Single restaurant

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Summary
Traditionally, eating together is old customer in Korea. But it has been changed. People used to think that one have to eat with other people in job, school, and so on. There are many people who are in groups, however, the thoughts are changing.
Single families are one in five. A new trend appeared- ‘gloomy’ class who want to be alone without regard to other people. ‘Table for one’ is already the global trend.
There are books, web-site which have information about this, for examples, ‘Table for one by McGraw-Hill Cos and the Solo diner of www. Soldiing.come.
Some luxury restaurants prepare TV screen, Head phone for each for single seat.
Restaurant in Tokyo (Table for One) have only seats for single or two people.

‘Gloomy’ or ‘Alone’ classes are changing our food business’s trend. We can see these people easily in Star-bucks, Sandwich stores, fast-food stores, and wine bar.
Those stores are researching single people’s taste. So they expand seats for single and invent menu only for them.

Opinion
I welcome this climate for single class. In fact, most people mind having alone, especially in crowded places. Sometimes I was so busy that I didn’t have an appointment, but I didn’t want to have a meal alone, it was so terrible. Why didn’t change my thought then? However, I often enjoy having alone time recently.
We can see some people who watch the movie, drink coffee, and travel alone. It is not strange any more. In recently, ‘gloomy’ terms appeared about one year ago, however, it changed market trend as people expanded. They are willing to have alone time to develop and enjoy their life. And they love themselves.

I think that there are potential markets targeted them. And it needs more active marketing strategy. Coffee shop is one of them. It needs to expand a seat for single and prepare setting, especially for women for example, rooms to read magazine or to make-up. I think Menu is unlimited-well-being pizza, wine-bar, and mini-restaurant and so on.
This trend will continue and I think it is good markets which target this class. It needs specific segment, taste or favor, business items about that.

#20300194 –Entry 6