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Times By DAVID CARR Published: May 5, 2008
Summary
Does Apple can hit the monopoly shakes off from Microsoft management? Answer to that question would be yes. Recently, Apple has upgraded their product function to accelerate competition in movie and TV industry.
On Thursday, the company announced deals with 20th Century Fox, Walt Disney Studios, Warner Brothers, Paramount Pictures, Universal Studios Home Entertainment and Sony Pictures Entertainment, among others, to sell movies for download on iTunes on the same day they are released on DVD.
Difficulties that movie business have faced was to deal with such big fat video files that are harder to share than audio files, was able to watch and learn as the music industry shrank under the weight of pirated downloads and then reluctantly embraced a 99-cent solution from Mr. Jobs.
It seems like music companies still owned the songs; however, Apple owned everything else – including pricing, format, distribution and the influential stream of manufactured devices.
“Apple is just one piece of the puzzle as it relates to digital distribution,” Mr. Tsujihara, president of the Warner Home Entertainment Group, said. “They sell hardware and we sell software, and we had to come up with a pricing model that works for both parties and allows the consumer to legitimately access our content. The ultimate solution is coming up with a format that allows it to be played anywhere – in your car, your PlayStation, on your computer”
Opinion
It’s more than one surprise when I see the creativity coming out of from Apple. When I-Pod hit on the rock recently, their improvement will never stop until strong competing company is introduced or proposed to be against with. It seems like we have to praise the convenient technology which has been boosted up on the skyrocket. However, we have to understand the decision that they would challenge to other business or industry. The homogeneous product competition last for short period of time nowadays so that people are struggling to figure out what ways they could face to break down with other companies. Categories are various and decision is left on your shoe. It’s rather you would wear them or just look at them like display out on the Athlete’s Foot Shop.
In addition to the handy product, the movie industry had always wanted to maintain custody of the user experience – in the theater, on home video and on television. Another main stream of Apple is to propose to use easiest possible way to reach users to be happy with. I think that is brilliant idea of Apple that only if you could pay less amount of money to download songs and movies on you iTunes and all you need to do is copying into your IPod or PMP etc. Smart enough to understand how fast the competition is firing, Blockbuster, the biggest movie rental business in the U.S., has eagerly to shake hands with Apple to receive some commoditization profits.
It will take some time. Many homes are still not ready to share digital files; download speeds are sporadic, and the DVD remains the format of choice. However, it’s the matter of time whether which company takes cover everything on this competition. Apple is the main character of today and I would rather put my money on Apple considering this marketing strategy.
#20400251 Entry #11
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