View the Article
Summary
Lee Myung Bak presented to the country his idea of booming Korea's economy when he becomes President. This idea was the "Canal," so called Korea's New Deal. His idea was to build a canal that strengthened throughout the country with underground tunnel so that people can travel through them. Not only would this canal be connected to South Korea, but to Shanghai and Japan.
This idea was not only to make a new transportation for the people, but to boom economy through new job offers and business, such as tourism.
Because there are many critics that reject the plan because of the negative effects that may be caused due to this project, President Lee will need to think of another way to bring up the economy. Lee lost many support from the citizens after his election.
My Opinion
I believe the canal is a great idea to boom the country's economy. Not only will the economy will grow, but a new image of the country will rise. As we talked about it class, I realized that Korea really lacks a strong image anything. For the past few years, Korea strived to become a combination of the world, a little bit of America, Europe, and Asia. As a result, it became nothing but a "wanna-be."
I believe the canal will bring a stronger image of Korea. It will create a unique attraction in tourism. Although Korea isn't the first country to make a underground tunnel, (Hong Kong has one already,) it is a great idea to bring more tourists. The canal will provide foreigners to come to Korea and have a tour around Korea from north to south of the country. This canal will not only allow foreigners to travel around the country but also bring connections to other Asian countries. This will be a great opportunity for travelers to have easier and cheaper access to neighboring countries.
The environmental issues are a great hindrance for this project. There can be accidents such as oil spills, in the river which can affect drinking waters and etc. However, I believe this canal project is like a new business of the government. Business needs to take risk. And government should take responsibility of their business such as preventing accidents and the outcomes of this project. It is a big investment with great opportunities ahead.
Entry #8 - 20600770
Resource - Cnn.com "Korea's New Deal"
Friday, April 25, 2008
Love Story in Advertising
Article 20700011 entry 8
http://car.khan.co.kr/kh_car/khan_art_view.html?artid=200804251902272&code=920508
Love Story in Advertisement
In the article, SsangYong has made advertisement film for advertising their new car model, U-Turn. Few companies have made a teaser advertisement film similar with this, but this film is different from them. This film has used a love story, so many of young ages have much interest in this film. They post up the advertisement film in their blogs because the music and image are highly qualified by the famous movie director, Mr. Jang.
http://car.khan.co.kr/kh_car/khan_art_view.html?artid=200804251902272&code=920508
Love Story in Advertisement
In the article, SsangYong has made advertisement film for advertising their new car model, U-Turn. Few companies have made a teaser advertisement film similar with this, but this film is different from them. This film has used a love story, so many of young ages have much interest in this film. They post up the advertisement film in their blogs because the music and image are highly qualified by the famous movie director, Mr. Jang.
In my opinion, this marketing strategy is very unique and appropriate, because they made a distinctive brand image through providing an advertisement film to customer. As we learned in the class, brand building is very important because it make people to remember the product, giving district ion and increasing perceived value. As more people see this advertisement film, they will remember the advertisement film. As they remember the advertisement film, they will have the distinctive brand image about that product.
20700011 entry 8
20700011 entry 8
Seoul, Beijing, Tokyo Eye Joint ATM Network
View the article
Summary
BOK has suggested standardizing ATM machines in Korea, Japan and China to promote cultural exchange among nations. This will benefit travelers by lowering the current expensive ATM withdrawal fees. Although it will take at least two years of time and costs lots of money, it seems to be very worthwhile as the travelers can save money when they are using ATM machines in other countries and this will help stimulating the cultural exchanges among these three countries
Opinion
Korea, Japan and China have been having very close relationship since thousands years ago and now they have such a crucial influence on one another culturally, economically and even socially.
Considering their close interaction, I believe BOK’s suggestion is a brilliant idea because it will benefit all three countries by accelerating cultural exchange among these countries. When travelers go overseas, because they are allowed limited amount of cash to carry with them and carrying too much cash isn’t safe, most people use ATM machines to withdraw money with their credit cards. Of course there’s a change booth at the airports and banks but as I mentioned before, travelers normally don’t prefer to carry too much cash and ATM’s the best option when they need immediate cash.
However, the ATM withdrawal charge is too expensive and this could be one of the biggest obstacles to vitalize travelers’ consumption. If the three countries decide to unify their ATM network system and lower the ATM fees, we can expect more travelers to travel each others’ countries and as the data shows, rapidly increasing travelers will become more likely to spend more money while they are traveling overseas.
Therefore, I believe that is a very efficient and beneficial suggestion to both travelers and those three countries’ economy because the gains from making people to spend more money by lowering the ATM fees will be much bigger than the earnings from high ATM charge.
#20300576 - Entry 7
Summary
BOK has suggested standardizing ATM machines in Korea, Japan and China to promote cultural exchange among nations. This will benefit travelers by lowering the current expensive ATM withdrawal fees. Although it will take at least two years of time and costs lots of money, it seems to be very worthwhile as the travelers can save money when they are using ATM machines in other countries and this will help stimulating the cultural exchanges among these three countries
Opinion
Korea, Japan and China have been having very close relationship since thousands years ago and now they have such a crucial influence on one another culturally, economically and even socially.
Considering their close interaction, I believe BOK’s suggestion is a brilliant idea because it will benefit all three countries by accelerating cultural exchange among these countries. When travelers go overseas, because they are allowed limited amount of cash to carry with them and carrying too much cash isn’t safe, most people use ATM machines to withdraw money with their credit cards. Of course there’s a change booth at the airports and banks but as I mentioned before, travelers normally don’t prefer to carry too much cash and ATM’s the best option when they need immediate cash.
However, the ATM withdrawal charge is too expensive and this could be one of the biggest obstacles to vitalize travelers’ consumption. If the three countries decide to unify their ATM network system and lower the ATM fees, we can expect more travelers to travel each others’ countries and as the data shows, rapidly increasing travelers will become more likely to spend more money while they are traveling overseas.
Therefore, I believe that is a very efficient and beneficial suggestion to both travelers and those three countries’ economy because the gains from making people to spend more money by lowering the ATM fees will be much bigger than the earnings from high ATM charge.
#20300576 - Entry 7
Jeju Islnad for global resort
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summary
Jejudo plan to establish a large-scale a tourist resort. Its size is equal to the size of 여의도 in Seoul. Nam young cor said that it will be located in Seoguipo, its size is 7490000, and it will be equipped various facilities. It will be the nation’s largest size of industrial resorts, and medical, education and the rest opportunities will fuse together.
It completed membership system and condo-27 hall for golf member, 9 hall for general people. And it is establishing 316 more. Nam Young cor have a goal. The second step is planning more investment for the near land development for 8755 million dollar. It pursuits the facilities such as medical center for rich entire people, environmental park, cultivation land, business center, business park, research park, kids land, well-being theme land, horse riding center, and so on. It plan to make steady progress with world global enterprise and domestic companies, and its goal is the overall resort for 3 generations together.
My opinion
I saw some successive case which related global strategy last class. That was impressed because it is greater than I think before. I think that Jejudo is one of the best beautiful resorts in the world. Unfortunately, many foreigners think that South Korea is not as attractive as Thailand, Japan and most of Asian countries as a tourist destination. Jejudo has beautiful environmental scenes but its promotions are not enough to inform to them.
Jejudo has not only beautiful environmental recourses but advantage of location. Recently, competitions of Jejudo are short but, its potential is too big enough to draw foreigners who travel in the world.
Many businesses are planning. Gil-Man group, which is world casino development and operation, recently opened the five- stars hotel. He prepares active promotions, special course for cheeses. It will contract with VIP operator strategy. Near distance 2 hours from Jejudo, there are 10 billion populations, and it will increase visitors from Honkong, Japan if the non-visa contracts.
International geologist are interested in Jeju Volcano Island and proved the value of various geological features. Jeju also plans to invent cosmetics, drink business related it.
The Hanla mountain exploring information opened. It is possible to see whole beauty at a glance.
I think that Jejudo has to strength the global strategy; above all, it needs to structure global infra-language, cultures. And there are some problems to improve-high cost, lack ness of facilities, and govern regulations still remained.
# 20300194- Entry 8
summary
Jejudo plan to establish a large-scale a tourist resort. Its size is equal to the size of 여의도 in Seoul. Nam young cor said that it will be located in Seoguipo, its size is 7490000, and it will be equipped various facilities. It will be the nation’s largest size of industrial resorts, and medical, education and the rest opportunities will fuse together.
It completed membership system and condo-27 hall for golf member, 9 hall for general people. And it is establishing 316 more. Nam Young cor have a goal. The second step is planning more investment for the near land development for 8755 million dollar. It pursuits the facilities such as medical center for rich entire people, environmental park, cultivation land, business center, business park, research park, kids land, well-being theme land, horse riding center, and so on. It plan to make steady progress with world global enterprise and domestic companies, and its goal is the overall resort for 3 generations together.
My opinion
I saw some successive case which related global strategy last class. That was impressed because it is greater than I think before. I think that Jejudo is one of the best beautiful resorts in the world. Unfortunately, many foreigners think that South Korea is not as attractive as Thailand, Japan and most of Asian countries as a tourist destination. Jejudo has beautiful environmental scenes but its promotions are not enough to inform to them.
Jejudo has not only beautiful environmental recourses but advantage of location. Recently, competitions of Jejudo are short but, its potential is too big enough to draw foreigners who travel in the world.
Many businesses are planning. Gil-Man group, which is world casino development and operation, recently opened the five- stars hotel. He prepares active promotions, special course for cheeses. It will contract with VIP operator strategy. Near distance 2 hours from Jejudo, there are 10 billion populations, and it will increase visitors from Honkong, Japan if the non-visa contracts.
International geologist are interested in Jeju Volcano Island and proved the value of various geological features. Jeju also plans to invent cosmetics, drink business related it.
The Hanla mountain exploring information opened. It is possible to see whole beauty at a glance.
I think that Jejudo has to strength the global strategy; above all, it needs to structure global infra-language, cultures. And there are some problems to improve-high cost, lack ness of facilities, and govern regulations still remained.
# 20300194- Entry 8
Thursday, April 24, 2008
Malaysia: Tourism Hub of Southeast Asia
기사보기
Summary
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Malaysia is the ultimate destination for tourism, shopping, entertainment and leisure.
Every summer Malaysia hosts a famous shopping festival for citizens of the world in the heart of Kuala Lumpur _ The Malaysia Mega Sale Carnival _ from June 16 to September 2.
The event offers tourists and shoppers discounts on luxury and premium brands known worldwide ranging from jewelry and accessories to cosmetics and fashions as well as electronics products.
As well, visitors can also take advantage of discount offers at top-end hotels, restaurants and resorts.
Opinion
During the last class, we have talked through how the Korea can manage its tourism better than now. From the article about tourism marketing in Malaysia, Korea can learn some good strategies from this.
In my opinion, what makes people want to visit Malaysia is its unique festival, The Malaysia Mega Sale Carnival. During this festival, lots of people come to the country and spend thousands of money. Because you get discount prices of 15 to 70 percent for the luxury and premium brands and you can rest in good hotels.
In addition, the carnival has joined hands with global credit card company, MasterCard, to maximize the promotion of the festival as well as to give a 'winning chance' for customers to visit Malaysia's beautiful resort island of Pankor.
Otherwise, Korea does not have this sort of festivals nor tourism marketing. Tourism is one of the biggest market industries that can earn a lot of money. When people travel, they spend money more and easier than when they do not travel. Therefore, Korea has to make more efforts to have competitive advantages that can make people want to come and see that.
Student ID # 20500018
Entry #8
Summary
.jpg)
Malaysia is the ultimate destination for tourism, shopping, entertainment and leisure.Every summer Malaysia hosts a famous shopping festival for citizens of the world in the heart of Kuala Lumpur _ The Malaysia Mega Sale Carnival _ from June 16 to September 2.
The event offers tourists and shoppers discounts on luxury and premium brands known worldwide ranging from jewelry and accessories to cosmetics and fashions as well as electronics products.
As well, visitors can also take advantage of discount offers at top-end hotels, restaurants and resorts.
Opinion
During the last class, we have talked through how the Korea can manage its tourism better than now. From the article about tourism marketing in Malaysia, Korea can learn some good strategies from this.
In my opinion, what makes people want to visit Malaysia is its unique festival, The Malaysia Mega Sale Carnival. During this festival, lots of people come to the country and spend thousands of money. Because you get discount prices of 15 to 70 percent for the luxury and premium brands and you can rest in good hotels.
In addition, the carnival has joined hands with global credit card company, MasterCard, to maximize the promotion of the festival as well as to give a 'winning chance' for customers to visit Malaysia's beautiful resort island of Pankor.
Otherwise, Korea does not have this sort of festivals nor tourism marketing. Tourism is one of the biggest market industries that can earn a lot of money. When people travel, they spend money more and easier than when they do not travel. Therefore, Korea has to make more efforts to have competitive advantages that can make people want to come and see that.
Student ID # 20500018
Entry #8
Monday, April 21, 2008
Samsung unveils Armani luxury TV
View the article
Summary
Samsung Electronics Co., the world’s most luxurious TV producer, shook hand with renowned fashion designer Giorgio Armani – another luxurious brand. Collaborating with Samsung and Armani to produce what we called ‘Samsung-Armani TV’ it was introduced at Armani Theater in Milano of Italy. After marketing strategy to design the contract between Samsung Electronics Co. and Armani, ‘Armani a premium touch-screen phone’ has been released last September. Even though Dolce & Gabbana and Motorola Inc. for a gold-colored version of the RAZR mobile phone model and boutique brand Prada collaborating with LG Electronics Inc. reveal with Prada Phone, Samsung-Armani TV has brought the attention to those of customers with the creation of World well-known electronic company and boutique fashion designer. The new model is a full high-definition TV with a black wooden frame, which company officials explained was hand-made. The logo of Samsung appears on the screen, while the TV is on, but once it is switched off, the logo of Armani replaces that of Samsung. It’s their satisfaction as the world best global cooperating customer stands out the strategy to customers. The Samsung-Armani TV will be driven out in Korea, Europe, Russia and the rest of the world in the second half of the year. The price is yet to be set.
My Opinion
It’s popular strategy that inter-cooperating with World global electronic Co. and luxury fashion designing Inc. I think not only the clothes concentrated company does produce living commodities, but also the electronic concentrated company does produce electronics. Then, it’s the period of selling the product to customers with better pros and less cons. Customers have peculiar taste toward new luxurious products even though it’s on the high price. Vice versa, luxurious companies release the common factor to meet with customers’ need. Simple technology and high price of specific companies just like luxurious brand designs on commodities and electronics for electronics cannot appeal to those of customers to full their needs. I believe that such marketing strategy can be determined as to combining pros and abandoning cons for what we called ‘Strategy Marketing Alliance’ It also can be categorized as ‘win-win’ strategy to make greater value with better profit for customers.
#20400251 #Entry8
Summary
Samsung Electronics Co., the world’s most luxurious TV producer, shook hand with renowned fashion designer Giorgio Armani – another luxurious brand. Collaborating with Samsung and Armani to produce what we called ‘Samsung-Armani TV’ it was introduced at Armani Theater in Milano of Italy. After marketing strategy to design the contract between Samsung Electronics Co. and Armani, ‘Armani a premium touch-screen phone’ has been released last September. Even though Dolce & Gabbana and Motorola Inc. for a gold-colored version of the RAZR mobile phone model and boutique brand Prada collaborating with LG Electronics Inc. reveal with Prada Phone, Samsung-Armani TV has brought the attention to those of customers with the creation of World well-known electronic company and boutique fashion designer. The new model is a full high-definition TV with a black wooden frame, which company officials explained was hand-made. The logo of Samsung appears on the screen, while the TV is on, but once it is switched off, the logo of Armani replaces that of Samsung. It’s their satisfaction as the world best global cooperating customer stands out the strategy to customers. The Samsung-Armani TV will be driven out in Korea, Europe, Russia and the rest of the world in the second half of the year. The price is yet to be set.
My Opinion
It’s popular strategy that inter-cooperating with World global electronic Co. and luxury fashion designing Inc. I think not only the clothes concentrated company does produce living commodities, but also the electronic concentrated company does produce electronics. Then, it’s the period of selling the product to customers with better pros and less cons. Customers have peculiar taste toward new luxurious products even though it’s on the high price. Vice versa, luxurious companies release the common factor to meet with customers’ need. Simple technology and high price of specific companies just like luxurious brand designs on commodities and electronics for electronics cannot appeal to those of customers to full their needs. I believe that such marketing strategy can be determined as to combining pros and abandoning cons for what we called ‘Strategy Marketing Alliance’ It also can be categorized as ‘win-win’ strategy to make greater value with better profit for customers.
#20400251 #Entry8
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