Watch out for Category Killer!!
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http://media.daum.net/digital/game/view.html?cateid=1051&newsid=20080430175119046&cp=ned=20080430175119046&cp=ned
In the article, “Category Killer opens your wallet.” Category Killer is the mart which has all kinds of products of one specific category. If the category is toy, they have various kinds of toys all over the mart. Recently, many kinds of Categories Killer marts have been showed up like toy, shoe and stationery. One of the biggest toy cdompany, Toys-R-Us made contact with Korea last year and the first Toys-R-Us store of Korea have opened in Gurodong. They made huge profits for 4 months in Korea.
In my opinion, The most important reason Category Killer gets much interest and makes huge profit is variety and price. They provide various products at the reasonable price. It’s easy to find a product they want because they put all kinds of products in one space. I think the most successful marketing strategy of category killer is an appropriate segmentation. They focus on small part of customers but they caught up their favor and interest clearly. People who have interest in toys would open their wallet even if they just drop by the mart for fun because they will find the product they like in the mart. Segmenting the customers for the product which I sell and figuring out what their interest is a very basic step and the most important step for marketing in these days.
http://media.daum.net/digital/game/view.html?cateid=1051&newsid=20080430175119046&cp=ned=20080430175119046&cp=ned
In the article, “Category Killer opens your wallet.” Category Killer is the mart which has all kinds of products of one specific category. If the category is toy, they have various kinds of toys all over the mart. Recently, many kinds of Categories Killer marts have been showed up like toy, shoe and stationery. One of the biggest toy cdompany, Toys-R-Us made contact with Korea last year and the first Toys-R-Us store of Korea have opened in Gurodong. They made huge profits for 4 months in Korea.
In my opinion, The most important reason Category Killer gets much interest and makes huge profit is variety and price. They provide various products at the reasonable price. It’s easy to find a product they want because they put all kinds of products in one space. I think the most successful marketing strategy of category killer is an appropriate segmentation. They focus on small part of customers but they caught up their favor and interest clearly. People who have interest in toys would open their wallet even if they just drop by the mart for fun because they will find the product they like in the mart. Segmenting the customers for the product which I sell and figuring out what their interest is a very basic step and the most important step for marketing in these days.
20700011 entry 9
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