Summary
Burger King Holdings Inc. said Thursday that strong same-store sales in each of its segments and new restaurant growth helped to boost profit 21 percent in its third fiscal quarter.
The Miami-based fast-food chain said net income rose to $41 million, or 30 cents per share, from $34 million, or 25 cents per share, last year. Revenue rose 10 percent to $594 million from $539 million last year.
''This quarter we delivered on our global growth strategies, with all segments contributing to top and bottom line expansion,'' said John Chidsey, chief executive officer. ''We leveraged our product pipeline and marketing initiatives around the world while creating a consistent and positive guest experience at our restaurants.''
In the quarter, Burger King continued its global expansion, including the opening of the first restaurant in Colombia and three franchised airport locations in China.
Opinion
In the last class, the prof.lee talked about his experience in Lotteria in 육거리. The fast-food market is getting bigger and it seems that it is keeping going.
There is a big global company, Macdonald's and BURGER KING is one of the big competitors. According to article, its new restaurant growth is boosting profit almost 20 percent. However, in my opinion, they are not the only one who has its own restaurant and get benefits from there. This means they need something unique that others don't have even they cannot catch up with.
Also, the company is planning to open of three franchised airport locations in China. In connection with the 2008 Olympics, they are expecting lots of people to come and have experience in the restaurant. This is their one of the strategies for expending the market and brand-recognition.
Student ID # 20500018
Entry # 9
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