keep customers to come long

Article
http://www.newsva.co.kr/uhtml/read.jsp?idxno=310111&section=S1N54&section2=S2N235


Summary

In the article, there are four ways of marketing strategies which are specially focused on keeping customers long. The first method is making best product, like instant noodle. If the restaurant made best instant noodle and kept the same taste for a long time, customers would come by in every certain period time. The second method is setting the restaurant in popular place. If the store were in the location which people are crowded, many customers would drop by whenever they come to this location on various purposes. The third method is having an unusual service as a small concert in the store. Many people will get together to watch the event in the store and probably come next time again to see. The last method is having an weird marketing strategy which no shops have had yet. For example, make a rule like “no only boys, with girls”

My opinion
In the article, there are four ways of marketing strategies which keep people to come for a long time. However, I think this is not only the strategy for keeping people to come for a long time but also appealing new customers. We can apply these four strategies for any kind of new opening shops and firms. as a result, from firms to small shops need to have the special marketing strategy of them. It could be best product, unique event or super kind services. To achieve them, they need to find the image of firm hand make a marketing strategy which just fit to the specific firm.


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