Summary
Korean hospitals will be more attractive to foreign patients than now, because recently Korean government decided to decrease regulation about hospitals.
According to the Ministry for Health, Welfare and Family Affairs, Hospitals can use all marketing tools to attract foreign patients.
To make Korea ‘medical tourism’ is the goal and it will be new growth energy for the Korean economy. Thanks to easing management, Korean hospitals can use any form of promotion such as paper, TV, fee discounts, and even transportation service for inbound patients.
Medical tourism is very profitable business, and this change of law will help the success of hospital business.
Many foreigners come to Korea, because they can have advantages both the low cost and high level treatment service, compared to expensive price of the advanced countries.
And they have a goal; they have more than 100,000 overseas patients by 2012.
Korean government plans to fuse oriental with western medical service and allows wealthier hospitals to take over poor hospitals.
Many experts expect to strengthen the competitiveness of Korean hospitals.
Opinion
I remembered seeing Malaysia that has a big successful medical business for foreigners in class. In video, its environment and system was great. It was enough appeal to foreigners because there were nice facilities in hospital and it didn’t lose compared to hotel service. And it’s possible to explore beautiful tour at that time. I impressed by it and I was impatient at Korean’s environment compared to that.
That’s because Korea government had strict laws to hospital field, because it stressed the public more. Actually, strict regulations have disturbed to the potential growth of Korean hospital. We have excellent doctors and skill, but many foreigners select Malaysia or Indo instead Korea, because Korea strength regulation and have fewer benefit to foreigners. In Case of Malaysia, not only hospital’s effort to development its service and skill, but also government’s assistance are helpful.
Korean hospitals will be more attractive to foreign patients than now, because recently Korean government decided to decrease regulation about hospitals.
According to the Ministry for Health, Welfare and Family Affairs, Hospitals can use all marketing tools to attract foreign patients.
To make Korea ‘medical tourism’ is the goal and it will be new growth energy for the Korean economy. Thanks to easing management, Korean hospitals can use any form of promotion such as paper, TV, fee discounts, and even transportation service for inbound patients.
Medical tourism is very profitable business, and this change of law will help the success of hospital business.
Many foreigners come to Korea, because they can have advantages both the low cost and high level treatment service, compared to expensive price of the advanced countries.
And they have a goal; they have more than 100,000 overseas patients by 2012.
Korean government plans to fuse oriental with western medical service and allows wealthier hospitals to take over poor hospitals.
Many experts expect to strengthen the competitiveness of Korean hospitals.
Opinion
I remembered seeing Malaysia that has a big successful medical business for foreigners in class. In video, its environment and system was great. It was enough appeal to foreigners because there were nice facilities in hospital and it didn’t lose compared to hotel service. And it’s possible to explore beautiful tour at that time. I impressed by it and I was impatient at Korean’s environment compared to that.
That’s because Korea government had strict laws to hospital field, because it stressed the public more. Actually, strict regulations have disturbed to the potential growth of Korean hospital. We have excellent doctors and skill, but many foreigners select Malaysia or Indo instead Korea, because Korea strength regulation and have fewer benefit to foreigners. In Case of Malaysia, not only hospital’s effort to development its service and skill, but also government’s assistance are helpful.
As you see the table, expense is lower compared to other countries, and it will be power advantage. Korean hospitals plan to be Hub in Asia. There were already prepared medical tourism and sale advertisement and package for medical examination package. To succeed that, we need to have professional train to experts who aim foreigner’s communication and their tour, and more programs to appeal them. I think, Korean’s medical is the top level, however the fame isn’t not to it. So, positive promotion and product is needed, too. Marketing is very important factor.
# 20300194- Entry 15
(Source: The Korea Times/06-12-2008/ by Park Si-soo ,staff reporter )
# 20300194- Entry 15
(Source: The Korea Times/06-12-2008/ by Park Si-soo ,staff reporter )
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