Wal-Mart - Pharmacy!

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Summary

Wal Mart is no longer a retailing store for food only! Just like how Wal-Mart entered the food industry, it is taking its first step toward the pharmaceutical and health industry. Wal-Mart's CEO wants to provide the community with affordable, accessible, and efficient pharmacy, such as the $4 generic-drug program. Wal-Mart's slogan "Save Money, Live Better," is making the revenues to rise. As inflation is going on from food to all that can be bought in stores, many people rely on the affordable items, which can be found in Wal-Mart.

Already Wal-Mart's drug and health-care ventures are making a great profit. While the number of people concerned about health are increasing, Wal-Mart looks forward for a high rise of sales in this industry. Wal-mart challenges its competitors with "unbeatable prices," with its $4 drug program. Wal-Mart's competitors Target and Price Costco started a similar program, and now they all provide this service to their customer. Wal-Mart is not loosing any profits from this $4 drug. They are doing compared to the brand drugs it sells. Wal-Mart is providing low cost offerings to women's prescription, such as hormones deficiency, menopause, and breast cancer. A strategy to gain its women customers.

My Opinion

It is amazing to see that Wal-Mart is diving into another industry. As we all know, whatever Wal-Mart starts, it becomes the giant of that industry. With its slogan of "Everyday low price," and "Save Money, Live Better," people find it welcoming to see what they are ready to offer.

However, drug and health care industry is a different story. Drugs aren't any food or furniture or clothing that people buy easily. Drugs are for the sick and for cures. It is what we obtain to become healthy again. Wal-mart is providing a $4 generic drug program. Some may find this welcoming, $4 offer is very afforadble compared to other brand drugs like Tylenol or Advil. But its important that people do not look down on the quality because of its low price. Once people degrade the value of the drug offered in Wal-mart, they will lose trust.

Because drug and health-care products are important to gain the trust of the obtainer, they need to promote it well. Wal-Mart needs to portray to its consumer that not only does Wal-mart provide cheap drugs but also worthy and qualified products for the consumer's health and illnesses.

I think Wal-Mart did a great job starting a low cost offering for the women's. When we think about it, the majority of the people that purchases these drugs will be women. Once women gain the trust with Wal-Mart's offering in this industry, people will rely on it and become their loyal customers. I look forward to see how this new industry Wal-Mart jumped into will end with, and how BIG Wal-Mart can get in this sensitively dealt industry.

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