important of purpose of advertisement is expansion of brand image.
I think this strategy is a good method of advertisement and it can deep into communication among customers. To approach to customer, it needs constantly fresh issues which can draw people’s interest, and it have to develop easy song with pleasant melody.
#20300194 -Entry 9
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