Nike’s hit item ‘Nike +’ cooperating with Apple on ‘Music of Sports’

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Summary

New Proposal of Adidas ‘Project Fusion’
- This machine which measures the person’s heart-beat and speed has been introduced of Adidas. This machine is comprised of watch that has heart-beat measuring shirt and embedded microcomputer in watch, and there is the measure sensor of speed and distance underneath the shoes. All the information of quantity of motion is sent to watch.

Lafuma’s Diaplex Jacket and embedded MP3 player on Sunglasses
This product is made out of ability to remember the temperature sensor. This system balances the body temperature by recognizing the original temperature to manage the heat in and out. The sunglasses with embedded MP3 player also seem to be very attractive. This player can store up to approximately 240 songs in 1GB memory. The battery can be run for 10 hours.

Nike’s hit item ‘Nike +’ cooperating with Apple on ‘Music of Sports’
This item can analyze the exercise information. There is a system called ‘sports kit’ to save all the information such as running speed, distance, and calories in Ipod while listening to the music.

Kolon Sport’s ‘I-series Jacket’
Kolon Sport’s sportswear item is consisted of Ipod controller connected with chest and sleeve. It’s very handy for outdoor use as well. In addition, the product, ‘I-pack’, has been introduced as Ipod controlled attached on the shoulder.

My Opinion

I have seen the Nike commercial last winter. The commercial was about the one famous actress is running with Ipod with Nike uniform. As we have concerned, it was difficult to enjoy listening to the music while exercising. However, shoes and clothes concentrated Nike and Mp3 concentrated Apple have founded particular error. It was also amazing how Nike proceed to cooperate with Apple. Recently, tendency of customers is prosper and various; therefore, it’s difficult for corporation to deal with such demand. As to face in the reality, it’s difficult to only focus on producing one product so it’s great effort to satisfy customer’s demand by using different strategy to cooperate between two other companies. I think it’s great demand for those marketing strategy to boom up the economic status in the society.

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