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Summary

Many companies make advertisement in many different ways. For example when Oprah Winfrey gave out free automobiles to her audience in her show she made BIG advertisement of her program. However, the car company didn't, people barely remember the what type of brand car she gave out, which was Pontiac. Advertisement needs to be creative and innovative, and people use it when they feel like it will grab the audiences' attention. BUT, it's important that the advertisement have relevance to product and to the audience to do the right advertisement.

Quizno, a sub sandwich company made advertisement that had rats as their representative. Sub sandwich = rodents, called Spongmonkeys? View the Quizno Advertisement. It did grab the audience's attention but the advertisement affected in a different way as planned. People thought of the rodents when seeing the company's product, which wasn't good because it was a food product. Sales have decreased 20-30%.

Marketing is a effective tool, however it can be uneffective when its not used right. Rather doing brand promotion, it would not affect the product and company but can even hurt them. Marketers needs to think how ad can affect them, and use them wisely.

My Opinion

Marketing is such an important part of a company and product sales. Marketing is the tool to create value to the consumer and differentiate its product with others. It plays a big part in creating the premium cost, where it reaches the consumers' perception.

Advertisement is a big part of marketing, which is one of the most effective tool among it. Advertisement can easily grab the attention from the audience, and can last a long time. This advertisement can make the consumer want the product right away, but it can also affect later when the consumers pass by the store or have a situation to buy the product. Preferences change.

Advertisement can grab the attention of the consumer, but its more important that they have relevance to the consumers. Although advertisement is innovative and wanting to try it out to promote their brand, its important it is the right way to advertise their brand. It may bring harm.


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