Yuhan-Kimberly a pioneer in environmentalism

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Summary
Yuhan-Kimberly started its tree-planting campaign in 1984. The environment-conscious program has expanded to not only across the country but also into North Korea, China and Mongolia in reentry. This year marked the 25th anniversary of its campaign; "Keep Korea Green" The campaign has had a big effect on South Korean society.
The activities brought public awareness about the importance of environment and draw much participation. In Korea, especially cultivation and protecting forest is essential.

Since the campaign, volunteers have planted trees and explored programs for a newly-married couple, helping restore North Korea’s destroyed forests. In addition, Yuhan-Kimberly has been plating trees in Mongolia and China to reduce the yellow dust.

The Green campaign led to the creation of a high-profile nationwide movement and environmental group, Forest For Life, in 1998, and the company has been planting trees on school playgrounds since 1998. Yuhan-Kimberly has operated the “Green Camp” to help Korea’s youth understand importance of preserving nature. At last, it has drowned the lager public participation in Korea.

My opinion
Yuhan-Kimberly is one of the respectable corporations in Korea. It has reputation about Ethnic management and environmental management. Especially, the company has had a role about social-contributions since the creator of Yuhan-Kimberly doctor Yoo il han.
I think that the campaign has big attribution about that. "Keep Korea Green" (푸른강산 푸르게 푸르게)- the nation`s most well-known and most successful environmental campaign. It was also impressive campaign to me. I remember seeing the campaign when I was young on TV, and I participated in painting contest in elementary school related with the campaign. It stressed about importance about prevention pollution, and showed the way which we could participate with simple ways such as separate garbage collection.
Those efforts strength the image which attributes environment preservation, actually people may choose Yuhan-Kimberly for environment instead of using other company’s products. I had Yuhan-Kimberly’s products, too.

It has a positive brand identity. I think it is big weapon as a paper manufacture company to appeal to people. To continue this power, it has to draw participations of people, and need to develop programs. I think Yuhan-Kimberly will have more attentions of the people and responsibility as the importance of environment pollutions gets worse.

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