NINTENDO DS Marketing Power

Viwe the article
Fall in the web of Nintendo

Summary

"Nothing but Nintendo, Everyone has it"

“Nintendo has not possessed each and every house but each and every children of family” Recently, above quotation can tell us how much Nintendo reach to hit the passion of popularity. Released at last January, Nintendo DS Light has been sold approximately 580,000 within 8-months period, and at the beginning of this year, it has been reached to million sales. Considering the price of each Nintendo DS, $140 of each, they have pulled the sale up to 150 million dollars within a year. Adding up with other software, total revenue might be huge. Nintendo took the most popularity of top present list and introduced as the product for specific events.

"Don’t think Nintendo just as personal game-player"

Nintendo’s goal had set up the image of ‘concealing the existence.’ It truly started with the personal game-player; however, they tried to use the marketing strategy to conceal the meaning of name itself, and that was the original eye of popular storm. At the beginning of sale production, Nintendo turned their focus into the program with brain training or English learning strategy. They also hit the commercial by using the Korean most attractive actor to show how easy to learn English by just clicking on the screen of Nintendo DS, and this lead to the incentive to those of personal users. This not only hit on the age of 20s but also enlarges to the age of 50s or 60s as well with convenience and easy control.

My Opinion
After I have read this article, I realized how important marketing strategy is. Even though I am not familiar with games or TV commercials, I was more familiar with the name, Nintendo DS whenever I see people on the street with holding DS at one hand. This makes me feel very impressive. Actually, I think it’s more appropriate to let those customers with product’s better quality with efficiency rather than using unique marketing strategy. True power of marketing doesn’t focus on the product itself but to attract those customers who have pessimistic point of view on the product. It’s very common perspective that people do have against the idea of using personal game-player. However, Nintendo absolutely conceal the bias of unhealthy product but to concentrate the new perspective of useful tool for studying as well. I realized that this strategy is what we really need to perform in marketing also the purchasing power.

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