Friday, March 28, 2008

Samsung Culture Foundation’s museum for kids

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Museum for kids!

Summary
Everywhere you go, you can encounter a Samsung because it is the largest conglomerate operation in many business areas both in Korea and worldwide. Especially, Samsung Electronics ranked as the top 20 best brands in the world.

Samsung was founded in 1936 and managed by family management from Lee Byung-Chul to Lee kun-hee. So they have big power and influence in Korea.
In 1995, Samsung culture Foundation opened Samsung Children’s Museum. The main goal is to educate children to be creative and have experiences-“Exploration and Expression” So many programs which was revolved with this theme stimulate children to have a curiosity, passion.

And these programs are offered for all age levels. Addition, there is also the “kid’s Club” It is possible for parents and children to spend time together. They can have great time and work together. There are four interesting programs-cooking storytelling, magic show, and so on.

Opinion

Samsung is the one of the biggest groups in Korea. Samsung Group has tried to enhance its brand power by expanding their business. Most of business, they already have a specific results. Samsung try to build relationship between Samsung and public. To build a good relationship, it needs to approach the public in so many ways. Many Ads which was related Samsung make us have good image to Samsung, and also familiar feelings. In recently, children are important factors in Market. There are so many businesses which are related with children. The market size for the children has grown and will be having more grows.

I think Samsung Children’s museum has proper targets and time. First of all, the new way is was fresh. It was the first attempt that children could touch with hands and played with it by themselves without obstruction. Not only person but also groups are welcomed. Indeed, people who were experienced the museum have good reputation about it, and they shared their feeling through various blogs or clubs. Parents want to give beautiful memory kids and the museum is perfect where they can achieve their goals- it provides entertainments as well as educations.

I think that maintaining customers needs to plan more projects to strength participations. During vacation, for examples, camps which have some special subjects can appeal to children-play, musical, films and so on. That’s why they want to experience various things and have something that can satisfaction their curiosity.

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