Friday, June 6, 2008

LG, Samsung Ranked in World’s Most Respected


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Summary

The Korean representative companies, LG Electroics and Samsung Electronics are chosen in the rating of World's most respected firms in Forbes Magzine. Forbes has done this research since 2006 and Toyota got the 1st place, followed by Google, IKEA, Johnson & Johnson, and so on.

They listed 200 firms and LGE and Samsung Electronics ranked 163(69.52) and 196(68.33). Top-ranker companies got over 80 point and the average of world was 64.2. This study can be obtained by only 60,000 domestic respondents. Especially, Samsung declines considerably in immorality of ownership.

Opinion

As mentioned in the summary, Samsung and LG are leading Korean economy and their role is significant because their group has a lot of effects on their cooperation firms. For example, Kumi, located in Kyungbuk, is the city of LG, and almost all the products are from the LG. Besides this, Samsung and LG are of importance.

However, according to the study, they still mark low score comparing world class company. Samsung is the biggest semi-conductor marker and LG is one of the largest manufacturer of display(LCD, PDP). Why do they stay that level? Can you convince it?

In my opinion, their company culture can be the problems. They relate to many other less powerful companies. They never think of the other view and thought and insist only their things. How do any companies respect them? Moreover, they can grow with help of the power of political authority even now. I think those two companies' proper place is below 100 and actually their financial scale is near it. In case of Samsung, ownership scandal is problematic so their recovery of morality is the only way to respect from other companies.

Original Data(Forbes) : Reputation Institute Global 200

#20300576 - Entry #13
(Ref. : Koreatimes, 6/6, By Jane Han Staff Reporter)

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