Samsung unveils Armani luxury TV

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Summary

Samsung Electronics Co., the world’s most luxurious TV producer, shook hand with renowned fashion designer Giorgio Armani – another luxurious brand. Collaborating with Samsung and Armani to produce what we called ‘Samsung-Armani TV’ it was introduced at Armani Theater in Milano of Italy. After marketing strategy to design the contract between Samsung Electronics Co. and Armani, ‘Armani a premium touch-screen phone’ has been released last September. Even though Dolce & Gabbana and Motorola Inc. for a gold-colored version of the RAZR mobile phone model and boutique brand Prada collaborating with LG Electronics Inc. reveal with Prada Phone, Samsung-Armani TV has brought the attention to those of customers with the creation of World well-known electronic company and boutique fashion designer. The new model is a full high-definition TV with a black wooden frame, which company officials explained was hand-made. The logo of Samsung appears on the screen, while the TV is on, but once it is switched off, the logo of Armani replaces that of Samsung. It’s their satisfaction as the world best global cooperating customer stands out the strategy to customers. The Samsung-Armani TV will be driven out in Korea, Europe, Russia and the rest of the world in the second half of the year. The price is yet to be set.

My Opinion

It’s popular strategy that inter-cooperating with World global electronic Co. and luxury fashion designing Inc. I think not only the clothes concentrated company does produce living commodities, but also the electronic concentrated company does produce electronics. Then, it’s the period of selling the product to customers with better pros and less cons. Customers have peculiar taste toward new luxurious products even though it’s on the high price. Vice versa, luxurious companies release the common factor to meet with customers’ need. Simple technology and high price of specific companies just like luxurious brand designs on commodities and electronics for electronics cannot appeal to those of customers to full their needs. I believe that such marketing strategy can be determined as to combining pros and abandoning cons for what we called ‘Strategy Marketing Alliance’ It also can be categorized as ‘win-win’ strategy to make greater value with better profit for customers.

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