From The Sunday Times / June 8, 2008
Summary
AN electronic dance mat sits in the centre of the office at youth fitness firm Shokk. The mat - on which employees are encouraged to practise their dance moves on a daily basis - is just one of the many unusual ways in which the company uses its office space to inspire its staff.
Managing director Kieran Murphy believes the company’s dynamic workspace relates directly to its creative output.
As a result, employees are not limited to honing their dance skills; they are also actively encouraged to use skateboards to get round the office and to relax by flying remote-control planes above their desks.
The walls of the company’s 4,000 sq ft office in Newbury, Berkshire, are covered floor to ceiling with whiteboards on which staffs are encouraged to scribble their thoughts. Exony’s co-founder, Rex Dorricott, came up with the unique design after witnessing how a whiteboard in his own home encouraged his children to work on creating something visual together.
AN electronic dance mat sits in the centre of the office at youth fitness firm Shokk. The mat - on which employees are encouraged to practise their dance moves on a daily basis - is just one of the many unusual ways in which the company uses its office space to inspire its staff.
Managing director Kieran Murphy believes the company’s dynamic workspace relates directly to its creative output.
As a result, employees are not limited to honing their dance skills; they are also actively encouraged to use skateboards to get round the office and to relax by flying remote-control planes above their desks.
The walls of the company’s 4,000 sq ft office in Newbury, Berkshire, are covered floor to ceiling with whiteboards on which staffs are encouraged to scribble their thoughts. Exony’s co-founder, Rex Dorricott, came up with the unique design after witnessing how a whiteboard in his own home encouraged his children to work on creating something visual together.
Opinion
What was the main key for the success of Apple? It was definitely its unique design, I think. Then, how did they make that kind of whole different thing which had never been? That is the ‘Creativity’.
There are lots of marketing strategies that help the selling product, but not every item can be the star product. For achieving this goal ‘Creativity’ is critical. Therefore, more and more companies try to make employees think differently and make something special. As the article mentioned, the innovation for the office can make huge differences. According to psychologist Tom Stewart, the average person often experiences creativity or inspiration at unusual moments.
Having a defined kitchen of lounge area can be beneficial to staffs when they have spare time. They can use the time actively inside of the office, and through this, communications between the employees inspire each other and be creative. Unique design enables staff to come up with great products.
What was the main key for the success of Apple? It was definitely its unique design, I think. Then, how did they make that kind of whole different thing which had never been? That is the ‘Creativity’.
There are lots of marketing strategies that help the selling product, but not every item can be the star product. For achieving this goal ‘Creativity’ is critical. Therefore, more and more companies try to make employees think differently and make something special. As the article mentioned, the innovation for the office can make huge differences. According to psychologist Tom Stewart, the average person often experiences creativity or inspiration at unusual moments.
Having a defined kitchen of lounge area can be beneficial to staffs when they have spare time. They can use the time actively inside of the office, and through this, communications between the employees inspire each other and be creative. Unique design enables staff to come up with great products.
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