Love Story in Advertising

Article 20700011 entry 8
http://car.khan.co.kr/kh_car/khan_art_view.html?artid=200804251902272&code=920508

Love Story in Advertisement

In the article, SsangYong has made advertisement film for advertising their new car model, U-Turn. Few companies have made a teaser advertisement film similar with this, but this film is different from them. This film has used a love story, so many of young ages have much interest in this film. They post up the advertisement film in their blogs because the music and image are highly qualified by the famous movie director, Mr. Jang.

In my opinion, this marketing strategy is very unique and appropriate, because they made a distinctive brand image through providing an advertisement film to customer. As we learned in the class, brand building is very important because it make people to remember the product, giving district ion and increasing perceived value. As more people see this advertisement film, they will remember the advertisement film. As they remember the advertisement film, they will have the distinctive brand image about that product.
20700011 entry 8