기사보기
Reference : The Korean Times(Internet)/By Kim Hyun-cheol, Staff Reporter/05-09-2008 16:59)
Summary
Kum Ho tire, the second biggest tire production firm in Korea, is accelerating its expansion in overseas market as they are challenged by the current competitive market situation which is changing very rapidly.
Their expansion is not only targeting Asia countries but also American market which is the biggest in the world.
The chairman of Kum Ho tire is seeing his company's successful enlargement as the only and the best key to survive among other competitors and he's trying to achieve this goal by minimizing cost of production both in overseas and domestically. He also commented on the current price raise and it was because of increased cost of factors of production and he promised that he will invest more money to make the production process more environmentally friendly.
Opinion
These days, the world is becoming smaller and smaller as the globalization shortens the distance among countries. As the reciprocal relationships between countries are getting stronger and stronger, they are more less-independent and more relying on one another. Especially for multinational companies, the importance of overseas market sometimes exceeds their domestic market because they find more demand there. Kum Ho tire has also found out that expanding their business in overseas is unavoidable as they see rapid demand increase in overseas market and they are doing it because they believe that their enlargement is the best way of producing high quality products at the lowest costs. I believe Kum Ho tires’ strategy is very appropriate and pioneering because world tire market is very competitive and it’s really hard to catch up if you fail to follow the market trend which is changing really quickly.
In my opinion, Kum Ho is very likely to experience successful years for at least next few years as their expansion allows them to produce good quality tires at lower costs. Also, Kum Ho’s reputation is increasing swiftly as more and more F1 machines are using their tires so people in overseas are very interested in and actually more and more people are willing to purchase Kum Ho. Therefore, I strongly believe that Kum Ho’s business expansion in overseas is very brilliant and will bring out a great result.
#20300576 - Entry 9
Friday, May 9, 2008
Virgin Media reduces losses
기사보기
Douglas Hamilton / The Herald / 09 May2008
© All rights reserved. Reproduction in whole or in part without permission is prohibited.
Summary
Virgin Media said yesterday it has cut its losses, added more customers and is on track for revenue growth after last year's bitter dispute with rival BSkyB.
The Hampshire-based cable company has reduced its monthly "churn rate" - the measure of customers dropping the group's service - to 1.2% during the first three months of 2008.
Virgin Media also added 4900 net new cable customers - its third successive quarter of customer growth despite the seasonally-quieter post-Christmas period.
The company said better billing systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.
Opinion
Acccording to the article, Virgin Media said it has cut its losses by introducing better billig systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.Especially, it is really hard for any company to reduce its monthly 'churn rate'; because, it is based on customers' change of mind. Therefore, this fact shows that customer responsiveness and value for money can make the change.
Student ID # 20500018
Entry # 10
Douglas Hamilton / The Herald / 09 May2008
© All rights reserved. Reproduction in whole or in part without permission is prohibited.
Summary
Virgin Media said yesterday it has cut its losses, added more customers and is on track for revenue growth after last year's bitter dispute with rival BSkyB.The Hampshire-based cable company has reduced its monthly "churn rate" - the measure of customers dropping the group's service - to 1.2% during the first three months of 2008.
Virgin Media also added 4900 net new cable customers - its third successive quarter of customer growth despite the seasonally-quieter post-Christmas period.
The company said better billing systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.
Opinion
Acccording to the article, Virgin Media said it has cut its losses by introducing better billig systems and value for money had helped it retain more customers. Although cable revenues were 3% down to £618.2m year-on-year because of pricing competition, the decline slowed compared to previous quarters.Especially, it is really hard for any company to reduce its monthly 'churn rate'; because, it is based on customers' change of mind. Therefore, this fact shows that customer responsiveness and value for money can make the change.
Student ID # 20500018
Entry # 10
E-Mart looks to direct sourcing.
view the article
(By Yoo Soh-jung Korea Herald correspondent)
Summary
E-Mart is the largest discount store chain in Korea. Shinsegae announced plans to steadily increase direct purchasing, and it is diversifying sourcing market for hypermarket in SHENZHEN, china.
It’s easy for consumers to have better quality goods at a lower cost. That’s why the company’s direct management and control of the goods. It helps to expand private label brands and to strength price competitiveness. Last year, direct purchasing totaled 110 billion won and 305 product categories.
E-Mart was the first discount store chain using the direct purchasing approach which began in 2003 in China. It’s possible to purchase 20-30% cheaper than others.
My opinion
The E-Mart advance into China was a proper countermove against a saturated Korea market then. There are so many competitors in Korea already. Such attempt, however, might have big risk about failure at that time. Huge success, a saturated market in Korea, and attractive China market were factors drawing that result.
I think E-Mart strategies were proper to China’s situation-socialism, Chinese consumption pattern, market trade way and so on. I remember seeing TV program about E-Mart advance into China and its success progress about strategy to be local market. It was very impressed to me.
The direct management allows E-mart to offer cheap price and better quality goods through remove other complicated procedure.
It has many advantages, for example, know-how, low price, service, friendly image about Korea. At that time, there are some worried factors- huge competitors, late entrance. It needs more brand development against famous competitors.
I think it has meaning itself as the first corporation into China and it lead to other company’s entrance into China. Its success is good information and data for others.
# 20300194- Entry 10
(By Yoo Soh-jung Korea Herald correspondent)
Summary
E-Mart is the largest discount store chain in Korea. Shinsegae announced plans to steadily increase direct purchasing, and it is diversifying sourcing market for hypermarket in SHENZHEN, china.
It’s easy for consumers to have better quality goods at a lower cost. That’s why the company’s direct management and control of the goods. It helps to expand private label brands and to strength price competitiveness. Last year, direct purchasing totaled 110 billion won and 305 product categories.
E-Mart was the first discount store chain using the direct purchasing approach which began in 2003 in China. It’s possible to purchase 20-30% cheaper than others.
My opinion
The E-Mart advance into China was a proper countermove against a saturated Korea market then. There are so many competitors in Korea already. Such attempt, however, might have big risk about failure at that time. Huge success, a saturated market in Korea, and attractive China market were factors drawing that result.
I think E-Mart strategies were proper to China’s situation-socialism, Chinese consumption pattern, market trade way and so on. I remember seeing TV program about E-Mart advance into China and its success progress about strategy to be local market. It was very impressed to me.
The direct management allows E-mart to offer cheap price and better quality goods through remove other complicated procedure.
It has many advantages, for example, know-how, low price, service, friendly image about Korea. At that time, there are some worried factors- huge competitors, late entrance. It needs more brand development against famous competitors.
I think it has meaning itself as the first corporation into China and it lead to other company’s entrance into China. Its success is good information and data for others.
# 20300194- Entry 10
Why Yahoo Shares Lost Only 15%
http://www.businessweek.com/technology/content/may2008/tc2008055_344590.htm?campaign_id=technology_AK
Why Yahoo Shares Lost Only 15%
Summary
After Microsoft walked away from Yahoo, everyone predicted that yahoo’s share will decrease A LOT. At that time, Yahoo’s share diminished a lot. As times goes by Yahoo’s share increasing. The price of Yahoo’s share is getting better and better. Yahoo’s share lost only 15%, now. The analyst Collins Stewart is wondering about that, too. They predict that working with Google is one of the important factors which prop up the yahoo’s stock. As yahoo’s stock price gets better, the CEO, Yang says “ Even though it was done in an environment with a lit of overhang from Microsoft, we demonstrated a lit of good progress, and I feel we are doing better than before in terms of executing.”
My opinion
It can be a good turning point for Yahoo. Even if the stock price fell down little bit, it was a course which yahoo has to pass by one day for independent by itself. Yahoo couldn’t depend on Microsoft forever. They could check out their intrinsic value from this time. They have big intrinsic value which is not showed outside. It was the biggest reason that their share lost only 15%. They made a good brand image through this happening. People would have predicted that Yahoo would fall off. However, this happening show that Yahoo is not the company that is so weak that can’t stank by itself. The most important thing is keeping or upgrading this good image of Yahoo in the future.
Bussinessweek Special Report May 6, 2008, 12:01AM EST
Hof is BusinessWeek's Silicon Valley bureau chief
20700011 entry# 10
Advertisement Twist
View this Article
Summary
Many companies make advertisement in many different ways. For example when Oprah Winfrey gave out free automobiles to her audience in her show she made BIG advertisement of her program. However, the car company didn't, people barely remember the what type of brand car she gave out, which was Pontiac. Advertisement needs to be creative and innovative, and people use it when they feel like it will grab the audiences' attention. BUT, it's important that the advertisement have relevance to product and to the audience to do the right advertisement.
Quizno, a sub sandwich company made advertisement that had rats as their representative. Sub sandwich = rodents, called Spongmonkeys? View the Quizno Advertisement. It did grab the audience's attention but the advertisement affected in a different way as planned. People thought of the rodents when seeing the company's product, which wasn't good because it was a food product. Sales have decreased 20-30%.
Marketing is a effective tool, however it can be uneffective when its not used right. Rather doing brand promotion, it would not affect the product and company but can even hurt them. Marketers needs to think how ad can affect them, and use them wisely.
My Opinion
Marketing is such an important part of a company and product sales. Marketing is the tool to create value to the consumer and differentiate its product with others. It plays a big part in creating the premium cost, where it reaches the consumers' perception.
Advertisement is a big part of marketing, which is one of the most effective tool among it. Advertisement can easily grab the attention from the audience, and can last a long time. This advertisement can make the consumer want the product right away, but it can also affect later when the consumers pass by the store or have a situation to buy the product. Preferences change.
Advertisement can grab the attention of the consumer, but its more important that they have relevance to the consumers. Although advertisement is innovative and wanting to try it out to promote their brand, its important it is the right way to advertise their brand. It may bring harm.
Entry #10 - 20600770
Summary
Many companies make advertisement in many different ways. For example when Oprah Winfrey gave out free automobiles to her audience in her show she made BIG advertisement of her program. However, the car company didn't, people barely remember the what type of brand car she gave out, which was Pontiac. Advertisement needs to be creative and innovative, and people use it when they feel like it will grab the audiences' attention. BUT, it's important that the advertisement have relevance to product and to the audience to do the right advertisement.
Quizno, a sub sandwich company made advertisement that had rats as their representative. Sub sandwich = rodents, called Spongmonkeys? View the Quizno Advertisement. It did grab the audience's attention but the advertisement affected in a different way as planned. People thought of the rodents when seeing the company's product, which wasn't good because it was a food product. Sales have decreased 20-30%.
Marketing is a effective tool, however it can be uneffective when its not used right. Rather doing brand promotion, it would not affect the product and company but can even hurt them. Marketers needs to think how ad can affect them, and use them wisely.
My Opinion
Marketing is such an important part of a company and product sales. Marketing is the tool to create value to the consumer and differentiate its product with others. It plays a big part in creating the premium cost, where it reaches the consumers' perception.
Advertisement is a big part of marketing, which is one of the most effective tool among it. Advertisement can easily grab the attention from the audience, and can last a long time. This advertisement can make the consumer want the product right away, but it can also affect later when the consumers pass by the store or have a situation to buy the product. Preferences change.
Advertisement can grab the attention of the consumer, but its more important that they have relevance to the consumers. Although advertisement is innovative and wanting to try it out to promote their brand, its important it is the right way to advertise their brand. It may bring harm.
Entry #10 - 20600770
Thursday, May 8, 2008
LG to invest W100b for product design
View the article
By Ko Kyoung-tae Korea Herald/07 May 2008
Summary
LG is going to invest 100milion won for design in this year. It has increased by 10bilion won each year since 2006, and they also plan to hire more designer this year to 700 in order to strengthen their design power. The decision was made at the LG Design Committee, which was established last year by Chairman Koo Bon-moo. Because he emphasizes that design is the important to reach competitive advantage in global market beyond quantity, price and technology. They have launched ‘Super designer program’, which give the best designer in the company, so that they reinforce design-first management philosophy. And they also diversify their design staff so as to meet global requirements.
My opinion
Nowadays, customers aren’t satisfied by just quality and price, particularly in developed country. Of course, if it is prominent high quality product, it could have monopolistic status. However, if their competitors have similar technology, they need to concentrate on other factor. I think the important factor is design. For example, LG and Samsung have similar technology, but what is the factor to make difference each other? Is it price? No, because they all produce a low price mobile phone, and it can’t be the best product. I think it probably depends on design. There are some cases of innovation of design in LG. So far LG Electronics has produced ‘Chocolate’; it concentrates on simple design rather than function, ‘Shine’, it used stainless steel instead of plastic, and ‘Prada’, it is made in combination with luxury brand.. Therefore, I think striking design leads to a success and increased demand.
#20400251 Entry#10
By Ko Kyoung-tae Korea Herald/07 May 2008
Summary
LG is going to invest 100milion won for design in this year. It has increased by 10bilion won each year since 2006, and they also plan to hire more designer this year to 700 in order to strengthen their design power. The decision was made at the LG Design Committee, which was established last year by Chairman Koo Bon-moo. Because he emphasizes that design is the important to reach competitive advantage in global market beyond quantity, price and technology. They have launched ‘Super designer program’, which give the best designer in the company, so that they reinforce design-first management philosophy. And they also diversify their design staff so as to meet global requirements.
My opinion
Nowadays, customers aren’t satisfied by just quality and price, particularly in developed country. Of course, if it is prominent high quality product, it could have monopolistic status. However, if their competitors have similar technology, they need to concentrate on other factor. I think the important factor is design. For example, LG and Samsung have similar technology, but what is the factor to make difference each other? Is it price? No, because they all produce a low price mobile phone, and it can’t be the best product. I think it probably depends on design. There are some cases of innovation of design in LG. So far LG Electronics has produced ‘Chocolate’; it concentrates on simple design rather than function, ‘Shine’, it used stainless steel instead of plastic, and ‘Prada’, it is made in combination with luxury brand.. Therefore, I think striking design leads to a success and increased demand.
#20400251 Entry#10
Subscribe to:
Posts (Atom)