article
http://www.businessweek.com/magazine/content/08_19/b4083054277984.htm?chan=search
Summary & Opinion
Google has improved A lot after they had hard time with highly dropped stock price. Many concerned that weak economy would hurt the search advertising business, like Google. Despite this, Google haven’t really defied and showed 20 % of amazing stock soaring. As the answer from Chief Executive Eric Schmidt, there are a few special strategies and methods they could survive and keep innovating themselves.
Google has tried to make small group of people for catching up the creative ideas to innovate. They strongly believe that managers can’t screw around with the employees beyond some limit. The strength Google has is that they have unique strategies and keep innovating themselves with that strategies.
They also have some problems they face. The weakness they have is that they have people in multi sites, so they have some obstacles with communicating each other because the way they want to do is face to face contact.
The opportunities they have are many acquisitions. They positively think about accepting the acquisitions. Therefore, they carefully evaluate before decide to accept the acquisitions. They see more acquisitions to accept.The threats they have are not really serious. It could be these days’ recession or a downturn, but it wouldn’t affect to Google much.
I also positively think about the acquisition which Google accepts. as we saw from the Spoinbrush case study, it is a big Challenges and opportunities to improve themselves in spite of the difficulty of deciding and assimilating the culture.
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