20700011 entry#13
At best buy, Marketing goes Micro
Article
In this article, best buy segments their customers specifically. Best buy is the biggest electronic company in U.S.A. and they sell all kinds of electronic products. They are targeting on sailors who are on the boat for their job. Best buy thought they could sell their products to them because sailors are willing to buy products like ipod or laptop while they are in the other countries. purchasing the stuff like laptop or ipot while they are on abroad has big advantage for them because of the reasonable price without the tax. targeting on specific group of people could be a kind of big risk for the company but they decided to segment through a big chellenge.
In my opinion, segmentaion is a good marketing stratdgy even though it has a big risk for the company. They could provide various products of one specific category for the customers who are interested in that category. customers will remeber that company as a specialist which sells that product. In these days, it is not smart to sell all kinds of products in one mall. They better focus on one kind of product and segment their customers specifically.
20700011 entry#13
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