Marketing toward a bigger MARKET

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The most rapidly growing market is China. A great number of Chinese are becoming luxury good consumers, but mainland luxury boutique aren't the ones selling to these people. This great numbe of Chinese people are traveling abroad and purchasing expensive goods, such as places in Hong Kong, Europe and Japan. It is proven that Chinese people spend one third of their budget in shopping, which can be said that it is more than what the Japanese are using in their trips. "Shopping Tour" is not only popular among Chinese, but also Russians and Indians. These wealthy people are purchasing items in other places where it is offered more cheaply than their home. For example, luxury products that are high priced in China aren't selling too well while the same product in Hong Kong which is cheaper are selling very well. This is part of the marketing strategy, which is working quite well.

Opinion

I believe it a good marketing strategy these famous and popular companies are using. Although the product in China and Japan is the same product, the price differs because of the fees they had from importing, exporting, taxes and retailing fee. Some places cannot provide a cheaper price but a higher price compared to what it can be offered in the country where the product was made. Many people tend to compare the prices available in their homeland and other countries abroad, and purchase them when they are traveling if it is available more cheaply.

Quick companies saw the trend of tourism and travel, and thought about a marketing strategy, where people can purchase more easily and a little carelessness because of the small price difference. I think it works especially in China, because the amount of wealthy Chinese people are growing and tend to travel. They are consumers that want to catch up with the developed countries such as Europe and Japan. The products popular in these developed countries are what Chinese people want. And because they find it cheaper in these developed countries, they purchase without deep concern.

I can say that this strategy is also well thought because their target is TRAVELERS. Sales go up because the most thing the travelers are holding is CASH. Since they have the money, they will spend it, especially things that can be offered in a lower price.

I believe that tourism will grow, especially in China. Because China is a big market, many product manufacturing company can boost their sales if they do their marketing well dealing with travels.
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