View this article
Summary
Apple did it once again. After iPhone, Steve Job is continuously working with technology to create a wireless broadband and touch-sensitive interfaces with built it sensors. Many inventions are in process for a convenient life style, such as moving documents fro iPhone to the PC. Many companies are joined with Apple, (partnership) and creating more innovative products. Apple will launch iPhone on June 6 at San Francisco. This new product wil have faster wireless connection, digital camera, media player, and more! As touch-sensitive interface will help users be comfortable using it for it is like the computer touchpad. Apple made patents for the future invention of gizmos, deeply concentrating into the latest technology. In the future, iPhone users will be able to link their phones with the computer very easily, just by a touch. Apple and its various partnerships are partially showing their innovative products. We are await for the big coming of INNOVATIONS by Apple once again.
My Opinion
Wow! Apple is amazing. Apple has grown so much very rapidly. With the lead of Steve Jobs, Apple has hit the markets with innovative products. Their invention of iPod, iTunes, iPhone and more! However they didn't stop, they are continuing to create more innovative product, such as with iPhone even when their product are not even in the declining stage. The Apple products are booming!
As marketers, iPhone with touch-sensitivity will be a great product to introduce to the Apple fans. They can segmentize by age and income level to find their consumers. iPhone isn't such a cheap product, which is why more likely the businessmen and older people will attain this product. I believe its important to give iPhone a special advertisement due to its high price. This advertisement and new coming the product will be a chance for Apple to promote its other products as well. Apple is continuously bringing in new products, which hold the consumers and people's attention. I believe th is is why APPLE is BOOMING.
Entry #9 - 20600770
Friday, May 2, 2008
CF songs remain melody and image.
view the article
Summary
‘생각대로T” is one of the most popular song. It has various version, for examples, old non-married woman, salesman, soldier version. Especially, it could have public population, because of power of Nurri gun who make parody and it spread widely through UCC.
It has some advantages. Repetition, simplicity, familiarity is attractive enough to appeal to people. In short time, people catch message through the song, and have a desire to buy it. Actually, it appeared in 1960s for the first time, and it gain popularity again recently. About 2000, TV advertisement couldn’t show its true character because it had focused on video factor too much. It appeared reflection about that, so creation songs come back to there. ‘Pomegranate song’ and ‘mango-song’ are the most popular songs in 2006.
Series song can not only reduce glut about commercial but increase recollection about that.
My opinion
I think this marketing strategy is very fresh and pleasant and it is enough to appeal to people.
Advertisements which use song about product can have strong image to customer for just 30 seconds. The Song can have message about product, and intention of company. It is much stronger power than we have ever thought about that. Above all, it is so easy and simple that people can sing along without difficulty. And it often comes across one’s mind unconsciously. The more song we heard, the stronger image about product will remain. As we know, brand image building is very important and difficult. The most important of purpose of advertisement is expansion of brand image.
I think this strategy is a good method of advertisement and it can deep into communication among customers. To approach to customer, it needs constantly fresh issues which can draw people’s interest, and it have to develop easy song with pleasant melody.
#20300194 -Entry 9
Summary
‘생각대로T” is one of the most popular song. It has various version, for examples, old non-married woman, salesman, soldier version. Especially, it could have public population, because of power of Nurri gun who make parody and it spread widely through UCC.
It has some advantages. Repetition, simplicity, familiarity is attractive enough to appeal to people. In short time, people catch message through the song, and have a desire to buy it. Actually, it appeared in 1960s for the first time, and it gain popularity again recently. About 2000, TV advertisement couldn’t show its true character because it had focused on video factor too much. It appeared reflection about that, so creation songs come back to there. ‘Pomegranate song’ and ‘mango-song’ are the most popular songs in 2006.
Series song can not only reduce glut about commercial but increase recollection about that.
My opinion
I think this marketing strategy is very fresh and pleasant and it is enough to appeal to people.
Advertisements which use song about product can have strong image to customer for just 30 seconds. The Song can have message about product, and intention of company. It is much stronger power than we have ever thought about that. Above all, it is so easy and simple that people can sing along without difficulty. And it often comes across one’s mind unconsciously. The more song we heard, the stronger image about product will remain. As we know, brand image building is very important and difficult. The most important of purpose of advertisement is expansion of brand image.
I think this strategy is a good method of advertisement and it can deep into communication among customers. To approach to customer, it needs constantly fresh issues which can draw people’s interest, and it have to develop easy song with pleasant melody.
#20300194 -Entry 9
LG to Spend $100 Mil. to Promote TV
View the article
Summary
LG Electronics, the third-biggest panel maker in the world(1st : Samsung, 2nd : Sony) decided it invested $100million of its annual marketing expense for strategic "Scarlet" TV and its promotional cost is increasingly rising.
Especially, its investment focused on European country and the goal of sales figure is also bigger than North America. So it prepared the large-scale campaign with a lot of well-known person including an actress Natassia Scarlet Malthe. It wants to raise its brand recognition through her because her ad copy offered no clue of LG.
LG expected the price of LCD TV will be very stable in the 2nd quarter but it worried about Sony’s aggressive price-cut.
Opinion
LG Electronics is a very good company in Korea and its technique is so excellent particularly in a LCD Panel and cell phone making industry. Its market share is high but it can’t impress the world market because it is not in the first place.
Its strategy is very desirable. First, the European market is still very potential as the market is very big and has a high purchase power. There are France, England, Germany, and Italy in Europe, and they are rich. The use of Malthe is also good because she is very famous. The US market get more saturated and more so that the sales goal in Europe is much more than that of US.
Second, it focused on its own image improvement. A variety of campaign can help LG to be the best friendly company in Europe and US. Its scarlet TV released in 80 countries all over the world and it adhered to the advanced production strategy. Therefore, LG can be the luxurious TV maker through these.
In conclusion, LG can make the sales figure of 10million sets in 2008 as well as it image upgrading.
#20300576 - Entry 8
Summary
LG Electronics, the third-biggest panel maker in the world(1st : Samsung, 2nd : Sony) decided it invested $100million of its annual marketing expense for strategic "Scarlet" TV and its promotional cost is increasingly rising.
Especially, its investment focused on European country and the goal of sales figure is also bigger than North America. So it prepared the large-scale campaign with a lot of well-known person including an actress Natassia Scarlet Malthe. It wants to raise its brand recognition through her because her ad copy offered no clue of LG.
LG expected the price of LCD TV will be very stable in the 2nd quarter but it worried about Sony’s aggressive price-cut.
Opinion
LG Electronics is a very good company in Korea and its technique is so excellent particularly in a LCD Panel and cell phone making industry. Its market share is high but it can’t impress the world market because it is not in the first place.
Its strategy is very desirable. First, the European market is still very potential as the market is very big and has a high purchase power. There are France, England, Germany, and Italy in Europe, and they are rich. The use of Malthe is also good because she is very famous. The US market get more saturated and more so that the sales goal in Europe is much more than that of US.
Second, it focused on its own image improvement. A variety of campaign can help LG to be the best friendly company in Europe and US. Its scarlet TV released in 80 countries all over the world and it adhered to the advanced production strategy. Therefore, LG can be the luxurious TV maker through these.
In conclusion, LG can make the sales figure of 10million sets in 2008 as well as it image upgrading.
#20300576 - Entry 8
Thursday, May 1, 2008
Watch out for Category Killer!!
Watch out for Category Killer!!
기사보기
http://media.daum.net/digital/game/view.html?cateid=1051&newsid=20080430175119046&cp=ned=20080430175119046&cp=ned
In the article, “Category Killer opens your wallet.” Category Killer is the mart which has all kinds of products of one specific category. If the category is toy, they have various kinds of toys all over the mart. Recently, many kinds of Categories Killer marts have been showed up like toy, shoe and stationery. One of the biggest toy cdompany, Toys-R-Us made contact with Korea last year and the first Toys-R-Us store of Korea have opened in Gurodong. They made huge profits for 4 months in Korea.
In my opinion, The most important reason Category Killer gets much interest and makes huge profit is variety and price. They provide various products at the reasonable price. It’s easy to find a product they want because they put all kinds of products in one space. I think the most successful marketing strategy of category killer is an appropriate segmentation. They focus on small part of customers but they caught up their favor and interest clearly. People who have interest in toys would open their wallet even if they just drop by the mart for fun because they will find the product they like in the mart. Segmenting the customers for the product which I sell and figuring out what their interest is a very basic step and the most important step for marketing in these days.
http://media.daum.net/digital/game/view.html?cateid=1051&newsid=20080430175119046&cp=ned=20080430175119046&cp=ned
In the article, “Category Killer opens your wallet.” Category Killer is the mart which has all kinds of products of one specific category. If the category is toy, they have various kinds of toys all over the mart. Recently, many kinds of Categories Killer marts have been showed up like toy, shoe and stationery. One of the biggest toy cdompany, Toys-R-Us made contact with Korea last year and the first Toys-R-Us store of Korea have opened in Gurodong. They made huge profits for 4 months in Korea.
In my opinion, The most important reason Category Killer gets much interest and makes huge profit is variety and price. They provide various products at the reasonable price. It’s easy to find a product they want because they put all kinds of products in one space. I think the most successful marketing strategy of category killer is an appropriate segmentation. They focus on small part of customers but they caught up their favor and interest clearly. People who have interest in toys would open their wallet even if they just drop by the mart for fun because they will find the product they like in the mart. Segmenting the customers for the product which I sell and figuring out what their interest is a very basic step and the most important step for marketing in these days.
20700011 entry 9
New Restaurant Growth Lifts Burger King Earnings
기사보기 
Summary
Burger King Holdings Inc. said Thursday that strong same-store sales in each of its segments and new restaurant growth helped to boost profit 21 percent in its third fiscal quarter.
The Miami-based fast-food chain said net income rose to $41 million, or 30 cents per share, from $34 million, or 25 cents per share, last year. Revenue rose 10 percent to $594 million from $539 million last year.
''This quarter we delivered on our global growth strategies, with all segments contributing to top and bottom line expansion,'' said John Chidsey, chief executive officer. ''We leveraged our product pipeline and marketing initiatives around the world while creating a consistent and positive guest experience at our restaurants.''
In the quarter, Burger King continued its global expansion, including the opening of the first restaurant in Colombia and three franchised airport locations in China.
Opinion
In the last class, the prof.lee talked about his experience in Lotteria in 육거리. The fast-food market is getting bigger and it seems that it is keeping going.
There is a big global company, Macdonald's and BURGER KING is one of the big competitors. According to article, its new restaurant growth is boosting profit almost 20 percent. However, in my opinion, they are not the only one who has its own restaurant and get benefits from there. This means they need something unique that others don't have even they cannot catch up with.
Also, the company is planning to open of three franchised airport locations in China. In connection with the 2008 Olympics, they are expecting lots of people to come and have experience in the restaurant. This is their one of the strategies for expending the market and brand-recognition.
Student ID # 20500018
Entry # 9
Monday, April 28, 2008
Hyundai Kia supports BIE travel exhibition.
Summary
Hyundai Kia Automotive Group, the country`s biggest carmaker, said yesterday that it will support a travel exhibition organized.
The BIE Travel Exhibition, currently being held in Milan since March for a six-week run, will visit a total of 14 cities around the world to introduce the history and the future of Expos. The event ends in 2011.Through the partnership with the BIE Travel Exhibition, Hyundai Kia expects to promote its brand value and products as it has obtained the right to use its logo at the exhibition, on website and in publications. The carmaker also plans to provide vehicles to influential figures visiting the event and display models during exhibitions. During the partnership signing ceremony between Hyundai Kia and BIE in Madrid on Thursday (local time), the Korean carmaker promised to offer 60,000 euros ($94,000) to help the organization transport exhibits. The ceremony was attended by Vincent Loscertales, secretary-general of the BIE, Nam Kwang-ho, president of Kia Motors Europe and Ahn Kun-hee, president of Hyundai Motor Europe.
My Opinion
Hyundai Kia is going to support a travel exhibition organized by the International Exhibition Bureau, the World Expo’s governing body. What would they get through this exhibition?
Hyundai Kia is the first market share automobile group in Korea, but how about overseas market? Last time we have already seen ‘Genesis’, which is their brand new car, as marketing case. We can derive some decisions from that case. Even though it is the best both the quality and the price in Korea, It looks like dumping in overseas market. Of course what enterprises provide as high quality and low price is the basic of basic. However, I think they can enhance the values of the brand except for just doing basic things. Low price strategy is no longer survived in competitive market. Therefore, they have to have proper strategy so as to enhance their brand value.
Enterprises should sell not only their product but also their culture and brand name. Accordingly, as long as they provide good image and product for this exhibition, they would enhance the value of their brand.
I think what they just advertise their product is a part of marketing. Therefore, they need to concentrate on their brand image. It will be real power of marketing.
Hyundai Kia is the first market share automobile group in Korea, but how about overseas market? Last time we have already seen ‘Genesis’, which is their brand new car, as marketing case. We can derive some decisions from that case. Even though it is the best both the quality and the price in Korea, It looks like dumping in overseas market. Of course what enterprises provide as high quality and low price is the basic of basic. However, I think they can enhance the values of the brand except for just doing basic things. Low price strategy is no longer survived in competitive market. Therefore, they have to have proper strategy so as to enhance their brand value.
Enterprises should sell not only their product but also their culture and brand name. Accordingly, as long as they provide good image and product for this exhibition, they would enhance the value of their brand.
I think what they just advertise their product is a part of marketing. Therefore, they need to concentrate on their brand image. It will be real power of marketing.
#20400251 Entry# 9
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