Homegrown ‘Maple Story’ Popular Worldwide

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Summary

‘Maple Story’ has been succeeding for 5 years after released with its entertaining strategy and clever marketing strategy.
It has been enjoyed over 10 languages in the 60 countries and 83 million players.
‘Maple Story’ is an outdated game in terms of technology. It neither does have fancy 3D graphics, nor have sound effects but it serves easy interface and cute characters for game users.
It has been defined as the continuous accomplishment factors of using characters to make comic books and TV animation.
Comic books which deal with game character items have been produced over 7 hundred products.

My Opinion

I heard of on-line game, ‘Maple Story’ even though I do not play computer games. However, I have not thought about the fact that ‘Maple Story’ is such highly recognized value only for those of young users targeted, but my belief has changed after I read the article.
Once I was reminded of comparison between Lotte-World and Disney-Land in the class.
The Belief of less of benefitted strategy of Korea to only focus on near sighted revenue struck by the strategy of Nexon’s just like Disney’s marketing strategy.
It was amazed that such affected characters and structured of compelling story brought many recognized value to boost up in production.
Marketing surely should have the power of short-term value. However the real power of marketing is to let the recognized value out in regular basis.
It’s pretty sure of the outcome to be succeeded on basic strategy to create affected characters and compelling story.

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