THE TIDE OF THE KOREAN WAVE

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We have to try to continue the power of culture.
Summary
In the last few years, Korean films, dramas and music have become immensely popular abroad. In recently, however, it was doubted whether it has a crisis in the Korean film or not. There are some reasons-the advance of foreign films, failure in Japan which it is a big important country for Hallyu. Indutrial instability and the necessity for structural changes had discussed. To provide a diagnosis on the future of Korean cinema, it needs to scrutinize its current responses for the changing environment with a long term view. They have to have new identity politics. The success of Korean cinema offers a new perspective on the trends of globalization. The Korean cinema industry has been a dramatic reversal since 1990s. In 2003, Korean films were exported 56 countries. This huge growth was possible due to the democratic transition of society-economic growth. In Korean films, the historical and cultural intimacy tends to gain a wider appeal among audiences, for examples, Shiri, Sopyonje, Taegukgi. The success of commercial films is the main reason which leads the revival of the Korean film industry cinema. There are some problem that encourages the uncertainties in the Korean film-the increased production costs and the theatrical monopoly of a small number of well-made films. Indeed, another problem is the negative growth of exports. America which takes 85% of the international market is a huge obstacle. Film is a cultural commodity, and many countries have also same issues.

My opinion
Weak point; There are some problems, for examples, lack of view that can search recent trend, diversity, continuance of the popularity. They rest on their laurels.
Culture is not only huge economic profits, but also the power of the country. Especially, the film, TV drama, songs are very important roles in spreading one’s culture. Since 1990s, Korean culture has a big power in culture, what is called, ‘Hallyu.’ In fact, the power of culture-Hallyu- was huge. It affected many Japanese to remind Korean as the country which has interesting culture, big stars. Since then, many Japanese have come to Korea to see stars who they loved, and scene which they’re seen in the movie or TV drama. There are some people who have interesting about the history between Korean-Japanese. I think that is very amazing change. It’s impossible for a long time and no body could do that. But only one star, for example, Bae Young Jun, he did it.
We have to continue this power; however, recently, the power has diminished for various reasons. First of all, I think the monotonous story which lack of diversity. Some movies were depended only big stars that have many foreign fans. If the story was terrible even though there was a big star, the movie will go ruin.
We have to grasp the situation that we’re faced problems in the Korean movie industry and try to recover the power of that.
How to recover the power of Hallyu?
We have to read a trend and needs of customers. At first success in Japan, Winter Sonata can success because they touched many women’s mind that missed their past.
Especially, we have to reduce disorder investment which disappointed many fans because of broken movie. So we remove the bobble of the Hallyu. The success will spread to various directions.
# 20300194 RYU JI HYUN