In Korea, western style dining has become a popular way of socializing, relaxing and dining in style. Because trendy American shows that have aired in Korea, introduced local consumers to new ways of spending money and enjoying life. It is not just food style; the fashion business is one of the biggest winners of the latest American show boom here. The number of online shopping malls, which work as purchase agents buying foreign-branded clothes and accessories unavailable in domestic stores, has soared from less than 10 in 2004 to almost 500 this year, according to market figures. Luxury shoe brands, such as Manolo Blahnik and Jimmy Choo, which were once unfamiliar to Korean shoppers, also got a good sales push from television exposure. Aside from the trendy show, Wentworth Miller starring in Fox's hit series ``Prison Break'' also demonstrated the business impact of American shows. Namyang Dairy Products says its sales of bottled French Cafe went up 20 to 30 percent following a Miller-led commercial campaign. In other words, Hollywood power is still going strong here
My opinion
Nowadays, Korean life style is changing a lot. Because of popular American TV series, many young ladies change their life style like the actress. They take after not only fancy accessories that appeared on TV, but also the character’s life style. Of course, life style between Korea and the USA is still different. However, it is getting closer, and the power which make closer is that kind of cultural contents. I think marketers get synergy if they mix the PPL, I introduced last week, with cultural contests. Above all, selling cultural contents are more powerful than selling just products. Korea can produce the best products; in fact lots of products are the first such as semiconductor and shipbuilding through high economic growth for last few decades. However we still have wide gap in cultural contents. Of course, we have made Korean wave among Asian country. But it is not power of marketing; it has relied on famous stars. We need to build up cultural power in order to spread our culture to all around world. As we don’t have natural recourses, therefore, what we develop lots of cultural contents is a way to alive completive world market
#20400251 #Entry14
Nowadays, Korean life style is changing a lot. Because of popular American TV series, many young ladies change their life style like the actress. They take after not only fancy accessories that appeared on TV, but also the character’s life style. Of course, life style between Korea and the USA is still different. However, it is getting closer, and the power which make closer is that kind of cultural contents. I think marketers get synergy if they mix the PPL, I introduced last week, with cultural contests. Above all, selling cultural contents are more powerful than selling just products. Korea can produce the best products; in fact lots of products are the first such as semiconductor and shipbuilding through high economic growth for last few decades. However we still have wide gap in cultural contents. Of course, we have made Korean wave among Asian country. But it is not power of marketing; it has relied on famous stars. We need to build up cultural power in order to spread our culture to all around world. As we don’t have natural recourses, therefore, what we develop lots of cultural contents is a way to alive completive world market
#20400251 #Entry14
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