View the article
Summary
SK Telecom-the nation’s top mobile carrier-entered the china which is the fast growing online gaming market. It contacts and make agreement about investment with Magicgrids Networks which is china-based company specializing in developing and publishing online games. China’s online gaming market has rapidly growth-82% between 2001 and 2007.
SK Telecom has participated in mobile services, music label and telematics company.
It aczuired a 42.2 percent skate in TR music co, and 65.52 percent skate in Shenzhen E-eye High Tech Co which is a global positioning system service company in China.
My opinion
I think it’s obvious that China online gaming market is a surely attractive market. It’s amazing figure which showed 82 percent exponential growths for just two years. How huge it was! Guess the market size of China gaming market, it’s not difficult that many companies went into China market. Through operating Magicgrids, SK expects to be Hub of Asia game, and I think that it’s not impossible.
However, it has to strength its strategy. Many corporations has participated in game market because game market has huge potential growth and it’s very high cost value business. But many corporations didn’t set proper strategy against game market. Because of market’s character, it is impossible to success without capability of business process, we saw many companies had failed even though their good game idea, and ability of production.
Online game market is different area with established areas, so they have to respond its rapidly changes to success in online game industry. I think SK Telecom has advantages based its huge fund ability, combination with capable business partners.
# 20300194 Entry-11
Reference: The Korean Herald /Friday, May 16, 2008
/By Jin Hyon-Joo (staff reporter -hjjin@heraldm.com)
Friday, May 16, 2008
GM: LIVE GREEN OR DIE
View the Article
Summary
In 2005, General Motors had an idea of having electric-cars due to the high gas price. They had plans for new cars and product strategies, such as cars with lithium ion batteries that is capable of charging cell phones and laptops. GM did have ideas of creating such cars, but it was temporarily leased to certain number of people and not sold. It wouldnt have made any money for the company. In the other hand, Toyota created Pirus hybrid and created a brand image of being environmental friendly. They have created a car with no need of any fuel while GM was creating vehicles such as the Hummer, that consume great amount of fuel. Toyota won the greed cred.
In 2007, GM decided to create "newfangled electric car called, "the Chevrolet Volt." GM also pushed itself to create such vehicle by 2010. GM finally realized that gas price will not decrease and that these vehicles create pollution that affect global warming. GM is attempting to loose money and create cars that will do good for the environment. They are created planet-friendly and desirable vehicles for all.
My Opinion
How is GM's new production of vehicle related with marketing? I believe that GM's new strategy and idea creating new hybird cars is marketing brand image most of all. First of all, GM's cars were affecting the environment by the pollution created that the gas from the cars. The world is facing threats from global warming and pollution and as a responsible company GM considered created an environmental friendly vehicle so that the company and the consumers themselves feel more responsible with their driving and lifestyle.
Secondly, Toyota won the greed cred. Toyota gained the first-mover advantage by creating Prius. Toyota gained a brand image of innovation but also environment responsibility. Their production have no only increased customers attention but also the trust of the consumers. GM had to compete with a strong competitor, who has already gained name through the vehicle.
By creating hybrid cars- GM can gain more valuable image of its name. GM will be known for environmental friendly, and also efficient products (charging laptops and cellphones). This new product to come ahead will support GM's brand image.
Entry #11 - 20600770
Reference: Businessweek.com "Cover Story - May 15, 2008 5:00PM EST"
"GM: Live Green or Die"
Summary
In 2005, General Motors had an idea of having electric-cars due to the high gas price. They had plans for new cars and product strategies, such as cars with lithium ion batteries that is capable of charging cell phones and laptops. GM did have ideas of creating such cars, but it was temporarily leased to certain number of people and not sold. It wouldnt have made any money for the company. In the other hand, Toyota created Pirus hybrid and created a brand image of being environmental friendly. They have created a car with no need of any fuel while GM was creating vehicles such as the Hummer, that consume great amount of fuel. Toyota won the greed cred.
In 2007, GM decided to create "newfangled electric car called, "the Chevrolet Volt." GM also pushed itself to create such vehicle by 2010. GM finally realized that gas price will not decrease and that these vehicles create pollution that affect global warming. GM is attempting to loose money and create cars that will do good for the environment. They are created planet-friendly and desirable vehicles for all.
My Opinion
How is GM's new production of vehicle related with marketing? I believe that GM's new strategy and idea creating new hybird cars is marketing brand image most of all. First of all, GM's cars were affecting the environment by the pollution created that the gas from the cars. The world is facing threats from global warming and pollution and as a responsible company GM considered created an environmental friendly vehicle so that the company and the consumers themselves feel more responsible with their driving and lifestyle.
Secondly, Toyota won the greed cred. Toyota gained the first-mover advantage by creating Prius. Toyota gained a brand image of innovation but also environment responsibility. Their production have no only increased customers attention but also the trust of the consumers. GM had to compete with a strong competitor, who has already gained name through the vehicle.
By creating hybrid cars- GM can gain more valuable image of its name. GM will be known for environmental friendly, and also efficient products (charging laptops and cellphones). This new product to come ahead will support GM's brand image.
Entry #11 - 20600770
Reference: Businessweek.com "Cover Story - May 15, 2008 5:00PM EST"
"GM: Live Green or Die"
Hyundai Flexes Muscle Overseas
View the article
KoreanTimes
Kim Hyun-chul
(Staff reporter)
2008/5/16
Summary
Hyundai Motors, the biggest automaker in Korea, expected the sales of produce overseas will be over that of the domestic one. It said its sales and export and net profit are increasing.
An analyst of it stated the risk of exchange rate let it manage difficultly but if the exchange rate were steady, its profit would be bigger and it's another reason of the expansion of foreign country. And the rate of foreign proportion was bigger until 2003(46.2%) and decrease to 45.6% in 2006. However, it established the second plants in China and India and is under construction in Czech Republic. Moreover, the maker is planning to apply diverse culturally sensitive marketing strategies to secure future competitiveness in the foreign market.
New products will have an important role in exports growth and in the forefront is Genesis, Hyundai Motor's recent model. Another new production, i30, is putting up a favorable reputation all over the world.
Opinion
Hyundai Motor have a good strategy because the Korean market alreadly get saturated so it should pioneer the others market, world market. For these, it tried to understand other countries' culture and then it found new factories or planed to build. Through its trial, it can reduce the transportation cost comparing with the production in Korea. It will bring Hyundai recognition and competitiveness.
And it would like to develop a new product like i30 or Genises that must have new functions, comfort, and good design. If they attract foreign people and the people acknowledge them, its sales figure in the county will be bigger than before.
So, its desirable strategy will be continued. Through these, Hyundai Motors will get more market share in the world vehicle market.
#20300576 - Entry 10
KoreanTimes
Kim Hyun-chul
(Staff reporter)
2008/5/16
Summary
Hyundai Motors, the biggest automaker in Korea, expected the sales of produce overseas will be over that of the domestic one. It said its sales and export and net profit are increasing.
An analyst of it stated the risk of exchange rate let it manage difficultly but if the exchange rate were steady, its profit would be bigger and it's another reason of the expansion of foreign country. And the rate of foreign proportion was bigger until 2003(46.2%) and decrease to 45.6% in 2006. However, it established the second plants in China and India and is under construction in Czech Republic. Moreover, the maker is planning to apply diverse culturally sensitive marketing strategies to secure future competitiveness in the foreign market.
New products will have an important role in exports growth and in the forefront is Genesis, Hyundai Motor's recent model. Another new production, i30, is putting up a favorable reputation all over the world.
Opinion
Hyundai Motor have a good strategy because the Korean market alreadly get saturated so it should pioneer the others market, world market. For these, it tried to understand other countries' culture and then it found new factories or planed to build. Through its trial, it can reduce the transportation cost comparing with the production in Korea. It will bring Hyundai recognition and competitiveness.
And it would like to develop a new product like i30 or Genises that must have new functions, comfort, and good design. If they attract foreign people and the people acknowledge them, its sales figure in the county will be bigger than before.
So, its desirable strategy will be continued. Through these, Hyundai Motors will get more market share in the world vehicle market.
#20300576 - Entry 10
Running in Empty
기사보기http://www.newsweek.com/id/137176
Running on Empty?
Summary
In this article, the RV industry is in the economic slump in these days. As oil price goes up, every transformation gets influenced by that. Therefore, the fare of the all kind of transportations becomes more expensive. It makes people not to travel much and stay home for the vacation. But if you have a vacation with the RV, Recreational Vehicle, it would be much cheaper than just traveling by normal transportation, because it is not only a vehicle but also a room to take a rest at night. It will save much money for the travel or any kind of vacation. It will help travelers save on hotels and appeal to those who prefer leisure and economy over glitz and speed.
My opinion
Traveling with the RV is a one of the best choice for the vacation. Because of the high oil price (gas price), wherever you go, it will cost much for the travel. RV car is made for the travel at a small cost. And it is very useful for anyone who wants to travel. it satisfies people who want to feel comfortable during the travel. if they plan a special marketing for this RV, the result of it would be amazing.
20700011 entry#11
Thursday, May 15, 2008
Steve Jobs Stakes Out the TV Den
View the article
Times By DAVID CARR Published: May 5, 2008
Summary
Does Apple can hit the monopoly shakes off from Microsoft management? Answer to that question would be yes. Recently, Apple has upgraded their product function to accelerate competition in movie and TV industry.
On Thursday, the company announced deals with 20th Century Fox, Walt Disney Studios, Warner Brothers, Paramount Pictures, Universal Studios Home Entertainment and Sony Pictures Entertainment, among others, to sell movies for download on iTunes on the same day they are released on DVD.
Difficulties that movie business have faced was to deal with such big fat video files that are harder to share than audio files, was able to watch and learn as the music industry shrank under the weight of pirated downloads and then reluctantly embraced a 99-cent solution from Mr. Jobs.
It seems like music companies still owned the songs; however, Apple owned everything else – including pricing, format, distribution and the influential stream of manufactured devices.
“Apple is just one piece of the puzzle as it relates to digital distribution,” Mr. Tsujihara, president of the Warner Home Entertainment Group, said. “They sell hardware and we sell software, and we had to come up with a pricing model that works for both parties and allows the consumer to legitimately access our content. The ultimate solution is coming up with a format that allows it to be played anywhere – in your car, your PlayStation, on your computer”
Opinion
It’s more than one surprise when I see the creativity coming out of from Apple. When I-Pod hit on the rock recently, their improvement will never stop until strong competing company is introduced or proposed to be against with. It seems like we have to praise the convenient technology which has been boosted up on the skyrocket. However, we have to understand the decision that they would challenge to other business or industry. The homogeneous product competition last for short period of time nowadays so that people are struggling to figure out what ways they could face to break down with other companies. Categories are various and decision is left on your shoe. It’s rather you would wear them or just look at them like display out on the Athlete’s Foot Shop.
In addition to the handy product, the movie industry had always wanted to maintain custody of the user experience – in the theater, on home video and on television. Another main stream of Apple is to propose to use easiest possible way to reach users to be happy with. I think that is brilliant idea of Apple that only if you could pay less amount of money to download songs and movies on you iTunes and all you need to do is copying into your IPod or PMP etc. Smart enough to understand how fast the competition is firing, Blockbuster, the biggest movie rental business in the U.S., has eagerly to shake hands with Apple to receive some commoditization profits.
It will take some time. Many homes are still not ready to share digital files; download speeds are sporadic, and the DVD remains the format of choice. However, it’s the matter of time whether which company takes cover everything on this competition. Apple is the main character of today and I would rather put my money on Apple considering this marketing strategy.
#20400251 Entry #11
Times By DAVID CARR Published: May 5, 2008
Summary
Does Apple can hit the monopoly shakes off from Microsoft management? Answer to that question would be yes. Recently, Apple has upgraded their product function to accelerate competition in movie and TV industry.
On Thursday, the company announced deals with 20th Century Fox, Walt Disney Studios, Warner Brothers, Paramount Pictures, Universal Studios Home Entertainment and Sony Pictures Entertainment, among others, to sell movies for download on iTunes on the same day they are released on DVD.
Difficulties that movie business have faced was to deal with such big fat video files that are harder to share than audio files, was able to watch and learn as the music industry shrank under the weight of pirated downloads and then reluctantly embraced a 99-cent solution from Mr. Jobs.
It seems like music companies still owned the songs; however, Apple owned everything else – including pricing, format, distribution and the influential stream of manufactured devices.
“Apple is just one piece of the puzzle as it relates to digital distribution,” Mr. Tsujihara, president of the Warner Home Entertainment Group, said. “They sell hardware and we sell software, and we had to come up with a pricing model that works for both parties and allows the consumer to legitimately access our content. The ultimate solution is coming up with a format that allows it to be played anywhere – in your car, your PlayStation, on your computer”
Opinion
It’s more than one surprise when I see the creativity coming out of from Apple. When I-Pod hit on the rock recently, their improvement will never stop until strong competing company is introduced or proposed to be against with. It seems like we have to praise the convenient technology which has been boosted up on the skyrocket. However, we have to understand the decision that they would challenge to other business or industry. The homogeneous product competition last for short period of time nowadays so that people are struggling to figure out what ways they could face to break down with other companies. Categories are various and decision is left on your shoe. It’s rather you would wear them or just look at them like display out on the Athlete’s Foot Shop.
In addition to the handy product, the movie industry had always wanted to maintain custody of the user experience – in the theater, on home video and on television. Another main stream of Apple is to propose to use easiest possible way to reach users to be happy with. I think that is brilliant idea of Apple that only if you could pay less amount of money to download songs and movies on you iTunes and all you need to do is copying into your IPod or PMP etc. Smart enough to understand how fast the competition is firing, Blockbuster, the biggest movie rental business in the U.S., has eagerly to shake hands with Apple to receive some commoditization profits.
It will take some time. Many homes are still not ready to share digital files; download speeds are sporadic, and the DVD remains the format of choice. However, it’s the matter of time whether which company takes cover everything on this competition. Apple is the main character of today and I would rather put my money on Apple considering this marketing strategy.
#20400251 Entry #11
Guinness turns the tide after big increase in marketing by Diageo
기사보기
Dominic Walsh / The Times /February 15, 2008 © Copyright 2008 Times Newspapers Ltd.
Summary
Diageo, the world's biggest drinks company, has turned round the fortunes of Guinness in Britain and Ireland after a big increase in marketing of the brand.
Sales volumes of the stout rose by 3 per cent in the UK for the six months to December 31 compared with a fall of about 5 per cent in the overall beer market. It was the first rise in sales of Guinness since 2005. Volumes in Ireland, which had fallen sharply in recent years, were flat despite the overall market declining.
Shares of Diageo rose by 47p - almost 5 per cent - to £10.81, the biggest increase in the FTSE 100. The company reiterated its forecast of full-year underlying operating profit growth of 9 per cent.
Opinion
Having a good brand image is crucial in marketing. Marketers make people buy their product only by having recognition of their brand name. It revealed in this article as well.
Paul Walsh, chief executive of Guinness, said” We continue to look at all our options, but the last thing I want to do is harm the provenance and heritage of the Guinness brand.”
Guinness' advertising campaigns in European countries were popular on websites such as YouTube. This contributed to get high image of brand.
Student ID # 20500018
Entry # 11
Dominic Walsh / The Times /February 15, 2008 © Copyright 2008 Times Newspapers Ltd.
Summary
Diageo, the world's biggest drinks company, has turned round the fortunes of Guinness in Britain and Ireland after a big increase in marketing of the brand.Sales volumes of the stout rose by 3 per cent in the UK for the six months to December 31 compared with a fall of about 5 per cent in the overall beer market. It was the first rise in sales of Guinness since 2005. Volumes in Ireland, which had fallen sharply in recent years, were flat despite the overall market declining.
Shares of Diageo rose by 47p - almost 5 per cent - to £10.81, the biggest increase in the FTSE 100. The company reiterated its forecast of full-year underlying operating profit growth of 9 per cent.
Opinion
Having a good brand image is crucial in marketing. Marketers make people buy their product only by having recognition of their brand name. It revealed in this article as well.
Paul Walsh, chief executive of Guinness, said” We continue to look at all our options, but the last thing I want to do is harm the provenance and heritage of the Guinness brand.”
Guinness' advertising campaigns in European countries were popular on websites such as YouTube. This contributed to get high image of brand.
Student ID # 20500018
Entry # 11
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