Malaysia: Tourism Hub of Southeast Asia

기사보기


Summary



Malaysia is the ultimate destination for tourism, shopping, entertainment and leisure.

Every summer Malaysia hosts a famous shopping festival for citizens of the world in the heart of Kuala Lumpur _ The Malaysia Mega Sale Carnival _ from June 16 to September 2.

The event offers tourists and shoppers discounts on luxury and premium brands known worldwide ranging from jewelry and accessories to cosmetics and fashions as well as electronics products.

As well, visitors can also take advantage of discount offers at top-end hotels, restaurants and resorts.

Opinion

During the last class, we have talked through how the Korea can manage its tourism better than now. From the article about tourism marketing in Malaysia, Korea can learn some good strategies from this.

In my opinion, what makes people want to visit Malaysia is its unique festival, The Malaysia Mega Sale Carnival. During this festival, lots of people come to the country and spend thousands of money. Because you get discount prices of 15 to 70 percent for the luxury and premium brands and you can rest in good hotels.
In addition, the carnival has joined hands with global credit card company, MasterCard, to maximize the promotion of the festival as well as to give a 'winning chance' for customers to visit Malaysia's beautiful resort island of Pankor.

Otherwise, Korea does not have this sort of festivals nor tourism marketing. Tourism is one of the biggest market industries that can earn a lot of money. When people travel, they spend money more and easier than when they do not travel. Therefore, Korea has to make more efforts to have competitive advantages that can make people want to come and see that.


Student ID # 20500018
Entry #8