Article
http://www.newsva.co.kr/uhtml/read.jsp?idxno=310111§ion=S1N54§ion2=S2N235
Summary
In the article, there are four ways of marketing strategies which are specially focused on keeping customers long. The first method is making best product, like instant noodle. If the restaurant made best instant noodle and kept the same taste for a long time, customers would come by in every certain period time. The second method is setting the restaurant in popular place. If the store were in the location which people are crowded, many customers would drop by whenever they come to this location on various purposes. The third method is having an unusual service as a small concert in the store. Many people will get together to watch the event in the store and probably come next time again to see. The last method is having an weird marketing strategy which no shops have had yet. For example, make a rule like “no only boys, with girls”
My opinion
In the article, there are four ways of marketing strategies which keep people to come for a long time. However, I think this is not only the strategy for keeping people to come for a long time but also appealing new customers. We can apply these four strategies for any kind of new opening shops and firms. as a result, from firms to small shops need to have the special marketing strategy of them. It could be best product, unique event or super kind services. To achieve them, they need to find the image of firm hand make a marketing strategy which just fit to the specific firm.
20700011 entry #6
Friday, April 11, 2008
Single restaurant
view the article
Summary
Traditionally, eating together is old customer in Korea. But it has been changed. People used to think that one have to eat with other people in job, school, and so on. There are many people who are in groups, however, the thoughts are changing.
Single families are one in five. A new trend appeared- ‘gloomy’ class who want to be alone without regard to other people. ‘Table for one’ is already the global trend.
There are books, web-site which have information about this, for examples, ‘Table for one by McGraw-Hill Cos and the Solo diner of www. Soldiing.come.
Some luxury restaurants prepare TV screen, Head phone for each for single seat.
Restaurant in Tokyo (Table for One) have only seats for single or two people.
‘Gloomy’ or ‘Alone’ classes are changing our food business’s trend. We can see these people easily in Star-bucks, Sandwich stores, fast-food stores, and wine bar.
Those stores are researching single people’s taste. So they expand seats for single and invent menu only for them.
Opinion
I welcome this climate for single class. In fact, most people mind having alone, especially in crowded places. Sometimes I was so busy that I didn’t have an appointment, but I didn’t want to have a meal alone, it was so terrible. Why didn’t change my thought then? However, I often enjoy having alone time recently.
We can see some people who watch the movie, drink coffee, and travel alone. It is not strange any more. In recently, ‘gloomy’ terms appeared about one year ago, however, it changed market trend as people expanded. They are willing to have alone time to develop and enjoy their life. And they love themselves.
I think that there are potential markets targeted them. And it needs more active marketing strategy. Coffee shop is one of them. It needs to expand a seat for single and prepare setting, especially for women for example, rooms to read magazine or to make-up. I think Menu is unlimited-well-being pizza, wine-bar, and mini-restaurant and so on.
This trend will continue and I think it is good markets which target this class. It needs specific segment, taste or favor, business items about that.
#20300194 –Entry 6
Summary
Traditionally, eating together is old customer in Korea. But it has been changed. People used to think that one have to eat with other people in job, school, and so on. There are many people who are in groups, however, the thoughts are changing.
Single families are one in five. A new trend appeared- ‘gloomy’ class who want to be alone without regard to other people. ‘Table for one’ is already the global trend.
There are books, web-site which have information about this, for examples, ‘Table for one by McGraw-Hill Cos and the Solo diner of www. Soldiing.come.
Some luxury restaurants prepare TV screen, Head phone for each for single seat.
Restaurant in Tokyo (Table for One) have only seats for single or two people.
‘Gloomy’ or ‘Alone’ classes are changing our food business’s trend. We can see these people easily in Star-bucks, Sandwich stores, fast-food stores, and wine bar.
Those stores are researching single people’s taste. So they expand seats for single and invent menu only for them.
Opinion
I welcome this climate for single class. In fact, most people mind having alone, especially in crowded places. Sometimes I was so busy that I didn’t have an appointment, but I didn’t want to have a meal alone, it was so terrible. Why didn’t change my thought then? However, I often enjoy having alone time recently.
We can see some people who watch the movie, drink coffee, and travel alone. It is not strange any more. In recently, ‘gloomy’ terms appeared about one year ago, however, it changed market trend as people expanded. They are willing to have alone time to develop and enjoy their life. And they love themselves.
I think that there are potential markets targeted them. And it needs more active marketing strategy. Coffee shop is one of them. It needs to expand a seat for single and prepare setting, especially for women for example, rooms to read magazine or to make-up. I think Menu is unlimited-well-being pizza, wine-bar, and mini-restaurant and so on.
This trend will continue and I think it is good markets which target this class. It needs specific segment, taste or favor, business items about that.
#20300194 –Entry 6
"LG Display will cooperate with Samsung"
View the article
Summary
LG Display will purchase the Samsung Electroic's LCD Panel each otehr until 2nd quater this year. Its president Kwon said that the debate about the collaboration will be finished appoximately 90%. Two companies have bought the panel their own company doesn't produce from a foreign company.
Moreover, LG Display will continue the next generation investment steadily and will produce in other country, for example China, in connect with overseas firms. In addition, he presented about the the walk of AM OLED(An active-matrix OLED) actively.
He met the President of DELL and discussed a lack of the supply of LCD Panel. Besides, he won't respond to Sony's strategy of a price discount.
And today(4/11) LG Display released the achievements that the sales figure of the first quater is 4trillion 36billion won and the operating profit of this period is 881billion won.
Opinion
The Korean government forces the two large companies Samsung and LG to cooperate each other because the domestic capital flees due to their purchase of Taiwanese Panel. In the short term, their strategy is right but in the view of the long term it's worng because the firms of cheap panel can develop increasingly and they can threaten their own Samsung and LG.
Therefore, LG Display's strategy must be right but two companies are not ONE so they should researh their creative technology first. In the meaning of that, LG's development of the next generation panel can bring a lot of benefit later and they can concentrate on their panel, that is, LG can makes a 42 inch one but Samsung makes 40 inch.
LG Display will be placed in the first class as to LCD panel through this process.
#20300576 -Entry 5
Summary
LG Display will purchase the Samsung Electroic's LCD Panel each otehr until 2nd quater this year. Its president Kwon said that the debate about the collaboration will be finished appoximately 90%. Two companies have bought the panel their own company doesn't produce from a foreign company.
Moreover, LG Display will continue the next generation investment steadily and will produce in other country, for example China, in connect with overseas firms. In addition, he presented about the the walk of AM OLED(An active-matrix OLED) actively.
He met the President of DELL and discussed a lack of the supply of LCD Panel. Besides, he won't respond to Sony's strategy of a price discount.
And today(4/11) LG Display released the achievements that the sales figure of the first quater is 4trillion 36billion won and the operating profit of this period is 881billion won.
Opinion
The Korean government forces the two large companies Samsung and LG to cooperate each other because the domestic capital flees due to their purchase of Taiwanese Panel. In the short term, their strategy is right but in the view of the long term it's worng because the firms of cheap panel can develop increasingly and they can threaten their own Samsung and LG.
Therefore, LG Display's strategy must be right but two companies are not ONE so they should researh their creative technology first. In the meaning of that, LG's development of the next generation panel can bring a lot of benefit later and they can concentrate on their panel, that is, LG can makes a 42 inch one but Samsung makes 40 inch.
LG Display will be placed in the first class as to LCD panel through this process.
#20300576 -Entry 5
Samsung - brand
View the Article
Samsung President Lee Kun Hee has went through 2nd round of questioning about the bribery he was involved in. Although Lee denied that he accepted about 200 billion won, he left suspectible words that reporters question whether he is telling the truth.
The great sum of money seems to be used in different places, but including personal use. There will be further questioning, to get this case straightened out. Many of his family members are being questioned, for they are placed in high positions for the Samsung Company
What does this have to do with marketing?
Everything. Samsung is a giant corporation, the greatest in South Korea. Samsung has a great reputation all throughout the world, with its high technology. However, once these news spread out about corruption and bribery, there will be great struggle not only domesticaly but also internationally.
There will be unstability in the company as well as stock. But most of all, it will hurt the brand name. It's not only important for a company to produce products that satisfy the buyers but also its important to keep the brand value and let the buyers and consumers that their company is part of the society. This corruption has lowered the reputation of Samsung, and it will bring difficulties dealing with the society and ethical dilemmna.
Entry #6 - 20600770
Samsung President Lee Kun Hee has went through 2nd round of questioning about the bribery he was involved in. Although Lee denied that he accepted about 200 billion won, he left suspectible words that reporters question whether he is telling the truth.
The great sum of money seems to be used in different places, but including personal use. There will be further questioning, to get this case straightened out. Many of his family members are being questioned, for they are placed in high positions for the Samsung Company
What does this have to do with marketing?
Everything. Samsung is a giant corporation, the greatest in South Korea. Samsung has a great reputation all throughout the world, with its high technology. However, once these news spread out about corruption and bribery, there will be great struggle not only domesticaly but also internationally.
There will be unstability in the company as well as stock. But most of all, it will hurt the brand name. It's not only important for a company to produce products that satisfy the buyers but also its important to keep the brand value and let the buyers and consumers that their company is part of the society. This corruption has lowered the reputation of Samsung, and it will bring difficulties dealing with the society and ethical dilemmna.
Entry #6 - 20600770
McDonald's to start home-delivery service
http://www.koreaherald.co.kr/
business section 2008.04.11
Summary
McDonald's will start delivery services in korea. To expand its reach and improve accessibility, the world's largest hamburger restaurant chain make this decision. This is offered only in few countries. The decision is part of a strategy to be more convenient to consumers, said Ray Frawley, chief executive of McDonald's Korea.
The icon of globalization and American culture has managed to achieve steady growth in Korea, a market that has been touting low-fat Asian meals and more healthy choices amid the so-called well-being trend.
Stressing that "many more consumers" in Korea will be able to enjoy McDonald's, Frawley said: "Our delivery service to begin in 2008 is in line with our focus on convenience; we will capitalize on the needs of consumers."
Taking on board the ongoing well-being trend, McDonald's introduced healthy choices like salads and the Okok shake, a Korean-style milkshake made of grains. It also offers a healthy kids' menu.
As perhaps the best-known restaurant chain in the world, the American cultural icon is often scrutinized for the quality of its food preparations, ingredients and business practices.
Opinion
Most of people in the world will know what the Mcdonald is. Actually you cannot ignore it because it is spreaded all around the world. Even if its high fame in food industry, they are trying to get more popularity especially in Korea. According to article they are stating delivery service for customer's convenience. I think it is going to work because the food delivery service is so familiar in korea. For example, If you just order over 5,000won from chinese restaurant, you can get them without going out from your house.
This kind of marketing is segmented to people who do not have time to go to Mcdonald's or do not want to go out in some reasons. The more people get involved in their life deeply, the more they do not have time to go shopping or eating out. Also people seems to prefer spending time relaxing themselves when they have spare time. By many different reasons ordering food in the office or home is going to expand widely. This is based on research for customer's needs.
Student ID # 20500018
Entry # 6
business section 2008.04.11
Summary
McDonald's will start delivery services in korea. To expand its reach and improve accessibility, the world's largest hamburger restaurant chain make this decision. This is offered only in few countries. The decision is part of a strategy to be more convenient to consumers, said Ray Frawley, chief executive of McDonald's Korea.
The icon of globalization and American culture has managed to achieve steady growth in Korea, a market that has been touting low-fat Asian meals and more healthy choices amid the so-called well-being trend.
Stressing that "many more consumers" in Korea will be able to enjoy McDonald's, Frawley said: "Our delivery service to begin in 2008 is in line with our focus on convenience; we will capitalize on the needs of consumers."
Taking on board the ongoing well-being trend, McDonald's introduced healthy choices like salads and the Okok shake, a Korean-style milkshake made of grains. It also offers a healthy kids' menu.
As perhaps the best-known restaurant chain in the world, the American cultural icon is often scrutinized for the quality of its food preparations, ingredients and business practices.
Opinion
Most of people in the world will know what the Mcdonald is. Actually you cannot ignore it because it is spreaded all around the world. Even if its high fame in food industry, they are trying to get more popularity especially in Korea. According to article they are stating delivery service for customer's convenience. I think it is going to work because the food delivery service is so familiar in korea. For example, If you just order over 5,000won from chinese restaurant, you can get them without going out from your house.
This kind of marketing is segmented to people who do not have time to go to Mcdonald's or do not want to go out in some reasons. The more people get involved in their life deeply, the more they do not have time to go shopping or eating out. Also people seems to prefer spending time relaxing themselves when they have spare time. By many different reasons ordering food in the office or home is going to expand widely. This is based on research for customer's needs.
Student ID # 20500018
Entry # 6
Wednesday, April 9, 2008
Homegrown ‘Maple Story’ Popular Worldwide
View the acticle
Summary
‘Maple Story’ has been succeeding for 5 years after released with its entertaining strategy and clever marketing strategy.
It has been enjoyed over 10 languages in the 60 countries and 83 million players.
‘Maple Story’ is an outdated game in terms of technology. It neither does have fancy 3D graphics, nor have sound effects but it serves easy interface and cute characters for game users.
It has been defined as the continuous accomplishment factors of using characters to make comic books and TV animation.
Comic books which deal with game character items have been produced over 7 hundred products.
My Opinion
I heard of on-line game, ‘Maple Story’ even though I do not play computer games. However, I have not thought about the fact that ‘Maple Story’ is such highly recognized value only for those of young users targeted, but my belief has changed after I read the article.
Once I was reminded of comparison between Lotte-World and Disney-Land in the class.
The Belief of less of benefitted strategy of Korea to only focus on near sighted revenue struck by the strategy of Nexon’s just like Disney’s marketing strategy.
It was amazed that such affected characters and structured of compelling story brought many recognized value to boost up in production.
Marketing surely should have the power of short-term value. However the real power of marketing is to let the recognized value out in regular basis.
It’s pretty sure of the outcome to be succeeded on basic strategy to create affected characters and compelling story.
#20400251 #entry6
Summary
‘Maple Story’ has been succeeding for 5 years after released with its entertaining strategy and clever marketing strategy.
It has been enjoyed over 10 languages in the 60 countries and 83 million players.
‘Maple Story’ is an outdated game in terms of technology. It neither does have fancy 3D graphics, nor have sound effects but it serves easy interface and cute characters for game users.
It has been defined as the continuous accomplishment factors of using characters to make comic books and TV animation.
Comic books which deal with game character items have been produced over 7 hundred products.
My Opinion
I heard of on-line game, ‘Maple Story’ even though I do not play computer games. However, I have not thought about the fact that ‘Maple Story’ is such highly recognized value only for those of young users targeted, but my belief has changed after I read the article.
Once I was reminded of comparison between Lotte-World and Disney-Land in the class.
The Belief of less of benefitted strategy of Korea to only focus on near sighted revenue struck by the strategy of Nexon’s just like Disney’s marketing strategy.
It was amazed that such affected characters and structured of compelling story brought many recognized value to boost up in production.
Marketing surely should have the power of short-term value. However the real power of marketing is to let the recognized value out in regular basis.
It’s pretty sure of the outcome to be succeeded on basic strategy to create affected characters and compelling story.
#20400251 #entry6
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